technology & innovation
TRANSCRIPT
for
Make it Happen
Role of technology for innovation
Ants Marching – Creative Strategies
Vision
Marketing for others is our core service.
Top quality services and high level of delivered products is our daily mission.
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Ants Marching – Services
Creative development of Digital Advertising
Digital strategy & channel planning
Digital media planning, buying
Campaign strategy, management
Campaign tracking and optimisation
Email implementation and management
Email marketing campaign strategy
Mobile marketing
Search engine optimisation (SEO)
Search engine Marketing (PPC)
CRM management and strategy
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Make it Happen: Role of technology for innovation
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Technology &
Leadership
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1981 1990 Now
Innovative Technologies
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The World is going Mobile!
Google Stats - 2011
Confidential - © Ants Marching 20127Google Stats - 2011
The World is going Mobile!
Confidential - © Ants Marching 20128Google Stats - 2011
The World is going Mobile!
Confidential - © Ants Marching 20129Google Stats - 2011
The World is going Mobile!
Confidential - © Ants Marching 201210Google Stats - 2011
The World is going Mobile!
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The World is going Mobile!
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The World is going Mobile!
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Mobile Penetration
Google Stats - 2011
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Mobile Penetration
Google Stats - 2011
How could benefitfrom the mobile trend?
Make It Happen
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NFC – Near Field Communication
• Mobile producers have started installing short range NFC chips on board of their devices mainly to anticipate the demand of touch-less payment capabilities
• One in five smart phones will feature NFC tech by 2014, according to forecasts by Juniper Research
• Not a new technology: used for years as the basis for the London Underground's Oyster cards, where you simply tap your Oyster card on a pad to pay for your journey.
• Chip that allows contactless communicationssimilarly to Bluetooth
• Send information without needing to touch the devices or go through multiple steps setting up a connection.
• Evolution of the radio-frequency identification (RFID)
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Near Field Communication – endlesss use
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NFC in Australia
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Data Collection:• Traffic Statistics• Trends• Road Usage
Push notification to drivers:
• Traffic conditions• Alternative route• Communications bridge with other authorities e.g. Alternative route by public transport
Road Maintenance based on actual usage
What would you do with this information?
Main Road WA & NFC
Targeted advertising
Conclusion
Technologies lead innovations
Innovations lead to leaderships
Leaderships lead to competitive advantage
