Technology on a BudgetMandy NyczAssistant Director, Career ServicesSt. Norbert College

Agenda• A bit about who’s in the room• A bit about me• Blogs• Podcasts• IM• Videocasts• Voice Over• Social Networking Sites• SNC Misc.

A Bit About Who’s in the Room• Blogs• Podcasts• IM• Videos/YouTube• Social Networking

A Bit About Me

SmartArt Graphic, Microsoft PowerPoint 2007

Did You Know?• http://www.youtube.com/watch?

v=jpEnFwiqdx8

• So What Does It All Mean?

Key Partners• Technology Support Services• Office of Communications• Others?

BLOGS

Blogs• Wikipedia

– A blog (a contraction of the term "Web log") is a Web site, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order.

Blogs Pop Quiz• What percent of internet users

read blogs?– Answer: 33%

• What percent of internet users create their own blog?– Answer: 12%

Source: Pew Internet and American Life Project

Career Services Blogs• 2 Options

– Written by professionals: Advice vs. Announcements• http://www.onedayonejob.com/blog/top

-10-college-career-services-blogs/• http://careers.washington.edu/blog• http://career.uoregon.edu/blog• http://www.career.umkc.edu/?p=blog

– Written by students• http://www.snc.edu/career/blog.html

Blog How-To• FREE!

– http://b2evolution.net/: runs on your very own domain and website - you can install it as an extension to a website you already own.

– http://wordpress.org/– https://www.blogger.com/start– http://wordpress.com/

SNC Blog: How I Did It

• Recruit students via online announcements

• Explain expectations (see Student Blog Instructions handout)

• Sign waiver• Set up account with Technology

Support Services• Start writing!

Career Services Office www.snc.edu/career

SNC Blog: How I Did It• Moderator Instructions

– Login: https://blog.snc.edu/blogs/htsrv/login.php– Click on the Posts tab. – Click on the bloggers name (all the names of the

bloggers for our office will be listed for the moderator).

– Click on the title of the blog to be published.– Click Edit– Click Published (under Visibility/Sharing on right)

and click Save! • As soon as you click Save, the post will be live

on the site• http://www.snc.edu/career/blog.html

Career Services Office www.snc.edu/career

Other Career Blogs of Interest• http://blog.penelopetrunk.com/ • http://www.brazencareerist.com/• http://www.employeeevolution.com/• http://lindseypollak.com/blog/• http://alexandralevit.typepad.com/wc

w/

PODCAST

Podcast• Wikipedia

– A podcast is a series of audio or video digital media files which is distributed over the Internet by syndicated download, through Web feeds, to portable media players and personal computers.

Podcast Pop Quiz• What percent of internet users

say they have downloaded a Podcast?– Answer: 19%

Source: Pew Internet and American Life Project

SNC Podcast: How I Did It

• Purchase audio recording device (I use Olympus DS-40), cost ~$100– OR borrow from campus Media Services Office (FREE!)

• Develop list of topics• Interview + General information• Podcasts may only be published in

MP3 format

Career Services Office www.snc.edu/career

SNC Podcast: How I Did It1. Record interview – keep short <5 min.2. Download to computer3. Convert from WMA to MP3 (go to

www.download.com to get FREE MP3 WMA converter)

4. Edit using Audacity (http://audacity.sourceforge.net/) (FREE audio editor/recorder) – Be sure to also install the LAME MP3 encoder, which will allow you to save your recordings in the MP3 format

5. Add Intro Music – pod safe music: http://creativecommons.org/

6. Export to save

Career Services Office www.snc.edu/career

SNC Podcast: How I Did It6. Edit the MP3 tags – Download and install MP3tag (

http://www.mp3tag.de/en) – Set the following tags for each episode MP3 file: title,

artist, album, year, track, genre, commentEXAMPLE:Title: Employer - KiewitArtist: St. Norbert College Career ServicesAlbum: Career Services PodcastYear: 2008Track: <blank>Genre: PodcastComment: Company information from Kiewit,

Construction, Engineering, Mining Services7. Talk to your IT staff to determine how to put

podcasts on your website

Career Services Office www.snc.edu/career

Podcast Examples• Georgia Tech:

http://www.career.gatech.edu/podcast/

• Webster University: http://www.webster.edu/homecampus/homes/careertalk.html

• Miami University: http://www.units.muohio.edu/careers/students/podcast/

• SNC: http://www.snc.edu/career/podcast.html

INSTANT MESSAGING (IM)

IM• Wikipedia

– Instant messaging(IM) is a form of real-time communication between two or more people based on typed text. The text is conveyed via devices connected over a network such as the Internet.

IM• What percent of online

Americans use instant messaging?– Answer: 42%

Source: Pew Internet and American Life Project

IM• Set up accounts with IM services• Most common (FREE!)

– AIM (http://dashboard.aim.com/aim )– MSN (http://webmessenger.msn.com/)– Yahoo Messenger (

http://messenger.yahoo.com/)

• Determine if you want individual screen names or one screen name for entire office– Example: SNCMandy vs.

SNCCareers

IM• Go to www.download.com and

enter Trillian into the search. • Download Trillian (FREE!). • Be sure to set your away

message to instruct users what to do if you are unavailable

SNC IM: How I Did It• One screen name for the entire office:

SNCCareer• Each counselor was assigned a day to sign in

to IM• Set hours that IM was available – posted on

website• Tracked usage using Excel spreadsheet• Not successful for our office, discontinued

after one year - VERY successful for our admissions office (http://www.snc.edu/futurestudents/contactus.html)

Career Services Office www.snc.edu/career

VIDEOCAST

Videocast• Wikipedia

– Video podcast (sometimes shortened to vidcast or vodcast) is a term used for the online delivery of video on demand video clip content

Videocast Pop Quiz• What percent of internet users say they

have ever visited a video-sharing site such as YouTube– Answer: 48%

Source: Pew Internet and American Life Project

• Digital Ethnography Studies at Kansas State University – Total videos uploaded as of March 17th 2008:

78.3 Million– Videos uploaded per day: over 200,000– Average Video Length: 2 minutes 46.17

seconds– Average Age of Active Uploader: 26.57

Videocast Examples• 2 Options: Information vs. Interviews• Information

– http://careers.unc.edu/events/videos.html– http://www1.cpcc.edu/career/studentsgrads

/arts_pres– http://www.ub-careers.buffalo.edu/olworksh

ops.php– http://harvest.cals.ncsu.edu/career/index.cf

m?pageID=772

– Career TV (http://www.careertv.com/v2/FrontDoor.aspx)

Videocast Examples• Student/Alum Interviews

– http://www.ub-careers.buffalo.edu/alumvideos.shtml

SNC Videocast: How I Plan to Do It

• Work in Progress!• Start simple• Check out video camera from Media Services (FREE!)• Plan to focus on alumni interviews – starting with young

alums• Have completed 4 interviews with young alums

employed by SNC• Record ~10 minutes of video – will edit down to be

about 3 minutes• Will edit in Media Services using Mac – iMovie (FREE!)• Goal is to have 5 videos live on site by end of spring

break (March 23)Career Services Office www.snc.edu/career

VOICE OVER

Voice Over• Add audio narration to

PowerPoint presentation• SlideShare:

http://www.slideshare.net/ – FREE!– Share and find presentations– Share publicly or privately– Add audio to make a webinar

Voice Over• SlideShare How To:

– Sign up for a new account– Upload PowerPoint presentation– Upload audio MP3 file (edit and

convert to MP3 using Audacity) to a server or to a podcasting service. The MP3 should be streamable (downloadable from server). Find the URL for your audio file – recommend using http://www.archive.org

Voice Over• SlideShare How To Continued:

– Add audio url to slideshow — Go to Edit slideshow>edit Slidecast. Enter the audio URL (or copy/paste it) and click the "Link mp3 to slideshow" button.

– Synchronize audio and slides: There are three ways to do the synching. (a) You can leave the audio unsynchronzied. (b) Or you can do a quick synch using the divide audio equally (suited to musical slideshows). (c) Or you can synch each slide to a particular point in the audio file.

– Save and Publish (can share publicly or privately)

SNC Workshops on Demand: How I Plan to Do It

• 2 workshops complete (http://www.slideshare.net/) – Interviewing Skills– Resume & Cover Letter Writing

• Plan to change current Handouts and Guides on website to Handouts and Media Resources

Career Services Office www.snc.edu/career

SOCIAL NETWORKING

Social Networking• Wikipedia

– A social network service focuses on building online communities of people who share interests and/or activities, or who are interested in exploring the interests and activities of others. Most social network services are web based and provide a variety of ways for users to interact, such as e-mail and instant messaging services.

Social Networking Pop Quiz• Percent of college students who actively

use Facebook– Answer: 83%

• Percent of college students who actively use MySpace– Answer: 65%

• Percent of college students who actively use LinkedIn– Answer: 21%

Source: eROI (e-mail marketing agency), http://www.eroi.com/

Social Networking• Personal use vs. professional

use of networks• Most, but not all adult social

network users are privacy conscious:– 60% of adult social network users

restrict access to their profiles so that only their friends can see it

– 58% of adult social network users restrict access to certain content within their profile.

Career Services Social Networking• Examples:

– http://www.facebook.com/pages/Cullowhee/WCU-Career-Services/25283173720

– http://www.facebook.com/pages/Philadelphia-PA/University-of-Pennsylvania-Career-Services/51104130787

Career Services Social Networking

• If you choose to create a Career Service group on Facebook, consider the following:– Actual traffic of such pages is low– Exposure to liability?

• Are we liable for ignoring the negative things we see on these websites?

• Currently not aware of legal cases, but could we be blamed?

– Some students regard these websites as their personal domain

• Using this medium can be a double-edged sword

Source: Bridgewater State College: www.mymcpa.net/FacebookinCareerServices.ppt

SNC Misc.

• ALL FREE!• Newsletter:

http://www.snc.edu/career/newsletter/ • Resources for K-12 Educators:

http://www.snc.edu/career/education/ • Alumni Profiles:

http://www.snc.edu/career/alumni/profiles/• Intern Profiles:

http://www.snc.edu/career/students/profiles/

Career Services Office www.snc.edu/career

Parting Thoughts• Listen to your constituents • Make nice with your Technology

Support Services staff• Research! Check out what other

schools are doing• Don’t be afraid to ask questions• Be forewarned – knowledge can be a

double edged sword• Have faith in yourself – You CAN do

this!

GOOD LUCK!

Questions?• Contact Info:

Mandy NyczAssistant Director, Career Services

St. Norbert CollegeDe Pere, WI

mandy.nycz@snc.edu(920) 403-3040

http://www.snc.edu/career/