technology presentation january 2017
TRANSCRIPT
![Page 1: Technology Presentation January 2017](https://reader035.vdocument.in/reader035/viewer/2022062823/586fff4f1a28ab427f8b475f/html5/thumbnails/1.jpg)
ARUMAI TECHNOLOGIES, INC.
…Picture the Possibilities…
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ARUMAI – OTT PRODUCTS AND SOLUTIONS
It’s all about bandwidth…It’s all about streaming content
…off to work …at work …back home
…Presently, Netflix, YouTube, and others utilize 46% of the available peak time capacity…add to that a 4K stream of the
Super Bowl and it will shut the network down until… ARUMAI’S OTT PRODUCTS AND SOLUTIONS
Proprietary & Confidential
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Proprietary & Confidential
OTT PRODUCTS
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Proprietary & Confidential
HOW ARUMAI STREAMING VIDEO PROTOCOL WORKS
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Proprietary & Confidential
HOW ARUMAI CLOUD BASED TRANSCODING AND STREAMING SYSTEM FOR MEDIA COS WORKS
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HOW ARUMAI MULTISCREEN OTT PLATFORM FOR FOR OEM’S WORKS
Proprietary & Confidential
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HOW ARUMAI MULTISCREEN OTT VIDEO STACK FOR OPERATORS WORKS
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Proprietary & Confidential
VALUE PROPOSITIONS - PRODUCTS
Multiscreen OTT Video Stack for Operators - NO OTHER SOLUTION FOR OPERATORS
Cloud Based Transcoding and Streaming System for Media Companies - patented scaling formulas and streaming method trumps COMPETITORS
Streaming Video Protocol - bandwidth sensitive VIDEO TRANSFER RATES
Multiscreen OTT Platform for OEM’s - patented scaling formulas, streaming method , and SPECIAL SAUCE TRUMPS COMPETITORS
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Proprietary & Confidential
OTT SOLUTIONS
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HOW ARUMAI VIDEO SCALING WORKS
StartDigital Video
File? Record Video
Edit Digital Video File at 320 by 240
Frame Size
Compress Digital Video File at 320 by 240 Frame Size
Compression Required?
Capture Video at 320 by 240 Frame Size
Encode Digital Video File at 320 by 240 Frame Size
No
Mark-Up Digital Video File at 320 by 240 Frame Size
Yes
Generate Script
Yes
No
Associate with Desired Frame Size: 640x480, 800x600, 1024x768, 1280x1024, 1600x1200, or any
other size
Upload Digital Video File at 320 by 240
Frame Size
Disruptive phase
Proprietary & Confidential
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HOW ARUMAI NETWORK DRM WORKS
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HOW ARUMAI STREAMING VIDEO WORKS
Capture Device
Storage Device
ProcessorNetwork Interface
TCP/IP
Network Interface
Input Device
Display
Processor
Storage Device
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HOW ARUMAI ENHANCED STREAMING WORKS
Camcorder
Digital Video
Recorder
Reel to Reel Camera
Playback Device
Capture Devices
Capture Software
Editing Software
Encoding Software
Markup Software
Uploading Software
Network Server
End User
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Digital Video Stream at 1280x720
(1+S/N)
Acceptable?
Yes
Knowledge Base
No
Re-encode at next lowest
resolution
Inference Engine -Learning
Algorithms
Maintain Present
Resolution
C = B log2 (1=S/N) bps
<500 kbps at 320x240 500 kbps at 640x360700 kbps at 640x3601100 kbps at 960x5401500 kbps at 1280x7203000 kbps at 1280x7206000 kbps at 1920x108016,000 kbps at 3840×2160
HOW ARUMAI BUFFERING MINIMIZATION WORKS
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HOW ARUMAI ADAPTIVE AD INSERTION WORKS
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IP Address – Choice 2
Header
Application Level Protocol Packet
Source of DataDestination of
DataSource Data Tail of Packet
Choice of Encryption Channel
Random Initial Vector
ID of Message in
the Channel
Length of Data
Source Data Check Sum of Packet
Standard IP Routing Through Internet
IP Header IP Address – Choice 1 Encrypted Data
HOW ARUMAI OTT DRM WORKS
Proprietary & Confidential
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HOW ARUMAI VIDEO SEARCH ON AN OTT PLATFORM WORKS
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VALUE PROPOSITIONS - SOLUTIONS
Scaling formulas - 75% savings in BANDWIDTH
Scaling formulas - 75% savings in STORAGE requirements
Scaling formulas - less PROCESSING power requirements
Network DRM PROTECTS DEEPER into OSI Reference Model
Streaming method - content streaming BEHIND the broadcast, buffering minimization, and ad metadata insertion.
MULTISCREEN & OTT:
TCP/IP
Proprietary & Confidential
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Proprietary & Confidential
Enhanced Streaming method - playing the streaming digital video file in the FULL SCREEN DISPLAY MODE.
VALUE PROPOSITIONS - SOLUTIONS
Buffering Minimization - AUTONOMOUSLY ALTERS its encoding methods in response to ongoing bandwidth fluctuations.
Adaptive Ad Insertion - maintains a repository to measure the results of previously defined metadata and a knowledge base of previously defined metadata results that UPDATES AUTONOMOUSLY IN REAL TIME.
OTT DRM – Combines PlayReady, WideVine, Primetime, FairPlay, or Marlin (middle layers) with an encryption channel (THIRD LAYER) for communication among devices
Streaming Video File
User Age Group
User Gender
Yes
Knowledge Base
No
Ad/announcements match demographics?
Inference Engine -Learning
Algorithms
Expert System
User Location
MetadataAge Groups:Age 15-24Age 25-34Age 35-44Age 45-54Age 55-64Age 65+
Locations:NortheastSouthMidwestWest
Gender:MaleFemale
Marital Status:MarriedSingleSeparatedDivorcedWidowWidower
Ad/announcement combinations: #1…#k
User Marital Status
C(n,k) = n!/(n-k!)k!
Metadata: Ad/announcements match streaming video frames?
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Proprietary & Confidential
VALUE PROPOSITIONS - SOLUTIONS
OTT cont’d
video search ASSIGNING content items to the display locations in accordance with the DETERMINED ALLOCATION
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Proprietary & Confidential
VALUE PROPOSITIONS – PRODUCTS AND SOLUTIONS
SUPERIOR CONTENT OWNER EXPERIENCE
SUPERIOR SERVICE PROVIDER EXPERIENCE
SUPERIOR END USER EXPERIENCE