technology transfer (tto) commercialization and patent influence, from a fortune 100 perspective
DESCRIPTION
The Changing Landscape of Technology Commercialization from a Fortune 100 perspective, including Tech Transfer Office roadblocks and IP (Patent) issues. Presented at the ACCT Innovation Partnerships conference.TRANSCRIPT
The Changing Landscape ofTechnology Commercialization
ACCT Innovation 2013Toronto, Canada
December 5, 2013
Peter Cowan, P.Eng, MBA.www.ipstrategy.ca
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Agenda
• Fortune 100 Balance
• Technology Positioning
• TTO Roadblocks
• IP Issues
From the perspective of the Fortune 100
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Technology Needs:• Market validation• Working prototype• Customer validation• Channels and scalability• Unlocking and aligning with
the value proposition• Alternative to the technology• Strategic pricing
Corporate Influencers:• Personal motivators• Global businesses• Project timelines• Internal DNA• Risk tolerance• Budget
BusinessTechnology
Fortune 100 Thought ProcessComplex balance not just about the technology
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The Chasm(for Industry)
The Hidden Chasm(for Tech Transfer)
InnovatorsEarly
AdoptersEarly
MajorityLate
MajorityLaggards
Positioning of TechnologyWhere is the commercialization positioned?
Lab Prototype Product
Product Ready needs to be: • Proven• Scalable• Sellable• Business
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Technology Transfer Roadblocks
Comments to the Tech Transfer Office / Venture:• “Can’t integrate with the corporate process & timelines”• “I need to ship product, not wait for approvals”• “Don’t fully understanding the core business”• “Concerns about scalability, or working as promised”
Comments to the Internal Champion
• Multiple stakeholders but only 1 technical value proposition• This will impact another business, or awaken a competitor• Has become a legal + technical + business decision now
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Patent Specific Issues
Planning & Execution:• Assignment & ownership• Coverage and timing
Messaging:• IP linked to future success• Covers F100 gap
The Founders Dilemma:
“Do you want to be rich, or do you want to be King?”