Technology: Value Creation and Innovation

Andrew KentStrategic Opportunity Manager Emerging Solutions Group Sprint

#6 of America’s 500 Greenest Companies (only telecom in top 50) – Newsweek (Oct. 2010)

Listed on the 2011 M2M100, a list of the most innovative technology providers of M2M and connected devices – Connected World Magazine

Listed on the 2011 M2M100, a list of the most innovative technology providers of M2M and connected devices – Connected World Magazine

In honor of Sprint’s leadership in M2M, the CDMA Development Group (CDG) awarded Sprint the 2011 CDG Industry Achievement Award for Operator Leadership

In honor of Sprint’s leadership in M2M, the CDMA Development Group (CDG) awarded Sprint the 2011 CDG Industry Achievement Award for Operator Leadership

Sprint/M2M AccoladesWe continuously receive recognition and awards from leading third party analysts

Sprint is unbeaten among major wireless carriers for customer satisfaction and is the #1 most improved company in customer satisfaction, across all industries, over the last three years – American Customer Satisfaction Index (May 2011)

Sprint is unbeaten among major wireless carriers for customer satisfaction and is the #1 most improved company in customer satisfaction, across all industries, over the last three years – American Customer Satisfaction Index (May 2011)

Sprint ranks #1 in overall satisfaction for wireless voice and data services among large business customers - Yankee Group U.S. Carrier Satisfaction Survey, 2010

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Why is M2M Important?

“M2M represents the single biggest opportunity for the wireless industry in the next decade.”

- Yankee Group 4/2001

“M2M is the greatest growth opportunity we have in our industry”

- Dan Hesse 11/2010

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Health Care

Transportation

SmartGrid

Retail SecurityEducation

• Remote monitoring• In-home care• Weight management

• Fleet management• Fuel & green benefits• Safety & convenience

• Energy efficiency• Smart Meters• Electric vehicle charging

• ATM/POS• Kiosks• Digital Signage

• Collaborative & personalized learning

• Anywhere, anytime access

• Surveillance (real-time & recorded)

• Asset tracking & protection

M2M Touches Lives Everywhere

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M2M: Thinking Outside the Phone

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Sprint is Your ONE Partner for M2M

OPEN

Open M2M Collaboration Center Open Device Initiative Open Business Models

Dedicated and Trusted M2M Team Sprint Command Center Proven Experience and Support

NETWORK

EXECUTION

4G Leadership and Network Choice Network Vision: Multi-mode Platform LBS Leadership & Network of Partners

Open Minds

Open Platforms

Open Possibilities

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Sprint M2M…

Learn more at Sprint.com/m2m

Tracking what matters most – people and valuable assets

Founded: 2004 in Atlanta, GA

Customers: Government, Enterprise, and Consumer

Solution: LBS tracking solutions for safety and security• Pre-built track and trace applications • Platform for custom tracking solutions• Web-based software at the core• Compatible with any tracking device• 24/7 Support and Monitoring

Approach: Partner with Brands and Channels• “Powered By Omnilink” • Trusted LBS expert to bring solutions to market

Judicial• Leading technology in the Offender Management sector• Cost for electronic monitoring is 4x to 8x less than jail• Serving over 250 agencies directly and through resellers

Personal Tracking• Targeting children, seniors, pets, and personal valuables at risk• Promoted and distributed by trusted brands and channels• Exclusive LBS platform for:

Enterprise Tracking• Corporate customers needing tracking solutions for employees & assets• ROI driven for Loss Prevention and Productivity gains

Omnilink Customer Segmentation

Omnilink’s View of M2M (Track and Trace)

We’re getting there….

• Market Perspective – Exciting to see the focus on M2M and high growth expectations

• Network Operators- Encouraging to see operators are organizing and prioritizing M2M

• New Business Models- Kindle is one of the best example of creative ways to push M2M

Work to be done for scale (Opportunity)….

• Customers- Long sales cycles. Try before you buy seems to be the norm.

• Developer Perspective – Still too much “custom” work to deliver complete solutions

• Devices are Key- Often drives the sale and not enough “Off the shelf” hardware

• Service Delivery- Many complex components need to come together for a solution

(Software)

Many Device Options

Embedded Code

Relevant Sensors

Power vs. Size

Wide Area

Near Field

Cost/Capability

Integration

Custom Features

Fulfillment

24/7 Support

Live Monitoring

Billing

Network

Services

Hardware

“AT&T, Omnilink Systems, Verizon positioned themselves as one-stop shops, offering an end-to-end enablement process…”

Frost & Sullivan, 2010

Key Message: Delivering M2M Tracking is Complex

Faster time to market

Lower cost of service

Greater reliability

Single point of accountability

Making Business “Sense”

Patented & Award Winning Technology

Full Service Provider

Manufacturer of SENTRY FlightSafe™ with Aircraft Detection and Automatic Radio Suppression

Off-the-shelf solutions that enable in transit visibility and situational awareness of high value cargo.

DHL Innovation

Award

Accepted by Commercial & Cargo Airlines

Single Platform for All Modes of Freight & Products

Mode of Transit: Air Cargo • Ground • Intermodal • Ocean

Sensors: Temperature • Pressure • Light • Humidity • Vibration • Motion • Acceleration • GPS

M2M Evolution: Are We So Different?

History shows that User Experience Demands the Innovation of Hardware.

From Visibility to Business Process & Workflow Efficiency

From Data Reporting and Logging to Event Sequencing

From Tracking and Monitoring to Business Intelligence

M2M has long been about the device, but evolution is about the “app.”

Risk mitigation and risk management

Global logistics processes, forward and return

Packaging requirements, product sensitivities, and quality assurance needs

When complexity in a process exits, there’s opportunity to innovate.

Automating & Assisting Operating Procedures

Virtual management of operating procedures and supply chain integrity