technopolicy network
DESCRIPTION
Presentatie tijdens deelsessie over 'Government' op het 9de congres van het Technopolicy Network, dat plaatsvond op C-mine in GenkTRANSCRIPT
Wim DriesMayor Genk – 18.09.2012
Welcome
Small cities canmake a difference
Culture – Creativity – InnovationThe key to success
John Cleese:“If you want creative workers, give them enough time to play”
Creative industries as drivers of regional growth & cohesion
6th Cohesion Report (2009) focuses on ‘creative and innovative regions’ to contribute to deliver the Lisbon Strategy.
- Regional dimension- Dynamic in soft and hard innovations- Cross-sectoral impact
Creative and cultural clusters forEuropean regions
Definition for ‘creativity’: multi disciplinary way of mixing culture, art, innovation and technology
- Creative industries: strong high tech / R&D content; manufacturing or services; anchored but mobile- Cultural industries: mass production of artistic content = cultural enhancement of economy- Experience economy: the commercialisation of experiences, heritage & tourism, …
What creative policy for Europe?
- Investment in human capital � Talent- Tolerance towards soft and artistic skills- Understandig of places’ cultural resources and theireconomic value- Combination of soft and hard innovation- Combination of manuf+services � hybrid goods and services with strong and unique competitive advantage- Local and global linkages (digital tech, media, ICT)
Conclusion:Cultural Creative Industriesdepend on talent, context, networking and entrepreneurialdynamism
Bron: Dr. Lisa De Propris – University of Birmingham – Birmingham Business School
Creativity and design in Genk
1. Communal policy: room for design
�Design = part of the city’s innovation policy
� Growing towards a creative manufacturing and knowhow economy
• By reinforcing the economic structure• By supporting new entrepreneurship• By preventing the brain drain
� Design as a lever for the communcal policy and supporting private initiatives
2. Ideas / points of view of design
� Aesthetic surplus value in the city scene�Renewing and broadening communal
�Economic development opportunity�City’s marketing instrument
�Levers for development
Kattevennen –NPHK
Public library
Privat living
2. Ideas / points of view of design
�Aesthetic surplus value in the city scene�Renewing and broadening communal
products�Economic development opportunity�City’s marketing instrument
�Levers for development
O-parade – 1st of May
�Creative talent in Genk
Creations in public area
Column - Luciano Fabro Pieter Vermeersch
Gadgets and souvenirs
“Genker servet” Linde Hermans 1st of May egg cupPiet Stockmans
WristbandGenkonStage
Michaël Verheyden
2. Ideas / points of view of design
� Aesthetic surplus value in the city scene� Renewing and broadening communal products
� Economic development opportunities� Fostering and stimulating the potential� Creating a fertile soil� Bringing forth innovative projects
� City’s marketing instrument
� Levers for development
Fostering and stimulating the potential
�A solid ground for creative entrepreneurs in Genk & Limburg
�HUMIN
Michaël Verheyden
Eden Design
CarbonPainting with LightNascom
City motive:
Turning problem situations into opportunities
A diverse conversion process
Give the site, with respect to the past, a new and significant function within the city
Strong and impressive industrial heritage
Extensive complex of monumental buildings - buildings and interior/equipment are classified -conversion is no simple task
Give the site a powerful role in the Genk city label: innovation,
creativity and sustainability
Education: Media & Design AcademyFaculty of Arts
1
22
3
4
Tourism & recreational offeringsTourism, slag heap, cultural heritage
4 development pillars: creativity as carrier
Artistic creation and presentationStage rooms, exhibitions, meetings, products and projects
Stimulating creative economyProjects, business center, companies, business events
2. Ideas / points of view of design
� Aesthetic surplus value in the city scene� Renewing and broadening communal products
Economische ontwikkelingsopportuniteit
� Economic development opportunity� City’s marketing instrument� Levers for development
Instruments for marketing
�Fortify the image and the promotion potential of the city� Increase the city’s attraction� Stress the city’s entrpreneurial charachter through
innovative initiatives
�Communicating through new media
2.Invalshoeken van design
� Aesthetic surplus value in the city scene� Renewing and broadening communal products
Economische ontwikkelingsopportuniteit
� Economic development opportunity� City’s marketing instrument
� Levers for development: Thor Park Waterschei
THOR PARK WATERSCHEITHOR PARK WATERSCHEI
HARDWARE
Main Building
High-qualitybusiness park
Science Park
Main Building
- Facilities: restaurants, MICE, childcare, …- Leisure Edutainment- Manifesta 9 (June � October 2011)
High-quality business park
- Small & Medium size users- Large space users- Public private
partnership forinfrastructuredevelopment
Science Park
- In cooperation with K.U.Leuven / KHLim / UHasselt / LRM / POM
- Foundation of Holding withsubsidiaries forinfrastructuredevelopment
Science Park - ENERGYVILLE
- Pioneering Company- Collaboration between K.U.Leuven / VITO
/ IMEC
“Another word for creativityis courage”
“Creative people cluster in places that are centres of creativity and also
where they like to live”
- Richard Florida
Thank you!
You can find this presentation on:www.slideshare.com/wimdries
www.genk.be - [email protected]