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SUMMER TRAINING REPORT ON

“THE CONSUMER BEHAVIOUR”

AND

COMPANY OVERVIEW AT

In partial fulfillment of the requirement in the MBA degree of LJIMS

SUBMITTED BY:

BIYAWARWALA MOHAMMED AFZAL YASINBHAI MBA (III-Sem.)

LJ Institute Of Management Studies.

Near Nagdev Kalyan Mandir, Near Sanand Cross Roads, Serkhej-

Gandhinagr Highway

Ahmedabad, Gujarat 382481

079 32992995

L.J Institute Of Management (IMS) - AhmedabadPage 1

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Certificate

It is hereby certified that the work incorporated in the thesis submitted entitled “Topic” submitted by (Student’s name) comprises the result of independent and original investigation carried out me. The material which obtained (and used) from other sources has been duly acknowledged in the thesis.

Date:

Place:Signature of the student

It is certified that the work mentioned above is carried out under my guidance. Date:

Place:Signature of the faculty guide


PREFACE

The aim of practical study is mainly an implementation of knowledge achieved through the learning theories. As a part of curriculum of semester-III, I have done a project in print media industry with a view to learn how media is working.

The project culmination of my efforts and dedicated work. In this project I have started from the financial newspaper readership survey and subscription regarding the same and also try to find out the market requirements or the expectations from the financial daily in future. In this project I have considered all major functional parameters, which generate and develop the readership for the particular financial newspaper.

Really this project enhanced my knowledge substantially, as I tried to cover almost each and every sphere related to organization. In addition, I also got benefit of event management.

I have tried my level best efforts to justify my study and present all key aspects &

learning in this project.


ACKNOWLEDGMENT

Being a student of MBA, this summer training has helped me a lot in understanding my theoretical subjects and their practical application also it gives industrial touch to my knowledge.

This acknowledgement is not merely a catalogue of names but an expression of a deep sense of gratitude to all those who helped me in the project – “Consumer Buying Behavior”

First I would like to thank Mr. Mukund Shukla (Head of the Circulation Department) of Indian Express in (Ahmedabad) who gave me a chance to do summer project in the organization.

And I would like to thank to Mr. Rakesh Tommar and Ronak Bilgi (Assistance Circulation Manager), Ahmedabad because without support of this two person we cannot do better work in that area. This two person works as mentor, guide for whole project & practical field application of study

I would always appreciate my family members for their support in every stage of my life and above all the Almighty God who made this task possible for me to complete successfully

Finally I am thankful to all the respondents associated with the research study who devoted their valuable time and efforts in filling up the survey form.

(L.J Institute Of Management (IMS) - Ahmedabad) (Page 4)

DECLARATION

I, , students of BIYAWARWALA MOHAMMEDAFZAL YASINBHAI, LJ

INSTITUTE OF MANAGEMENT, Ahmedabad hereby declare that this project namely “Consumer Buying Behavior & Company Overview” was done by me under the guidance of Mr. Rakesh Tomar (Assistance Circulation Manager).

I also declare that, this project has not been submitted fully or partially for the award of any degree, diploma, title or recognition earlier

NAME: Biyawarwala Mohammed Afzal Yasinbhai.

ENROLLMENT NO: 107290592024

Signature:

(L.J Institute Of Management (IMS) - Ahmedabad) (Page 7)

INDEX

Sr. No.

PARTICULARS

PAGE NO.

1

EXECUTIVE SUMMARY

8

2

RAMNATH GOENKA

10

3

VISION AND MISSION

11

STUDY – I: - GENEAL ASPECTS

1

WHAT IS A NEWSPAPER

14

2

INDIAN NEWS MEDIA

15

3

ABOUT THE GROUP

16

4

THE INDIAN EXPRESS

18

5

THE INDIAN EXPRESS NEWSPAPAER

21

6

THE SUNDAY EXPRESS

24

7

EDITORS

25

8

PRODUCT PROFILE

28

9

JOURNALISM HISTORY

37

10

BIODATA OF THE UNIT

42

11

DEPARTEMENTS

45

A)

EDITORIAL DEPARTEMENT

46

B)

MARKETING DEPARTMENT

50

Circulation department

52

Space-marketing department

57

Sr. No

PARTICULARS

PAGE NO.

STUDY–II:-STRATEGICANALYSISOFINDIANEXPRESS NEWSPAPER

1

SWOT ANALYSIS

63

Sr. NO.

PARTICULARS

PAGE NO.

STUDY – III: - RESEARCH ON CONSUMER BEHAVIOUR

1

INTRODUCTION

66

2

OBJECTIVE

68

3

RESEARCH DESIGN

69

4

DATA COLLECTION

70

5

SAMPLING

71

6

LIMITATION

72

7

FINDINGS

73

8

CONCLUSION

87

9

RECOMENDETIONS

88

10

ANNEXURE

89

11

BIBLIOGRAPHY

92

12

ABBREVIATION

93

EXECUTIVE SUMMARY

THE INDIAN EXPRESS is the 2nd largest & fastest growing business daily having growth.

Market Development Department

The role of this department goes beyond simply distribution of the newspaper to regular readers. Circulation department’s primary activity is to identify the readers so this circulation department is formally known in the organization as Market Development Department.

Market Development Strategies

MDS is tool to increase the circulation of newspaper with various tactics like mass subscription and sponsored copies etc.

Research Process

We collected data through schedule questionnaire, which finally converted in information. Our objective of research was how can we promote Indian Express and finding out the sources of encouragement to read IE and expectations of readers from IE.

Findings

Most of the English newspaper readers are interested in supplements with the additional newspaper and gifts instead of the discount offers.

Limitations of Our Research

The number of respondent of survey was 150, which was not enough for the population of

Ahmedabad.

Suggestions

Indian Express should require to launch an educational supplement also they had to improve their layouts.

Ramnath Goenka

Founder of Indian Express

(April 3, 1904 – October 5, 1991)

Ramnath Goenka was a newspaper baron of India. He launched The Indian Express and created the Indian Express Group in 1932 with various English and regional language publications. In its 2000 millennium issue, India Today magazine, named him amongst "100 People Who Shaped India”

He switched on the light we are guided by it.


VISION

Journalism of Courage: - The Editorial Vision

"Our philosophy is to cover all the news that the other newspapers would either not be able to access, or would not be able to publish, for whatever reason. However, our philosophy also is to publish all such news in a balanced and fair manner."

"We always have sharp opinions and we always take a stand on issues. The Indian Express has never had a missionary position on anything. It's either one way or the other. This is by and large our

philosophy"


MISSION

Indian Express is competing for bigger subscriber base while trying to justify advertising expenditures by their advertisers.

The main challenge of this campaign is to increase circulation and readership of Indian Express & Sunday Express.

The mission is to expand the market share of Indian Express by creating a new market and by taking bites from competitors’ market share.

The vision is to stand at a respectful position in this marathon and also keep up with the pace of the changing needs of our valued readers.

The procedure is to meet prospective readers of main-line newspapers on one- on-one basis and convince them to start reading our publication.

The agenda is to win more and more readers to our cause.

In addition of being backed-up by a strong product, we need to deliver 100%

of ourselves.


STUDY-I

GENERAL ASPECTS


WHAT IS A NEWSPAPER

A newspaper is a printed periodical whose purpose is to deliver news and other information in an up-to-date, factual manner. Newspapers appear most commonly in daily editions, but may also be issued twice a day or weekly. While the content of a newspaper varies, it generally consists of a predetermined combination of news, opinion, and advertising. The editorial section is written by reporters and other journalists at the direction of editors and may also be compiled from wire service reports. The advertising content of a newspaper can be divided into two parts, classified and display. Classified ads are small, text-only items obtained via telephone and set into the format by the classified advertising representative. Sales representatives employed by the newspaper who actively solicit local businesses for this larger, more visually oriented ad space obtain display ads.

A newspaper is printed on thin paper made from a combination of recycled matter and wood pulp, and is not intended to last very long. Large printing presses, usually located at a plant separate from the editorial and advertising headquarters, print the editions, and a network of delivery trucks bring them to the newsstands and geographical distribution centers for

subscribers.


INDIAN NEWS MEDIA

Compared to many other developing countries, The Indian press has flourished since independence and exercises a large degree of independence. Many of India's great English-language newspapers and some of its Indian-language press were begun during the nineteenth century.

The Indian press has experienced impressive growth since independence. In 1950 there were 214 daily newspapers, with forty-four in English and the rest in Indian languages. By 1990, the number of daily newspapers had grown to 2,856, with 209 in English and 2,647 in indigenous languages. The expansion of literacy and the spread of consumerism during the 1980s fuelled the rapid growth of news weeklies and other periodicals.

By 1993 India had 35,595 newspapers--of which 3,805 were dailies--and other periodicals. Although the majority of publications are in indigenous languages, the English-language press, which has widespread appeal to the expanding middle class, has a wide multicity circulation throughout India.

There are four major publishing groups in India, each of which controls national and regional English-language and vernacular publications. They are The Times of India Group, The Indian Express Group, The Hindustan Times Group, and The Anandabazar Patrika Group. The Times of India is India's largest English-language daily, with a circulation of 17,00,000, published in six cities. The Indian Express, with a daily circulation of 15,19,000, is published in seventeen cities. There also are seven other daily newspapers with circulations of between

1,34,000 and 4,77,000, all in English and all competitive with one another.


ABOUT THE GROUP

Ramnath Goenka established The Indian Express in Chennai in 1932 in its

current avatar when the struggle for Indian independence was at its peak.

Goenka, a follower of Mahatma Gandhi, heeded his call for an independent voice of India's millions and took over the newspaper from S. Sadanand for `300,000 - all the money he had at the time.

Often taking on the British regime, Goenka infused the legendary anti-establishment spirit in its content that remains its hallmark. The newspaper that's been accused of being "maker and destroyer" of governments

The Indian Express Group is a flag-bearer for The Indian publishing industry.It brings out over 12 publications, in 6 major languages, from 20 publishing centers across the country. It has over 6 million readers across the country. Covering the length and breadth of the country from Jammu to Kochi it is the largest publishing house in India.

It is being Marketed through a network of over 5000 agents, 34 offices spread across the country, and a staff of over 600 marketing personnel.

The Indian Express group publications include The Indian Express, The Financial

Express, Loksatta and the highly respected Bollywood weekly - Screen among others.


Today, The Indian Express Group boasts an extensive newsgathering and marketing infrastructure as well as a state-of-the-art communications network within The Indian publishing industry.

The Group is constantly evolving to keep in touch with tomorrow. Technology is being constantly updated. Innovative ways of doing business are explored.


THE INDIAN EXPRESS

The Indian Express is a newspaper started by Ramnath Goenka, and is

published from New Delhi, India. The Indian Express is owned by The Indian Express Group, which also owns the Financial Express, a newspaper focused on The Indian economy, stock markets, and fiscal policies.

In 1948, Ramnath Goenka partnered with Lala Deshbandhu Guptato of Daily Tej Limited to publish Indian News Chronicle, English daily, from New Delhi.[1] After the demise of Guptato, the daily was bought by Ram Nath Goenka and renamed as The

Indian Express

The Indian Express purports to emulate the highest standards of journalism as set by Goenka, and expresses its pride through its motto: Journalism of Courage. There have been allegations that the news daily is some-what biased towards the present government though this popular notion is somewhat debunked by the newspaper's equally persistent crusade against the Left members of the present government and its policy of embarrassing the establishment. It is rumored to be the first newspaper

read by all government leaders and decision-makers in the morning.

It boasts of having on its staff some of the country's most reputed reporters and editors. Its investigative reports have led to changes in several areas. Its coverage of the murder of an engineer working on the national highway project got the Supreme Court to force the Government to commit to a whistleblower law. Its campaign also

helped bring about the Right to Information law.

Also the Express Group has a Bombay division, different from its Madurai division, which brings out the South Indian newspaper, The New Indian Express. The Indian Express is in fact considered to be much less fashionable when compared to its elite

competitor The Times of India.


RAM NATH GOENKA

A man who fearlessly struggled to uphold the freedom of the press and democracy, Ramnath Goenka is a legend in the history of The Indian fourth estate.

Born and brought up in Bihar, at the age of 15, he decided to migrate to the city to follow his dreams. From a very young age, he exhibited a fiery patriotism and Mahatma Gandhi advised him to publish a newspaper devoted to the freedom

struggle.

In 1932, he took over the loss-making Madras edition of The Free Press Journal and drove the delivery van himself to dispatch the papers. He founded The Indian Express in 1936. For him a newspaper was not just another business. It was a mission, a vocation and a calling. The running of The Indian Express was, for him, not a matter

of profit and loss but a vehicle of national empowerment.

Two elements made him a true original. His sense of history and his instinct of patriotism

He switched on the light we are guided by it.


VIVECK GOENKA

An Engineer by qualification, a newspaper publisher by profession and a socially committed citizen by choice, Mr. Viveck Goenka is the Chairman & Managing Director of Indian Express Newspapers (Mumbai) Ltd., one of the most widespread newspaper publishing groups in India.

He is also a Director of the United News of India. He has been Director of The Press Trust of India (PTI), a Council member of the Audit Bureau of Circulation (ABC), and was one of the youngest past presidents of The Indian Newspaper Society (INS).

He has developed several business publications like Express Computer in imparting information in development of modern technology. One of his initiatives, a North American edition of “The Indian Express”, is a reflection of his commitment to disseminate information about India to the millions of Indian living abroad.

In a country where most media, especially print is closely held, and does not believe in professional management, Mr. Goenka has actively supported, nurtured and encouraged professionals not just in management but also in editorial. He has created an atmosphere of freedom and independence for editorial teams of all Express publications. His only stipulation, be just, be free of bias, be dauntless in the spirit of the Express founder Ramnath Goenka and live up to the Express ethos of “Journalism of Courage”.

It is his commitment to editorial independence that has made the Express Group the first choice of editorial professionals across the country.


ABOUT THE INDIAN EXPRESS NEWSPAPER

The Indian Express is the newspaper that makes national impact every day. Award winning exclusive stories that shake the establishment and exposes those who bring- out corruption and malpractices in the system.

It is 20 pages daily, packed with news, information, analysis, business, edit, sports & entertainment. It has 18 main pages and the rest 2 pages are for Gujarat news line, which covers local and regional news.

It gets published from the following places:

1.Ahmedabad

2.Aurangabad

3.Bangalor

4.Chandigarh

5.Chennai

6.Delhi

7.Haydrabad

8.Jammu

9.Kochi

10.Kolkata

11.Lucknow

12.Mumbai

13.Nagpur

14.New York (Weekly)

15.Pune


USP:

Bringing to light story that is a part of journalistic legend. The school of investigative journalism.

No sexy sound bites, no talking heads discussing ethics in a studio.

No spy cameras, no faking identities. Only what they teach on Day One in the newsroom: get out, get the facts.

Cost of the news paper…

Indian express:`. 3.00 from Monday to Saturday

Sunday express:`. 5.00 on Sunday.

18 PAGES OF MATTER COVERS…

News Covers regional news.

National Network Countrywide news.

Editorial Page.

--Editor’s contributions, Letters to the editor.

International.

Op-Ed.

--Opinions from writers outside the organization, placed on the page opposite the newspaper’s editorials, hence

Business.

Sport.


EXPRESS MONEY

It is a 4-page tabloids supplement every Monday covering news from the capital market. It specially covers the news from the following area:

Stock Market.

Insurance

Banking

Investment

Financial Planning Data

Lifestyle.

THE SUNDAY EXPRESS - AT A GLANCE

Bringing Sunday reading back in fashion.


Fills a gaping niche for a comprehensive Sunday reading. 34-pages of in-depth and enjoyable content.

Best stories from across the country.

Contributions from the editorial team in New York, London, Moscow, Washington, Chicago and San Francisco.

Exclusive tie-ups with The Los Angeles Times and The Washington

Post.

Contents…

News.

The Sunday Story.

The big investigative news pieces.

A sweeping exclusive on the week’s top story.

Major stories on lifestyle and has sub-sections such as

‘Travelogue’, ‘Books’ and ‘Arts & Culture’.

Book reviews, special columns.

EDITORS

SHEKHAR GUPTA:

Gupta who writes a weekly column, National Interest, in The

Indian Express, also has a programme, Walk the Talk, on L.J Institute Of ManageNmDeTnVt (I2M4xS7),- IAnhdmiae’sdamboasdt popular television news cPhaagnen2el4in English.Theweeklyshowfeaturesconversationswith

newsmakers from politics, society, sports and entertainment.

RAJ KAMAL JHA:

Raj Kamal Jha (b. 1966) is the author of The Blue Bedspread which was nominated in and had won the Commonwealth Writers' Prize, 2000, for Best First Book (Eurasia region) and was a New York Times Notable Book of the Year.

(SANDIPAN DEB:SA)Jha was recently a visiting professor at the University of California,Berkeley.Hewas alsoafellowatthe prestigious Yaddo Residency in Saratoga Springs, New

York, in 2005

SANDIPAN DEB


Sandipan Deb is an alumnus of The Indian Institute of Technology,Kharagpur,andTheIndianInstituteof Management,Calcutta,Sandipanspentthreeyearsin corporate India before shifting to journalism. He has been Executive Editor of A&M (Advertising and Marketing) and Senior Editor at Business Today.

Sandipan is the author of The IITians, the first book on India’s premier engineering institutes and its alumni.

KUMAR KETKAR:

Earlier,Editor-In-Chief,Lokmatandalso

Maharashtra Times, of The Times of India Group

Recipient of Awards:

1. Padmashree. Government of India's Republic

Day award in 2001

2. CD Deshmukh award for excellent writing in economics

3. Acharya Atre award for bold editorials.

4. Giants International award for reporting world

events.

BHAWANA SOMAAYA:


She is the recipient of 1990's Mahila Shiromani Award and several prominent titles over the years. She's contributed columns to Sunday Observer, Afternoon, Janmabhoomi Pravasi, Hindustan Times, The Hindu, The Pioneer and Newstime.

She has written five books. Amitabh Bachchan - The Legend published by Macmillan, Salaam Bollywood by Spantech and Lancer, London.

OM THANVI:

H e i s k n o w n f o r h i s s o c i a l a n d c u lt u ra l c o n c e r n s . H e h a s p e r s o n a l l y b e e n e n g a g e d i nt h e a t r e ,li t e r a t u rea n de n v i ro n m e n t a l a c t i v i t i e s . H a s k e e n i n t e r e s t i n h i s t o ry a n d a n t h ro p o lo g y ;p a rt i c u l a r lyi nm u s i c , c i n e m a ,p a i n t i n g ,a rc h i t e c t u rea n d la n g u a g e .

O m T h a n v i i s a r e c i p i e n t o f t h e p re s t i g i o u s H a ld i g h a t iA w a r df o r J o u rn a li s m , c o n s t i t u t e db yt h eM e w a rF o u n d a t i o n , U d a i p u r.


PRODUCT

PROFILE


THE INDIAN EXPRESS:

The Indian Express was born in 1932 as the voice of India’s struggle for independence, with a single edition from Madras. Till today, The Indian Express delivers on its promise of fearless, empowering journalism.

It enjoys the distinction of having more reporters in the field than any other Indian newspaper. The Indian Express was also the first Indian newspaper to launch a separate metro section that focused on local issues. Going a step further, in 2003, it launched citizens’ initiatives such as the release of support to disabled soldiers, and the announcement to create a war memorial in Pune and Chandigarh. Little wonder that in 2003, the Express won the first International Press Award for courageous journalism in India. It is 20 pages daily, packed with news, information, analysis, business, edit, sports & entertainment. It has 16 main pages and the rest 4 pages are

for city news line, which covers local and regional news.


THE SUNDAY EXPRESS:

In four years, since it was launched in 2002, The Sunday Express has redefined Sunday reading in India. Without sacrificing on the news, the weekly edition delivers the perfect combination of people and personalities, events and entertainment, business and books. With a host of news-making personalities, star writers and columnists such as Soli Sorabjee, Taveleen Singh and Sudheendra Kulkarni speaking their minds through exclusive

columns.

"The Sunday Story" is an exclusive on the burning issues of the week, complete with interviews, analysis and photos, whereas Black and White is a unique two-page, photo-heavy spread that brings together facts, opinions and prognostications on a burning story of the day.

The reportage also includes the best stories from editions across the country and reporting from the largest network of reporters and editors.

The Sunday Express EYE, originally conceived as a back-of-the-book section, is today the first choice of readers in search of insightful articles. It is one section that covers all, from entertainment and lifestyle to technology and health.


LOKSATTA:

Loksatta was uniquely successful from its inception 58 years ago, as it was one of the first Marathi dailies in the format of an English newspaper. It went from strength to strength because of the quality of its news and editorial content.

Today, it has editions from Mumbai, Pune, Nagpur, and Ahmednagar and is the only Marathi daily with a wide variety of weekly and weekend supplements.

THE FINANCIAL EXPRESS:

(LOKPRABHA:)

Established in 1961, the Financial Express is one of the most in-depth and incisive national businessdailies.It offerscomprehensive coverage ofeconomic policy, business developments and market trends. In doing so, it encouragesreaderstomakeinformed, empowered financial decisions.

With editions in Delhi, Chandigarh, Mumbai, Kolkata,Kochi,Bangalore,Chennai, Hyderabad and Ahmedabad, The Financial Express is alsothe onlypink vernacular

business daily published in Gujarat out of


Lokprabha,aweeklyMarathi

magazine, came into being 32 years ago. It carries extensive and in-depth coverage of topics, ranging from social to political, culturaltoeducationalandmore.

Lokprabha is seen as the only magazine that symbolizes Maharashtra in its true form. In-depth scrutiny is at the heart of Lokprabha. As loyal readers know, it’s only here that you get an actual analysis of

any situation.

Over the years, Lokprabha has received several honors from state organizations. The new initiative by Lokprabha is its foray into the youth segment where it has launched

‘Uthful’ - a fortnightly section dedicated to the youth of today and their trends.

JANSATTA:

Jansatta is a leading Hindi daily belonging to The Indian Express Group, published out of Delhi and Kolkata and known for its strong readership base

in the Hindi-speaking belt of Northern India.


SCREEN:

Screen was launched in 1951 in response to an acute need of the film industry – the need for authentic and engaging reportage on happenings in tinsel town. In the next decade, the paper established itself as the only cinema bulletin covering every aspect of filmmaking. It has remained indispensable for both the film fraternity as well as for film-buffs.

Soon, Screen became the paper both the government and film bodies looked to for guidance and endorsement. The only paper that film distributors all over the country relied on to purchase rights of under-production films. Till today, the film fraternity feels that launches and premieres are incomplete without a prior mention in Screen.

In 1994, the Screen Awards were launched. Structured on the lines of the Oscars, they are the film industries only and complete jury awards and are one of the Group’s strongest properties today. The Awards have since grown to being the biggest and one of the most looked forward to events of Bollywood. Further, the telecast of the event

records the highest 10 point TRPs in the events category.


EXPRESSINDIA.COM

ExpressIndia.com is the portal for The Indian Express Group ofPublicationsandhosts IndianExpress.com, FinancialExpress.com, ScreenIndia.com,Loksatta.comand Lokprabha.com, besides running news feature siteslikeExpressCricket.com,and KashmirLive.com. Expressindia.co is one of the best Indian news websites and has earned the distinction of always being the first to break the

news.

Expressindia.com, that is especially popular among the NRI community for its reliable, unbiased and the latest news content, has to its credit several international awards such as ‘The Outstanding Site’ Award from Web Crawler Inc., USA, Abby

Award (Advertising Award) and the Chip Award.


BUSINESS PUBLICATIONS DIVISION:

The division also owns some of the top print media brands across four vertical segments: Technology, Healthcare, Travel & Hospitality and Textiles.

Express Computer

Express Computer - With a circulation of more than 61,000 copies, Express Computer is one of the leading IT publications in the country. It countsamongitsreaders ChiefTechnology Officers, SoftwareProfessionals andSenior Managementand hassuccessfully met the informationneeds ofdiverseverticalIT communities.

NETWORK MAGAZINE:

“Technology” Network Magazine -Aspecialized

publication for the Technology sector, Network Magazine enables the deployment, evaluation & management of enterprise IT infrastructure. This monthly magazine has a circulation of 31,500 and is a source of knowledge for a number of Networking Professionals, MIS & Technology Management Consultants

HEALTH CARE MANAGEMENT:


Express Pharma - Often considered the final word

in the healthcare industry, this weekly magazine is a leading source of information for professionals in the pharmaceuticalandalliedindustries. Express Healthcare Management - This fortnightly is an excellent source of quality business information for

healthcare professionals


JOURNALISM HISTORY

The Brilliant Past…Hope for the best future…

1975-77 –blank pages vs. the state of emergency. Also obituary in Classifieds for liberty, faith and justice.

Bhagalpur Blinding – where the law blinded the “unlawful”.

Kamala – Expose on the existence of slavery in 20th century India, “a woman at the price of a buffalo”.1988 – “India’s Watergate”-Bofors, crusade by IE - courage for Truth. Petrol Gate -Thousands of Indian gas stations allotted to those close to the ruling party. Vajpayee government brought to knees. Surprisingly swift reaction from the PM.

The rape of the Rock, Collaring the Colas.

Kashmir, the only Live Edition in the Valley of Death.

The TATA tapes, Principles above Profit.

Expose of Satyendra Dubey’s tragic death. Leads to passing of “Whistle blower

Law”. Cleaning up of the National Highway project.

The Great Bank Robbery series. Securitisation Act passed by the Govt.

No tigers in Sariska and Ranthambore. Government steps in the next week.


PROPERTIES:

RAMNATH GOENKA FOUNDATION

INDIAN EXPESS GROUP:


ACHIEVEMENTS


(1) The International Press Institute (IPI) Award (2004)

The Indian Express received the first International Press Institute (IPI) India Award for Outstanding Work in Journalism, for its fearless and comprehensive reporting of the Gujarat riots and their aftermath, Vice-President Bhairon Singh Shekhawat presented the award - a trophy worth `2 lakh, with a citation - to The Indian Express at an awards ceremony on February 23, 2004, in New Delhi.

(2) The International Federation of Journalists (IFJ)

Sweta Ramanujan (India) won the prestigious International Federation for Journalists (tolerance) award for "Mill On The Loss", which appeared in The Indian Express on November 30, 2003. Mill on the Loss is an incisive report on the economic basis of communal hatred. This piece explores the socio-economic roots of communal tension in certain areas of Maharashtra.

(3) “Sanskriti” Award from Pratishtan Foundation:

Muzamil Jaleel has been noted for his discerning stories on the psychological cost of violence in Jammu and Kashmir, impact of violence on the children and on the

state’s literature, visual arts and the society in general.


(4) “7th Polestar” Award presented by Polestar Foundation:

The Indian Express reporter Stavan Desai was given The 7th Polestar Award for

Breaking News in 2004.

(5) “Chameli Devi” Award

The Indian Express special correspondent Sonu Jain, whose coverage of environment and agriculture in this newspaper - from illegal mining to CNG, Bt Cotton to melting glaciers - touched off judicial intervention and policy debates, has been awarded The Media Foundation’s 2003-04 Chameli Devi Jain Award for an Outstanding Woman Media person.

(6)“PremBhatia”AwardforExcellentinreportingon

Environmentalissue:

The award for environmental reporting went to The Indian Express senior assistant editor Jay Mazoomdar for his series on missing tigers in India’s national parks, beginning with Sariska. Mazoomdar’s stories forced the government to form a ‘Tiger Task Force’ headed by Prime Minister Manmohan Singh.

(7) “Prem Bhatia” Award for Excellence in Political Reporting & Analysis:

The Indian Express Principal Correspondent Varghese K George received the `1 lake Prem Bhatia award for excellence in political journalism for his exposes on how government officials siphoned-off crores of rupees meant for flood relief in Bihar

THE BIO-DATA OF THE UNIT


NAME OF UNIT:THE INDIAN EXPRESS NEWSPAPERS

Establishment in 1932 Chennai ESTABLISHMENT OF I.E:2nd February 1968 Ahmedabad ESTABLISHMENT OF F.E.E :1st June 2006 Ahmedabad ESTABLISHMENT OF F.E.G :6th June 1991 Ahmedabad

ADDRESS:INDIAN EXPRESS NEWSPAPERS

3rd Floor, Sambhav House, Nr. Judges Bungalows,

Bodakhdev, Ahmedabad – 380015.

TELE NO:+9179-26872484

E-MAIL:[email protected]

WEB:www.expressindia.com

LOGO:

FOUNDER:Ramnath Goenka

CHAIRMAN OF THE BOARD :Mr. Vivek Goenka EDITOR IN CHIEF:Shekhar Gupta BRANCH MANAGER:Mr. Mahesh Patel HEAD OF CIRCULATION DEPT:


NATIONALY:Mr. Richard Cutino

REGIONALY:Mr. Mangesh Thakur

STATE (Guj):Mr. Prasant Raman

HEAD OF THE DEPT (Gujarat):

CIRCULATION DEPT:Mr. Mukund Shukla SPACE MKT DEPT:Mr. Sanjay Kumar H.R. DEPT:Mr. Malay Thakkar EDITOR:Mr. Rajiv P.I

EDITOR (F.E.E. & GUJ):Ms. Jyotsna Bhatnagar

PRODUCTION HEAD:Mr. Digamber Jain

I.T HEAD:Mr. Dipak Mawani

CENTRE ACROSS THE COUNTRY: 21

OFFICES ACROSS THE COUNTRY: 34

AGENTS:5000

AGENTS (GUJARAT):225

READERS:1.9 Million (1 Cr.90 Lacs.)

NATIONAL EDITION:35

INDIAN EXPRESS:15 (All the Publication Centre)


FINANCEIAL EXPRESS:10

FINANCIAL EXPRESSS (GUJ):1 (Ahmedabad)

SCREEN:

1 (Mumbai)

LOCKSATTA:

2

JANSATTA:

2

LOCKPRABAH:

1

EXPRESSINDIA.COM :

1


DEPARTSMENTS OF THE INDIA EXPRESS

There are total 6 departments in the organization. And they are responsible for different works. Although all the departments have to do different activities but at the end they have to work together and one department is dependent on other.

Thus they are following system approach in the work.


EDITORIAL

DEPARTEMENT


InINDIANEXPRESSthereare08peopleworkinginthe

Editorial Department.

The structure of the Editorial Department.

Resident Editor

Assistant Editor

Editorial

Chief Reporter

Chief Sub Editorial

Principal Corresponding

Sr. Sub Editorial

Sr. Reporter

Sub Editorial

The Editorial collects news from reporters and from various news agencies. Edits the contents. Fills the remaining/allocated space by the advertisement department with articles and reports.

There are two parts in editorial department:

(1)Desk department:


The main activity of the desk department is to correct the grammar mistake and tune them in proper manner.

Another imp. Activity is that it decides the importance of the news, so according to that the news is print.

(2) Reporting department:

In this section they gets stories and news from the reporters and paste it in the computer.

It decides the size of the photograph as per the space available.

Collects ads from space department and allot space for news.

There are various news agencies, which provide news to the editorial department.

E.g. PTI, UNI, AFP, REUTERS, AP.

TYPES OF REPORTERS:

(1)Municipal crime reporter

(2)Sports reporter (3)Health reporter (4)Crime reporter (5)Business reporter

(6)Bollywood news reporter

(7)Political news reporter.

THE EDITORIAL PROCESS

The process of producing a daily edition of a large city newspaper begins with a meeting of the paper's editors in Mumbai, who determine the amount of editorial copy in an issue based on the advertising space that has already been sold. A specific number of pages are agreed upon, and the editorial assignments are made to the various

departments. The section of national and international news, generally the first part of


the paper, is compiled from correspondents who send in their stories electronically, usually via computer. There, the editor checks the stories, sometimes rewriting them or increasing or decreasing their length. Additional stories of importance are compiled from wire services such as Reuters. These are organizations that employ reporters in various cities of the globe to compile stories and items quickly for dissemination over telephone wires.These layouts are sent to Ahmedabad through Varied Area Network, from where they are sent to Baroda. At the Baroda center rectifications like date-line and other corrections, if any, are made.

For a typical, news breaking story of local (Baroda) origin, the process begins with a correspondent submitting a report, to the "rewrite" desk person. The rewrite journalist fine-tunes the wording of the story and makes sure it answers the six important questions: who, what, where, when, why, and how. He or she then sends it over to the computer at the city desk. The city desk editor, who is responsible for the paper's local content, looks over the story, makes additional changes if necessary, and sends it over to the news desk. The news editor at Ahmedabad, who makes the final call about which stories to run in the upcoming edition based on their relevance, may make further changes before submitting the piece to the copydesk.

From this point, the story is set to be inserted on a certain page that has already been roughly laid out by both the news editor and a makeup editor. After the news editor has determined the placement of the story on the particular page the story is sent on to a

composing room.


MARKETING

DEPARTEMENT


The newspaper costs around `18 to `20, and as we had discussed earlier that it’s selling price is around `3, so to get profit from this there should be a source of revenue. This revenue is generated from two sources:

1) Circulation.

2) Advertisements.

Thus there are two departments in marketing:

1)Circulation department, which takes care of sales of the newspaper, and

2)Space marketing, which allocates the space for the advertisements.


A) CIRCULATION DEPARTMENT:

Circulation department is responsible for the circulation of the newspaper in the whole region, which comes under the preview of the respective editions.

Activities of the circulation department…

Following are the activities of the circulation department:

1Recruit agency

2Dispatch news papers

3Collection of payments

4Promotional and branding activities.

A. Events

B. Customer contact program

C. Trade activities.

This is a very important department for the newspaper as this is only the one, which is responsible to create brand awareness in the customers mind, and also the one who is responsible to maintain a direct relationship with the suppliers, newspaper agencies and the customers.

These people also carry out all the promotional activities. The Indian Express uses sources like hoardings, television and magazine ads, organizing events, etc. for its promotion. NDTV India, a news channel, is used for the promotion of the Group. On

the occasion of the Environment Day an event was organized at Vadodara in


cooperation with the ONGC. During the launch of Financial Express (Ahmedabad edition).

DISTRIBUTION CHANNEL:

Production Department

Vans

Center

Agent

Vendor

Stalls

End Customer

As above shown, distribution channel starts from the distribution. Production department supplies copies to the distributors. There are vans with the company to

distribute the copies from the production center to the different distribution points.


After that distributor supplies it to the Agent then through vendors or Cash stall then ultimately it goes to the customer.

The van owners, who take a newspaper from the production house to the distribution centers, are on a contract basis. These vans take both the city and up country editions to their respective centers.

All the newspaper should reach the centers before 3:30 in the morning. Here at

Ahmedabad there are six major centers:

1.Kalupur4.Nehrunagar

2.Income Tax5.Paladi

3.Khanpur6.Maninagar

At Kalupur Railway station, The Indian Express had an agency name PANKAJ AJMERA which is responsible for the distribution of the newspaper to different vendors or hawkers.

The vendors come around 4 a.m. in the morning and take their respective copies from the agent. The vendor had to give his code number, which has been given to him by the publication, and total number of copies he wanted. He will also give the remaining copies of the previous day paper so that he can get back that much amount back.

Figure shows the type of invoice prepared by the agent.

THE INDIAN EXPRESS

VENDOR CODE NO.

NO. OF

COPIES.

For inserting the supplements into the main newspaper contract is given to people who takes 2 paisa for inserting one supplement.

These vendors then distribute the copies to their ward-boys. They are called so because their wards (areas) where they had to distribute the

paper are pre decided by the vendor.


The Agent gets 5% commission on the sell of each copy. Thus he gets 17 paisa per copy (5% of `. 2.5)

DISPATCH DEPARTMENT:

DISPATCH DEPARTMENT

UP COUNTRY CHANNELCITY SUPPLY

(AHMEDANAD CITY)

C I

RAGENTS

C(UP COUNTRY)

U

L A T

ISUBAGENTS

O

N(REMOTE AREAS)

KALUPURMANINAGAR

READERSHAWKERS


READERS

HAWKERS:

You may not even know the name of your vendor but remember, he makes sure you know something about the world. He is the unsung hero of the world of news and

letters.

They sneak in the world through your door. They make sure the world comes calling at your doorstep with a pinpoint accuracy. In the wee hours when the world sleeps they venture out, taking their rickety cycles out, honking their way through the streets. To the nearest depot, actually a collection center for

most local newspapers.

Then the process of sorting the newspaper begins, colony-wise, block-wise, row-wise and so on. Within this classification comes the intricate task of putting newspapers in order. Some want the paper that people trust; others vouch for the one that claims

truth must prevail.


Agent gets 38% commission on cover price. And the hawkers get around 32% commissions on cover price. Thus they buy the newspaper at `2.04 from the agent and sell it at a cover price of `3 and get a profit of 96 paisa.

B) SPACE MARKETING DEPARTMENT:

We know that the elder son is more responsible than the parents in the home to earn. In the same way, Space Marketing Department is the department that earns the revenue and is responsible for it, while the Editorial department is important for the organization by the readers’ point of view. The editorial section is written by reporters and other journalists at the direction of editors and may also be compiled from wire service reports.

ACTIVITIES OF SPACE MARKETING DEPARTMENT…

Marketing/Sale space of various publications of Indian Express Group and its other products collect advertisements and in turn generate revenues.

Collect the advertisement by fieldwork.

Media and Scheduling the ads like…

1. When to publish


2. How to Publish

3. What space require for that advertisement.

4. On which Page it should be print

5. According to place and space the rate of that advertisement is decided.

6. Make DUMMY

7. Collection of payments of advertisement from the customers.

A mock-up of the page, essentially a blank form showing where the stories will run and where pictures and advertising will be inserted, is called the "dummy." The makeup editor has already met with the space-marketing department to determine how such pages will be laid out with ad space. The dummy has rough notes for headlines, story insertions, and graphic elements such as photos and tables of statistics. It also shows the date of the edition as well as a page and section number. After the news editor has determined the placement of the story on the page in question—as well as the other items set to run there—the dummy is sent on to a

composing room.

DIFFERENT CATEGORIES OF ADVERTISEMENTS…

The advertising content of a newspaper can be divided into two parts,

(1) Classifieds

(2) Display.

Classified ads are small, text-only items obtained via telephone and set into the format by the classified advertising representative. Sales representatives employed by the newspaper who actively solicit local businesses for this larger, more visually

oriented ad space obtain display ads.


In addition to these other categories are tenders, financials, appointments, etc. Display, financial and tenders have higher rates, while classifieds and appointments have lower rates. The vernacular newspapers have the display category revenue higher than the others.

The front page, the last page and the 3rd page are the main pages where the advertisements are printed. These pages are also more costly as compare to other. The charge for printing an advertisement varies from day to day. It also varies for different newspaper.

The maximum advertisement height is 49 cm. without date line and the maximum breadth is 33.2 cm. The minimum height is (3*4) cm. 60 col. cm. (20*3, 30*2); 100 col. cm; strip (12*8).Any advertisement on the front page can be taken in the below mentioned size only.

(L.J Institute Of Management (IMS) - Ahmedabad) (Page )

ADDVERTSEMENT COST:

PUBLICATIONS

B&W

RATES

COLOUR

RATES

AhmedabadAhmedabad Newsline

Inside page

Front page pointer

150

225

Front page 200

Back page 175

Rajkot (Saurashtra-Kutch) Newsline

80

120

BarodaVadodara Newsline

Front page

Back page

175

155

200

165


CLIENTS:

Around 35% to 40% market share in terms of advertisement revenue comes from the government. Thus they are the major clients for The Indian Express. The state government releases their ads through DIPR (Department of Information and Public Relationship), while the central government releases their advertisement through DAVP (Directorial of Audio Video and Publicity). This means that the government gives their ads to these organizations and they published them in the daily newspapers.

Other organizations release their advertisements through Advertisement Agencies. Also the publisher does not take direct advertisements but gets it through the ad agencies because of payment securities.

There are three types of advertisement agencies:

1) Non-accredited:

They are not registered at INS (Indian Newspaper Society)

2) Provisional accredited:

Once they apply for registration it takes 6 months

3) Accredited:

They can published or release their ads across the whole country in any publications.

In a newspaper there is about 60% editorial material and about 40% advertisement material. This is the standard set for the advertisement content for The Indian Express.

STUDY – II: - STRATEGIC ANALYSIS OF INDIAN

EXPRESS NEWSPAPER


SWOT ANALYSIS

STRENGTH

Indian Express and Financial Express both have got strong brand image, so company can encase this for other segments also.

The investigative stories of The Indian Express differentiate itself from its competitors.

Direct marketing used by the circulation department can cover potential market.

WEAKNESS

The promotional schemes are not planned and implemented well.

In case of Financial Express- high price as compared to the competitors.

No free gifts given to the readers.

There are very less supplements with the main news paper.

No information about education in paper.

Newsprint quality.


OPPORTUNITIES

Currently company is giving 50% off on Financial Express, which helps the company to expand the market.

There were around 80% Gujarati medium schools and only 20% English medium schools in 1990, but these figures have changed to 80% English medium and 20% Gujarati medium schools.

THREATS

High competition from Times of India, which affects the readership of Indian

Express group.

In the state of Gujarat there are only 8% to 10% of English readers.


STUDY-III

RESEARCH

ON

“THE CONSUMER BEHAVIOUR”


INTRODUCTION:

Consumer behavior is "The study of individuals, groups, or organizations and the processes they use to select, secure and use of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society."

The study of consumers helps firms and organizations improve their marketing strategies by understanding issues such as how

The psychology of how consumers think, feel, reason, and select between

different alternatives (e.g., brands, products);

The psychology of how the consumer is influenced by his or her

environment (e.g., culture, family, signs, media);

The behavior of consumers while shopping or making other marketing

decisions;

How consumer motivation and decision strategies differ between products that differ in their level of importance or interest that they entail for the

consumer,

How marketers can adapt and improve their marketing campaigns and

marketing strategies to more effectively reach the consumer.


PROBLEM STATEMENT:

The Indian Express Group is competing with the Times of India, which is the market leader in the print media. As a challenger it wanted to know the buying behavior of the people who are right now subscribing to the English daily. By knowing this it may be able to know the needs of the customers and what they like and dislike in thei r

newspaper, and thus would be able to compete with the market leader.


RESEARCH OBJECTIVE:

The purpose of this research is to know the consumer buying behavior while subscribing to any of the English daily. This in turn will help us to answer the following question of our:

Which criteria people consider while selecting Newspaper?

What are the reading habits of the people?

Which sections readers read most?

IMPORTANCE OF THE RESEARCH:

Consumer behavior involves the use of products as well as the study of how they are purchased. Product use is often of great interest to the marketer, because this may influence how a product is best positioned or how we can encourage increased

consumption


RESEARCH METHEDOLOGY

RESEARCH DESIGN:

The nature of the study is DESCRIPTIVE. Descriptive researches are those, which are concerned with describing the characteristics of a particular individual, or of a group. The study concerned with the specific prediction, with narration of facts and characteristics concerning individual or group. The researcher must be able to define clearly, what he wants to measure and must find adequate methods for measuring it

along with clear cut definition of population he want to study.


DATA COLLECTION:

There are two types of data:

1) PRIMARY DATA

2) SECONDARY DATA

Primary data: Primary data are those, which are collected for the first time and thus happen to be original in character. The data, which is required for the project, is most of primary in nature and was collected from the respondent in Baroda city. The respondents are given with the questionnaire consisting of 15 questions.

Secondary data: Secondary data are those, which are already been collected by someone else in past. Secondary data was collected from the website magazines and different reports.

DATA COLLECTING INSTRUMENT: Questionnaire (appendix- I)

The data has been collected by, answering to a set of pre-conceived questionnaire by the respondents from the Ahmedabad city.

There are 15 questions included in the questionnaire; all the questions are close- ended. The close-ended questions are selected, as they are easier to analyze.

A comment/suggestions question is also included at the end of the questionnaire.


SAMPLING PLAN:

Sampling size:

The sample consisted of 150 customers who provided us the information regarding what they are looking for in their daily newspaper.

Target population:

The population for this research study is Ahmedabad city. The respondents belong to the six major areas of the Ahmedabad city. These areas are:

1) Kalupur,

2) Khanpur,

3) Income Tax,

4) Nehrunagar

5) Paladi

6) Maninagar.

Sampling unit:

In this research sampling unit is anyone who reads English newspapers.

Sampling method:

Samples are selected by using convenient sampling.


LIMITATIONS:

1) Money Factor

2) The research was limited to Ahmedabad city and it may differ in other cities.

3) Number of respondent was 150, which is very less of Ahmedabad based

English newspaper readers.

4) Respondents may be bias in some question while filling the questionnaire.

5) The researcher was doing a consumer behavior research for the first time and thus had no experience.


FINDINGS:


Which English newspaper do you read?

In this graph if we consider respondents as 100% we can see that The Times Of India is market leader with around 70% market share and The Indian express is the only

challenger of The Times Of India in Gujarat with nearby 30% market share.


From where do you come to know about the newspaper you are using

now?

From this graph we can see that The Indian Express group is using the WORD OF MOUTH as their main source of promotion. The hoardings are kept at those locations, which catch the attention of the person easily.

There is also good promotion through HOARDIGS.

They can make more effective promotion if they can use the other source of promotion more efficiently and effectively.


When we compare the newspapers, news channels and

magazines, which media do you prefer?

In this technologically upgrade and competitive world people are using news channels as the main source of getting news, as they are much faster than the newspaper. Also due to high competition in this media they had got greater options.

But still we can say that the newspaper is also a important source of information as they are more handy then the newspaper and are much more cheaper than the other

media.


How much time (in minutes) do you spend to read the

newspaper?

We can see that there are around 45% people who spent about 30 min in reading a newspaper, and around 31% people who spent their 15 min in reading newspaper.

Thus we can say that there are very less number of person who likes to read the newspaper thoroughly. Most of the people just go through the paper and read only some of the articles, which they feel are important.

The presentation of the newspaper can be made such that these people who are not reading the newspaper thoroughly can go through most of the news in the paper

without spending much time.


What criteria do you consider while selecting a newspaper?

As was expected most people give importance to the information part of the newspaper. To get good information is not a major problem for the newspaper as most of the information comes from the agency like Reuters and PTI.

The other important aspect is the Brand value, which is also good as there are only two major newspapers in Gujarat.

Thus they can work on the third important criteria, which is the supplement.


What price do you expect from your daily newspaper?

As seen from the graph most of the people are happy to giving `2.5 for their newspaper,

But by increasing the price of the news paper from `2.50 to `3.0 does not affect much but if the price gets increase from `3.0 to `4.0 there are only few customer will agreed

to purchase the news paper


If the price of the newspaper, which you are reading, were going

to increase, then would you continue with the same newspaper?

59.33% of the respondent will continue reading same newspaper even if the price of that newspaper increases and price of other newspaper remains same. On the other hand 40.37% are price sensitive and they will discontinue if the price of the

newspaper, which they read, increases.


At what level you are satisfied with the service provided by your

vendor?

Most people are satisfied with the level of service provided by their vendor. There are very few, which are not satisfied by the vendor service, as they are unable to give

them, paper on time, or there are problems during the payments.


Which section do you find the most interesting in your newspaper?

This shows that different people have different wants. And thus a newspaper cannot concentrate on one need, but had to include important news related to the world.

But still they can compare the newspaper with their competitor and then can prepare a layout in that manner, so that they can meet the customer needs in the most

competitive manner.


What kind of supplement you want in your daily newspaper?

About 39% people wanted an Educational supplement and about 30% wanted a

Capital market supplement.

At present there are no Educational supplements with the newspaper. There are also very less content in the newspaper when it comes to Education.

Thus this can be the most significant area where The Indian Express can differentiate itself from its current image.

According to the survey 22% people are looking for an Entertainment supplement also, which is also absent.


Rate the following attributes you find important for a newspaper

on a scale of 1-5.

As seen from the graph the most important attribute for any newspaper is articles, which are printed in the newspaper. As The Indian Express is known for its investigative journalism, this is only the criteria which is fully satisfied from the above five criteria.

They had to work very hard when it comes to newspaper quality and layouts when we compare it with the TOI.

This is also the important one because most of the readers are not the through readers. And people only see these attributes while subscribing or buying to the newspaper.

Thus these become essential.


What do you look for at the time of subscription?

Above 50% look for Gifts while subscribing to a newspaper, and 43% looks for discounts.

During the promotion of the Sunday Express and Financial Express the group had given only the 30% and 50% discount offer for the respective paper, this was the reason why it was not as successful as The Business Standard they were giving gifts

instead of discount offer.


If we meet your requirements are you ready to switchover to other

newspaper?

Yes

23%

Can't say

13%

No

64%

This is an important informational graph as this is showing the number of customers that can be taped down by The Indian Express.

But most of the respondents don’t want to change their newspaper because satisfaction level is higher than the dissatisfaction level.

Out of these 23% who wanted to change the newspaper, there were 54% of the

respondent who were already subscribing The Indian Express.


CONCLUSION:

The Times of India is market leader and The Indian Express is the only challenger in Gujarat.

Most of the readers don’t read the newspaper thoroughly, and are the ones who just go through the newspaper.

The price and the articles of The Indian Express are satisfactory to respondents but layout and the newspaper quality of I.E. are not satisfactory.

There are no Educational or Entertainment supplements with the main newspaper.

Most of the readers are very much satisfied from their newspaper vendors.

The scheme of reduction in price on yearly subscription in The Indian Express and subscription in Financial Express is not very attractive when it is compared to the scheme promoted by the Business Standard and other Competitors.


RECOMMENDATIONS:

Paper quality and layout of Indian Express should be improved.

IndianExpressshouldstartsupplementrelatedtoEducationand

Entertainment.

Awareness about the promotional scheme should be done, so that people know about it before the circulation executive meets them.

Distributing free copies should be used for the awareness of the present supplements.

They should reduce the discount and should give any attractive gift to the customers.


Annexure

Questionnaire

(1) Do you read any English newspaper? () Yes() No

(2) Which English newspaper do you read? () The Indian Express

() The Times of India

() The Hindus

() Other

(3) From where do you come to know about the newspaper you are using now?

() Television () Magazines () Hoardings

() Word of mouth

(4) When we compare the newspapers, news channels and magazines, which media do you prefer?

() Newspaper() News channel

() Magazines() Other


(5) How much time (in minutes) do you spend to read the newspaper?

() 15 min() 16 to 30 min

() 31-45 min() Above 45 min

(6) What criteria do you consider while selecting a newspaper? () Information

() Brand value

() Language

() Gifts and discount

() Supplement

(7) What price do you expect from your daily newspaper? () `2.0() `2.5() `3.0

(8) If the price of the newspaper, which you are reading, were going to increase, then

would you continue with the same newspaper?

() Yes() No.

(9) At what level you are satisfied with the service provided by your vendor? () Satisfied() Average() Unsatisfied

(10) Which section do you find the most interesting in your newspaper? () International News

() National news

() Local News

() Sports

() Business


(11) What kind of supplement you want in your daily newspaper? () Educational

() Capital

() Entertainment

() Tourism

(12) Rate the following attributes you find important for a newspaper on a scale of 1-

5.

() Newspaper quality

() Number of pages

() Articles

() Lay-out

() Advertisement

(13) What do you look for at the time of subscription?

() Gifts() Discount offer() Lucky draw coupon

(14) If we meet your requirements are you ready to switch over othernewspaper? () Yes() No

(15) Suggestion/Comments…

Survey conducted by,

MOHD.AFZAL BIYAWARWALA


BIBLIOGRAPHY:

WEBSITES:

http://www.expressindia.com http://www.financialexpress.com

http://www.expressbusinesspublications.com

BOOKS:

(1) Research Methodology 9th edition (2010)

-Donald R. Cooper

-Pamela S. Schib

(2) Production and Operations Management 8th edition (2009)

-Lee. Krajewski

-Larry Ripzman

-Manoj Malhotra

(3) Marketing Management 13th edition

-Philip Kotler

-Kevin lane Keller

-Abraham Koshy

-Mithileshwar Jha


Abbreviation related to the News Paper:

I.E

INDIAN EXPRESS

F.E.E

FINANCIAL EXPRESS ENGLISH

F.E.G

FINANCIAL EXPRESS GUJARATI

RNI

REGISTERED OF NEWSPAPER INSTITUTE

DAVP

DIRECTOR OF ADVERTISMENT & VISUAL PUBLICATIN

ABC

AUDIT BEAURO OF CIRCULATION

NPS

NET PAID SALES

PTI

PRESS TRUST OF INDIA

UNI

UNITED NEWS INDIA

FPO

FINAL PRINT ORDER

PRO

PAGE RELEASE ORDER

PRT

PAGE RELEASE TIME

PST

PRINT START TIME

PFT

PRINT FINISH TIME

YI

YELLOW JOURNALISM

DP

DEPARTURE TIME (TAXI)

USP

UNIQUE SELES POINT

PO

PRINCE ORDER

ADV

ADVERTISMENT

TOI

Times of India

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techshristi · web viewl.j institute of management (ims) - ahmedabad. page 7. l.j institute of...

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