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April 16 –19 TED MED Live 2013 Bring TEDMED toYour Organization…at no charge.

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Bring TEDMED toYour Organization…at no charge April 16-19.

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Page 1: TEDMED Live 2013

April 16 –19

TEDMEDLive2013Bring TEDMED to Your Organization…at no charge.

Page 2: TEDMED Live 2013

Creative collaboration is the future, says Katie Couric.The respected journalist enlisted in the war on cancer after

the untimely passing of her husband. At TEDMED 2012, Ms.Couric told attendees that researchers must share wisdom,

perspective and even tissue samples.

Page 3: TEDMED Live 2013

Dear friend of TEDMED,

What if your institution could host talks by 20 of the world’s most importantleaders in health and medicine – all on a single day? !e cost would be millions.But the inspiration and impact would be worth every dollar.

Now your organization can host an event of this caliber, cost-free.

TEDMED is the exclusive gathering where world-class doers and thinkers sharetheir vision of the future of health and medicine. People like E.O. Wilson, CraigVenter, Katie Couric, Dean Kamen, Sanjay Gupta, Billie Jean King, and thedirectors of the FDA, CDC and NIH.

!anks to the magic of TEDMED Live, you can bring our dazzling event to yourlocal auditorium in a realtime simulcast of our exclusive Kennedy Center stageprogram. You can choose to host TEDMED Live for one day…two days…or allthree and a half days of our April 16-19, 2013 event. Providing lunch on-site foryour local attendees will encourage them to make surprising connections amongpeople and ideas. During programming breaks, feel free to showcase your ownlocal, in-person speakers, too.

Attending TEDMED on-site typically costs $5,000 per person. Because yournon-profit organization is a vital member of the health community, TEDMED Liveis available to you with all costs underwritten by our generous sponsors andcorporate affiliates.

You don’t have to spend millions to host a million-dollar event in your ownbackyard. TEDMED will energize your community with the biggest names andmost exciting ideas in health and medicine. Shouldn’t you be part of theTEDMED excitement?

Sincerely,

Jay WalkerCurator and ChairmanTEDMED

TEDMED LiveSimulcast

Excitement!JAY WALKER

Curator and ChairmanTEDMED

Page 4: TEDMED Live 2013

TEDMED LiveSimulcast

TEDMED is a good place to start a revolution.So said Sandeep Kishore, a young Harvard-educated doctor who urgedmedical schools and med students worldwide to examine “the causes ofthe causes” of disease, including social and economic factors.

Page 5: TEDMED Live 2013

TEDMED LiveSimulcast

Every year for the past 25 years, TED has celebrated“ideas worth spreading” in the fields of technology,entertainment, and design. TED Talks have been watchedone billion times worldwide. TEDMED celebrates thosefields too but with emphasis on health, medicine, andscience.

TEDMED: Serving America and the World

Our community engages around three core values:

InnovationInnovation means more than just new technology.It’s also about new perspectives, new ways ofconnecting and new ways of thinking.

ImaginationBy bringing together people and ideas from widelydifferent disciplines, we encourage people to makethe surprising connections that lead to unexpectedcollaborations.

InspirationWhen we make surprising connections betweenpeople, or between ideas, it permanently expandsour perspective and transforms our sense of thepossible.

A tradition ofexcellence

“I look for similaritiesand differences in[biological] solutions...There could beconnections out therewaiting to be found.”DIANE KELLYSenior Research Fellow,University of Massachusetts,Amherst

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Page 6: TEDMED Live 2013

TEDMED LiveSimulcast

TEDMEDLive Kennedy Center Simulcast,April 16-19, 2013

TEDMED 2013 happens at the Kennedy Center and viaLive Simulcast in affiliated auditoriums around the world.TEDMED believes that the future of health and medicinewill be shaped by vital input from leading medical colleges,teaching hospitals, government agencies, and non-profitinstitutions. And so, in a spirit of collaboration andinformation sharing, the entire TEDMED event will bebroadcast free to these institutions.Your institution can simulcast as much – or as little– of TEDMED as you choose. For example, you mightorganize a one-day event (a “TEDMED Day”) with twoor three 90-minute sessions (each session features fiveto seven speakers). Complement the TEDMED sessionswith your own speakers on topics of particular importanceto your organization.Institutions that create a TEDMED Live event for at leastone day using an auditorium-style format are thenpermitted to offer access to all TEDMED sessions viaindividual laptops and tablets.We also have a limited number of seats for Delegatesfrom our TEDMED Live affiliates to attend TEDMED atthe Kennedy Center at a discount. !is is an opportu-nity to physically link the audiences and explore newways to leverage TEDMED.

Simulcast Live fromWashington, DC

“Humanity is nowfully into thetechno-scientific age– and there will beno turning back.”E.O. WILSONHonorary Curator in Entomologyand University Research ProfessorEmeritus, Harvard University

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Page 7: TEDMED Live 2013

TEDMED LiveSimulcast

High-definition simulcast from the John F. Kennedy Center for the Performing Arts.High-de!nition video of each TEDMED stage presentation will be broadcast directly from the

Kennedy Center, in real-time or time-delayed to an auditorium at your institution. You may sendup to two Delegates to the Kennedy Center to link the audiences and amplify the experience.

Page 8: TEDMED Live 2013

TEDMED LiveSimulcast

Enjoy a direct connection to the TEDMED experienceTEDMED Connect, an innovative mobile app, allows Delegates and associates tosend questions to speakers while they are live on stage, request follow-up informationand join the conversation on the Great Challenges of health and medicine.

Page 9: TEDMED Live 2013

TEDMED LiveSimulcast

TEDMED isinteractive

TEDMED Connect is a great way to interactwith the stage and the larger community.

As a TEDMED Live affiliate, your participants are wiredinto the total TEDMED experience through TEDMEDConnect, a mobile app for smart phones, laptops andtablet computers.Delegates at the Kennedy Center and TEDMED Liveassociates at affiliate sites use TEDMED Connect tolink “live” to the speakers on the TEDMED stage andto each other. Your TEDMED Live Delegate(s) at theKennedy Center can serve as ambassador(s), furtherlinking the audiences and amplifying the experience.Delegates and associates use the app to ask the speakersquestions, send comments, and participate in live pollsand games that are part of the event.TEDMED Connect contains all the key informationabout TEDMED session schedules and speakers as wellas a “What’s On Now” button that allows real-timecheck-in on conference talks. Detailed session calendarsas well as biographies for each speaker from everysession can also be accessed through the app.TEDMED Connect is available at no cost in the AppleApp Store, the Android App Store and accessible as amobile optimized Web application.

TEDMED ConnectMobile app for cell phones, laptopsand tablet computers, is available atno cost thanks to the generoussupport of the Verizon Foundation.

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Page 10: TEDMED Live 2013

TEDMED LiveSimulcast

Schedule TEDMEDLive with flexibility.

Your institution can experience each TEDMED sessionas a live broadcast directly from the Kennedy Centeror “live-on-tape” immediately thereafter. Having accessto both formats during the event, April 16-19th, andthrough Sunday April 21st (midnight your time zone) letsyou schedule and program your event with maximumflexibility and accommodates affiliates in all time zones.Each TEDMED speaker is powerful individually. Yet, inunison with other session presentations, individual talksbecome far more poignant. For this reason, we stronglyrecommend that each 90-minute session be experiencedin its entirety.You are encouraged to invite complementary speakersto your stage and video record their talks. Use thisopportunity to discover new talent within yourinstitution or to explore areas in medicine of deepinterest to you.!e best talks from TEDMED Live affiliates will beposted on tedmed.com, and the best of those may beinvited to speak at TEDMED 2014.

TEDMED is yourevent to share

“Successful innovationis not a singlebreakthrough. It is nota sprint for the solorunner. It is a teamsport – a relay race.”QUYEN NGUYENAssociate Professor, Departmentof Surgery, UC San Diego

Page 11: TEDMED Live 2013

TEDMED LiveSimulcast

Amazing things happen when we’re open to new ideas.The ancients used mushrooms for medicinal purposes, but biologistPaul Stamets says we are still learning astounding new things about

them. His moving personal story brought TEDMED to its feet.

Page 12: TEDMED Live 2013

TEDMED LiveSimulcast

Penetrating questions from the National Institutes of Health.To defeat disease, NIH director Francis Collins asked: “How can we bebetter, smarter, faster? We need the best and the brightest from manydifferent disciplines to join this effort.”

Page 13: TEDMED Live 2013

Join the Great Challenges Program

Sponsored by !e Robert Wood JohnsonFoundation in 2011, 2012 and again in2013, !e Great Challenges Programexplores thoughtful perspectives from everydiscipline and from all sectors of society.We seek to provide a comprehensive view,incorporating multiple perspectives thatcan set the stage for truly effective action.Your institution can participate in theGreat Challenges Program by invitingspeakers to your stage to address one ormore of these challenges.On Friday afternoon, Delegates will meetin Washington, DC and via an onlineinteractive session to discuss these challenges.Your attendees can participate in this onlinediscussion via TEDMED Connect as well.!e video-recording of your speakerson the Great Challenges will be posted onTEDMED.com under the specific challenge,and the best of those speakers may beinvited to speak at TEDMED 2014.

Engage theGreat Challenges

TEDMED LiveSimulcast

The 20 Great Challenges Are:• Inventing Wellness Programs• !e Caregiver Crisis• !e Role of the Patient• !e Obesity Crisis• Achieving Medical Innovation• Managing Chronic Diseases• Medical Communication• Reducing Childhood Obesity• Making Prevention Popular• End-of-life Care• Causes of Sleep Deprivation• Impact of Poverty on Health• Faster Adoption of Best Practices• Impact of Stress• Future of Personalized Medicine• Promoting Active Lifestyles• Preparing for Dementia• Addressing Healthcare Costs• Whole-Patient Care• Eliminating Medical Error

!e Great Challenges Program is sponsored by:

Page 14: TEDMED Live 2013

Leverage your TEDMEDLive event as an opportunity to strenghten your organization.Bring your voice into the conversation and in"uence this extraordinary content to inspire yourorganization to think differently and imagine new possibilities.

TEDMED LiveSimulcast

Page 15: TEDMED Live 2013

LeverageTEDMEDLive

TEDMED LiveSimulcast

Name a ChampionElect a take-charge person who ispassionate about creating a betterfuture in health and medicine andknows how to plan events usingtraditional marketing and onlinesocial networking tools.

Create your own TEDMEDcommunity

Your champion(s) should help identifyinterdisciplinary groups and inviteparticipants ranging from students tocolleagues to local representatives whowill enrich your TEDMED Live event.

Plan special events aroundTEDMEDLive

TEDMED Live presents an extraordi-nary opportunity to build relationships—strengthening those that are estab-lished and fostering new ones. Considerhosting lunches, dinners, or cocktailparties and inviting board members,trustees, celebrities, and benefactors.

Some ideas on how to get the most out of your TEDMEDLive event:

Organize healthy activitiesConsider organizing a run, walk, yogaor another exercise activity to startTEDMED Live on a healthy note.Provide healthy snacks throughout theday. Have a meditation session duringa break. Invite an inspirational athleteto your stage.

Include an Innovation AlleyShow cool, new ideas and productsfrom within and outside yourinstitution. !e more interactive,the better.

Leverage TEDMED assetsBuild pre-event excitement by pointingguests to TEDMED.com to view pasttalks and get information on upcomingspeakers. Encourage your guests todownload the TEDMED Connect app(for iPhone, iPad and Android). !e appwill be available on prior to the event.

Page 16: TEDMED Live 2013

TEDMED LiveSimulcast

3 easy steps to bring TEDMEDLive 2013to your institution:

1. Let us know you are interested.You can do this by registering at TEDMED.comunder the TEDMED Live tab.

2. Reserve auditorium(s) on your campus.!ere are ten, approximately 90-minute sessionsbeginning at 8:45 am Eastern Time on April 17thand ending at 1 pm on April 19th and one specialprogram on the evening of April 16th. Institutionscan view as much, or as little, of the event as desired.

3. Start promoting your TEDMEDLive now!TEDMED Delegates pay $5,000 each to attendTEDMED at the Kennedy Center. Your audience getsto enjoy the same mind-bending, thought-provokingcontent live for free! Shout it out to your institution.!is is a once-a-year, can’t miss event.

Bring TEDMEDto your institution!

Get started todayBring TEDMED Live to your institutionsimply by registering at tedmed.comto view the simulcast and reserving anauditorium on your campus.

Providing supportthroughout California:

TEDMED Live isalso brought totheir members by:

Page 17: TEDMED Live 2013

TEDMED LiveSimulcast

No satellite dish or special equipmentrequired. All you need is internet access.

To experience the highest quality video and ensurean uninterrupted stream, you will need a minimumof 4 Mbps (4000 kbps) through a wired Internetconnection and a large display screen/monitor suitablefor the size of your auditorium or conference room.

Mac Requirements:• Player: Safari 5.1.2 or greater• Display: 1280x720 (720p)• 1.83 GHz Intel Core Duo or faster• At least 256MB of RAM• 64MB or greater video card

PC Requirements:• Player: Windows Explorer 9 or Mozilla Firefox• Display: 1280x720 (720p)• 2.8 GHz Intel Pentium 4 or faster processor• At least 512MB of RAM• 64MB or greater video card

TechnicalRequirements

For more information contact [email protected]

Minimal Technical RequirementsJust follow our quality guidelinesand technical requirements to enjoythe TEDMED Live experience.

Page 18: TEDMED Live 2013

TEDMED LiveSimulcast

BARBARA BASSDirector, Methodist Institutefor Technology, Innovation,and Education

ROBERT GUPTAFounder/Artistic Director,Street Symphony

JOHN HOFFMANV.P., HBO Documentary Films;Executive Producer, Weight ofthe Nation

JUDITH SALERNOLeonard Schaeffer Exec. Officerof the Institute of Medicine ofthe National Academies

RISA LAVIZZO-MOUREYPresident and CEO, RobertWood Johnson Foundation

PEGGY HAMBURGCommissioner, U.S. Foodand Drug Administration

GAIL MCGOVERNPresident and CEO of theAmerican Red Cross

BILLIE JEAN KINGFounder and Honorary Chair,Women’s Sports Foundation

JONATHAN EISENEvolutionary Biologist, DOEJoint Genome Institute

ANDREW READDirector Center for InfectiousDisease Dynamics, Penn StateUniversity

FRANCIS COLLINSDirector of the NationalInstitutes of Health

KATIE COURICCo-Founder, Stand Up To Cancerand Special Correspondent,ABC News

TODD PARKU.S. Chief Technology Officer

E.O. WILSONHonorary Curator in Entomology& University Research ProfessorEmeritus, Harvard University

LYNDA CHINScientific Director, Institutefor Applied Cancer Science, UTMD Anderson Cancer Center

Past SpeakersA history of world class speakers.

From Nobel Prize-winning researchers to cutting-edge thinkers who have mapped the genome,re-conceptualized cancer, and redefined robotics, the TEDMED stage is home to a parade of men andwoman who transport our audience into a larger, more promising world.One moment you may hear an astronaut talking about the medical challenges of spaceflight…and thenext, see a 13-year-old, struggling with autism, “speak” through a keyboard.

Page 19: TEDMED Live 2013

TEDMED LiveSimulcast

LESLIE SAXONExec. Director & Founder, USCCenter for Body Computing

JON COHENSenior V.P., Chief MedicalOfficer & Director of HospitalServices, Quest Diagnostics

CRAIG VENTERFounder, Chairman & President,J. Craig Venter Institute

MARK HYMANAuthor & Chairman, Institutefor Functional Medicine

BILLY COHNDir., Minimally Invasive SurgicalTechnology, TX Heart Institute

CHERYL PEGUSChief Medical Officer,Walgreen Co.

SANDEEP KISHOREM.D., Ph.D. Student, Co-chair,Young Professionals ChronicDisease Network

BUD FRAZIERChief, Center for Cardiac Support,Director Cardiovascular SurgeryResearch, Texas Heart Institute

HOWARD-YANA SHAPIROGlobal Staff Officer, PlantScience & External ResearchMars, Incorporated

REISA SPERLINGDir., !e Center for AlzheimerResearch & Treatment,Brigham and Women’s Hospital

CHARLES PELLFounder, Physcient

DEEPAK CHOPRAPhysician, Public Speaker,Writer

DANNY HILLISChairman and Co-Founder,Applied Minds, Inc.

REBECCA ONIECo-Founder & CEO,Health Leads

BRYAN STEVENSONExecutive Director,Equal Justice Initiative

FRANZISKA MICHORAssoc. Prof. of ComputationalBiology, Dana-Farber CancerInstitute

FREDA LEWIS-HALLExecutive VP & Chief MedicalOfficer, Pfizer, Inc.

JOEL SALATINBeyond Organic Farmerand Author

OTIS BRAWLEYChief Medical Officer,American Cancer Society

DIANE KELLYSenior Research Fellow Univ.of Massachusetts, Amherst

GREGORY PETSKOChair, Dept. of Biochemistry,Brandeis University

SANJAY GUPTAChief Medical Correspondent,CNN. Neurosurgeon

DAVID AGUSProfessor of Medicine,USC Keck School of Medicine

JAY LOMBARDChief Scientific Officer,Genomind

MEHMET C. OZTV Host, Author and CardiacSurgeon

Page 20: TEDMED Live 2013

TEDMEDLive | April 16 –19, 2013

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Here are just a few of the many participatinginstitutions that experienced the TEDMED 2012

broadcast live from the Kennedy Center.

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Bring the Leaders of Medicine to Your Institution — Free.