tedx detroit 10.21 trevarthen
DESCRIPTION
frontlines from silicon valleyTRANSCRIPT
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Evolving the Digital Marketplace
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26 - 20
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Disrupt
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Disrupt
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Solve
BIG Problems
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EcosystemEcosystem Entrepreneur
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50 Game Changing Innovations
over 100 Years
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80%
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Simplixity
Confluence
Real Time
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ComplexSimplicity
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“Simplicity is the Ultimate Sophistication”
Steve Jobs - Leonardo Da Vinci
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Steve Jobs - Leonardo Da Vinci
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As long as it’s Black
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65%
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65%
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1B Views Per Day
140 Characters
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=
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Platform + Creative Ecosystem
= Dominance
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Confluence
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Peers > Experts + Now= Crowdsourcing
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LifeStreaming
Record. Author. Create. Share.
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R a d i c a l S h i f t i n C u r r e n c y
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Trust
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Attention
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Now Accountable
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Real Time
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Data + Signal = Perfect Information
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Spam : Email
Click Fraud : Online Advertising
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Quality >>> Predictive Intent
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Translationsfor
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Disruptor or Disrupted?
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Are you building Simplixity?
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Are you in the
Conversation ?
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Are you Real Time?
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GO GREENFrom the Frontline
in Silicon Valley
Tobin Trevarthen10.21.09