tedx praçasantosandrade report

NEW WAYS OF TEACHING AND LEARNING

The existing educational models are not satisfying the demands of our contemporary society. Moreover, while some have access to a high-

quality education, some are still suffering with the lack of basic resources to learn, such as a decent classroom. This creates a

concerning gap, which is widening with time. Thus, in August 2015 we applied for a TEDx event license, to enable

the spread of ideas that could improve the current state of our educational systems.

On the 5th of March 2016 the TEDxPraçaSantosAndradeED gathered 10 speakers from different backgrounds to share with

Curitiba and the world their ideas about how the future of education should be. They advocated for a more inclusive, customized and

innovative education.

This report contains a summary of the impact created by the event.

ABOUT The TEDxPraçaSantosAndradeED was held at Capela Santa Maria, one of the most beautiful concert halls of the city of Curitiba, on the 5th of March 2016, from 2 pm to 10 pm. There were 10 talks, with maximum length of 18 minutes each, separated by breaks, which allowed the attendees to interact among them and with sponsors. The Net Promoter Score of the event was 9.6.

The Santos Andrade Square names the event for its position as a cultural and educational landmark of the city of Curitiba. It is home of the historical building of the first university in Brazil, of one of the biggest theaters of Latin America and many other cultural venues. Besides, it is also a meeting point during public protests, reminding everyone of the power of collaboration.

Santos Andrade Square

Itália Tower

GuaíraTheater

Capela Santa Maria

UFPR Historical Building

XV de Novembro

Street

Caixa Cultural

+110,000 people were reached through social media

+10,000 website visitors

COVER

+6,000 people watched the livestream transmission

the event featured on the

of the biggest local newspaper

Webseries “New ways of teaching and learning” Five local projects that are innovating the way we think about teaching and learning were showcased on a five

episode webseries.

Great Local Visibility The event was widely covered by local media outlets and

included a series of interviews with speakers and organizers. Main appearances include: Gazeta do Povo, RPC and CBN

Radio.

Strong Online Presence People could interact with our brand through our website,

Facebook Fan Page and Instagram account.

National Impact The event was broadcasted by G1 Paraná - globo.com.

1,547 applicants

152 selected to phase 1

85 + 15 selected invited

100 attendees

60%

40%

9.6 Net Promoter Score

Teachers Educators Students Entrepreneurs Directors and Managers Journalists

Since we decided not to charge for attendance on the event, and seats were limited, we created an application process. The organizing team screened applications selecting potential attendees based on four questions: is the candidate engaged with Education? Is she really interested in participating on this TEDx event? What is the candidate’s background? Will the candidate be able to disseminating the ideas presented by the speakers?

Based on those questions we selected 85 people to attend to our event, plus 15 people that were invited for their leading roles in the educational sector. The event was also broadcasted by our website, by the website of the main television channel of our state and by three independent viewing parties.

AUDIENCE

TEDx

BetaCoworking

AldeiaCoworking

UP Osório

+6,000

+100

The livestream broadcast reached around

people attended one of the three viewing parties

people

EVENT LAB

The Event Lab fostered a powerful environment for attendees to share their ideas and insights and connect with others to create impactful projects. All the activities were possible thanks to our partner “Sociedade Global”.

Insights worth sharing Attendees could share the great insights they had during the talks.

Knowledge Pills Were distributed during the break, with the following message: “share a new way of learning or teaching with the person next to you”.

Network Mapping The demands and offerings of our community were mapped and connected voluntarily by the attendees.

Sponsor’s Lounge A decorated lounge where the attendees had the opportunity to connect with our sponsor, meet new people, share their opinions on the talks presented and also develop their own gadgets to increase the knowledge absorbed during the event.

Humans of TEDx People introduced themselves to other attendees, and their stories were posted on Facebook.

Instagram Frame Encouraged people to share their experiences through social media.

Donation of Books All the attendees were required to bring a book to be donated to local institutions. Also, the attendees could exchange books between them.

SPEAKERSCurating speakers is the most strategic activity of a TEDx event. Our role was to find ideas worth

spreading and prepare speakers to deliver their messages in a clear and strong way, according to the TED format. We chose 10 people from a pool of 200 potential speakers, according to our theme (new ways of teaching and learning). We prioritized local ideas, but also invited speakers from other parts of Brazil and the World, to emulate the exchange of perspectives. We also took diversity into

account: differences of gender, age, economic background and others were fundamental to create a line up that truly reflected the complex world that we live in.

10,224 km travelled

+40

Fro

m 5Paraná

1SãoPaulo

1RioDeJaneiro

1DistritoFederal

1USA

1Portugal

4 6

hours of Coaching provided

Coaching Each speaker received Coaching sessions to help them choose the theme of their talks, to select the most powerful messages and to adapt their experiences and ideas to the TED Talks format.

Rehearsal One week before the event, all the speakers had the opportunity to present their talks to public speaking specialists and to the TEDxPraçaSantosAndradeED team. They made the final adjustments on their talks based on the feedback that they received that day.

Support with Presentations The slides used by speakers were all created by the same organization, The Cave, a consultancy focused on designing great presentations.S

peakers

’ P

repara

tion

Event production: Stage design, lighting, decoration and infrastructure.

Speakers Flight tickets,

transportation, hotel and food.

Marketing Management of the Website, Facebook, Youtube and others

Finances and Law Government fees, banking fees, Lawyer, Accountant

6.8%10.5%

32.0% 50.7%

FINANCES The Sponsorship team raised:

USD 7,500 Since we held an entry level license, we were allowed to raise a maximum of USD 10,000.00. The money was spent mainly on:

LEGACYTEDxPraçaSantosAndradeED Community We formed a community with more than 600 people on Facebook, who are now engaged in discussions and projects focused on improving education. We articulated entrepreneurs, professors, students, the public sector and big educational groups for promoting new ways of teaching and learning.

Strengthening of TEDx-like events in Curitiba There was an increase of 150% in the number of livestream views and 120% in the number of Fan Page likes from the previous TEDx event made in Curitiba.

TEDx Talks All talks recorded on the event are already available on TEDx YouTube channel and can be watched from anywhere in the world, free of charge.

Our current educational system is ruled by a mindset that emphasizes the transmission of information to prepare students for standardized tests. Based on his experience at "A Grande Escola", Ricardo Dória proposes a shift for a "transformation focused" mindset, on which every student would be able to answer how a given learning experience was able to change her life.

Aruni van Amstel invests most of his time outside clasroom investigating issues that interest him, from which he learns a lot, but that are not directly associated with the content taught in school. These interests and his curiosity to understand them were a product of remarkable experiences that Aruni had. Based on that, he asks: if you don't have remarkable experiences in school, how can things that we study in classroom be interesting?

Brazil already has everything it needs to be a great country - it only needs self-esteem to follow its own models. By sharing a little bit of his wisdom, José Pacheco reminds us of the three essential aspects for the construction of learning: autonomy, responsibility and solidarity.

In a straightforward talk, Rosely Sayão presents a series of conflicts that appear on the school and parents relationship in Brazil and suggests alternative ways to create a fairer, more respectful and more democratic relationship.

What if we became researchers in our daily routines and we start to collect data about our experiences? And what if we could download other people's experiences as well? In this ingenious talk, Jessica Artiles invites us to use big data to understand better how we work and to improve our learning systems as a whole.

TEDx talks

Using as an example his professional and personal experiences, Alexandre Amorim tell us how education can help us on the achievement of our dreams. For him, it is essential that we have freedom to choose what we want, that we use creativity to find the best alternatives to implement something and we should have people around us who believe on our projects. Then, Alexandre instigates the audience to imagine a society where everyone would do something like that to others.

Kauanna Batista started to gather people and resources to improve the life conditions of people around her from an invitation that she received when she was only 16. Based on that, she makes us reflect about our attitudes towards the invitations we receive and about the invitations that we are offering to the world.

Inspired by his own life history, Fernando Botelho questions the obstacles that we use to say that prevent the inclusion of people with disabilities and he proposes a simple and practical solution to include these people in our society.

Luana Lobo found on Filmmaking a fun and quick way to reach a huge number of people and inspire changes in the world. In a passionate talk, she shares some parts of her journey, including the challenges of distributing the films she produced and the creation of VIDEOCAMP, a free and online platform that connects transforming films and audiences willing to change the world.

Together with a group of friends and with their passion for drums and music, Rogê Du Cerrado created a big celebration that later became a social movement. In this straightforward talk, he tells us a little bit more about his journey and urges us to embrace our ancestral cultures in order to improve our learning experiences.

TEDx talks

tedx praçasantosandrade report

Documents