IMPACT REPORT2014 Sartaj ANAND

TABLE OF CONTENTS

Thank You 3Metrics for Success 5What worked for Us 12Where We fell short 23Next Steps 27

THANK YOU !

A Better Bangalore starts with Better People and onAugust 1st and 3rd, 2014 more than 1100 individualstook time out of their busy lives to be part ofTEDxBangalore and shape the narrative of Challenge_______. Each and every one of these people did thisbecause they cared about their city and community, andwe are grateful to receive their trust. It was our beliefthat Bangalore deserved a meaningful conversationdriven purely by passionate ideas and actions and weput our heart into building a program that would dojustice to this ethos. In our inaugural edition, we haveachieved a fair bit of success but we have also stumbledand we recognize that. TEDxBangalore will aim to rectifythese faults in 2015 but we would never have gotten sofar without your support… Thank You !

Sartaj AnandCurator

METRICS FORSUCCESS

Unique Users - 0.76 Million Total Impressions - 2.6 Million

Total Clicks - 0.18 Million Time Period - 3 months

Unique Users - 0.23 Million Total Impressions - 1 Million

Tweets - 1143 Time Period - 3 months

Unique Users - 10,291 Total Impressions - 16,144

Sponsor Clicks - 2183 Time Period - 2 months

Promotions - 450 Main Event - 1100+

Gala Dinner - 40 Time Period - 3 months

Articles - 23 Total Readership - 10 Million Ads - 3 CAT A Media - 82%Message Delivery - 96% Time Period - 3 monthsSponsored Readership - 0.46 Million

Listenership - 0.7 Million Time Period - 2 weeks

Spots - 24

What workedfor us

India’s 1st

TEDx Adventure

Wall Climbing

CommunityService

City Discovery

Our Speakers

Ideas & Lunch with a Stranger*

*Lunch Bag = Goodie Bag

Mobile Skate Park

InteractiveInstallations

Quad Copter Drones

TEDx Cupcakes

WHERE WE FELL SHORT

We personally believe that we fell short in a couple ofcategories that detracted from the audience experiencewe wished to deliver. These were specifically Transport,Off Stage Production, Partner Relations and TimeManagement.

Transport – We had always planned to provide busesfor our audience but chose to rely on our MobilityPartner Uber as well. The experience wasn’t perfectbecause there were a few logistical issues with thearrival of the buses. Furthermore, Uber coupons onlyprovided 1 free ride which was contrary to ourunderstanding of 2 free rides with them. This wascompletely unexpected but we’ve decided to rectifythese issues by working with a stronger productionpartner for the next edition and ensuring that allconsumer facing partnerships are backed with a ServiceLevel Agreement or avoided altogether. Thus weapologize for any inconvenience you may have faced.

Off Stage Production – We wanted to provide as closeto a TED like experience as possible and a criticalcomponent in this endeavor were the Experience Zonesand Interactive Installations. However, we feel that thisyear the production quality wasn’t quite up to ourstandards and again hope to resolve this issue byworking with a stronger production partner. This wouldthen allow us to focus solely on curating speakers andexperiences which will inspire and excite our audience.

Partner Relations – Our partners are the backbone ofTEDxBangalore and we are fortunate to have garneredsupport from so many wonderful organizations in ourefforts to inspire this city. However, we were also letdown by a few of our partners. These were namely Idea,Uber, Chai Point and the Accor Group. Each of themhad critical responsibilities such as printing collateral,transporting attendees, serving refreshments andhosting speakers. Their choices to weigh costs overbenefits, succumb to internal politics and exploit the

time sensitive nature of their tasks was deeply hurtfulbecause they ultimately prevented us from deliveringthe memorable experience we wanted. We’ve learnt alot from this and will ensure that this never reoccurs.

Time Management – We respect the fact that everyonewho chose to join us for TEDxBangalore made aninvestment of their time and energy. Thus all event daydelays were treated a great deal of seriousness thoughwe did partially make up for it towards the end of theday. We will be incorporating this experience into ourprogramming for the next edition and hope to be moreeffective in this regard in the future.

NEXTSTEPS

We are completely committed to bringingTEDxBangalore back to our city in a BIG way in 2015 andwill be releasing more concrete information about this inthe coming few months. The team has already investeda significant amount of time into deconstructing thepast edition because we want to exceed theexpectations of all our stakeholders – speakers,audience, partners and sponsors.

We would like to thank you again for your generoussupport and hope to inspire you again soon.

If you’re interested in volunteering or supporting us as aPartner or Sponsor then please reach out to Sartaj Anand,Curator of TEDxBangalore, at sartaj@egomonk.com.