Teen Online Reputation Survey

Prepared by Cross-Tab Marketing Services &Telecommunications Research Group forMicrosoft Corporation

1

Background

Purpose: To understand the attitudes, awareness and behaviors of teens and their parents regarding the importance and management of their online reputation.

Sample:Online panelTeenagers 13-17; N=1000; Parents of teenagers; N=1000Geographic scope – U.S.Access the Internet at least 3 or more hours per week

Methodology: 15-minute online survey for teenagers; 10-minute online survey for parents of teenagers

Study dates: Conducted by Cross-Tab Marketing Services July 13-20, 2010

2

Executive Summary

Teens feel more in control of their online reputation than parents. Teens share more personal information and as a result, expose themselves to more risk.

Teens acknowledge the importance of limiting access to the information they post online. Teens accept that they are primarily responsible for protecting their online reputation.Yet, less than half of teens and parents really think before posting information online.Teens believe the benefits of sharing information online outweigh the risks with the exception of location sharing.

Yet, teens share their location often with family/friends (90%); with businesses (85%) and with the general public (84%). Parents are much more cautious when weighing the benefit-to-risk tradeoff.

Teens share considerably more information than parents. Among teens, names (90%), photos (82%), hobbies/“things I like to do” (79%), and birthdays (76%) are the most commonly shared pieces of information. The types of information parents share most is similar to teens: names (66%), email addresses (57%), photos (54%), and hobbies/ “things I like to do” (43%).

3

Executive Summary

Teens feel less vulnerable about their personal information affecting their online reputation compared with parents.

Fifty-nine percent of teens vs. 40% percent of parents strongly disagree that they have no control over online reputationThirty-seven percent of teens vs. 53% of parents are concerned that their personal information could be used to harm themForty-seven percent of teens vs. 68% of parents report they do everything they can to protect their online reputation

Teens who don’t feel in control of their online reputation report the highest incidence of negative consequences (29%), resulting from posting personal information online.

The incidence of negative consequences from posting personal information is 50% less among teens who say they do everything possible to protect their online reputation vs. those who don’t.

4

Executive Summary

Teens and parents worry about different things.Naturally, teens and parents have different priorities and this is reflected in what they believe are the worst outcomes if their online reputations were harmed. Teens worry most about getting into college (57%), getting a future job (52%), and being embarrassed (42%). Parents worry most about fraud (54%), being embarrassed (51%), and future career (43%).

Teens and parents are most concerned about the general public gaining unauthorized access to their personal data. A majority (69%) of respondents state that they would reduce sharing information online if they knew the general public could view their information posted online.

Teens tend to have a lower overall level of concern regarding potential consequences of a negative online reputation. Yet, teens tend to think longer term (next 1-5 years) than parents (now to 3 years) about potential consequences.

5

Executive Summary

Teens are doing a good job of protecting their online reputations, but admit they can do better.

9 in 10 teens and parents take steps to protect and manage their online reputations.The vast majority (80%+) of teens report no harm to themselves or others from information they have posted online.

In situations where hurt or harm was self-inflicted, the most common consequences were embarrassment (72%), lost friends (40%), upset parents (32%), and cyberbullying (26%). When the damage was done to others, the most usual outcomes were embarrassment (60%), lost friends (47%), cyberbullying (44%), and upset parents (32%).

7 in 10 teens take additional action after they have experienced hurt or harm to themselves or others.

Teens who fail to alter their behavior after a bad event report a higher incidence of having friends in their social network whom they’ve never met in person.

90% of teens admit they are partially (65%) or totally (25%) responsible for what happened to them when their online reputation was hurt or harmed.Over half of teens (57%) say they have never met in person “some” of their social networking friends. A small percentage (5%) say they have “a lot” of friends whom they’ve never met in person.

6

Executive Summary

Facebook is the favorite place to post personal information.Almost all (97%) teens report using Facebook. A much smaller percentage use Twitter (32%) and Formspring (15%).Most teens check their social networking account more than once per day (67%).On average, teens use three different devices to access their social networking account.Most commonly used devices are their own home computer/laptop, a school computer, and a mobile phone.

7

Differences between girls and boys have implications for raising awareness and education about protecting their privacy.

Boys and girls suffer different consequences from leaked information.Top consequences for girls: Lost friends, upset parents, cyberbullyingTop consequences for boys: Kicked out of club or organization

Girls think longer term than boys regarding the consequences of poor reputation management.Top concerns for girls: Not getting into college, not getting a job, school suspensionTop concerns for boys: Lose friends, embarrassed

Girls are more concerned overall about their online reputation than boys.Girls are more likely to do everything they can to protect their personal information.Girls share more information than boys except for email, home address, phone numbers.Girls rely more heavily on social networking to learn how to protect their online privacy, while boys rely more on technology companies.Girls post information that is more likely to hurt others than themselves.Boys feel slightly more in control than girls.Boys are much less concerned about unauthorized access for all types of information – especially comments posted online, and details about school and friends.Boys take fewer steps to protect themselves with a few exceptions (e.g., secret accounts, using alias).Boys use fewer social networking sites and access them less often.

8

Executive Summary

Discover what is on the Internet about youUse search engines

Type your full name into several popular search engines. Search for images as well as text. Search all variations of your name—other names you have used, nicknames, or middle name or initial. Include personal domain names (yourname.com) in your search.Search sites you frequent—online directories and sites that compile public records, genealogy sites, the websites of organizations to which you belong—even your own pages.

Search blogs and social networksReview what others have posted about you in comments, pictures, or videos. Explore blogs, personal pages on social networks (Facebook, LinkedIn, Twitter), or photo-sharing sites like Flickr and Snapfish.

Evaluate your online reputationThink about the story this information tells.Does it reflect the reputation you want to have? If not, what is missing?Is it accurate? If not, what should be deleted or corrected?Do you need more than one online profile—whether professional, personal, or for an area of interest, like a hobby or volunteer work? If so, is it okay to mix info from different profiles? Do you want your profiles to be public or more private?

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Recommendations: Take Charge of Your Online Reputation

Protect your online reputationThink before you share

Think about what you are posting (particularly suggestive photos and videos), who you are sharing the information with, and how it will reflect on you. Talk with friends about what you do and do not want shared. Ask them to remove anything you don’t want disclosed.

Treat others as you would like to be treatedBe civil in what you say and show on the web.Respect others’ reputations and privacy when you post anything about them (including photos).

Stay vigilantSign up for alerts. Some search engines will notify you automatically of any new mention of your name or other personal info. Occasionally, search for yourself, following the steps in “Discover what is on the Internet about you.” Periodically reassess who has access to your pages. It is okay to remove those who no longer belong.

10

Recommendations: Take Charge of Your Online Reputation

Cultivate your professional reputationPublish the positive

Create what you want others to see. Link anything you publish to your name.Join a professional network such as LinkedIn or CareerBuilder. Put together a robust profile and make connections. Ask for recommendations from those who know your work well.Comment on career-oriented blogs and participate in online forums where you have expertise.Start a blog/website in your name, selecting a subject you are knowledgeable about. Invite comments.

Consider separating professional and personal profilesUse different email addresses, screen names, blogs, and websites for each profile.Don’t link your real name (or sensitive personal information such as your home address, phone numbers, or photos) with other profiles you create. Avoid cross references.Add personal information to your professional profile judiciously and only if it reflects well on that image. Look for Settings or Options to help you manage who can see your profile or photos, how people can search for you, who can comment, and how to block unwanted access.

Restore your online reputationIn a respectful way, ask the person who posted it to remove it or correct an error. If the person doesn’t respond or refuses to help, ask the website administrator to remove the content.If you feel a public correction is necessary, present your case simply and politely.Consider using a service such as Reputation.com to help you restore your reputation.

11

Recommendations: Take Charge of Your Online Reputation

Tips for managing your online reputation:http://www.microsoft.com/security/online-privacy/reputation.aspx

General online safety tips:http://www.microsoft.com/security

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Helpful Resources

13

Appendix

Family details 91%, 18%

Friend details 87%, 13%

Phone number 87%, 22%

Workplace details 86%, 10%

Address 86%, 25 %

Birthdays 71%, 38%

Places I like to go 65%, 26%

Comments 63%, 39%

Hobbies/Activities 58%, 43%

Photos 80%, 54%

Email 85%, 57%

Names 77%, 66%

Address 88%, 12%

Phone number 87%, 31%

Family details 81%, 20%

Friend details 71%, 29%

Places I like to go 68%, 29%

School details 60%, 44%

Photos 76%,

82%Email

75%, 66%

Names 57%,

90%Comments 57%,

67%Birthdays 56%,

76%

Hobbies/Activities 41%, 79%

Things I’ve Posted (%)

Impo

rtan

ce –

kee

p in

fo p

rivat

e (%

)

TEENS: Activity (importance %, posted %)

50%

50%

Things I’ve Posted (%)

Impo

rtan

ce –

kee

p in

fo p

rivat

e (%

)

PARENTS: Activity (importance %, posted %)

50%

50%

Teens Acknowledge the Importance of Limiting Access to the Information They Post Online

14

Teens are mindful of protecting addresses, phone numbers and details about family & friends, but they are less diligent about protecting photos, email and names which puts these types of information at greater risk.Teens share more personal information online than parents in terms of volume and variety.

Teens Overwhelmingly Feel They Are Most Responsible for Protecting Their Online Privacy

Myself

Social Networking sites

Parents

Technology companies

Government

Law enforcement

Schools

Other

87%

8%

1%

1%

1%

1%

0%

0%

Who is most responsible for protecting my online privacy?

Social Networking sites

Technology companies

Friends

Parents

Schools

Elder brother/sister

Law enforcement

Government

Other

53%

34%

25%

25%

21%

10%

8%

8%

8%

Source of information about protecting online privacy

Teens look to social networking sites to provide them with information about protecting their online privacy. Technology companies (e.g., software, cell phone, Internet Service Providers etc.) are another importance source of privacy protection information.

16

Less than Half of Teens & Parents Give Much Thought Before Posting Information Online

Teens Parents

44% 40%

41%36%

14%21%

1% 2%

I think about it a lot I think about it a littleI don't think about it at all Don't know

Think before posting information about myself that could hurt ME

55% 57%

Teens and parents are remarkably similar when it comes to how much thought is given before posting information online. How much thought is given prior to posting information doesn’t vary much whether the information is about themselves or others.

Teens Parents

44% 39%

37%38%

18% 21%

2% 3%

I think about it a lot I think about it a littleI don't think about it at all Don't know

Think before posting information about others that could hurt ME

55% 59%

Teens Parents

43% 42%

43%35%

12%20%

2% 3%

I think about it a lot I think about it a littleI don't think about it at all Don't know

Think before posting information about others that could hurt THEM

55% 55%

The Benefits of Sharing Information Outweigh the Risks with the Exception of Location

17

ACTIVITIES

Finding friends for social activities

Playing online games

Socializing online (chat, posts, etc.)

Sharing my interests

Tagging photos

Posting photos

Revealing activities you are participating in

Sharing my current location with family/friends

Sharing my current location with apps or businesses

Sharing my current location with the general public

Benefit is HigherTop 2 box %

56%

55%

55%

51%

46%

45%

37%

29%

12%

7%

Risk is HigherBottom 2 box %

13%

13%

15%

13%

15%

14%

21%

34%

52%

64%

Benefits outweigh the risks

Risks outweigh thebenefits

Teens say the risks of sharing their location outweigh the benefits but most do it anyway. 90% of teens share their location with family/friends; 85% with businesses; 84% with the general public.

Parents Are Much More Cautious When Weighing the Benefit vs. Risk of Sharing

18

ACTIVITIES

Playing online games

Finding friends for social activities

Socializing online (chat, posts, etc.)

Posting photos

Sharing my current location with family/friends

Sharing my interests

Tagging photos

Revealing activities you are participating in

Sharing my current location with apps or businesses

Sharing my current location with the general public

Benefit is HigherTop 2 box %

15%

11%

11%

10%

10%

8%

7%

5%

4%

4%

Risk is HigherBottom 2 box %

8%

11%

8%

13%

17%

10%

12%

12%

23%

33%

Benefits outweigh the risks

Q2. For each of the following please indicate on a scale of 1-5 whether you feel the benefits of the online activity outweighs the potential risk. 1= benefit completely outweighs risk; 5 = risk completely outweighs benefit

Risks outweigh thebenefits

Games are the only activity for which parents believe the benefits clearly outweigh the risks.

Teens Share More Information than Parents

Information Shared Teens ParentsNames 90% 66%Photos 82% 54%Hobbies / things I like to do 79% 43%Birthdays 76% 38%Comments I post online 67% 39%E-mail addresses 66% 57%Details of my school 44% naPhone numbers 31% 22%Places I like to go 29% 26%Details about my friends 29% 13%Details about my family 20% 18%Details about my workplace na 10%Address 12% 25%Other 1% 1%

Teens and parents generally share less information about friends and family than they do about themselves.

Teens Feel They Have More Control over Their Information than Parents

Only 47% of teens do everything possible to protect their online reputation. Teens may be putting themselves at higher risk due to their belief in the amount of control they have. Parents may feel less competent in managing their online reputation and possibly monitor themselves less frequently than teens.

20

Teens Parents

37%53%

47%

39%

14%7%2% 1%

Strongly agree (6,7) (3,4,5)Strongly disagree (1,2) Don't Know

Q1 I am concerned that my personal information could be used to harm my online reputation

Teens Parents

47%

68%

46%

27%

7% 4%2% 1%

Strongly agree (6,7) (3,4,5)Strongly disagree (1,2) Don't Know

Q2. I do everything I possibly can to protect my online reputation

Teens Parents6% 13%

32%

45%

59%

40%

2% 3%

Strongly agree (6,7) (3,4,5)Strongly disagree (1,2) Don't Know

Q3. I don't have any control over my online reputation

Compared to parents, teens believe they have more control…

Which leads to lower concern…

And less action…

Teens Who Feel They Don’t Have Control Report The Highest Number Of Negative Events

Teens

6%

32%

59%

2%

Don't KnowStrongly disagree (1,2)(3,4,5)Strongly agree (6,7)

Q3. I don't have any control over my online reputation

6%

29% sayinformation I’ve

posted online has hurt or embarrassed

me

59%

11% say information I’ve

posted online has hurt or embarrassed

me > 61% increase

Teens Who Do Everything Possible Report Half The Incidence Of Negative Events

Teens

47%

46%

7%2%

Don't KnowStrongly disagree (1,2)(3,4,5)Strongly agree (6,7)

Q2. I do everything I possibly can to protect my online reputation

47%13% say

information I’ve posted online has

hurt or embarrassed me

7%26% say

information I’ve posted online has

hurt or embarrassed me 50% decrease

Not get into college

Not get a job

Be embarrassed

Lose my friends

Upset my parents

Face higher risk of online fraud

Be suspended from school

Other

57%

52%

42%

42%

40%

29%

21%

2%

Teens: Three worst things that could happen if

online reputation were harmed

Teens Worry About College & Jobs Parents Worry About Fraud & Embarrassment

Worries for both teens and parents are consistent with actual negative outcomes in situations where the online reputations of theirs or others are harmed.

Face higher risk of online fraud

Be embarrassed

Hurt my future career prospects

Be suspended from/lose job

Alienate my family

Lose my friends

Other

54%

51%

43%

36%

36%

28%

3%

Parents: Three worst things that could happen if

online reputation were harmed

Information that was rated very or somewhat important to protect that is posted online

Names Addresses Phone numbers

E-mail addresses

Details of my workplace

Details about my family

Details about my friends Photos

Hobbies / things I like to

doBirthdays Places

I like to goComments I post online

Base 514 105 265 493 263 166 202 621 326 422 195 385General public 61% 58% 57% 63% 59% 63% 58% 60% 58% 60% 59% 62%Government 29% 30% 34% 33% 33% 36% 32% 37% 29% 26% 29% 42%

Teachers 24% 24% 31% 30% 23% 31% 37% 35% 23% 20% 25% 43%Future

employers 27% 24% 25% 28% 22% 34% 34% 37% 27% 19% 23% 45%

Law enforcement 25% 28% 29% 28% 25% 32% 30% 31% 24% 23% 22% 34%

College admissions 24% 18% 20% 27% 21% 31% 34% 35% 22% 19% 22% 42%

Friends 27% 29% 27% 25% 24% 23% 27% 25% 24% 24% 24% 21%Neighbours,

casual friends 21% 24% 24% 21% 24% 23% 22% 26% 21% 18% 22% 23%

Parents 23% 22% 22% 21% 20% 21% 32% 28% 18% 18% 22% 33%Siblings 21% 21% 20% 21% 18% 18% 18% 21% 18% 17% 22% 19%

Extended family 21% 15% 17% 21% 19% 19% 20% 25% 17% 17% 22% 27%Boyfriend/girlfriend 20% 23% 23% 20% 18% 20% 21% 21% 19% 19% 21% 17%

Others 3% 1% 3% 3% 2% 3% 2% 3% 2% 3% 3% 3%

Teens Worry Most About Strangers Having Unauthorized Access

Teens also worry about “gatekeepers” who have significant influence over their lives now and in the near future.

Information that was rated very or somewhat important to protect that is posted online

Names Addresses Phone numbers E-mail addresses

Details of my

workplaceDetails about

my family Details

about my friends

Photos Hobbies /

things I like to do

Birthdays Places I like to go

Comments I post online

General public 50% 40% 40% 46% 26% 44% 33% 49% 46% 47% 48% 54%

Friends 36% 35% 36% 36% 45% 34% 35% 37% 35% 34% 31% 32%

My children 28% 31% 30% 30% 26% 25% 27% 30% 31% 28% 28% 25%

Neighbours, casual friends 26% 23% 20% 28% 23% 20% 25% 26% 27% 27% 25% 30%

Parents 25% 24% 24% 25% 19% 22% 21% 27% 23% 27% 21% 20%

Siblings 25% 28% 22% 28% 23% 25% 22% 28% 27% 27% 25% 23%

Extended family 26% 23% 21% 26% 20% 23% 26% 30% 29% 29% 25% 26%

My current employer 24% 19% 18% 23% 24% 16% 23% 22% 21% 16% 27% 31%

Future employers 25% 21% 18% 24% 18% 20% 28% 25% 23% 21% 28% 32%

Government 33% 29% 29% 30% 30% 32% 36% 31% 30% 27% 33% 33%

Law enforcement 23% 17% 16% 20% 17% 23% 27% 24% 23% 19% 24% 27%

General public 50% 40% 40% 46% 26% 44% 33% 49% 46% 47% 48% 54%

Others 3% 2% 2% 2% 4% 2% 2% 2% 3% 1% 2% 4%

Base 506 217 193 479 84 166 109 430 253 267 170 247

Parents Worry Most About Strangers Having Unauthorized Access

Parents also want to keep details of their workplace private from friends.

Teens Worry Most About Strangers Having Unauthorized Access

From whom are you most concerned about protecting the things you post online?

General public 38%Parents 15%College admissions 13%Future employers 9%Friends 6%Fellow students 4%Government 3%Boyfriend/girlfriend 2%Other acquaintances 2%Extended family 2%Law enforcement

1%

Siblings 1%

Teachers 1%Others 4%

If you knew the general public could view your information online; what would you change?

I wouldn’t do anything differently than I do now 17%I would reduce what information I share online 69%I would completely stop sharing information online 10%Don’t know 4%

69% of respondents state that they would limit what information they share online if they knew that the general public could view their information posted online.

In the next year 1-3 years from now 3-5 years from now 5-10 years from now More than 10 years from now

32%38% 39%

34%

28%

47% 47%43%

41%38%

How concerned are you that information you post online now, could be used to harm you in…

TeenParent

27

Nearly half of parents have concerns that information posted online could harm them in the near term (e.g., now to three years). Teens differ from parents by having a lower overall level of concern. They also differ by focusing on the next 1-5 years when presumably they are worried about college admissions and future employment opportunities.

Parents Worry About Consequences NowTeens Think a Little Further Out

28

Yes; 93%No; 7%

Teens:Have you taken steps to manage your on-

line reputation?

9 in 10 Teens Take Steps to Manage Their Online Reputation

The most common steps taken are using privacy settings and being more selective about who/what information is shared with online.

Steps TakenUsing privacy settings on social networking accounts, email, browser 76%Being more selective about what I share online 68%Being more selective about who I friend online 68%Managing/disabling location features on phone, social networking accounts, other 55%Not geotagging photos 30%Read privacy policies of the sites and services they use 29%Regularly check search results on my name 22%Using an alias on email or social networking accounts 17%Making profile visible/invisible at different times of day

15%

Having secret accounts 14%

Asking friends not to tag my name to their photos of me 12%I chat or post comments to friends in “code” so only they know what I’m talking about 7%Other 2%

29

Yes; 88%No; 12%

Parents: Have you taken steps to manage your on-

line reputation?

Nearly 9 in 10 Parents Take Steps to Manage Their Online Reputation

Parents take similar steps as teens to protect their online reputation. However, parents report a lower incidence of steps taken vs. teenagers.

Steps TakenUsing privacy settings on social networking accounts, email, browser 56%Being more selective about what I share online 54%Being more selective about who I friend online 49%Read privacy policies of the sites and services they use 39%Managing/disabling location features on phone, social networking accounts, other 36%Regularly check search results on my name 25%Not geotagging photos 22%Using an alias on email or social networking accounts 19%Asking friends not to tag my name to their photos of me 17%Having secret accounts

11%

Making profile visible/invisible at different times of day 10%

I chat or post comments to friends in “code” so only they know what I’m talking about 2%Other 4%

Yes; 13%

No; 82%

Don't know; 5%

Hurt or embarrass you

8 in 10 Teens Report No Negative Consequences from Information They Have Posted Online

Embarrassment, lost friends, upset parents and cyberbullying are the most common negative consequences reported as a result of posting information online.

Yes; 9%

No; 81%

Don't know; 10%

Hurt or embarrass others

Emba

rras

sed

Lost

frie

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Ups

et p

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Cybe

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lied

Susp

ende

d fr

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scho

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Kick

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Iden

tity

stol

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Faile

d to

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a jo

b

Faile

d to

get

in

to c

olle

ge

Oth

er

72%40% 32% 26%

8% 6% 5% 4% 3% 8%

What happened to you?

Emba

rras

sed

Lost

frie

nds

Cybe

rbul

lied

Ups

et p

aren

ts

Iden

tity

stol

en

Faile

d to

get

into

col

lege

Kick

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org

aniz

ation

…

Faile

d to

get

a jo

b

Susp

ende

d fr

om sc

hool O

ther

60% 47% 44% 32% 19% 18% 17% 16% 13% 12%

What happened to others?

Yes; 73%No; 27%

Did you take steps after something you posted online hurt or embarrass you?

31

Most Teens Take Action to Better Protect Their Online Reputation After a Bad Event

Approximately 1 in 3 teens do not take more steps to protect their online reputation after they or someone else they know has a negative experience.

Steps TakenBe more selective about who I share information with 81%Be more selective about who I friend 72%Be more selective about where I share information 67%Pay more attention to my privacy settings 60%I’m more careful about the comments I make about others 60%I’m more careful about the language I use in my comments 58%I’m more careful about the subjects I comment about 56%Be more selective about who I share my location with 52%I make more effort to manage my social networking profiles 45%I’m more careful about which photos I tag 34%I’m more careful about my friends tagging photos of me 34%I take more time to understand the privacy policies of sites I use

25%

Conduct searches on my name more frequently 17%

Other 1%None of the above 1%

Yes; 67%No; 33%

Did you take steps after something you posted online hurt or embarrass others?

Yes

Some of it; 65%

All of it; 25%

None of it; 10%

Responsible for what happened to you

32

Teens Admit They Often Fall Short in Actively Managing Their Online Reputation

97%

32%15% 12%

1% 7%

33

Over 6 in 10 Teens Include People They Have Never Met in Their Online Social Network

< 1x / month; 1%

1x /month; 1%

1x / week; 3%

2-3x / week; 8%1x /day; 19%> 1x /day; 67%

Yes; 59%No; 41%

There are some I don’t know in person; 57%

I know all of them in person; 37%

There are a lot I don’t know in

person; 5%

I don’t know any of them in person; 1%

The majority know about ownership rights of information posted online

86% access social networking sites at least once a day or more

Everyone uses Facebook and one other social networking site

Average # of social networking accounts = 1.8

Strangers make up a significant number of teens’ social networking friends

1 2

3 4

Teens Who Don’t Change Their Behavior Are More Likely to Have “Friends” They’ve Never Met

Yes; 13%

No; 82%

Don't know; 5%

Did this event change the steps you take to protect your online reputation?

Yes

No

7% sayThere are a lot of

people I don’t know in person

18% say There are a lot of

people I don’t know in person

Social Networking Sites Are The Primary Repository for Teens’ Personal Information

Names Addresses Phone numbers

E-mail addresses

Details of my school

Details about my family

Details about my friends Photos Hobbies / things

I like to do Birthdays Places I like to go

Comments I post online

Base 899 120 305 660 435 204 286 816 793 760 287 674

Social networking sites 95% 72% 89% 91% 94% 91% 94% 97% 94% 96% 94% 95%

Personal web site 10% 14% 9% 11% 5% 8% 5% 6% 8% 6% 9% 5%

Online Photo albums 12% 5% 2% 4% 4% 8% 9% 16% 5% 3% 8% 8%

Blogs 14% 3% 2% 9% 6% 6% 9% 11% 13% 7% 14% 12%

Other Sites 14% 32% 12% 18% 6% 8% 6% 6% 12% 10% 9% 15%

Platforms used by teens to post information online

Names Addresses Phone numbers

E-mail addresses

Details of my workplace

Details about my family

Details about my friends Photos Hobbies /

things I like to do Birthdays Places I like to go

Comments I post online

Base 657 251 221 566 98 183 126 537 433 377 261 392

Social networking sites 81% 51% 50% 66% 67% 72% 79% 85% 80% 85% 82% 88%

Personal web site 17% 27% 25% 23% 27% 18% 21% 15% 18% 15% 21% 12%

Online Photo albums 14% 11% 9% 10% 17% 17% 23% 30% 10% 9% 12% 9%

Blogs 14% 8% 9% 11% 14% 11% 20% 12% 16% 7% 17% 23%

Other Sites 23% 45% 42% 32% 15% 15% 6% 8% 16% 16% 14% 13%

Social Networking Sites Are The Primary Repository for Parents’ Personal Information

Platforms used by Parents to post information online

Parents also post most of their online information on social networking sites. However, they also use other sites to post information such as addresses and phone numbers.

13 14 15 16 17

1% 7%17%

33%42%

Age

37

Teens Use an Average of Three Devices

Male; 52% Female; 48%

> 14 hours per week; 45%

11-14 hours per week; 26%

7-10 hours per week; 29%

Online access from multiple devices

Evenly split by genderAverage age is 16.1 years old

Almost half are online more than 14 hours per week

1 2

3 4

Own computer or laptop

School Computer

Mobile phone

Parent’s computer or laptop

Game console

Tablet Other

82%

59% 57% 52% 49%

14% 11%

Average # of devices used = 3

25-34 35-44 45-54 55-64 65+

8%

42% 39%

11%2%

Age

38

Parent Sample Profile

Male; 60%

Female; 40%

> 14 hours per week; 62%

11-14 hours per week; 21%

7-10 hours per week; 17%

Online access from multiple devices

Evenly split by genderAverage age is 45 years old

Almost half are online more than 14 hours per week

1 2

3 4

Own com-puter or lap-

top

Mobile phone

Work computer

Game console

Tablet Other

99%

50%41%

33%16%

2%

Average # of devices used = 2

39

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