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Entertainment Unlimited - 20 Years of Experience Entertainment Unlimited (1990, Reg: 231904) brings 20 years of experience in activation, from promotions to event management.
While we are proud of our rich heritage, we have always believed in staying ahead of the curve, which is what has sustained us and made us relevant over the years.
We are always on the look-out for innovative new ways of doing things, and bringing brands to life, in keeping with the needs of today’s consumer and marketplace. Our expertise and experience help us uncover compelling insights that lead to an innovative activation strategy for our clients.
We have the creativity and innovation to come up with big ideas. Big ideas are smarter, not more expensive. Big ideas extend across the channels and resonate with your target, driving them to action. Entertainment Unlimited knows big ideas and we know how to turn them into reality.
Our Background and Profile
Entertainment Unlimited is a pioneer in the entertainment industry in Sri Lanka.
We have been involved in owning / managing of restaurants and night clubs, production / promotion of events, and supplying of logistics and equipment to all sectors, across a variety of industries and companies.
Entertainment Unlimited owns its own equipment, offering you a one stop service at competitive pricing, for the ultimate in event management, brand activation and promotions.
Our Services
Total Event Management:From Ideation and concept development, to flawless production and management of events.
Stage Production:Entertainment Unlimited owns its own stage, sets, backdrop, sound, AV, LED, lighting and Laser Technology.
BTL Equipment: Promo Vehicles, Light boxes, Inflatable & other BTL material.
Promotions:In house supervisors and the ability to mobilize necessary promo staff at various levels to facilitate promotions at multiple venues.
Our Brand Activation Model
Making it Work: Our strategic approach allows us to activate successful brand promotions.
Assess Explore Activate
• We start by Assessing the brand and market environment.
• We then Explore the opportunities to arrive at a Creative Driving idea.
• Finally, we pull all resources together to Activate a concept that engages the target audience, bringing the brand to life and moving the brand forward.
Successful Ventures
Entertainment Unlimited has owned and operated the following over theyears:
• The Cascades Night Club- The Lanka Oberoi• The Rock Café- Green Path, Colombo 7• The Hut Night Club- Mt. Lavinia Hotel• Zanziba Restaurant and Music Lounge- Hue Jay Court, Colombo • Boardwalk – Waters Edge • Supply of Sound and Lighting to all 5 star hotel properties at various times
throughout the years
Our Clients and Partners
Major Events and ProjectsForeign Concerts
Kool and the Gang (1st Tour) Sound and LightingShaggy
Richard Clyderman SoundBryan Adams
Total ProductionMichael Learns To RockUB 40Shah Rukh Khan
Sri Lankan Launches and EventsCeylon Tobacco Company Dunhill Cigar LaunchSri Lanka Tourist Board TAAI conferenceCarlsberg, Lion Brewery Ceylon Limited The long bar Nuwara Eliya 2005-2008Colombo Plaza/Hilton OktoberfestHayleys Pro life launchMobitel Launch & New Logo launchLanka Bell New terminal BIA Airport AviationBentota/Peraliya – Sri Lanka Tourist Board Tsunami Memorial Weerawila International Airport Foundation laying ceremonyLion Breweries Ceylon Limited 4x4 challenge HabaranaWaters Edge Land Rover Auto CrossBritish Airways cargo Launch- WTC
Major Events and Projects (cont.)
Sri Lankan Launches and EventsSri Lanka Tourism -Travel & Tourism Awards 2008/2009
Developed & designed a complete identity and launched the T&T awards for Sri Lanka Tourism.Developed a complete design template and ad campaign including DM, print, outdoor, website and e-mails.
Ceylon Breweries Conceptualized and activated the Long Bar concept in a post NATA environment.
Airtel Concept and launch of Airtel in Sri Lanka.
Etisalat Lanka Concept and launch of Etisalat in Sri Lanka, and island wide street promotions in multiplevenues.Regional conferences and award ceremonies.
Encompass Events – India Handle all their clients from India mainly MICE Tourism with 3-4 day conferences, awards andgala night events.Showtime group – India
Other WorkProjects and Events
The Road Show, Etisalat – 1993, 1995, 1997Sarasavi Awards, Sumathi Awards, SLIM Advertising Awards, Island Music Awards, Observer AwardsLion’s Den Nuwara Eliya 2006- Lion Breweries Ceylon LimitedCarlsberg Long Bar Nuwara Eliya 2006-Lion Breweries Ceylon LimitedGolden Oldies cricket International-April 2006- Connaissance HoldingsTimes Group Avurudhu fair 3000 pax-Henry Pedris ParkVittel adventure challenge - 250 French group-logistics- Lanka Sportsreizen150 year Buddha Jayanthi Celebrations – Colombo/Anuradhapura – presidentialSecretariat / Lanka SportsreizenGymkhana Auto Cross Waters Edge- Ceylon Motor Sports club-May 2006SLGA Travel Mart BMICH- Sri Lanka Tourist Board- June 2006World Windsurfing Championships- Arugam Bay- June 2006- Lanka sportsreizenLROC Autocross 2006/2007/2008 Waters EdgeCarlsberg Long Bar 7 a side Rugby Tournament CR&FC- Lion Breweries Ceylon LimitedLion den Promos, Island wide for 2006/2007 financial year – Lion Breweries Ceylon Limited Back to Business Exhibitions-FCCISLSLTPB (Tourist Board) Cricket promotions for all matches of England Cricket tourUTI mutual funds India-250pax conference and events – Encompass events India
Other Work (cont.)Projects and Events
Radiantt Magnum Launch- Taj Samudra- Radiantt MarketingNestle NAN regional launches – Leo Burnett/ArcCompaq Cup – Encompass events / Compaq IndiaPresidential Awards for Travel Tourism 2009 – Ministry of TourismEtisalat Re Branding- All Launch events 2010Etisalat Sales, Dealer, Media and corporate Launches - Etisalat LankaEtisalat Street vehicle and Mobile truck promo island wide - Etisalat LankaEtisalat Regional Dealer & Sub Dealer events (30 no’s) – Etisalat LankaHSBC India 250 pax MICE event- Encompass events IndiaHP Smart printing conference – Vista AdvertisingAirtel 1000th Tower launch-Ceylon Continental-AirtelPresidential awards for Travel & Tourism 2009 – Ministry of TourismEtisalat main dealer awards aboard the Jetliner-Etisalat Lanka Indian 200pax Conference aboard the Jetliner- Cox & Kings IndiaArpico dealer awards- Cameron, Pale &Medina advertisingMicromax India/SL test series launch- Ten SportsSri Lanka West Indies Press Launch-Cinnamon Grand-Taj TVEtisalat Convention for 2011 & all event activityICC World cup 2011 – PepsiCo Activation- Showtime India
Case Study – Ceylon Breweries Ltd
The following case demonstrates our ability to identify key events and activation opportunities.Overview: Conceptualized and Activated “The Long Bar” (2005) concept in a post NATA environment.What we did: Presented The Long Bar Concept, which is still used today to promote sales at various events and venues, thereby driving sales volumes, and also creating a “green feel” where consumers identify the product, especially when no direct brand promotions can be done. Results: Increased attendance at the Long Bar year over year and increased awareness and sales of Ceylon Breweries products.
Case Study – Encompass Events India (Member of the JWT group and one of the top 5 event companies in India)
Gala Night
Flex Backdrop
Flex Panel
AV Screens
Conference Set
This case demonstrates:-Our ability to manage and execute logistics for large scale pan-Sri Lankan events.-Our experience in handling complex activation events, while provide innovative ideas and themes.Overview: The MICE industry, specially for the Indian market, has complex 2 to 4 day events consisting of conferences, Gala nights and Award ceremonies running back to back events with a multitude of requirements. Executing such events within a short span of time in different venues, as well as multi tasking and coordinating across a diverse team can be challenging.What we did: Multi day conferences with team building activities in a day session at different venues; daily night events consisting of different stage setups that ran parallel to other events. The Results: Many successful events over many years. This has resulted in a long term successful working relationship with as many as 6 Indian event and MICE operators. Proof of the confidence they have built in us.
Case Study – The Road Show/Etisalat Island wide promotion
This case will demonstrate:-Our ability to manage island wide events through our contacts with civic, government authorities and other institutions of high importance.Overview: Promote Etisalat across the country via an island wide road show mobile promotion. The ability to have experienced staff to be able to deal with permissions and solve immediate issues at the time of activations was critical to the success of the promotion. What we did: Employed a team of experienced officers and maintained continuous dialog with necessary departments and personnel throughout the event duration. Permissions required from the many agencies/defence and police authorities and the ability to get them has been the success of many of the promotions and activationsThe Results: The ability to take on large scale, turn key Activation events, and carry it out successfully island wide, for continuous and extended periods.
Case Study – Etisalat Launch This case will demonstrate our ability to:-Conceptualize and develop a creative idea aligned with a business objective.-Bring to life that idea via a themed approach, with innovative, high tech, highly impactful activation. Overview: Etisalat was launching its brand and wanted to communicate its global footprint and high tech offerings across regions, through a launch event. What we did: Leveraged the launch theme of “Destination Etisalat” to position it as a truly international brand. We conceptualized a full day event, creating a multi sensory memorable experience that allowed attendees to experience the brand for themselves. The entrance ‘wow’ factor, ‘Destination’ themed pavilions, acts and themed elements representing each region with stage designs of real life size sets of the ‘pyramids’, ‘Taj Mahal’ etc and a ‘future zone’ brought the innovation of the new brand to life. LED lighting, spot and laser lighting, 40” LCD screens, live musicians, themed food stations and dance performances, plus an interactive screen with futuristic experiences were presented. Etisalat branded logo Hero balloon lit up to be hydraulically lifted towering above the main backdrop, combined with fireworks and search lights provided the ultimate impact.The Results: The event was highly successful and resulted in a positive response from all attendees. Etisalat sales has also continued to be on the rise sincethe launch event.
In Conclusion
Entertainment Unlimited can help you succeed, because we:
•Bring 20 years of experience in brand activation.
•Focus on Big Ideas that are executed flawlessly.
•Are passionate about entertainment and communications.
•Have a proven track record.
For further details, please contact:Saty WatsonPO Box 44RajagiriyaSri Lanka Mobile: 0717 743 303 E Mail: [email protected] www.entertainmentunlimited.lk