telecommunication survey 2010 ver03

8/7/2019 Telecommunication Survey 2010 Ver03

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TelecommunicationTelecommunicationSurvey 2010Survey 2010

Presenters:Presenters:

MehmoodMehmoodAlamAlam

SaadSaad HasanHasanSameerSameerAhadAhadZohaZoha NaeemNaeem

IQRAUniversity GulshanCampus


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Table of ContentsTable of Contents

> Intr uction> Objective

> Literature Review> Vision> Mission> Problem Statement

> Broa Area problem> Software

> Analysis

> Conclusion

IQRA University Guls

an Campus


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IntroductionIntroduction

Cellular mobile phone service is the wireless telecommunicationservice that is operated via mobile phone or cellular phone (anelectronic telecommunicationdevice).

Cellular mobile services in Pakistan commenced in 90s when twocellular mobile telephone licenses were awarded to Paktel andPakCom (Instaphone) for provision of cellular mobile telephony inPakistan.

With the passage of time telecom sector in Pakistan has grownrapidly and currently there are 5 mobile phone operators;Mobilink, Ufone, Telenor, Zong and Warid telecom.

IQRA University Gulshan Campus


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ObjectiveObjective

The main purpose of the survey is to analyze customers preferencesthat will help us to better understand customers need. Here we aregoing to see the impact on customer for services provided by

different cellular connections within the vicinity of Karachi,Pakistan.

A random sample of 70 users was taken into account for thepurpose. These 70 users were segregated into professionals andstudents and were further segregated into male and female. Ourgoal was to find out the feeling ofcontentment among users withtheir respective connections.



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Literature ReviewLiterature Review

Driven by lowest tariffs, maximum coverage, and relatively betterquality the Pakistan mobile market maintained rapid growth during2007. The newly deregulated mobile market is now working on

sustaining the mobile boom thathitPakistan 2 years back.



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In 2007 the share of each company in mobile market exhibited achange, except for Ufone whose subscriber share remained more orless the same. Mobilink kept on loosing its share for another year in

favor ofTelenor and Warid despite its secure subscriber base.



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V i s i o nV i s i o n ::

To achieve maximum customer satisfaction by providing the best

possible service and quality and to create a modest market, this willbe helpful in advancing the telecom industry.

M i s s i o nM i s s i o n ::

To provide value-added services to customers.To provide high-tech innovative solutions to meet customersrequirements.To play a proactive role in contributing towards the society.



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P r o b l e mP r o b l e m S t a t e m e n tS t a t e m e n t ::

The impact ofservices on customers and its role in enhancing the

productivity in telecommunication Industry.

B r o a dB r o a d P r o b l e mP r o b l e m A r e aA r e a ::

All mobile companies are providing good quality services and most

of the users seem to be satisfied but still theres a trend ofcustomershift towards only twomajor companies.



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SoftwareSoftware

SPSS is among the most widely used programs for statisticalanalysis in social science and it helps organizations predict futureevents and proactively act upon that insight to drive better

business outcomes.

DependentVariable: Satisfaction of UsersIndependentVariable: Services and Expenses by users

The software we usedfor thepurpose ofstatistical analysis for the survey is SPSS -Statistical Package for the Social

Sciences.



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Analysis 1Analysis 1

Gender * How much is your monthly cell phone expense?

Cross-tabulation

How much is your monthly cell phone expense?

Total100 250 500 1000 1000+

Gender M 4 11 8 9 11 43

F 2 9 11 3 2 27

Total 6 20 19 12 13 70

The table gives a clear image that no. of male users are greater thanfemales while it shows comparison between male and female users.

Monthly cell phone expenditure of males is greater than females due tocontrast between no. ofusers as it visible from the graph.



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8.57%1.43%

8.57%

1.43%

5.71%

4.29%

5.71%

27.14%

22.86

14.29%

All Services

family members

Coverage

Caller Block Service

Mobile Internet

International Roamin

Voice Quality

SMS Bundle Offer

Cheap Call rates

Better customer ser.

Reason For Using Particular Connection

These graphs show packages and services preferred by users of different age

groups. Mostly youngsters, specifically graduates and post graduates, preferusing their connection due to economical rates of calls and text. While themiddle and above age group avoids texting. It is even interesting to find that

youngest group lacks interest i n making a call.



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Analysis 3Analysis 3OCCUPATION * Which cellular connection has best ads? Cross-tabulation

Which cellular connection has best ads?

TotalMOBILINK WARID UFONE TELENOR ZONG

OCCUPATION Student 1 2 24 8 3 38

Professional 4 3 15 7 3 32

Total 5 5 39 15 6 70

On the basis of our survey we found thatUFONE is one of the leading cellularoperators in Pakistan, and presentingthemselves in a very good manner by

making best ads this can be observedfrom the graph and table.



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Your income or pocket money * How much is your monthly cell phone expense? Cross tabulation

How much is your monthly cell phone expense?

Total100 250 500 1000 1000+

Your income or pocket money 500-1000 4 10 6 1 0 21

6000-10000 1 7 6 9 2 25

11000-20000 1 2 4 0 2 9

20000-40000 0 1 2 1 3 7

40000+ 0 0 1 1 6 8Total 6 20 19 12 13 70

The statistics above are relating income and monthly cell phoneexpenses by users of various cellular operators.

As per this survey most people have an income between the range ofRupees 6000 to 10000 per month and the second most income or

pocket money range is Rs. 500 to 1000 per month.




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Which connection are you using? * Are you satisfied with your connection?Crosstabulation

Are you satisfied with your connection?

TotalYes No I don`t know Some what

Which connection are

you using?

Mobilink 6 1 0 0 7

Ufone 17 2 0 0 19

Telenor 24 1 1 1 27

Zong 13 0 0 0 13

Warid 4 0 0 0 4

Total 64 4 1 1 70

The above table givesclear view about the satisfaction level ofusersabouttheirconnection.Telenor being major market share holder have 24 peoplesatisfied out of its27 users.



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ConclusionConclusion

18.57%

7.14%

38.57%

27.14

8.57%

Wari

Z

l

r

Ufone

mobilink

CONNECTION

Footnote

Telecom sector is growing at anoutstanding pace where all stakeholders

are getting due benefit out of it. PTA is

fully abreast of the rapidly developingtechnological advancements at the globaltelecom scene.

In the light ofabove facts and figures we can say that in spite of Mobilink beingthe first to launch itself in Pakistan, major part of the market share is with Telenor

and then with Ufone. The users ofTelenor are quite happy and satisfied with theservices being offered by it. Better customer service and reliability are the key

points ofTelenors success.



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