telefonica on linkedin

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Telefónica on Linkedin Tamara Korcak-Novicka European Online and Social Media Manager @Tamsarion 07/10/2013 Relationships that drive results

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Page 1: Telefonica on LinkedIn

Telefónica on Linkedin

Tamara Korcak-Novicka European Online and Social Media Manager@Tamsarion

07/10/2013

Relationships that drive results

Page 2: Telefonica on LinkedIn

ContentWhy you want to invest in building your brand on LinkedIn

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Setting up the basics

Future Steps

Examples

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Page 3: Telefonica on LinkedIn

3ÁreaRazón Social

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4ÁreaRazón Social

1.CSI/NPS “Extending the reach of our message”

2.Engagement in a context

3.Attribution to sales

4.Attraction strategy

5.Thought Leadership/CSR Corporate Initiatives

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5ÁreaRazón Social

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6ÁreaRazón Social

Multiple brand strategies

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7ÁreaRazón Social

Future steps

• Hub & Spoke model – get all Telefonica employees engaged with Linkedin

• Take maximum advantage of the recent features

• Do some deeper integration with Linkedin

• Announcing Ronan Dunne, CEO O2 UK and Jose Maria Alvarez Pallette (CIO Telefonica) as thought leaders

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8ÁreaRazón Social

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Subtítulo de primer nivel, Arial 20 pt

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9ÁreaRazón Social

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10ÁreaRazón Social

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11ÁreaRazón Social

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12ÁreaRazón Social

Thank you!

Any questions ? -> @tamsarion

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Page 13: Telefonica on LinkedIn