television and language change – evidence from glasgow

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Television and language change – evidence from Glasgow Jane Stuart-Smith Department of English Language, University of Glasgow IPS Munich, Hauptseminar, Soziophonetik 28 May 2008

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Jane Stuart-Smith Department of English Language, University of Glasgow. Television and language change – evidence from Glasgow. IPS Munich, Hauptseminar, Soziophonetik 28 May 2008. Television and language change – evidence from Glasgow. Quantitative sociolinguistics and language change - PowerPoint PPT Presentation

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Page 1: Television and language change – evidence from Glasgow

Television and language change –evidence from Glasgow

Jane Stuart-Smith

Department of English Language, University of Glasgow

IPS Munich, Hauptseminar, Soziophonetik 28 May 2008

Page 2: Television and language change – evidence from Glasgow

2

Television and language change – evidence from Glasgow

• Quantitative sociolinguistics and language change• TV and language change• Why consider TV?• The Glasgow media project• Results: the correlational study• Interpreting the results• Linguistic appropriation from TV – a working model• The next steps …

Page 3: Television and language change – evidence from Glasgow

3

Recap: quantitative sociolinguisticsobserving sound change in progress

• classic sociolinguistic investigation of language variation and change was formulated by William Labov (e.g. Labov 1972), and pioneered in large cities, like New York City and Glasgow

• Linguistic variables (any aspect of language which shows a number of variants) are correlated with extra-linguistic variables (any aspect of society, e.g. social class, gender, age, ethnicity)

• Language change in progress observed through the comparison of patterns of variation across age groups/times, and explained with reference to social factors/processes

Page 4: Television and language change – evidence from Glasgow

4

A (set of) social factor(s) –TV and language change?

traditional view of ‘variationist’/’quantitative’ sociolinguistics

• watching TV may affect vocabulary• but not core features of language, e.g. pronunciation,

grammar (e.g. Chambers, e.g. 1998, Trudgill, 1986)

‘at the deeper reaches of language change – sound changes and grammatical changes – the media have no significant effect at all’ (Chambers 1998: 124)

Page 5: Television and language change – evidence from Glasgow

5

A (set of) social factor(s) –TV and language change?

traditional view of ‘variationist’/’quantitative’ sociolinguistics

• watching TV may affect vocabulary• but not core features of language, e.g. pronunciation,

grammar (e.g. Chambers, e.g. 1998, Trudgill, 1986)

• language change primarily takes place through accommodation during face-to-face interaction (dialect contact)

• assumption of strong media effects with ‘direct’ influence on behaviour

Page 6: Television and language change – evidence from Glasgow

6

TV and language change?

• TV may – increase awareness of linguistic varieties– and/or affect attitudes towards other varieties

(e.g. Milroy and Milroy 1985)

• If core features of grammar are affected, this results from– voluntary orientation towards media– conscious copying from media models

(e.g. Trudgill 1986; Carvalho 2004)

Page 7: Television and language change – evidence from Glasgow

7

Consonant changes in the UK

Certain consonant changes, typical of London accents (e.g. Cockney), are spreading rapidly across urbanaccents of British English

e.g. TH-fronting, [f] for // in e.g. think, toothe.g. Foulkes and Docherty (1999), Kerswill (2003)

In some accents, e.g. Glaswegian,these features are found exclusivelyin working-class adolescents withrelatively low social and geographical mobility (e.g. Stuart-Smith et al, 2007)

Page 8: Television and language change – evidence from Glasgow

8

the media themselves are happy to blame

television

especially popular soap dramas set in London, such as EastEnders, apparently featuring Cockney dialect

Page 9: Television and language change – evidence from Glasgow

9

Why linguists should consider TV (1)

• TV is exceptionally prevalent

• Some TV programmes constitute social phenomena, e.g. the London-based soap EastEnders (1985-)– screened 4 times/week plus weekend omnibus– regularly attracted 18 million viewers/episode (i.e. almost one-

third UK population)– viewing of key episodes have caused exceptional surges in

electricity demand (e.g. National Grid 2001)– viewers can be highly engaged (e.g. Buckingham 1987)

Page 10: Television and language change – evidence from Glasgow

10

Why linguists should consider TV (2)

• Media are assumed to affect social behaviours (e.g. McQuail 2005)

BUT– TV is assumed to be a contributory factor, along with

other factors (Klapper 1960: 8)

– audience assumed to be active interpreters of media texts (e.g. Philo 1999)

– TV and para-social interaction (e.g. Abercrombie 1996)

Page 11: Television and language change – evidence from Glasgow

11

Why linguists should consider TV (3)

• linguists are starting to include TV:– as possible cause of language change, in, e.g. German

(e.g. Lameli 2004; Muhr 2003)

– in accounts of language change e.g. Br. Portuguese (Naro 1981, Naro and Scherre 1996) Ur. Portuguese (Carvalho 2004)

• and to wonder about TV in these changes (e.g. Foulkes and Docherty 2000)

Page 12: Television and language change – evidence from Glasgow

12

The Glasgow media project

Is TV a contributory factor in accent change in adolescents?(2002-5)

Economic and Social Research Council (R000239757)

Are the media a contributory factor in systemic language change under certain circumstances for certain individuals?

Page 13: Television and language change – evidence from Glasgow

13

The Glasgow media project

Is TV a contributory factor in accent change in adolescents?(2002-5)

Economic and Social Research Council (R000239757)

Are the media a contributory factor in systemic language change under certain circumstances for certain individuals?

Does TV play a role in the appearance of Cockney accent features in the speech of Glaswegian adolescents?

Page 14: Television and language change – evidence from Glasgow

14

The research team

• The Research Fellow Claire Timmins

• The Statistician (Prof) Gwilym Pryce

• The Media expert (Prof) Barrie Gunter

• a group of kids (and adults) from Maryhill in Glasgow

Page 15: Television and language change – evidence from Glasgow

15

Method

• sample– 36 adolescents; 12 adults (working-class)

• data– speech: wordlist and spontaneous– Questionnaire; informal interviews

• design– Experiment; correlational study

• analysis– auditory transcription– all tokens of wordlist– first 30 tokens of spontaneous speech

Page 16: Television and language change – evidence from Glasgow

16

Linguistic variables

• TH-fronting: [f] for /θ/ in e.g. think, both• DH-fronting: [v] for // in e.g. brother• L-vocalization: /l/ vocalized to high back (un)rounded

vowel e.g. people, milk, well

• typical of Cockney (working-class London) accent• unexpected in Glasgow English• reported informally since 1980s (Macafee 1983)

• confirmed as changes in 1997 (Stuart-Smith et al 2007)

Page 17: Television and language change – evidence from Glasgow

17

Results I: Glaswegian is changing

• For all three variables, in wordlists and conversational speech

– apparent-time change: adolescents use more ‘new’ variants than adults

– real-time change: we find more ‘new’ variants in 2003 than in 1997

Page 18: Television and language change – evidence from Glasgow

18

Change in progress: TH-fronting%

[f]

0%

20%

40%

60%

80%

100%

fraction variant

1997 conversation

1997 wordlist

conversations

wordlists

progress of change

Page 19: Television and language change – evidence from Glasgow

19

0%

20%

40%

60%

80%

100%

fraction variant

1997 conversation

1997 wordlist

conversations

wordlists

% [V

]

progress of change

Change in progress: L-vocalization

Page 20: Television and language change – evidence from Glasgow

20

Change in progress: DH-fronting

0%

20%

40%

60%

80%

100%

fraction variant

1997 wordlist

wordlist

conversation

% [v

]

progress of change

Page 21: Television and language change – evidence from Glasgow

21

Why are these changes happening?

Correlational study– (th):[f], (dh):[v], (l):[V]

with– dialect contact (beyond and within Glasgow)– attitudes to accents – social practices/identity– music (incl. radio)– computers (incl. internet)– film (incl. video/DVD)– sport – TV

Page 22: Television and language change – evidence from Glasgow

22

Why are these changes happening?

Correlational study– (th):[f], (dh);[v], (l):[V]

with– dialect contact (beyond and within Glasgow)– attitudes to accents – social practices/identity– music (incl. radio)– computers (incl. internet)– film (incl. video/DVD)– sport – TV

Page 23: Television and language change – evidence from Glasgow

23

Statistical analysis

• logistic regression • ‘general-to-specific’ model

• create list for each category of social factors (e.g. dialect contact, attitudes, TV, etc.)

• run regressions on each category list • significant variables from each list + theoretically

interesting variables-> overall shortlist

• run regressions on list until only significant variables remain

Page 24: Television and language change – evidence from Glasgow

24

Results II: Dialect contact

Initial baseline criteria: informants born and raised in area (2.8% born in England, 2001 Census)

Most have few relatives beyond Glasgow, whom they talk to more than they see. Main contact with friends and family within Glasgow.

• Some positive links with relatives and friends living in the South of England for four linguistic variables

• variance explained: 5-8%

Page 25: Television and language change – evidence from Glasgow

25

Results II: Attitudes to accents

• speech samples of 7 accents– female speakers same age– reading same passage– beginning of questionnaire– also checked identification of accents

• ‘mental image’ of 8 urban accents (cf Preston 1999)– e.g. ‘what do you think of the accents in London?’– end of questionnaire

Page 26: Television and language change – evidence from Glasgow

26

Results II: Attitudes to accents

• Glasgow kids like London accents but less than other accents

(less positive ……………... more positive)

average responses for all informants to speech samples

-1 0 1 2

Glasgow

MC Glasgow

Edinburgh

Newcastle

Manchester

London

RP

Page 27: Television and language change – evidence from Glasgow

27

Results II: Attitudes to accents

• Some positive links for liking London accent, and/or being able to identify London accent correctly, but also scattered relationships with other accents.

• variance explained: 5-12%

Page 28: Television and language change – evidence from Glasgow

28

Results II: Social practices

Our sample captures some existing groups and fragments of othersThe majority of the sample identify each other as ‘neds’, i.e. young urban delinquents“I’m a wee Glasgow person. I wouldnae say I’m a ned ’cause I don’t like go oot and start fights an’ aw that.” (2m3) http://www.glasgowsurvival.co.uk/

Page 29: Television and language change – evidence from Glasgow

29

Results II: Social practices

• some positive links with more anti-school practices • variance explained: 2-18%

Page 30: Television and language change – evidence from Glasgow

30

Results II: TV

Our informants report access to 3+ TV sets at home, and say that they watch TV every day, with average exposure of around 3 hours/day.

London-based programmes are rated highest for soap (EastEnders), comedy (Only Fools and Horses), and police drama (The Bill).

TH-/DH-fronting and L-vocalization occur (variably) in ‘media-Cockney’

Page 31: Television and language change – evidence from Glasgow

31

Two Glaswegian adolescent boys talking …

R have you been watchin’ EastEnders?L Phhhh, uuh.R Do you watch it?L Aye ah watch it but.R Brilliant manL No’ saw it (inaudible)R They two nearly got caught aff ay,L AyeR Sam was it?L Sam, an,R (laughs)L She hid behind the couch.R Aye. (laughs)L That’s the last one ah saw ah think.R Ah know she wants tae break it up now an’ he doesnae.L (laughs)R Pure shockin’ innit?L Aye, ‘cause he’sR Mad Barry’s left in his cell man, pure makes, things for him an’ aw that. So he does, ‘s

quite shockin’

Page 32: Television and language change – evidence from Glasgow

32

Results II: TV

• Several factors are significant – positive correlations, mainly with engagement with

EastEnders– negative with simply watching TV, or engaging with

Scottish/Northern/US programmes – Fairly consistent pattern across the five variables

• variance explained: 4-13%

Page 33: Television and language change – evidence from Glasgow

33

TH-fronting (wordlists) all categories

Reg 1: n = 715, r2 = 35; Reg 2: n = 715, r2 = 35

Variables tested:

linguistic

film

music

sport

computers

social

attitudes

dialect contact

TV

-6.00

-4.00

-2.00

0.00

2.00

4.00

6.00

wdfina

l

reco

rd vi

deo

like a

nimati

on fil

ms

rent

comed

y

Real R

adio

supp

ort C

eltic

watch s

nook

er

watch F

ormula

1

compu

ter ga

mes al

one

chatr

ooms

intern

et oth

er

dislik

e sch

ool

like L

ondo

n sam

ple

see/t

alk re

l SNEng

land

watch T

V

% TV co

nv

watch C

or St

watch E

R

EE fav p

rog

ExpB

Page 34: Television and language change – evidence from Glasgow

34

TH-fronting (conversations) all categories

Reg 1: n = 1327, r2 = 23; Reg 2: n = 1327, r2 = 23

Variables tested:

linguistic

film

music

sport

computers

social

dialect contact

TV

-4.00

-2.00

0.00

2.00

4.00

6.00

8.00

10.00

12.00

14.00

wordfinl

music

weeke

nd

% m

usic

inform

al

play f

ootball

watch F

ormula

1

chatr

ooms

intern

et oth

er

dislik

e sch

ool

out w

/end ni

ght

visit L

ondon

% TV co

nv

watch C

or S

t

watch E

R

fav ch

ar EE

ExpB

Page 35: Television and language change – evidence from Glasgow

35

DH-fronting (wordlists) all categories

Reg 1: n = 644, r2 = 53; Reg 2: n = 662, r2 = 50

Variables tested:

linguistic

film

music

social

attitudes

dialect contact

TV

-5.00

0.00

5.00

10.00

15.00

20.00

25.00

30.00

wordfinl

% fil

m conv

music

day w

/end

go w

/end n

ight

dislik

e sch

ool

identify

Londo

n sam

ple

see/t

alk rel

SEng

land

see/t

alk rel

Nen

gland

talk T

V films

identify

WC G

lasw

watch T

V

talk T

V inf

watch/lik

e CSt

watch/lik

e ER

watch/lik

e EE

ExpB

Page 36: Television and language change – evidence from Glasgow

36

L-vocalization (wordlists) all categories

Variables tested:

linguistic

music

sport

computers

social

attitudes

dialect contact

TV

-3.00

-2.00

-1.00

0.00

1.00

2.00

3.00

4.00

5.00

6.00

7.00

peop

le

Real R

adio

% mus

ic co

nv

do at

hletic

s

involv

ed sp

ort

intern

et ga

mes

intern

et oth

er

devia

te un

iform

like N

/c sa

mple

like L

ondo

n sam

ple

see/t

alk re

l Nen

g

see/t

alk re

l Sen

g

visit L

ondo

n

watch T

V

% TV co

nv

Lond

prog

conv

like C

St

like E

R

like E

E/critic

ise ch

ars

Exp

B

Reg 1: n = 876, r2 = 20; Reg 2: n = 876, r2 = 19

Page 37: Television and language change – evidence from Glasgow

37

L-vocalization (conversations) all categories

Reg 1: n = 1015, r2 = 20; Reg 2: n = 1015, r2 = 19

-2.00

-1.00

0.00

1.00

2.00

3.00

4.00

5.00

6.00

7.00

8.00

peop

le

like c

omed

y film

s

supp

ort C

eltic

play s

nook

er

devia

te un

iform

older

activ

ities

like L

ondo

n sam

ple

email

frien

ds fro

m Glas

g

see/t

alk re

l NSEng

land

visit L

ondo

n

watch T

V

talk T

V films

% TV co

nv

watch C

St

watch E

R

EE fav p

rog/ch

ar

ExpB

Variables tested:

Linguistic

film

sport

computers

social

attitudes

dialect contact

TV

Page 38: Television and language change – evidence from Glasgow

38

Correlational study – results

for all linguistic variables• satisfactory model only achieved when a range of social

factors entered together• A number of social factors are significant together

including– dialect contact– social practices– engagement with TV (EastEnders)

• How should these results be interpreted?

Page 39: Television and language change – evidence from Glasgow

39

TVengagement

Languagee.g. (th):[f]

Socialpractices

Dialect contact

Social factors and language change

attitudes

Page 40: Television and language change – evidence from Glasgow

40

TVengagement

Language

Socialpractices

Dialect contact

Attitudes and language change?

attitudes

Page 41: Television and language change – evidence from Glasgow

41

TVengagement

Language

Socialpractices

Dialect contact

Dialect contact and language change?

Page 42: Television and language change – evidence from Glasgow

42

TVengagement

Language

Socialpractices

Dialect contact

Dialect contact and language change

Speech accommodation in face-to-face interaction

(e.g. Trudgill 1986)

Page 43: Television and language change – evidence from Glasgow

43

TVengagement

Language

Socialpractices

Dialect contact

Social practices and language change?

Page 44: Television and language change – evidence from Glasgow

44

TVengagement

Language

Socialpractices

Dialect contact

Social practices and language change

Linguistic practices develop with social practices as part of identity construction

(e.g. Eckert 2000)

Page 45: Television and language change – evidence from Glasgow

45

TVengagement

Language

Socialpractices

Dialect contact

Social practices/TV and language change?

Page 46: Television and language change – evidence from Glasgow

46

TVengagement

Language

Socialpractices

Dialect contact

Social practices/TV and language change?

Page 47: Television and language change – evidence from Glasgow

47

TVengagement

Language

Socialpractices

Dialect contact

TV and language change?

Factors not measured

Page 48: Television and language change – evidence from Glasgow

48

TVengagement

Language

Socialpractices

Dialect contact

TV and language change?

Factors not measured

Page 49: Television and language change – evidence from Glasgow

49

TVengagement

Language

Socialpractices

Dialect contact

TV and language change?

Factors not measured

How?

Page 50: Television and language change – evidence from Glasgow

50

TVengagement

Language

Socialpractices

Dialect contact

TV and language change?

Factors not measured

Direct behavioural influence?

Page 51: Television and language change – evidence from Glasgow

51

TVengagement

Language

Socialpractices

Dialect contact

TV and language change?

Factors not measured

Awareness? Copying? (e.g. Trudgill 1986)

Page 52: Television and language change – evidence from Glasgow

52

Awareness of ‘media-Cockney’?

• Explored using informal imitation task (boys only) given during informal interview (cf Preston 1992)– informants shown a set of picture cards– asked to pronounce words first in their own accent– shown a picture of a leading actor from EastEnders

– asked to talk about his accent and theirs– asked to say words again, but with the same accent as the actor

– Fine phonetic analysis of the pairs of words

Page 53: Television and language change – evidence from Glasgow

53

Awareness of media-Cockney

All children thought the actor’s accent was different from theirs

• ‘he’s from a different place … just different’• ‘English’ ‘he’s fae England’ ‘s just … pure English, no?’• ‘English snobby’ ‘says it posher’

• ‘It’s like a sore throat accent … or … they took his tonsils oot or something’

• ‘Ah ‘hink they pronounce more’• ‘He changes the letters, if it was ‘f’ he’d use ‘v’’

• ‘he talks different’ ‘he talks more tough’• ‘It’s aw right … I wouldnae like to speak like it but’

Page 54: Television and language change – evidence from Glasgow

54

Imitation of ‘media-Cockney’

• First impression: ‘Ah cannae talk like him’

• idiosyncratic, subtle, alteration of segments• more alteration to suprasegmentals• no apparent systematic alteration of (th dh l)• no evidence of awareness of these features as particular

features of this character’s speech

• Implication: variation in these speakers is not resulting from conscious copying

Page 55: Television and language change – evidence from Glasgow

55

TVengagement

Language

Socialpractices

Dialect contact

TV and language change?

Factors not measured

How?

Page 56: Television and language change – evidence from Glasgow

56

Rethinking the notion of TV ‘influence’

• ‘causality’ ≠ blanket transmission of linguistic features to passive speaker/viewer

– appropriation, i.e. what each speaker/viewer takes for themselves whilst engaging with the media, given their own particular experience of the world (Holly et al 2001)

– observations from interactional sociolinguistics that individuals appropriate media material for specific stylistic purposes (e.g. Androutsopoulos 2001)

– current ‘episodic’ models of speech perception/production assume at least short-term storage of incoming material – from all sources – as part of process of perceiving speech

Page 57: Television and language change – evidence from Glasgow

57

Linguistic appropriation from TV – a working model

• the ‘bones’– perception appropriating– appropriation at media– sociolinguistic system‘systematic resonance’

– production exploiting– style/identity in context

– time

Page 58: Television and language change – evidence from Glasgow

58

The next steps …

• Investigate ethnographically the kinds of phonetic variation that speakers exhibit whilst watching TV

• Investigate experimentally how people respond to speech experienced in different ways, e.g. through watching it pre-recorded on screen (like TV) or from talking to another speaker

Page 59: Television and language change – evidence from Glasgow

59

The next steps …

• Investigate ethnographically the kinds of phonetic variation that speakers exhibit whilst watching TV

• Investigate experimentally how people respond to speech experienced in different ways, e.g. through watching it pre-recorded on screen (like TV) or from talking to another speaker

Page 60: Television and language change – evidence from Glasgow

60

The next steps …

• Initial results from our first experiment (Stuart-Smith, Smith and Holmes 2008) suggest that– speakers do learn about accents other than their own from

interactive and ‘mediated’ speech

but that– the processes of learning are different for each source– linguistic structure is important – attention may play an important role for mediated speech

Page 61: Television and language change – evidence from Glasgow

61

EXTRA SLIDES

Page 62: Television and language change – evidence from Glasgow

62

1. TH-fronting

0%

20%

40%

60%

80%

100%

1F 1M 2F 2M 3F 3M 4F 4M

[m]

[thf]

[f]

[th]

0%

20%

40%

60%

80%

100%

1F 1M 2F 2M 3F 3M 4F 4M

[0]

[h]

[f]

[th]

wordlists (n = 951) conversations (n = 2519)

Page 63: Television and language change – evidence from Glasgow

63

1. DH-fronting

0%

20%

40%

60%

80%

100%

1F 1M 2F 2M 3F 3M 4F 4M

[m]

[dhv]

[r]

[v]

[dh]

wordlists (only) (n = 973)

Page 64: Television and language change – evidence from Glasgow

64

1. L-vocalization

0%

20%

40%

60%

80%

100%

1F 1M 2F 2M 3F 3M 4F 4M

[m]

[lV]

[V]

[l]

0%

20%

40%

60%

80%

100%

1F 1M 2F 2M 3F 3M 4F 4M

[lV]

[V]

[l]

wordlists (n = 1165) conversations (n = 1429)

Page 65: Television and language change – evidence from Glasgow

65

2. Results

• Linguistic– significant factor of specific position in word emerged

for each variable:– variance explained: around 12%

• regressions for age and gender consistently either failed to be significant, or to show sufficiently high explanation of variance

(cf Labov 2001: 272, n 16)

Page 66: Television and language change – evidence from Glasgow

66

3c. TH-fronting and TV

two three more than three

How many television sets do you have in your house?

0

5

10

15

20

Cou

nt

many have 3 or more TV sets

1-2 days a week 5-6 days a week every day

How often do you watch the television?

0

5

10

15

20

25

30

Cou

nt

most watch TV every day

self-reported TV exposure of between 1 to 5 hours a day (av. 3hrs)How much TV do you watch on weekdays?

More than 5 hrs

Btw n 3 and up to 5 h

Btw n 2 and up to 3 h

Btw n 1 and up to 2 h

Less than 1 hr

Cou

nt

14

12

10

8

6

4

2

0

weekday

How much TV do you watch on weekend days?

More than 5 hrs

Btw n 3 and up to 5 h

Btw n 2 and up to 3 h

Btw n 1 and up to 2 h

Less than 1 hr

Cou

nt

14

12

10

8

6

4

2

0

weekend

Page 67: Television and language change – evidence from Glasgow

67

3c. They watch and like EastEnders most

Coronation Street?

Crossroads?

Eastenders?

Emmerdale?

Family Affairs?

Hollyoaks?

0.00

0.50

1.00

1.50

2.00

2.50

3.00

Mea

n

0.00

1.00

2.00

3.00

Mea

n

likewatch

Page 68: Television and language change – evidence from Glasgow

68

Extra-linguistic variables – TV

• correct identification of TV programmes (auditory accent stimulus)

• general TV exposure • exposure to soaps/dramas • favourite programme/character/accent• engagement with soaps/dramas • TV and socialising (watching TV; talking about TV;

engaging with TV)• additional mention of TV from project recordings

Page 69: Television and language change – evidence from Glasgow

69

3c. TH-fronting occurs (variably) in EastEnders

All positions TH _ EastEnders

0%

20%

40%

60%

80%

100%BI

LLY

PEG

GY

PHIL

LIT

TLE

PAU

L

PAT

IAN

SHAR

ON

SAM

RIC

KY

ALF

IE

NAT

ALIE

SON

IA

SPE

NC

ER

KAT

KEL

LY

Characters

%

0

f

th

Page 70: Television and language change – evidence from Glasgow

70

4. Imitation of media-Cockney(phonetic alteration)

• our first impressions were that little had been changed• but narrow auditory transcription revealed that most children altered

at least something in response to the task• segments were altered

– in the ‘expected’ direction: e.g. [th] > [f]– also towards the standard: e.g. [f] > [th]

• changes in suprasegmental features were striking:– voice quality; length; pitch

e.g. face: 1M2: own imitated town: 1M1: own imitated brother: 3M4: own imitated

thinking: 2M5: own imitated

Page 71: Television and language change – evidence from Glasgow

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Imitation

0.00

0.10

0.20

0.30

0.40

0.50

0.60

0.70

0.80

0.90

1.00

mouth teeth thinking

different

same

(th)

0.00

0.10

0.20

0.30

0.40

0.50

0.60

0.70

0.80

0.90

1.00

milk w heel bottle

different

same

(l)

Page 72: Television and language change – evidence from Glasgow

72

Investigating media effects

• media effects research typically investigates the potential short-term effects of TV using two main approaches

(e.g. Gunter 2000)

• (longitudinal) correlational studiese.g. Lefkowitz et al (1972), agression/predict aggressive behaviour

• behavioural experimentse.g. Bandura et al (1963), direct imitation and/or generalized aggression

Page 73: Television and language change – evidence from Glasgow

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Results II: TV as ‘softening-up’ agent?

• Are positive attitudes towards Cockney the result of watching popular programmes set in London (i.e. Trudgill’s ‘softening-up’, 1988:44)?

• We tested this claim statistically using multiple regression analysis to find out which variables might be linked with holding positive attitudes to Cockney.

• The only significant result was in fact a negative link between liking the Cockney speech sample and watching EastEnders.

Page 74: Television and language change – evidence from Glasgow

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Results II: TV

two three more than three

How many television sets do you have in your house?

0

5

10

15

20

Cou

nt

many have 3 or more TV sets

1-2 days a week 5-6 days a week every day

How often do you watch the television?

0

5

10

15

20

25

30

Cou

nt

most watch TV every day

self-reported TV exposure of between 1 to 5 hours a day (av. 3hrs)How much TV do you watch on weekdays?

More than 5 hrs

Btw n 3 and up to 5 h

Btw n 2 and up to 3 h

Btw n 1 and up to 2 h

Less than 1 hr

Cou

nt

14

12

10

8

6

4

2

0

weekday

How much TV do you watch on weekend days?

More than 5 hrs

Btw n 3 and up to 5 h

Btw n 2 and up to 3 h

Btw n 1 and up to 2 h

Less than 1 hr

Cou

nt

14

12

10

8

6

4

2

0

weekend

Page 75: Television and language change – evidence from Glasgow

75

They watch and like EastEnders most

Coronation Street?

Crossroads?

Eastenders?

Emmerdale?

Family Affairs?

Hollyoaks?

0.00

0.50

1.00

1.50

2.00

2.50

3.00

Mea

n

0.00

1.00

2.00

3.00

Mea

n

likewatch

Page 76: Television and language change – evidence from Glasgow

76

These features occur (variably) in EastEnders, e.g. TH-fronting

All positions TH _ EastEnders

0%

20%

40%

60%

80%

100%BI

LLY

PEG

GY

PHIL

LIT

TLE

PAU

L

PAT

IAN

SHAR

ON

SAM

RIC

KY

ALF

IE

NAT

ALIE

SON

IA

SPE

NC

ER

KAT

KEL

LY

Characters

%

0

f

th