television viewing preferences online synergy national adults 18-49 june/july 2008
DESCRIPTION
Q.How would you most prefer to watch TV programs? Adults % Source: BBM Analytics omniVU June 2008; Note: refer to “omniVU_ pdf” for technical detail;TRANSCRIPT
Television Viewing Preferences & Online Synergy
National Adults 18-49June/July 2008
94.6
3.5 0.0 0.7 1.2
Television Computer Mobile Device Other DK/Refused
Adults 18-49 %Q. Thinking about watching your favourite TV programs,
would you rather watch them on a ...
Source: BBM Analytics omniVU June 2008; Note: refer to “omniVU_2008-06.pdf” for technical detail;
94.6
2.6 0.2 1.2 1.4
Comfort of homeon TV set
Work or home oncomputer
Elsewhere onmobile device
Other DK/Refused
Q. How would you most prefer to watch TV programs?Adults 18-49 %
Source: BBM Analytics omniVU June 2008; Note: refer to “omniVU_2008-06.pdf” for technical detail;
19.9
77.8
2.2
Yes No DK/Refused
Q. Could watching TV online with a computer or mobile device ever replace the need for watching traditional TV on your television set at home?
Adults 18-49 %
Source: BBM Analytics omniVU June 2008; Note: refer to “omniVU_2008-06.pdf” for technical detail;
42.9
57.1
0.0
Yes No DK/Refused
Q. In the past week have you watched TV and used the internet at the same time?
Adults 18-49 %
Source: BBM Analytics omniVU July 2008; Note: refer to “omniVU_2008-07.pdf” for technical detail;
59.8
40.2
0.0
Yes No DK/Refused
Q. While you were watching TV and using the internet at the same time, were you paying attention to both?
Source: BBM Analytics omniVU July 2008; base = those people who watched TV and used the Internet simultaneously in past week;Note: refer to “omniVU_2008-07.pdf” for technical detail;
Adults 18-49 %
10.1
25.3
64.6
0.0
Television Internet Switched back &forth
DK/Refused
Q. Did you pay more attention to the Television or the Internet, or did you switch back and forth?
Source: BBM Analytics omniVU July 2008; base = those people who watched TV and used the Internet simultaneously in past week;Note: refer to “omniVU_2008-07.pdf” for technical detail;
Adults 18-49 %
35.5
64.2
0.3
Yes No DK/Refused
Q. Do you search the internet for more information relating to your favourite television programs or access their websites?
Adults 18-49 %
Source: BBM Analytics omniVU June 2008; Note: refer to “omniVU_2008-06.pdf” for technical detail;
10.8 10.9
19.3
1.5 1.6
58.9
1.8
33.7
4.0
Watch/downlaodepisodes
Watch/downloadweb exclusive
video
Read aboutfavourite
characters
Chat withcharacters
Participate inonline forums
Search forprogram
information
Buy showmerchandise
Other DK/Refused
Q. When you search the internet for more information relating to your favourite television programs or access their websites, what do you do?
Source: BBM Analytics omniVU June 2008; base = those who search the Internet for more information on their favourite TV programs;Note: refer to “omniVU_2008-06.pdf” for technical detail;
Adults 18-49 %
49.1 50.5
0.4
Yes No DK/Refused
Q. Have you ever gone online and searched for information or a website based on something you saw in a television commercial?
Source: BBM Analytics omniVU June 2008; Note: refer to “omniVU_2008-06.pdf” for technical detail;
Adults 18-49 %
21.617.7
35.2
74.6
13.9
2.2
Buy anything Order anything(brochures,
samples etc.)
Requestinformation
Research theproduct or
service
Other DK/Refused
Q. When you went online and searched for information or a website based on something you saw in a television commercial, did you...
Source: BBM Analytics omniVU June 2008; base = those who have gone to the internet based on something seen in a TV ad;Note: refer to “omniVU_2008-06.pdf” for technical detail;
Adults 18-49 %