TELEVISION & VOD INDUSTRY IN RUSSIA

Population: 146 800 000 +

Location: in Europe and Asia

Households Number: 57 480 000 +

Television penetration: 98-99%

TV Channels Number: 2300 +

Powering Informed Decisions&

Russia:Everybody is watching TV!

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TNS Russia, TV Index, Russia 100+, All 4+, AvRch%, AvWkRch%, AvMRch%

75% of people are watching television at least once a day

93% of people watching television at least once a week

99% of people are watching television at least once a month

TV MARKET IN RUSSIA

FREE TV PAY TV

&

Russia: TV Channels’ audience share

+~200 каналов

RUSS

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Mediascope, TV Index, TV Index +, Russia 100, 4 +, 2019, share %

CHANNEL ONE RUSSIALeader in the Russian television broadcastingg

Exclusive film titles250 million viewers worldwide

Prime time TV series 

Sports and musical 

worldwide

190 countries

programsGeneralist 

Unique entertainment formatsformats

CHANNEL ONE RUSSIA WORLDWIDE

CARUSEL TV CHANNEL

Audience in Russia — 43,3%

Children 3‐14 years old and their 

DIGITAL TV FAMILY ‐ 6 TV Channels

yparents

Children 5‐11 years old

Russia, CIS, Israel, North America, Baltic States, Europe, Asia

Educational, entertainment, films, cartoons, fun quizzes, games

Europe, Asia

games

RUSSIA TV AND RADIO (VGTRK)Largest Media Corporation in Russia g p

"RTR‐Planet",  a TV channel operating abroad 

National TV Channel: "Russia 1" (50 million viewers, 98,5% 

l ti i R i )"Euronews" TV channel , a Russian‐language version 

“R i ” t t I t t

population in Russia)

National TV Channel "Russia K" (cultural topics) 

“Russia”, a state Internet channel combining dozens of online resources

( p )

80 + regional TV and radio networks 

DIGITAL TV FAMILY – 17 TV Channels

"Russia 24", Russia's first 24/7 news TV Channel 

NTV BROADCASTING COMPANYAmong the TOP 3 television channels in Russia for more than 20 yearsg y

Audience 18+39 1 million Russians watch Audience 18+

Domestic and global events coverage 

39.1 million Russians watch NTV every week

54.1 million Russians watch  g

TV Series / Films 

I i l B d i

NTV every month

97% broadcast reachInternational Broadcasting: NTV‐Mir, NTV‐AmericaGeneralist 

TNT BROADCASTING NETWORKLeading Russian entertainment television channelg

Entertainment38 5 million Russians watch Entertainment 

Reality Shows 

38.5 million Russians watch TNT every week

54.3 million Russians watch 

Films

TV Series

TNT every month

№1 at the audience aged 14‐44TV Series 

Comedy series 

REN TV CHANNELAmong  largest national TV Channels in Russia g g

15 million people dailyGeneralist 15 million people daily 

TV Series / Films

Generalist

1137 terrestrial and cable TV Channels  in Russia, CIS and 

Documentaries / News

,Baltic States 

Potential audience 120 million people

CTC MEDIACTC DOMASHNYCTC DOMASHNY

Audience women 25 59Leader in entertaining Audience women 25‐59 

93,6% broadcast reach 

Leader in entertaining television segment in Russia 

96,2% broadcast reach ,

Audience 10‐45

A TOP 3 l TVAmong TOP 3 most popular TV Channels in Russia 

CTC MEDIACHE CTC LOVECHE CTC LOVE

TV Channel about realTV Channel with a strong TV Channel about real feelings and emotions

Drama and reality shows 

TV Channel with a strong personality

Audience 25‐49  y

Audience 11‐34

64 7 % di h

87,6 % broadcast reach 

B f i TV i W ld 64,7 % audience reach Best foreign TV series, World blockbusters 

FRIDAY!

Entertainment TV Channel:  42.5 million Russians reality shows, cooking, shopping, fashion, movies, adventure, travel.

watch Friday! every month

86,3% broadcast reach 

24.7 million Russians watch Friday! every week

Audience 14‐44

TV CENTER U TVTV Channel U

Women audience 14‐44

90% broadcast reach Among leading national TV 

Entertainment

Reality Shows  

g gChannels in Russia 

Generalist 

Documentaries 

MUZ TVNews 

Politics 

MUZ TV

KEY KIDS TV CHANNELS

Carousel  TV Channel Disney TV ChannelCTC Channel, Animation department

2x2 TV Channel Mult TV Channel O! TV Channel2x2 TV Channel Mult TV Channel O! TV Channel

69%

31%

BREAKDOWN OF LOCAL AND FOREIGN CONTENT,

by the total air time

LOCAL CONTENT FOREIGN CONTENT

13

BREAKDOWN OF NATIONAL AND FOREIGN CONTENT

ABOUT

40 THSD. HOURS OF FOREIGN

CONTENT WAS SHOWED IN AIR OF 2015

Source: KVG Research, 2015Channels: Channel One, Russia 1, NTV, CTC, TNT,Channel Five, REN TV, TV Centre, TV3, Domashny, Russia 2/Match!, Zvezda TV, Peretz/Che TV, Russia K, PYATNITSA!, U Channel, Disney Channel, 2x2

FOREIGN CONTENT

87%99% 99%

59% 63%

98%

74%85%

52%

80%97% 90%

98%84%

67%

7%

84%

41%

32%

10%

13%

1%1%

41% 37%

2%

26%

15%

48%

20%

3% 10% 2%

16%

33%

93%

16%

59%

68%

90%

RATIO OF LOCAL AND FOREIGN CONTENT IN THE AIR OF TV CHANNELS,by the total air time

Local content Foreign content

Source: KVG Research, 2015Channels: Channel One, Russia 1, NTV, CTC, TNT,Channel Five, REN TV, TV Centre, TV3, Domashny, Russia 2/Match!, Zvezda TV, Peretz/Che TV, Russia K, PYATNITSA!, U Channel, Disney Channel, 2x2

ONLINE CINEMAS’ AUDIENCE

Source: ComScore, Federal States Statistic Service, autumn 2015

Population in Russia146 mln. people

Active online audience80,4 mln. people

Users who watch video in internet 69,6 mln.

people

AGEVIEWS PER

MONTH (mln.)

VIEWS FREQUENCY PER

MONTH

12-17 years old216

+231%91,9

+224%

18-24 years old339

+117%67

+128%

25-34 years old403

+90%49

+82%

35-44 years old241

+65%39,6

+56%

45-54 years old196

+55%40,9+45%

55-64 years old135

+84%42

+45%

Monthly average1529

(+96%)51,5

(+87%)

Source: TNS Web Index, Russia, 12-64, 100 000+, April 2014-2015

VIDEO CONSUMPTION FREQUENCY IN 2015

AGGREGATORS

VIDEO HOSTINGS

ONLINE MARKETS

ONLINE TV CHANNELS

9 ONLINE TV CHANNELS/AGGREGATORS OF ONLINE TV

CHANNELS

ONLINE CINEMAS

24 ONLINE CINEMAS

28

TV CHANNEL’S RESOURСES

153 ONLINE RESOURСES OF TV CHANNELS: 24 TERRESTRIALAND 129 NON-TERRESTRIAL

SMART TV

~ 260 UNIQUE APPLICATIONS WITH VOD

SOCIAL NETWORKS

PAY TV MOBILE OPERATORS

MAP OF LICENSE VOD MARKET

BREAKDOWN OF THE NATIONAL AND FOREIGN CONTENT

78%

33%

58%

75%

48%

70%

41%

9% 14%

22%

67%

42%

25%

52%

30%

59%

91% 86%

VIDEOMORE IVI MEGOGO TVZAVR TVIGLE ZOOMBY NOW OKKO AMEDIATEKA

BREAKDOWN OF THE NATIONAL AND FOREIGN CONTENT ON EACH OF THE PLATFORM

from the total number of titles

FOREIGN NATIONAL

30

Source: KVG Research, September-December of 2015

HOW TO SELL YOUR CONTENT TO RUSSIA?STEP 1Establish direct relations with key TV Channels, pay TV Channels and new media platforms

STEP 2Establish strategic partnership with one among 200 distribution companies, operating in Russia and CISCENTRAL PARTNERSHIP PARADISSTAR MEDIA INTRA COMMUNICATIONSRUSSIAN REPORTCONTENTICA STUDIO U7IGMAR RUSSICO PLANETA

STEP 3Establish relations with syndication companies for business with regional TV Channels in Russia NATIONAL TELEVISION SYNDICATION STP CONTENT MASTER RESHENY GPM ETV