tell it, sell it
DESCRIPTION
We are wired for stories. Over the past decade, there has been growing interest in storytelling as a means of making business presentations more engaging—and effective in terms of data retention. MBA students at Stanford University are now required to take a corporate storytelling course as part of their degree program. This serves as a teaser for my presentation on corporate storytelling. Let me know if your group would like to learn more.TRANSCRIPT
Tell it, sell it
Storytelling for business audiences
Deliver data with a backstory.
A good narrative makesdata sticky
If you want to build a ship, don’t drum up the men to gather wood, divide the work, and give orders. Instead, teach them to yearn for the vast and endless sea.
~ Antoine de Saint Exupery
“When it comes to presentation, you need to package your message in a design language that speaks to the
audience.”~ Martin Sykes
Filter and focus
Use scenarios to keep eLearning Real
Around the Corporate Campfire
Sources
Bean, C. (2012). Use scenarios to keep e-learning real. T+D, 66(2), 76-77.Clark, E. (2004). Around the corporate campfire: how great leaders use stories to inspire success. Sevierville, Tenn.: Insight Publishing Company.Collins, D. (2013). In search of popular management: Sensemaking, sensegiving and storytelling in the excellence project. Culture & Organization, 19(1), 42-61. doi:10.1080/14759551.2011.634198Lewis, P. J. (2011). Storytelling as research/Research as storytelling. Qualitative Inquiry, 17(6), 505-510. doi:10.1177/1077800411409883Sykes, M. R., Malik, A. N. (2013). Stories that move mountains: storytelling and visual design for persuasive presentations. Hoboken, N.J.: Wiley.
Char Hopela 2013