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Tell your story: PR on a shoestring East of England Communications Team 26/09/2012

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Page 1: Tell your story presentation 25.9.12

Tell your story: PR on a shoestring

East of England Communications Team26/09/2012

Page 2: Tell your story presentation 25.9.12

Welcome and agendaSara Betsworth

Head of Region

#BIGlf

Page 3: Tell your story presentation 25.9.12

BIG Funding OfficersRichard Drape and Michelle Drummond

A Summary of Support

Page 4: Tell your story presentation 25.9.12

Your regional comms team

Our remit:

To support successful development and delivery of BIG’s funding initiatives locally

To raise awareness and maximise impact our funding locally

Page 5: Tell your story presentation 25.9.12

You said:

Survey Monkey results:

•100% of respondents use websites

above all other methods to inform people

about your projects

•58% of you tweet

•8% blog

•41% use events

•word of mouth is still a popular method

Page 6: Tell your story presentation 25.9.12

How we communicate in the region: a snapshot•Being out and about – funding fairs, workshops and briefing events

•Engaging with local media

•Publications and website – case studies, feature articles, and social media

•Public affairs – keeping MPs, Local Authorities and regional stakeholders in the loop

•Engaging with regional stakeholders – project visits, launches and VCS groups.

Page 7: Tell your story presentation 25.9.12

The power of being social

Listen, learn and share

Twitter: @BIGEofE

Facebook: Big Lottery Fund – East of England

BIG’s blog: http://www.biglotteryfund.org.uk/community-uk?fromsearch=-uk

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Supporting you along the journeyIn print: Grant acknowledgement requirements

Online: BIG website - grant holder section:

http://www.biglotteryfund.org.uk/index/grant-uk

Over the phone:

01223 449027/449034

In person:

Invite us to your events, tweet us, tell us about your successes!

Page 9: Tell your story presentation 25.9.12

Online support from BIGhttp://www.biglotteryfund.org.uk/index/gra

nt-ukAdvice & support:

•Publicity guidelines

•How to order merchandise for events etc (T shirts, Balloons, banners, bunting)

•How to use the BIG logo (and advice on styles)

Page 10: Tell your story presentation 25.9.12

BIG Branding: use of the logo•Tells the public where lottery money is spent

•Encourages others to apply

•It’s a condition of your grant!

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Where should I use the logo?Any form of promotional or publicity materials:

•Press releases

•Leaflets

•Posters

•Brochures/annual reports

•Websites

•Stationery/letterheads

•Job averts/ on vehicles etc

•Twitter/facebook

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Logo – hard and fast rules!

•Only recipients may use it

•Do not alter in any way

•Standard logo preferred

•Size at least 12mm

•Available in pink or blue

•Available on website

Page 13: Tell your story presentation 25.9.12

BIG Logo

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Generating local publicity

•All grants awarded are made public (press release, BIG and DCMS website)

•BIG sets embargo date

•National and regional media alerted

•Then it’s up to you! But today should help ...

Page 15: Tell your story presentation 25.9.12

Telling your story

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Where to start:

•Have a Comms plan: key messages, audience, methods you will use

•Know your local media and how they reach audiences: print/broadcast/ TV/online?

•Press releases/leaflets/blogs

•Social Media

Page 17: Tell your story presentation 25.9.12

#BIGlf

Page 18: Tell your story presentation 25.9.12