tell your story presentation 25.9.12
TRANSCRIPT
Tell your story: PR on a shoestring
East of England Communications Team26/09/2012
Welcome and agendaSara Betsworth
Head of Region
#BIGlf
BIG Funding OfficersRichard Drape and Michelle Drummond
A Summary of Support
Your regional comms team
Our remit:
To support successful development and delivery of BIG’s funding initiatives locally
To raise awareness and maximise impact our funding locally
You said:
Survey Monkey results:
•100% of respondents use websites
above all other methods to inform people
about your projects
•58% of you tweet
•8% blog
•41% use events
•word of mouth is still a popular method
How we communicate in the region: a snapshot•Being out and about – funding fairs, workshops and briefing events
•Engaging with local media
•Publications and website – case studies, feature articles, and social media
•Public affairs – keeping MPs, Local Authorities and regional stakeholders in the loop
•Engaging with regional stakeholders – project visits, launches and VCS groups.
The power of being social
Listen, learn and share
Twitter: @BIGEofE
Facebook: Big Lottery Fund – East of England
BIG’s blog: http://www.biglotteryfund.org.uk/community-uk?fromsearch=-uk
Supporting you along the journeyIn print: Grant acknowledgement requirements
Online: BIG website - grant holder section:
http://www.biglotteryfund.org.uk/index/grant-uk
Over the phone:
01223 449027/449034
In person:
Invite us to your events, tweet us, tell us about your successes!
Online support from BIGhttp://www.biglotteryfund.org.uk/index/gra
nt-ukAdvice & support:
•Publicity guidelines
•How to order merchandise for events etc (T shirts, Balloons, banners, bunting)
•How to use the BIG logo (and advice on styles)
BIG Branding: use of the logo•Tells the public where lottery money is spent
•Encourages others to apply
•It’s a condition of your grant!
Where should I use the logo?Any form of promotional or publicity materials:
•Press releases
•Leaflets
•Posters
•Brochures/annual reports
•Websites
•Stationery/letterheads
•Job averts/ on vehicles etc
•Twitter/facebook
Logo – hard and fast rules!
•Only recipients may use it
•Do not alter in any way
•Standard logo preferred
•Size at least 12mm
•Available in pink or blue
•Available on website
BIG Logo
Generating local publicity
•All grants awarded are made public (press release, BIG and DCMS website)
•BIG sets embargo date
•National and regional media alerted
•Then it’s up to you! But today should help ...
Telling your story
Where to start:
•Have a Comms plan: key messages, audience, methods you will use
•Know your local media and how they reach audiences: print/broadcast/ TV/online?
•Press releases/leaflets/blogs
•Social Media
#BIGlf