tellatic business outline
TRANSCRIPT
-
7/31/2019 TellaTic Business Outline
1/5
Sell knowledge, find answers.
www.tellatic.com
___________________________________________
Giuseppe Canale & Shira Crane
Creators
-
7/31/2019 TellaTic Business Outline
2/5
Why Tellatic? Only Timely Information is Valuable
Information is only useful if you have access to it when you need it. Tellatic does
exactly that: opens a line of communication with someone who knows what you needto know, when its useful for you.
We can all relate to the experience of spending too much time searching for a piece of
information, only to turn up empty handed. Fruitless Internet searching and untimely
answers are frustrating. Tellatic gives you access to the knowledge you need, when
you need it, so its as useful as possible.
How it Works: Buy and Sell Knowledge
Imagine a website where you discuss and debate a specific argument with an expert
during affordable, ten-minute chat sessions. This is Tellatic.
The gratification that comes with sharing our knowledge or learning something new
is extremely rewarding. This win-win combination forms the foundation of
Tellatic. A student (not necessarily in the institutional sense, but simply someone
who needs information) purchases a ten-minute chat session for $9.99. The tutor
(who is not necessarily a teacher by profession, but someone with extensive personal
or professional experience in a specific field), explains, advises and responds to
questions, earning six dollars for each completed session. All this takes place in atraditional, one-on-one chat environment.
Each tutors reputation is based on the credentials they provide in their profile and
various student evaluations. Students leave real-time feedback during the chat
through a sliding rating system and at the end of the session have the opportunity to
provide constructive criticism. In the unlikely event that the student is completely
unsatisfied with the information provided, they can file a complaint and receive a
refund and/or a suggestion for an alternative tutor.
What We Need: Investments to Grow
Weve created the prototype, done initial market research and given our all towards
making Tellatic an efficient, useful tool for Internet users. Now, we need to raise
money to perfect the software, polish our look, spread the word, protect the interests
of the project, and hire creative people to work with us and help consolidate our
ideas.
If youve ever been part of a team working towards a goal, but lacking the means to
reach your objective, you know exactly how we feel. Were excited to offer a
valuable knowledge transfer system thats accessible to everyone.
-
7/31/2019 TellaTic Business Outline
3/5
With some expert programmers, a server administrator, a graphic designer, a small
team of marketers, a customer support system and a legal advisor, Tellatic could
become a profitable online service for tutors and students everywhere.
Invest in Tellatic and make it easier for the two billion Internet users worldwide to
find the information theyre looking for.
Were looking to raise $325,000 to cover the first year of startup costs (explained in
detail in the financial forecast). We propose a 4 year payback period.
1st Year Financial Forecast
Income
Estimated 900 sales per day (circa 37 sessions/hour) at $9.99 each
Total Daily Income $8991.00
$8991.00 Daily income x 350 days
Total Annual Income $3,146,850.00
Tutor Expenses
900 Daily sales at $6.00 each
Total Daily Tutor Salary Expense $5,400.00
$5,400.00 Daily tutor expense x 350 days
Total Annual Tutor Salary Expense $1,890,000.00
Payment Processing Expenses
900 Daily sales at $0.49 each
Total Daily Payment Processing Expenses $441.00
$441.00 Daily payment processing expense x 350 days
Total Annual Payment Processing Expenses $154,350.00
Total Daily Profit (Before Variable Operating Costs) $3,150.00
Total Annual Profit (Before Variable Operating Costs) $1,102,500.00
-
7/31/2019 TellaTic Business Outline
4/5
1st Year Detailed Forecast
Annual Income $3,146,850.00
Annual Tutor Expenses $1,890,000.00
Annual Payment Processing Expenses $154,350.00
Total Annual Fixed Expenses $2,044,350.00
Total Annual Profit Before Variable
Expenses
$1,102,500.00
Variable Operating Expenses
Marketing $100,000.00
Programmers $80,000.00
Legal/Financial Consultant $60,000.00
Customer Support
2 escalated priority operators
4hr/day @$20/hour x 7 days/week
$58,240.00
5 low priority 24/7 operators $4,000.00Graphic Designer $20,000.00
Servers (including consultation) $5,000.00 - $20,000.00Total Variable Operating Expenses $322,240.00 - $337,240.00
Total Combined Operating Expenses $2,366,590.00 - $2,381,590.00
Net Profit Before Tax $780,260.00 - $765,260.00
Income Tax 35% $273,091.00 - $267,841.00
Net Profit After Tax $507,169.00 - $497,419.00
2 - 5 Year Financial Forecast
Income
Estimated 2760 sales per day (115 sessions/hour) at $9.99 each
Total Daily Income $27,572.40
$27,572.40 Daily income x 350 days
Total Annual Income $9,650,340.00
Tutor Expenses
2760 Daily sales at $6.00 each
Total Daily Tutor Expenses $16,560.00
$16,560.00 Daily tutor expense x 350 days
Total Annual Tutor Expenses $5,796,000.00
-
7/31/2019 TellaTic Business Outline
5/5
Payment Processing Expenses
2760 Daily sales at $0.49 each
Total Daily Payment Processing Expenses $1,352.40
$1,352.40 Daily payment processing expense x 350 days
Total Annual Payment Processing Expenses $473,340.00
Total Daily Profit (Before Variable Operating Costs) $9,660.00
Total Annual Profit (Before Variable Operating Costs) $3,381,000.00
2-5 Year Detailed Financial Forecast
Annual Income $9,650,340.00Annual Tutor Expenses $5,796,000.00
Payment Processing Expenses $473,340.00
Total Fixed Expenses $6,269,340.00
Variable Operating Expenses
Marketing/Trends $100,000.00
Programmers / New Development $100,000.00
Legal/Financial Consultant $60,000.00
Customer Support
2 escalated priority operators
4hr/day @$20/hour x 7 days/week
$58,240.00
8 low priority 24/7 operators $6,400.00Graphic Designer $20,000.00
Servers (consultation included) $10,000.00 - $50,000.00
New Idea Laboratory/Development $50,000.00
Statistics $5,000.00
Searchable Knowledge Base $10,000.00
Total Variable Operating Expenses $419,640.00 - $459,640.00
Total Combined Operating Expenses $6,688,980.00 - $6,728,980.00
Net Profit Before Tax $2,961,360.00 - $2,921,360.00
Income Tax 35% $1,036,476.00 - $1,022,476.00
Net Profit After Tax $1,924,884.00 - $1,898,884.00