telling and selling the ux story
DESCRIPTION
Presentation for Mobile Monday HK - 14th January 2013 Hong KongTRANSCRIPT
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Confidential Philips Design, MdR, February 17, 2012 1
Introduction Michael de RegtUser Experience designer and Creative lead at Philips Design HK
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Products | HK
Products for a global market, designed in HK
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Confidential Philips Design, MdR, February 17, 2012
Most companies have finally awoken from their deep eighties slumber to realize that a single
product can no longer dominate an industry on its own -- the age of the Walkman is over. For
success, a product must encompass great software, great services, hardware that just
works, and stellar support when it doesn't. In short, the user experience is what sets the
product apart
Thomas Ricker: http://www.engadget.com/2011/05/11/editorial-android-home-is-the-best-worst-thing-that-could-happe/
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Confidential Philips Design, MdR, February 17, 2012
It starts with an
IDEA
Paolo Martin - Citroen 2CV Concept - http://www.carbodydesign.com/archive/2008/06/06-citroen-2cv-concept/
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… for a
USER
80 Ans De Publicité Citroën Et Toujours 20 Ans de Jacques Séguéla (poster)
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Our contribution
Value
Usability
Design
MEANINGFUL
solutions
Picasso's Citroen 2cv by Andy Saunders - http://www.storyculture.com/blog/2009/04/art-car-andy-saunders-picasso-citroen-dora-maar.html
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Our contribution
Value
Usability
Design
Our contribution
Value
Usability
Added
VALUE
CITROEN TRACTION AVANT
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Challenges
Many locations…
Many products…
Many opinions…
Many silos…
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UX stakeholders overview
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What is the added value?
Where are the boundaries?
landscaping
Wallpaper http://wall.alphacoders.com/big.php?i=26158
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the key experiences
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Confidential Philips Design, MdR, February 17, 2012
Rise alarm app
Rise Alarm Clock By Kellen Styler - https://itunes.apple.com/us/app/rise-alarm-clock/id577221529?mt=8
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Describe the key experiences and the experience issues
Start with the core, where the user spends 90% of their time
the core
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What will the user memorize?
What will the user show to others?
sparkles
Francis Moody photography - http://thephantomcritic.wix.com/elle
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Confidential Philips Design, MdR, February 17, 2012
the beauty is in the DETAILS
123RF Royalty Free Stock photos - http://www.123rf.com/photo_4685498_the-lawn-is-to-be-mowed-with-scissors-and-a-string-for-your-pleasure.html
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http://littlebigdetails.com/
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Confidential Philips Design, MdR, February 17, 2012Apple iOS mail (via LittleBigDetails).com
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Confidential Philips Design, MdR, February 17, 2012
E
BBehavior
CControl
DDesign
AAesthetics
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Prototyping
Demo boards
make it understandable
Felder Felder - http://weblog.brownsfashion.com/2011_08_01_archive.html
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Confidential Philips Design, MdR, February 17, 2012
Don’t just talk about UX,
you have to practice it
Thanks,
Michael de Regt