telling the sea services story

Our Challenge Today

The Navy League of the United States

Navy League of the United StatesCitizens in Support of the Sea Services

State of the Internet – Mobile and Social

• Mobile: 39 of the top 50 digital news websites have more traffic to their sites and associated applications coming from mobile devices than from desktop computers, according to Pew Research Center’s analysis of comScore data. • Social: social networking is the practice of expanding social contacts by making connections through individuals – - Normally conducted through established social

platforms (apps) such as Facebook, Twitter, Tumbler, Pinterest, Instagram, LinkedIn

To Tell Our StorySocial's "Digital Statshot 002" report, reveals there are currently about 2 billion active social media accounts worldwide-equating to a whopping penetration of 28% of the planet's population, with about roughly 1.6 billion of these accounts active via mobile

Council Actions

Promote distributing existing content via selected platforms

•Start Council Youtube channel posting 3 minute videos – monthly schedule of activities, events, personal recognitions,•Event/activity promotions•Encourage member participation in distrbuting content via preferred social media platforms.

-

Current State of Social Networking

• Social Penetration: Social platforms also continue to increase and, for the most part, thrive. In order, the top 10 most popular social networking sites (according to eBizMBA, Inc.) are Facebook (900 million estimated unique monthly visitors), Twitter (310 million), LinkedIn (255 million), Pinterest (250 million), Google+ (120 million), Tumblr (110 million), Instagram (100 million), VK (80 million), Flickr (65 million), and Vine (42 million).

Current State of Social Networking, con’d

• Council Actions: • Enter existing content into selected platforms• Start Council YouTube channel posting ~3

minute videos – monthly schedule of activities, events, personal recognitions,

• Event/activity promotions• Encourage member participation

Our national security depends on our ability to rapidly respond to crisis


Our Mission: Inform the American public about the importance of our maritime forces to our national security and economic prosperity, and to

enhance the morale of active-duty personnel and their families.

Examples of existing content [images, video, movie, books, celebrations ]

The Navy League and the youth in your community


Our Mission: Foster the education and development of our youth through programs such as the Naval Sea Cadet Corps and Navy League

Cadet Corps as well as Junior ROTC and Young Marines.

Involve our youth in helping tell our story

Council Use of Social Media• Mobiize website - get help• Implement Social Media Plan [each Activity area should have plan, report results]• Review all activities for prior, during, after social media actions• Get help in developing/implementing plan • Recruit members, affiliates• Include schedule for other media platforms• Engagement

Establish Council Goals• Council Events• Membership• Affiliates• Community support• Other• NOTE: results count reach beyond vanity scores

Social Media Learning Resources• These resources are provided to provide a background in the current state of the use of

social media in promoting business [including accomplishing the goals of not-for-profit enterprises such as the Navy League]*

• The Navy League Mission http://navyleague.org/aboutus/video.html

• Intro to Social Media Marketing • https://www.youtube.com/watch?v=BT_vv5moEm8

• Intro to Social Media Marketing•

https://www.youtube.com/watch?v=BT_vv5moEm8 Current Status of Social Media Marketing

•https://www.youtube.com/watch?v=hhkmJor69n4 Content Marketing

The Navy League honors those who serve

Discussion/Questions?


• For more information, or to get involved: Presenter, Richard Dowell, 843-834-0226 HQ NLUS IT Committee

telling the sea services story

Government & Nonprofit