PowerPoint Presentation

VISIT INDYJeff RobinsonDirector of Marketing

CHILDRENSMUSEUM

WHITE RIVERSTATE PARK

INDIANAPOLISZOO

EITELJORGMUSEUM

NCAA HALL OFCHAMPIONS

INDIANA HISTORY CENTER

CONNERPRAIRIE

INDIANAPOLISMUSEUM OF ART

INDIANAPOLISMOTOR SPEEDWAY

Everything has grown exponentially except our budget.

How do we increase results without increased budget?

DOING MORE WITH LESS REQUIRESGREAT STORYTELLING

In 1923 the Indianapolis Chamber of Commerce created the Convention and Publicity Committee to attract conventions. Budget was $1,000.23

OWNED CHANNELS:VisitIndy.com

The foundation of all marketing efforts.

In 1923 the Indianapolis Chamber of Commerce created the Convention and Publicity Committee to attract conventions. Budget was $1,000.24

OWNED CHANNELS:Blog

A platform for talented writers to tell our story.

In 1923 the Indianapolis Chamber of Commerce created the Convention and Publicity Committee to attract conventions. Budget was $1,000.25

OWNED CHANNELS:Guides

Allowing us to share our expertise.

In 1923 the Indianapolis Chamber of Commerce created the Convention and Publicity Committee to attract conventions. Budget was $1,000.26

OWNED CHANNELS:Guides

A top 3 page forall of 2016.

In 1923 the Indianapolis Chamber of Commerce created the Convention and Publicity Committee to attract conventions. Budget was $1,000.27

OWNED CHANNELS:Facebook

115,00 Likes30% of Ad Budget

In 1923 the Indianapolis Chamber of Commerce created the Convention and Publicity Committee to attract conventions. Budget was $1,000.28

OWNED CHANNELS:Facebook

115,00 Likes30% of Ad Budget

In 1923 the Indianapolis Chamber of Commerce created the Convention and Publicity Committee to attract conventions. Budget was $1,000.29

HOW DO WE ENCOURAGE INFLUENCERS TOTELL OUR STORY?

HOW DO WE GET INFLUENCERS TOTELL OUR STORY?

Speak to personal experience in tourism. How you got where you are.30

HOW DO WE ENCOURAGE INFLUENCERS TOTELL OUR STORY?

Bill Whitaker:Youve turned you into an empire worth in excess of $100 million Ive read.

Kim Kardashian West: So I would think that has to involve some kind of talent, you know?

Speak to personal experience in tourism. How you got where you are.31

@TheKentuckyGent

25.7k followers Market: LouisvilleDemographic: LGBTInterests: Food, Fashion

Tactic: Host Instagrammers with significant followings from key markets over one weekend. Provide housing

@IgersIndy

16.1k followers Market: IndianapolisInterests: Photography, Indy

Tactic: Host local Instagrammers at the Brickyard 400

@Kewiki189k followers

@MusicCityAce23.6k followers

@Relaxocat41.8k followers

HOW DO WE GET LOCALS TOTELL OUR STORY?

Speak to personal experience in tourism. How you got where you are.38

Speak to personal experience in tourism. How you got where you are.39

Speak to personal experience in tourism. How you got where you are.40

Never Let a Good Crisis Go To Waste. Winston Churchill

Speak to personal experience in tourism. How you got where you are.41

HOW DO YOU TURN A NEGATIVE INTO A POSITIVEFOR STAKEHOLDERS?

Speak to personal experience in tourism. How you got where you are.45

KEY TAKEAWAYS:We are all publishersLeverage influencersMobilize your believers

Speak to personal experience in tourism. How you got where you are.47

THANK YOU!Jeff RobinsonDirector of MarketingFOLLOW ME @indyjrob