TELLING YOUR STORY ON SOCIAL MEDIAResponsibility, Risk and Value-Added Metadata

Presented by

Steve PattonAgricultural Communications Specialist/Photographer

Agricultural Communications Services, College of Agriculture, University of Kentucky

University of KentuckySocial Media Use Policy

http://www.uky.edu/Graphics/

Social Media Use Policy

Social Media Use Policy

“The purpose of this policy is to provide faculty, staff, and student employees with guidelines for participating in approved social media on behalf of the University. It also applies to the personal use of social media sites, when the employee’s University affiliation is identified, known, or presumed. It does not apply to content that is non-University related.”

More than just taking a photograph

Acceptable Photos Metadata

CaptionsKeywords/Tags

Acceptable Photos

“D. Employees shall not post any material that is obscene, defamatory, profane, libelous, threatening, harassing, abusive, inappropriate, confidential, or embarrassing to another person or entity when posting to University-hosted or approved sites.”

SocialMediaPolicy.doc

Acceptable Photos

“O. Obtain prior written permission (i.e. a release) from individuals whose images are identifiable prior to posting the individual’s image on a site. Additionally, always take special care when dealing with images of “special populations” such as minors…”

SocialMediaPolicy.doc

The bottom line is, you don’t want to do anything to jeopardize the integrity of the photo

Photo Manipulation

What you can do:Lighten and DarkenSharpeningCropping

Metadata

Metadata is any data that helps to describe the content or characteristics of a file.

Captions

WhoWhatWhenWhere

WhoWho is sheWhatWhenWhere

Laura KnothExec. Dir. Ky CGAAnnual meeting KyCGAFriday, January 21, 2011University Plaza Holiday Inn Bowling Green, Kentucky

Captions

Laura Knoth, Executive Director of KyCGA, spoke at the annual meeting of the Kentucky Corn Growers Association held during the 2011 Kentucky Commodity Conference on Friday, January 21, 2011 at the University Plaza Holiday Inn in Bowling Green, Kentucky.

Our Who, What, When, Where becomes:

http://

photo.ca.uky.edu/gallery/main.php/v/public/commodity/20110121acp103_sp058.jpg.html

http://www.flickr.com/photos/kycorn/sets/72157625926307106/

Captions

Note: Everything in the caption is information that can be searched

Tags

Kentucky Cooperative Extension Service (KyCES)

Your County, Kentucky 4-H, FCS, ANR, Hort., or Fine Arts

Event: Especially recurring ones (county fair, Second Sunday, Court Days, etc.)

Special people

In Summary

Be careful what you post/upload Get photo releases/recognizable people Only basic image manipulation Don’t jeopardize integrity of photos Add captions (who, what, when, where) Add tags