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TRANSCRIPT
2011-H1Winter Media Pack
Since it’s inception in 1987, QBS Software has fulfilled in excess of 190 000 orders. The QBS brand reaches tens of thousands of IT Professionals and Developers in all verticals.
QBS marketing services cover online publishing, print publishing, electronic direct marketing and events.
Telemarketing Page11
PrintMarketing Page1
OnlineMarketing Page4
ElectronicDirectMarketing Page6
BespokeMarketing Page8
To advertise or discuss bespoke marketing campaigns, please contactRitchie Woodburne: +44 (0) 20 8733 7135 | [email protected] James: +44 (0) 20 8733 7145 | [email protected]
It reaches a highly targeted, receptive, opt-in audience of IT Professionals and Developers within all sectors of industry, commerce, administration and software development and affects and instructs key decision makers who buy technology within a broad computer industry audience.
The two editions, Summer and Winter are timed to reach customers at peak procurement periods and to avoid public and school holidays.Summer Edition drops late January to early February.Winter Edition drops late September to early October.
PrintMarketing
Target
Frequency
Winter 2010 • Issue 66 • £1.50
DIRECT
ElevenArticles
Looking for Software? Look no further
www.qbssoftware.com
IntroducingDataKraft, Kerio Control,Mail Express and MailStore
SectionsDeveloper, Linux, IT Pros, Mac,New Publishers, New ReleasesQBS Reviews and Special Offers
DIRECT DIRECTis our primary source of new business and contains up to eleven articles, advertorials and white papers of interest to the developer community and IT professionals.
The publication reaches, influences and educates key decision makers who buy software, in tens of thousands of SMEs and SMBs, throughout the United Kingdom.
DIRECT is enforced by the webshop which provides in depth information andup-to date pricing on thousands of items.
1
Areas Of Interest: New Products & New Releases
Mac: Featured Products
Linux: Featured Products
IT Professionals: Articles and Listings
Developers: Articles and Listings
Articles: 5 IT Professional and 5 Developer Articles
Size: 206mm x 276mmCover: 4Pages: 44 - 48Colour: Full
Click here to view the latest QBS Direct MagazineAlternatively, visit: http://www.qbssoftware.com/QBSDIRECT2010
10 000 to 20 000 are delivered to our prime customers.50 000 to 70 000 are inserted in leading technical magazines such as CBR, IT Expert, PC Pro and PC Advisor. (Publications may vary.)Approximately 5 000+ are handed out at trade shows, conferences and seminars such as ACCU, BETTs,DevWeek, InfoSecurity, TechED, Technical Communication Conference 2010 and Software Architect. (Events may vary). Remaining copies are distributed with every physical order fulfilment.
• ABBYY• Aspose• Bluebeam • ComponentOne• DataKraft • Datawatch• Dameware• EC Software • Flexera • GFI
• GlobalSCAPE • Infragistics • Intel• Mapilab• Microsoft • Paessler • Techsmith• Tectia
Sections
PublicationSpecifications
Distribution
Call To Action
Recent Advertisers
Circa100000
3
DIRECTWelcome
Articles
13 QBS ReviewsEZManage SQLMailStore Server
17 How to keep spam off your network
21 More PDF for the Pound
23 Save Time and Money on Training
29 Software Installation Today
40 Ignore ASP.NET MVC at your own Peril
45 Trends in User Experience
47 Why use Expression Studio 4
50 Webforms Address Fulfillment
34 A Revolution in building Database Applications
33 How Whitbread gains access to Valuable Data
SectionsAreas of InterestHow to buy.... 4, Volume Licensing.... 5, Special Offers.... 6,New Publishers.... 9, New Releases.... 11
MacFeatured Products: ABBYY Fine Reader and Kerio Connect.... 14Adobe, Apple, Electric Rain, Mac Speech, MindJet and Techsmith
LinuxFeatured Products: Axigen Business Messaging and Red Hat Enterprise Linux.... 15 GECAD, Suse and VMware
IT ProfessionalsDesign, Document Management and Publishing..... 20, PDFs..... 22, Help, Manual, Learning And Translation..... 24,Mind Mapping Software..... 25, Reporting..... 25, Back-Up and Disk Utilities..... 26, Encryption..... 27,File Transfer..... 27, Network Software Installation..... 30, Network Monitoring..... 31, Security - EndPoint..... 32,Database Design And Management Systems..... 36, Email, Tool and Mail Exchanges..... 37
DevelopersVisual Studio and MSDN Subscriptions..... 38, IDEs..... 41,XML..... 41, Components - Charts and User Interface..... 42,Compiling, Editing, Debugging and Testing..... 46
The electronic information tsunami!
A recent survey suggests that half our lives are spent accessing media - Apparently 45 per cent of our waking hours are taken up by absorbing media from gadgets such as mobile phones and by watching television. We spend 25 per cent of our day on the internet and social networking sites. We are also becoming experts at multi-tasking when it comes to media with ‘Younger’ people using different media simultaneously.Hopefully our new QBS Direct will provide a port in an electronic information storm.
How to cope with the rapid pace of life fuelled by today’s technologies
Call QBS, we have been providing expert software advice and customer service that is second to none for a long, long time. We have direct relationships with hundreds of publishers and software experience covering thousands of products.
You probably know us already. If you don’t, I am sure someone in your office has dealt with QBS before. We look forward to being of service to you.
Please send any comments, good or bad, to [email protected]
Editor: Grant JamesMarketing Manager: Ritchie WoodburneMarketing Executive: Dhara Kothari
Tel: +44 (0) 20 8733 7108Fax: +44 (0) 20 8902 7600email: [email protected]
We encourage all advertisers to have a call to action back to QBS to allow for marketing activities to be tracked. Where possible, all adverts should direct customers to QBS Tel +44(0) 8456 580 580 and e-mail [email protected] request a unique web url which can be tracked for statistical analysis from Ritchie Woodburne.
To advertise or discuss bespoke marketing campaigns, please contactRitchie Woodburne: +44 (0) 20 8733 7135 | [email protected] James: +44 (0) 20 8733 7145 | [email protected] 2
AdvertisingSpecifications&RateCard
Articles ByRequest
FullPage £2000
FrontCover ByInvitation £3000
HalfPage £1200
InsideFrontCover £3000
BackCover £3000
InsideBackCover £2500
Pages: Maximum 2Words: 1600
Article FullPageAdvert HalfPageAdvert
Trim size: 206mm wide x 276mm highText Area: 186mm wide x 256mm highBleed: 3mm top, bottom, left and right
Trim size: 206mm wide x 135mm highText Area: 186mm wide x 125mm highBleed: 3mm top, bottom, left and right
Trim size: To be arrangedText Area: To be arrangedBleed: 3mm top, bottom, left and right
Inside Front Cover, Back Cover, Inside Back CoverTrim size: 206mm wide x 276mm highText Area: 186mm wide x 256mm highBleed: 3mm top, bottom, left and right
ALL articles and advertisements must have minimum 3mm bleed.Sizes, distribution and dates are subject to change without notice.
17 [email protected] • QBS Direct 2010 Winter
Article - How to keep spam off your network!Abstract by Angela Leech
The growth and cost of spam
Research estimates that up to 90% of current global email traffic is spam mail and predicts this could reach 95% by 2011!
This means that employees must dedicate part of their work time to dealing with spam, which results in a decrease in productivity. Loss of productivity is the main cost of spam, particularly as so many spam mails are received per day. There is also the cost of bandwidth wasted by spam, as well as other storage and network infrastructure costs. Furthermore, with the influx of spam and its deletion, an important message could accidentally be trashed along with the unsolicited mail in the rush to clear one’s inbox of junk mail.
It is essential to put a stop to spam to save time, money and bandwidth. One step towards achieving this is to advise your network users to keep their email address private (no postings to message boards etc.). However, apart from applying common sense, you also need to deploy an effective server-level anti-spam tool.
Choosing the correct anti-spam software
Many software packages are available on the market to help you combat spam; but not all are incisive enough in dealing with spam. A number of key features and issues that you should look for are discussed below.
Server-based or client-based?
Battling spam at the client level is much more time-intensive than at the server level. It requires you to deploy anti-spam software to all workstations on your network and involves frequently returning to those workstations to update the anti-spam rules on each of them. It also means that your email infrastructure is being taxed by spam, as your server message stores are filling up with useless emails waiting for deletion. In addition it does not have the information and resources that a server-based anti-spam software would have; it does not allow you to perform sending server checks, for example.
To block spam effectively, you need to have a server-based anti-spam product, because it
offers these advantages:
• Installation at the gateway eliminates the deployment and administration hassle involved with desktop-based products.
• Server-based anti-spam software is far cheaper to license.
• Server-based anti-spam software prevents spam from entering your email infrastructure, meaning that your email stores are not full of spam messages.
• Server-based anti-spam software has more information, and can do more to detect spam effectively.
Bayesian filtering technology
A few years ago, most anti-spam products simply used a list of keywords to identify spam. A good set of keywords could catch plenty of spam. However, nowadays keywords-based spam catching generates too many false positives and requires too much manual updating.
It is now widely acknowledged by leading experts and publications that the best way to catch spam is using a Bayesian filter. A Bayesian filter uses a mathematical approach based on known spam and ham (valid email).
This gives it a tremendous advantage over outdated spam technology that just checks for keywords or relies on downloading signatures of known spam.
In short, Bayesian filtering has the following advantages:
• Looks at the whole spam message, not just keywords or known spam signatures
• Learns from your outbound mail (ham) and therefore reduces false positives greatly
• Adapts itself over time by learning about new spam and new valid mail
• Dataset is unique to the company, making it impossible to bypass
• Multilingual and international.
Tailored ham data file for Bayesian filter
It is very important that the Bayesian filter uses a dataset that is custom-created for your installation: the ham data MUST be collected from your outbound mail (this way, the Bayesian filter is tailored to your company through an initial training period). Some anti-spam software uses a general ham data file
Your People. Your Secrets. Protected.
Tel: +44 (0) 845 658 0580 • fax: +44 (0) 208 902 7600email: [email protected] • www.qbssoftware.com
*Tectia, formerly SSH Communications Security, is the original developer of the Secure Shell protocol.
WANT TO STOP INFORMATION SECURITY ATTACKS? TECTIA CAN HELP!
Safeguard Your Business FundamentalsSeven of the top ten Fortune 500 companies use Tectia solutions to secure their business fundamentals. We enable and enhance business for thousands of other customers in multiple industries in the private and public sectors around the world.
We ensure business continuity and efficiency by:• Securing real-time information• Automating manual information processes to minimize human error and reduce costs• Managing real-time information security with full control and visibility for administrators• Sharing real-time information with trusted parties in the easiest way possible
www.qbssoftware.com/TECTIA
Real-Time Information SecurityWith threats to information security on the rise, companies and organizations need to step up their efforts to disclose and prevent potential attacks.
Tectia* security software provides the fastest track to real-time information security for our customers. We help organizations secure, automate, manage and share real-time information in the most demanding environments, with little or no modification their existing infrastructure and no disruption to business.
[email protected] • QBS Direct 2010 Winter
IT P
rofe
ssio
nals
Help, Manual, Learning And Translation
ComponentOne LLCDocToHelp | Enables content to be written in or imported into Microsoft Word, HTML or the Doc-To-Help editor and published for desktop, web and print use. It is available in Enterprise and Microsoft Word Editions and an Enterprise DemoWorks Bundle.183019 Enterprise Subscription + Standard Support
Version: 2010 v3 (ESD)£523.85
EC SoftwareHelp & Manual | Single source, WYSIWYG, XML-based help authoring and documentation tool including team authoring capability and re-usable content that generates all Microsoft Windows help formats.158433 Professional 1 Concurrent User Version: 5.x (ESD) £798.10
158440 Professional 1 User Version: 5.x (ESD) £306.85
MadCap SoftwareMadCap Flare | XML-based professional content authoring and publishing software application that enables technical writers and documentation specialists to create and manage content for multiple channel publishing.183674 Single Licence Version: 6.x (ESD) £623.70
Techsmith CorporationCamtasia Studio | Record and edit high-quality screen videos to share on the Web, CD, and mobile devices. Combine digital video files with screen recordings and edit files into a screen video production.184914 1 - 4 User (Each) Version: 7.x (ESD) £184.00
184917 1 - 4 User Upgrade (Each) Version: 7.x (ESD) £92.01
Morae | Useability testing. Record exactly what customers do and say, discover patterns in the data, key in on significant moments, and build a compelling case for how to improve the customer experience.162058 Manager/Recorder/Observer 1 - 4 User (Each)
Version: 3.x (ESD)£920.10
SnagIt | Screen capture software enabling a snapshot of a PC screen to be annotated with arrows, speech bubbles and edge effects and sent or stored and retrieved.186264 1 - 4 User (Each) Version: 10.x (ESD) £30.75
Babylon LtdBabylon | Desktop software for private users and corporate organisations using Microsoft Windows that provides text translation, dictionary software and Wikipedia results in multiple languages. 174085 Corporate Edition 1 User Annual Subscription
Version: 8 (ESD)£30.65
ABBYY Software HouseLingvo | Electronic dictionaries including word look-up for translating words and word combinations from various languages available in bi-lingual and multi-lingual versions with English, German and Russian as the core starting languages.172993 English - German Licence Version: x3 (CD) £24.75
MadCap Capture | A screen capture and editing tool that enables screenshots to be captured as an editable image including a full screen, active window or a customised region.169520 Single Licence Version: 5 (ESD) £24.40
Doc-To-Help is the one solution for all your documentation projects.Use Doc-To-Help’s editor, author in Microsoft Word, or create content inan HTML editor to produce online Help for desktop use, Web sites(NetHelp), and print-ready manuals. Automatic single-sourcing featuresensure you can publish all this from one project without re-formatting.
Now manage your Doc-To-Help content with
Microsoft SharePoint
©1987-2010 ComponentOne LLC. All rights reserved. All products and brand names are trademarks and/or registered marks of their respective holders.
QBS Software Ltd 08456 580 580www.qbssoftware.com/componentone
d2h_fall_qbs_halfpage_0810.qxd 8/23/2010 4:40 PM Page 1
To advertise or discuss bespoke marketing campaigns, please contactRitchie Woodburne: +44 (0) 20 8733 7135 | [email protected] James: +44 (0) 20 8733 7145 | [email protected] 3
To be arrangedTo be arranged3mm top, bottom, left and right
206mm wide x 135mm high186mm wide x 125mm high3mm top, bottom, left and right
OnlineMarketing
QBS Software have maintained a webshop since 1997. Our new website went live in January 2010.We have more than 600 publishers online and tens of thousands of line items. We maintain key information including Overview, Features, Product Licensing, System Requirements, Version History and comprehensive Pricing for key publishers.
DirectTraffic
54%
25%
21%
ReferringSitesSearchEngines
Traffic
New publishers can by-pass the selection process and have an instant presence online, subject to a £300administration cost.QBS will create Overview, Features, Product Licensing, System Requirements, Version History and comprehensive Pricing pages for your product and maintain them for 6 months.QBS will invite the publisher in to train sales staff in person or via a webinar.QBS Marketing Department will feature the product under ‘New Products’ and mention the product in relevant EDMs that we produce. The product will also be featured for one week on the front page of the QBS website.If the product sells within that period, QBS will continue to maintain the presence online. However, if there areno sales, QBS will only maintain the overview, unless the publisher is prepared to pay an additional administration cost.
New Publishers £300
To advertise or discuss bespoke marketing campaigns, please contactRitchie Woodburne: +44 (0) 20 8733 7135 | [email protected] James: +44 (0) 20 8733 7145 | [email protected] 4
Banner Adverts achieve around 25 000 impressions per month.Subject to design and content, you can expect up to 200 click throughs per month.Position: Front PageSize: 625px wide x 100px highFormat: flash | gif (animated gif preferred)Impressions: 25 000+Duration: One calendar month
Banner Adverts achieve approximately 25 000 impressions per month.Subject to design and content, you can expect up to 150 click throughs per month.Position: Front page and selected inside pagesSize: 150px wide x 240px highFormat: flash | gif (animated gif preferred)Impressions: 25 000+Duration: One calendar month
Category adverts must relate to the category in which they appear and sit above the listings.Position: Subject to CategorySize: 625 wide x 150px highFormat: flash | gif (animated gif preferred)Impressions: Subject to categoryDuration: Six months
SideBannerAdvert £300
CategoryBannerAdvert £150
LeaderboardBannerAdvert £400
Visitors come from 201 countries and territories but the overwhelming majority come from the United Kingdom.Customers spend around £360 000 per annum online.Many online products are auto electronic delivery (immediate delivery)We received 176 000 visitors last year. 19% come back for more.10% of visitors land on our front page and see our Feature Spots.13% of Direct sales are transacted through our webshop.
Visitors
To advertise or discuss bespoke marketing campaigns, please contactRitchie Woodburne: +44 (0) 20 8733 7135 | [email protected] James: +44 (0) 20 8733 7145 | [email protected] 5
ElectronicDirectMarketing
QBS Software creates and distributes around 100 000 e-mails each month.We have a large selection of e-mails covering specific markets including Academic, Apple/MAC, Business, Developers, Security and Virtualisation.Our flagship e-mail, TechNews covers a wide range of topics, including new products, new releases, special offers and promotions, technical tips and featured items.In the last week of every month, we e-mail our entire contact and customer database with the “Last Chance Specials” which expire at the end of that month.
All Publishers should e-mail [email protected] with newsworthy activities which we can help to promote, including newsletters, product updates, new releases, new products, promotions and events or webinars or any other general noteworthy information.
Very detailed metric reports are produced for each EDM that provide the number of e-mails sent, e-mails delivered, unique opens, views, forwards and unique user links clicked. Potential customers who showinterest in featured products are called by the account manager responsible for the account.
Content: Three to four featured products, top 3 new releases, top 3 new products, top 3 special offers and promotions, top 3 events, seminars and webinars and tech tips.Targeting: Every QBS contactCirculation: 15 000 +Frequency: First week of every monthView Online: http://www.qbssoftware.com/forms/technews.html
100000e-mailspermonth
Statistics
TechNews
To advertise or discuss bespoke marketing campaigns, please contactRitchie Woodburne: +44 (0) 20 8733 7135 | [email protected] James: +44 (0) 20 8733 7145 | [email protected] 6
TechNews
QBS Software sends approximately 20 000 e-mails each month. Every signature carries an advertising banner that links back to the product page being promoted.Size: 633px wide x 100px highFormat: gifCirculation: 20 000 +Duration: One calendar month
Content: Security products aimed at the Security Administrators and offices.Targeting: All our security customers.Circulation: 10 000+Frequency: Every other month | Please see our marketing calendar.View Online: http://www.qbssoftware.com/forms/securityworld.html
Content: Virtual products aimed at the IT Managers and System Administrators.Targeting: Customers who have bought Virtualisation Technology or should be using virtualisation.Circulation: 10 000+Frequency: Every other month | Please see our marketing calendar.View Online: http://www.qbssoftware.com/forms/virtualworld.html
Content: Developer products aimed at the Developer community.Targeting: All our developer customers.Circulation: 10 000+Frequency: Every other month | Please see our marketing calendar.View Online: http://www.qbssoftware.com/forms/qbsdeveloperroundup.html
DeveloperWorld
VirtualWorld
SecurityWorld
SignatureAdvertising £400
To advertise or discuss bespoke marketing campaigns, please contactRitchie Woodburne: +44 (0) 20 8733 7135 | [email protected] James: +44 (0) 20 8733 7145 | [email protected]
Easily record onscreen activity, presentation slides, webcam video and audio in front of a live audience
or at your desk.
Train. Teach. Sell.Call us now for your quote!
7
BespokeMarketing
The United Kingdom hosts a number of specialist IT events each year and QBS has many years of experience organising and exhibiting at virtually all of the UK IT events.In 2010, we represented Intel Software at ACCU and DevWeek, GlobalSCAPE at InfoSecurity and hosted our owncustomer briefings at Microsoft.In September 2010 we represented ComponentOne at the UK Technical Communication Conference in Oxford.In October 2010 we had two stands representing Flexera and Intel Software at Software Architect.
QBS are always willing to help on your stand or organise a stand for you at most UK IT events.Please contact Ritchie Woodburne on +44 (0) 20 8733 7135 or e-mail [email protected] for more information.Events are booked up well in advance - so don’t delay!
Events PricedOnRequest
To advertise or discuss bespoke marketing campaigns, please contactRitchie Woodburne: +44 (0) 20 8733 7135 | [email protected] James: +44 (0) 20 8733 7145 | [email protected]
IndicativePrices
Title: 4pp A4 Leaflet - DigitalSize/Spec: A4 Portrait 4ppOrigination: Complete artwork to be supplied by publisher Printing: Full colour digital throughoutMaterials: 200gsm SilkFinishing: Crease, trim and fold, pack suitably
We can help you print your datasheets and avoid costly overseas shipping. Take a look at our marketing calendar and let us know if you would like to have a stand at an event or if you wouldlike us to hand out your collateral in our goodie bags.
PrintingofEventsCollateral
QBSDocumentation
QBS delivers 10 000 documents by post and e-mail over a six month period. These documents include quotes, order acknowledgements and invoices. For extra exposure get your company’s logo on these documents:Time Period: 6 months Price: £75.00
Quantity Price250 £225.00500 £351.25
8
To advertise or discuss bespoke marketing campaigns, please contactRitchie Woodburne: +44 (0) 20 8733 7135 | [email protected] James: +44 (0) 20 8733 7145 | [email protected]
QBS can produce paper-based mail campaigns from our database by request: Postcard Mailer / Letter Mailer. This is particularly useful for new publishers or publishers trying to get a new product message via a focused campaign to a wider audience.
MailCampaigns
Indicativepricing:
Indicativepricing:
PostcardMailer
LetterMailer
Title: A5 Postcards including personalisationSize/Spec: A5 2ppOrigination: Complete artwork to be supplied by publisher Printing: Full colour digital both sides, personalise one side only, variable data from 1 file suppliedMaterials: 300gsm silkFinishing: Trim and pack suitably
Digitally print 2 x A4 (1 envelope and 1 letter) both 4 colour, 1 side only on gsm uncoated, fold, glue and produce finished mailer
Quantity Price100 £ 96.25250 £ 157.50 500 £ 262.50 1000 £ 475.002000 £ 897.50
Quantity Price50 £ 50.00100 £ 75.00 200 £ 125.00 500 £ 250.00750 £ 343.501000 £ 437.502000 £ 750.005000 £1562.50
9
To advertise or discuss bespoke marketing campaigns, please contactRitchie Woodburne: +44 (0) 20 8733 7135 | [email protected] James: +44 (0) 20 8733 7145 | [email protected]
If you are looking to target a particular sector or want to run a campaign that extends beyond the QBS Database we can help. In collaboration with a third party we can help you reach a live database of over 165 000 IT Decision makers or over 375 000 IT Professional in the UK. (International lists also available on request)
Our data partner has 2 500 IT recruitment consultants that canvas and network around IT managers and directors and gather data through personal conversations and CV screening – not subscriptions. The consultants then apply relevant skill, industry, location and size codes to each manager record ensuring accurate audience targeting.
The knowledge of position and career aspirations warrants higher quality leads and conversion rates.To ensure high response rates no contact is ever sent more than one e-mail per week.
Bespoke campaign packages available on request.Pricing subject to change without notice. Please call Ritchie Woodburne for a quote.
E-mailCampaigns (RentADatabase)
Data
Indicativepricing:
Segmentation
ITProfessionalsPackages
DecisionMakersPackages:
15 000 e-mails - over 1 send £3 00045 000 e-mails - over 3 sends (15000 x3) £6 000
10 000 e-mails - over 1 send £3 00025 000 e-mails - over 3 sends (15000 x3) £6 000
INDUSTRY SECTOR IT
UtilitiesTextilesRetail
Public SectorProperty
Oil, Gas and PetrochemicalMiningMedia
ManufacturingLeisure and Travel
LegalConstruction and Engineering
Business ConsultancyBanking and Finance
AutomotiveAdvertising and Publishing
SKILL SETSAPERP
DatabasesSoftware Development
NetworkingInfrastructure
ServerSecurity
Project ManagementInternet
QA/ TestingStorage
10
Telemarketing
To advertise or discuss bespoke marketing campaigns, please contactRitchie Woodburne: +44 (0) 20 8733 7135 | [email protected] James: +44 (0) 20 8733 7145 | [email protected]
QBS is partnered with an established telemarketing company that is built upon over 20 year’s experience within the telemarketing and IT sector. Through this partnership we can offer telephone campaigns for:
• Lead Generation • Seminar Management • Database Maintenance • Company Profiling • Customer Surveys
Our telemarketing partner only employs permanent staff, to offer continuity for clients. They are trained to a very high standard, including Solution Selling methodology, FAB Selling, Open Question techniques and Objection Handling.
ProjectSet-Up
We will organise an in-depth briefing regarding your company and its products and services so we thoroughly understand all aspects of your company. This also enables thorough briefing of any operatives that will be workingwith your project. At the briefing meeting we would also clarify the following information: • Detailed information regarding company • Products and services • USPs • Marketplace competitors - and their weaknesses
• Data to be gathered during call, for example • Current solution • Current provider • What issues with current solution • Exact objective of call, ie lead criteria • Budgets • Timescales • Evaluation • Implementation
• Information Requirement • Key fields • Common fields • Format/regularity of on-going reports • Requirements for End of Campaign Report •Development of Call Guide • Maximise lead opportunities • Maximise amount of data captured for future campaigns
11
To advertise or discuss bespoke marketing campaigns, please contactRitchie Woodburne: +44 (0) 20 8733 7135 | [email protected] James: +44 (0) 20 8733 7145 | [email protected]
As part of the standard Lead Generation Service offered by our telemarketing partner, calls will include a Brief Company Profile (BCP) of the target contact. The standard BCP includes:
• Confirmation of full company name • Confirmation of full company address • Correct Decision Maker Contact within the Company
The benefits of the BCP include: • Allowing our partner to work with existing data and avoiding the cost of purchasing new data. • Avoids the possibility of wasted calls by ensuring companies targeted are relevant to your products and services. This would be carried out before the telemarketer has got to the stage of speaking with the Decision-Maker Contact.• Gives a clean bank of accurate and up-to-date information for following campaigns, be they telemarketing or mailings.
New data can be sourced within the following criteria:
• Industry sector • Geographical sectors• Number of staff • Number of computer users
Lead Generation Calls:The Operatives are charged at a flat daily rate of £300 per day.
The daily rate includes: • Management of the database, ie ensuring follow up calls are fulfilled as agreed • Contacting agreed number of Decision-Maker Contacts per day This target differs depending on the level of contact required, ie Manager or Director and the depth of call carried out.
Project Set Up:Cost included in daily rate and includes:
• Campaign Briefing Meeting • Design of Database • Project Pack • Design of Call Guide • Reporting Facilities • End of Campaign Report
BriefCompanyProfile
DataPurchase
ProjectCostings
• Information Requirement • Key fields • Common fields • Format/regularity of on-going reports • Requirements for End of Campaign Report •Development of Call Guide • Maximise lead opportunities • Maximise amount of data captured for future campaigns
12
QBSMarketingCalendar
To advertise or discuss bespoke marketing campaigns, please contactRitchie Woodburne: +44 (0) 20 8733 7135 | [email protected] James: +44 (0) 20 8733 7145 | [email protected]
January 2011 TechNews (eNewsLetter) DeveloperWorld (eNewsLetter) SecurityWorld (eNewsLetter) Last Minute Specials (eNewsLetter) BETT 2011 (Event)
February 2011 QBS Direct Catalogue TechNews (eNewsLetter) BusinessWorld (eNewsLetter) VirtualWorld (eNewsLetter) Last Minute Specials (eNewsLetter)
March 2011 TechNews (eNewsLetter) DeveloperWorld (eNewsLetter) SecurityWorld (eNewsLetter) Last Minute Specials (eNewsLetter) Ecobuild 2011 DevWeek 2011 (Event) DataCentreWorld 2011 (Event) UCExpo 2011 (Event)
April 2011 TechNews (eNewsLetter) BusinessWorld (eNewsLetter) VirtualWorld (eNewsLetter) Last Minute Specials (eNewsLetter) ACCU 2011 (Event) TechDays 2011 (Event) Infosecurity 2011 (Event) Service Desk & IT Support Show 2011 (Event)
May 2011 TechNews (eNewsLetter) DeveloperWorld (eNewsLetter) SecurityWorld (eNewsLetter) Last Minute Specials (eNewsLetter) CEIC 2011 (Event) Channel Expo 2011 (Event)
June 2011 TechNews (eNewsLetter) BusinessWorld (eNewsLetter) VirtualWorld (eNewsLetter) Last Minute Specials (eNewsLetter)
July 2011 TechNews (eNewsLetter) DeveloperWorld (eNewsLetter) SecurityWorld (eNewsLetter) Last Minute Specials (eNewsLetter)
August 2011 TechNews (eNewsLetter) BusinessWorld (eNewsLetter) VirtualWorld (eNewsLetter) Last Minute Specials (eNewsLetter)
September 2011 TechNews (eNewsLetter) DeveloperWorld (eNewsLetter) SecurityWorld (eNewsLetter) Last Minute Specials (eNewsLetter) TCUK/ISTC 2011 (Event) Devcon 2011 (Event) 360IT 2011 (Event) Storage Expo 2011 (Event)
October 2011 TechNews (eNewsLetter) BusinessWorld (eNewsLetter) VirtualWorld (eNewsLetter) Last Minute Specials (eNewsLetter) LITS 2011 (Event) Software Architect 2011 (Event) IP Expo 2011 (Event) Ecommerce Expo 2011 (Event)
November 2011 TechNews (eNewsLetter) DeveloperWorld (eNewsLetter) SecurityWorld (eNewsLetter) Last Minute Specials (eNewsLetter) SANS London 2011 (Event) Green IT Expo 2011 (Event)
December 2011 TechNews (eNewsLetter) BusinessWorld (eNewsLetter) VirtualWorld (eNewsLetter) Last Minute Specials (eNewsLetter) Brockade 2011 (Event) IP Expo 2011 (Event) TestExpo 2011 (Event)
PROMOTIONALMARKETINGOPPORTUNITIES
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BookingForm
PROMOTIONALMARKETINGOPPORTUNITIES
PurchaseOrderNumber
Fornon-creditcardpayments,pleasesendanofficialpurchaseordertoRitchieWoodburne:[email protected].
ContactName:Mr/Mrs/Miss/Ms/Dr/Prof
JobTitle
CompanyName
InvoiceAddress
PostCode
Tel: Fax: E-mail:
PRINTMARKETING|QBSDirectMagazine
FullArticleCost
FullPageCost
HalfPageCost
FrontCoverCost
InsideFrontCoverCost
BackCoverCost
InsideBackCoverCost
ELECTRONICDIRECTMARKETING
TechNews
VirtualWorld
DeveloperWorld
SecurityWorld
BusinessWorld
ONLINEMARKETING|BannerAdverts
HomePageAdvert
FeatureSpot
SideBarAdvert
Duration
CategoryAdvert
PAYMENT
Pleasedebitmycredit/debitcardtotheamountof£
Mycardisa:
CardNumber
Visa Mastercard Switch Amex
CardHolder’sName
SecurityNumber
CardHolder’sAddressifdifferentfromabove
PostCode
Signature Date
SummerorWinter
BESPOKEMARKETING|EventsandotherActivities
ActivityDescription
ActivityCost
Allbookingsareadministeredonafirst-come,first-servedbasis.Allbookingstobeconfirmedinwriting.
Duration
Pleasefaxto+44(0)[email protected]
StartDate ExpiryDate SwitchIssueNumber
Amount
EUVATNumber
14