telnet
DESCRIPTION
Advertising Campaign for TelNet - Mobile Service Provider, developed by Rahul Krishnan, under the supervision of P.Ravindranath, Director, Maa Communications.TRANSCRIPT
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Marketing ExecutiveRahul R Krishnan
Bringing advanced technological edge in telecommunication services
Mission
“We will break all Sound-barriers and
be Quicker to make sure that our
Customers communicate better
than anyone and stay satisfied with
pride.”
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Marketing Problems• High promotional expenses • Competition• Market Penetration• Strong positioning of other major
brands• Obscurity to cease market share
from existing players• Reluctance of customers to change
from their existing brands• High distribution cost
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Key Consumer Insights Immediate connection Quick fault redressal Quality in service Price according to quality Cut in call charges Customer care centres Quick access to internet facility More Custom Offers
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Segmentation Nature of Customer
Individual○ Age
Senior CitizenStudentsYouth
○ GenderGroups○ Family○ Couples
Corporate
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Targeting
Up market professionals Low income mass category Youth Students Women and senior citizens Family Couples
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Positioning
TelNet helps customers to enjoy more affluent communication, anytime, anywhere with highest speed coupled with clarity. Always reliable, always quick, always delivering quality services just the way people expect…
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Competition (Intense)
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Call Management
Call Conference Call Diversion Call Hold Call Waiting Caller Line Identification Missed Call Alert Voice Mail Call Barring
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Services
DialTones Entertainment Astrology Sports Movie Tickets Games Chat General
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Balance Exchange
Transfer Balance amount to another TelNetter
Type *166*<TelNet Number>*<amount>#
Eg: *166*9192873693*250#
Minimum Balance to transfer 50Rs
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Free Plan Change
Change from Prepaid to Postpaid for free
Change from postpaid to prepaid for free
Post Paid to PrepaidCredit Value > 1500 Rs
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Other Customer Benefits Instant Balance Enquiry 24Hr recharge Facility Multimedia messaging service (MMS) GPRS SMS based Information Service Hello Tunes & Ring Tones Gifting of Ring Tones & Dial Tones
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Sales Promotion
Providing services which were not offered so farSMS & Call BarringBalance ExchangeRemindersUnlimited CreditsInfoText
Effective Ad Campaigns
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Sony Ericsson TelNetter Get a TelNet prepaid connection for
free with every Sony Ericsson cell phones
Offer valid till June 5 2009 TelNet General
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SMS & Call Barring
Block SMS and Calls from particular numbers
Type *177*<number># Eg: *177*9747207694#
Unlock*176*<number>#
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World SMS @ 1 Rs
94 Rs Easy Recharge Local, National and International
SMS at just 1 Rs Other SMS packages will be void
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200 Mins Free
First 400 minutes free for all prepaid connections to all TelNetters
First 200 minutes free for all prepaid connections to all other mobiles
Local only
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Daily 6 Hours Free
Daily 6 Hours free for all prepaid connections to all TelNetters
76 Rs Easy Recharge 30 days validity
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Communication Strategies Conducting Promotional Campaigns at Shopping
Malls, Supermarkets, Mobile Stores Colleges and
Other Institutions and Areas.
Sending Ads along with Newspapers to 25% of
subscribers in each area.
Creating TelNet communities in Orkut, Facebook,
Hi5 and Wayne.
Hoardings and Banners.
Television and Print Media.
Rosebowl as channel partner
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Technology
WiMax 3G EDGE WAP GPRS MMS SMS
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Pre Paid Plans
TelNet YOUTH
TelNet Student
TelNet Citizen
TelNet PINK
TelNet TEXTER
TelNett General
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Post Paid Plans
TelNet Corporate BETA
TelNet DUET
TelNet FAMILY
TelNet Citizen BETA
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TelNet YOUTH - prepaid Full Talk Time on all recharges Free Night Calls
12 AM to 6 AMTelNet to TelNet
99 Rs Package Tariff
TelNet to TelNet – 35 paiseTelNet to Other – 50 paiseSTD – 1.25 Rs400 SMS - Local & National
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TelNet STUDENT - prepaid Full Talk Time on all recharges 6 Am to 6 PM free calls to 10
TelNetters 50 Rs package 200 Minutes free to any local mobile
every month Tariff
TelNet to TelNet – 30 paiseTelNet to Other – 50 paiseSTD – 1.25 Rs1000 SMS - Local & National
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TelNet Citizen - prepaid Age above 65 Zero balance calls up to 300 mins for
all local mobile calls Free news updates Reminder – 5 Rs each 150 Rs Package Tariff
TelNet to TelNet – 35 paiseTelNet to Other – 50 paiseSTD – 1.25 Rs400 SMS - Local & National
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TelNet PINK - prepaid SMS and Call Barring InfoText
Location information Zero Balance calls
Up to 400 minutes○ Credit Limit > 1000
PINK to PINK unlimited 22 Rs Easy Recharge
89 Rs Package Tariff
TelNet to TelNet – 30 paise TelNet to Other – 50 paise STD – 1.25 Rs 1000 SMS - Local & National
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TelNet TEXTER - prepaid 119 Rs Package 1000 SMS per day (L & N)
12 Rs Easy RechargeIf SMS > 1000 on any day○ 2000 SMS per day till next validity expiry
TariffTelNet to TelNet – 40 paiseTelNet to Other – 50 paiseSTD – 1.25 Rs
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TelNet General
100 Rupees Package Tariff
TelNet to TelNet – 90 paiseTelNet to Other – 1 RupeeSTD – 2 RsSMS – .10 paise
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TelNet Corporate BETA - postpaid Unlimited Credit value Free Missed Call Alerts No Service Calls or Messages Caller Line Identification Call Waiting Reminder – 5 Rs each Monthly Rental
499 Rupees Tariff
TelNet to TelNet – 20 paise TelNet to Other – 30 paise STD – 1.10 Rs SMS – 1 Rupee
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TelNet DUET - Postpaid 399 Rs package Dual Sim Lover to Lover Unlimited Calls (Local)
Lover to Lover Unlimited SMS (Local)
TariffTelNet to TelNet – 40 paiseTelNet to Other – 60 paiseSTD – 1.30 RsSMS – 25 Paise
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TelNet FAMILY - Postpaid 999 Rupees Package 4 Sim Unlimited Calls and SMS in Circle
(local)
TariffTelNet to TelNet – 30 paiseTelNet to Other – 50 paiseSTD – 1.30 RsSMS – 25 Paise
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Telnet CITIZEN BETA - Postpaid Age above 65 Zero balance calls up to 300 mins for
all local mobile calls Free news updates Reminder – 5 Rs each 299 Rs Package Tariff
TelNet to TelNet – 20 paiseTelNet to Other – 45 paiseSTD – 1.10 Rs500 SMS - Local & National
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TelNet Brand Ambassadors
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Print Releases
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