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Marketing ExecutiveRahul R Krishnan

Bringing advanced technological edge in telecommunication services

Mission

“We will break all Sound-barriers and

be Quicker to make sure that our

Customers communicate better

than anyone and stay satisfied with

pride.”

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Marketing Problems• High promotional expenses • Competition• Market Penetration• Strong positioning of other major

brands• Obscurity to cease market share from

existing players• Reluctance of customers to change

from their existing brands• High distribution cost

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Key Consumer Insights Immediate connection Quick fault redressal Quality in service Price according to quality Cut in call charges Customer care centres Quick access to internet facility More Custom Offers

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Segmentation Nature of Customer

Individual○ Age

Senior CitizenStudentsYouth

○ GenderGroups○ Family○ Couples

Corporate

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Targeting Up market professionals Low income mass category Youth Students Women and senior citizens Family Couples

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Positioning TelNet helps customers to enjoy

more affluent communication, anytime, anywhere with highest speed coupled with clarity. Always reliable, always quick, always delivering quality services just the way people expect…

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Competition (Intense)

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Call Management Call Conference Call Diversion Call Hold Call Waiting Caller Line Identification Missed Call Alert Voice Mail Call Barring

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Services DialTones Entertainment Astrology Sports Movie Tickets Games Chat General

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Balance Exchange Transfer Balance amount to

another TelNetter Type *166*<TelNet

Number>*<amount>#

Eg: *166*9192873693*250#

Minimum Balance to transfer 50Rs

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Free Plan Change Change from Prepaid to Postpaid

for free Change from postpaid to prepaid

for free

Post Paid to PrepaidCredit Value > 1500 Rs

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Other Customer Benefits Instant Balance Enquiry 24Hr recharge Facility Multimedia messaging service (MMS) GPRS SMS based Information Service Hello Tunes & Ring Tones Gifting of Ring Tones & Dial Tones

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Sales Promotion Providing services which were

not offered so farSMS & Call BarringBalance ExchangeRemindersUnlimited CreditsInfoText

Effective Ad Campaigns

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Sony Ericsson TelNetter Get a TelNet prepaid connection for

free with every Sony Ericsson cell phones

Offer valid till June 5 2009 TelNet General

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SMS & Call Barring Block SMS and Calls from particular

numbers Type *177*<number># Eg: *177*9747207694#

Unlock*176*<number>#

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World SMS @ 1 Rs 94 Rs Easy Recharge Local, National and International

SMS at just 1 Rs Other SMS packages will be void

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200 Mins Free First 400 minutes free for all

prepaid connections to all TelNetters

First 200 minutes free for all prepaid connections to all other mobiles

Local only

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Daily 6 Hours Free Daily 6 Hours free for all prepaid

connections to all TelNetters 76 Rs Easy Recharge 30 days validity

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Communication Strategies Conducting Promotional Campaigns at Shopping

Malls, Supermarkets, Mobile Stores Colleges and Other Institutions and Areas.

Sending Ads along with Newspapers to 25% of subscribers in each area.

Creating TelNet communities in Orkut, Facebook, Hi5 and Wayne.

Hoardings and Banners. Television and Print Media. Rosebowl as channel partner

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Technology WiMax 3G EDGE WAP GPRS MMS SMS

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Pre Paid Plans TelNet YOUTH TelNet Student TelNet Citizen TelNet PINK TelNet TEXTER TelNett General

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Post Paid Plans

TelNet Corporate BETA TelNet DUET TelNet FAMILY TelNet Citizen BETA

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TelNet YOUTH - prepaid Full Talk Time on all recharges Free Night Calls

12 AM to 6 AMTelNet to TelNet

99 Rs Package Tariff

TelNet to TelNet – 35 paiseTelNet to Other – 50 paiseSTD – 1.25 Rs400 SMS - Local & National

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TelNet STUDENT - prepaid Full Talk Time on all recharges 6 Am to 6 PM free calls to 10 TelNetters 50 Rs package 200 Minutes free to any local mobile

every month Tariff

TelNet to TelNet – 30 paiseTelNet to Other – 50 paiseSTD – 1.25 Rs1000 SMS - Local & National

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TelNet Citizen - prepaid Age above 65 Zero balance calls up to 300 mins for

all local mobile calls Free news updates Reminder – 5 Rs each 150 Rs Package Tariff

TelNet to TelNet – 35 paiseTelNet to Other – 50 paiseSTD – 1.25 Rs400 SMS - Local & National

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TelNet PINK - prepaid SMS and Call Barring InfoText

Location information Zero Balance calls

Up to 400 minutes○ Credit Limit > 1000

PINK to PINK unlimited 22 Rs Easy Recharge

89 Rs Package Tariff

TelNet to TelNet – 30 paise TelNet to Other – 50 paise STD – 1.25 Rs 1000 SMS - Local & National

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TelNet TEXTER - prepaid 119 Rs Package 1000 SMS per day (L & N)

12 Rs Easy RechargeIf SMS > 1000 on any day○ 2000 SMS per day till next validity expiry

TariffTelNet to TelNet – 40 paiseTelNet to Other – 50 paiseSTD – 1.25 Rs

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TelNet General 100 Rupees Package Tariff

TelNet to TelNet – 90 paiseTelNet to Other – 1 RupeeSTD – 2 RsSMS – .10 paise

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TelNet Corporate BETA - postpaid Unlimited Credit value Free Missed Call Alerts No Service Calls or Messages Caller Line Identification Call Waiting Reminder – 5 Rs each Monthly Rental

499 Rupees Tariff

TelNet to TelNet – 20 paise TelNet to Other – 30 paise STD – 1.10 Rs SMS – 1 Rupee

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TelNet DUET - Postpaid 399 Rs package Dual Sim Lover to Lover Unlimited Calls (Local) Lover to Lover Unlimited SMS (Local) Tariff

TelNet to TelNet – 40 paiseTelNet to Other – 60 paiseSTD – 1.30 RsSMS – 25 Paise

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TelNet FAMILY - Postpaid 999 Rupees Package 4 Sim Unlimited Calls and SMS in Circle

(local) Tariff

TelNet to TelNet – 30 paiseTelNet to Other – 50 paiseSTD – 1.30 RsSMS – 25 Paise

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Telnet CITIZEN BETA - Postpaid Age above 65 Zero balance calls up to 300 mins for

all local mobile calls Free news updates Reminder – 5 Rs each 299 Rs Package Tariff

TelNet to TelNet – 20 paiseTelNet to Other – 45 paiseSTD – 1.10 Rs500 SMS - Local & National

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TelNet Brand Ambassadors

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Print Releases

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