tem 431 observation lab - alex dorn
TRANSCRIPT
Best Buy
Best Buy’s logo/sign can be recognized by just about everyone as it is a simple price tag with their name on it
I feel as though people wouldn’t stop in to check out new items, only going when they know what they want
The large sign seems like a marketing ploy in convincing customers they are an electronics superstore
Computers, tablets, and more
Best Buy has a wide variety of electronics on display for you to “sample” before you purchase
Employees seemed to walk around and talk to each other as opposed to assisting customers, as I assume they make little to no commission on sales
The most expensive items seemed to be towards the back of the store like TVs and home theater systems
Lululemon
Lululemon’s sign is quite simple as their customer’s immediately recognize it, without needing any writing
The door is always open welcoming in customers
The environment definitely influences the perceived value of the merchandise in a positive way as you can immediately tell it is a high end athletic clothing store upon walking in
Clothing displays
Lulu’s clothing is well displayed with all available sizes sorted below the manikins
The staff is very friendly and willing to help you find what you are looking for as well as answer questions
The employees are all female and are wearing store products
Inside signage
Target had a very warm and welcoming feeling to it with isles neatly organized and clean floors
The first smell I noticed was fresh popcorn popping in the café
Employees seemed to be mostly younger mid 20’s to early 30’s and were all wearing red shirts
Customer to employee ratio was probably 15:1
Clothing
The floors were very clean and shiny as well
Salesmen and women approach you fairly rapidly asking “do you need help finding anything, my name is …, please let me know if you need any assistance”
Employees are highly incentivised with commission and seems to pay more attention to seasoned Nordstrom shoppers who are going to spend a lot
Whole Foods Market
Whole Foods sign tells me it is a fancy grocery store with organic food that charges premium prices
Their architecture has a new age feel to it as eating organic is also a new age ideology gaining popularity
I noticed there were electric vehicle charging stations in the parking lot as well allowing customers to charge their car as they shop
Fresh produce
The produce looked extremely fresh like it was just picked from the garden
The environment definitely influences the perceived value of the merchandise as the store charges premium prices for premium food
Employees walking around the store were scarce, making it hard to ask locations of certain items
Costco Wholesale
Costco’s sign lets you know immediately you are entering a store that sells bulk items at low membership prices
You are immediately greeted at the door by a friendly employee checking membership cards
I found it interesting that opposite from Best Buy, the TVs were in the front as opposed to the back
At Costco, they placed the drinks in the far back of the store