1. The Web is a platform.

We have gone from installable software on our PC, to software-services that are accessible online. All

data and software is now available online.

2. The Web is functionality.

The Web aids in the transfer of information and services from websites.

3. The Web is simple.It facilitates the access and usage of web

services using user-friendly interfaces.

4. The Web is light.The models of development, the processes, and the

models of business become light. The lightness is associated with the ability to share of information and

services with ease, and made possible through the implementation of intuitive modular elements.

5. The Web is social.People create the Web, “populate the Web”, by

socializing and gradually moving members from the physical world to the online world.

6. The Web is flow.The users are seen as co-developers, while Web

2.0 remains in “perpetual beta”, where it remains at the beta development stage for an

indefinite period of time.

7. The Web is flexible.

The software is on a more advanced level because it enables access to previously unavailable digital

content. This idea is similar to the Long Tail concept, which focuses on the less popular content that

couldn’t previously be accessed.

8. The Web is mixable.

The expansion of codes in order to modify web applications (like Google does with its Google Maps application) allows

individuals who are not necessarily computer professionals to mix different applications in order to create new ones. Web 2.0 gets its power through this “mashup” capability.

9. The Web is participatory.

Web 2.0 has adopted a structure of participation that encourages users to enhance the application

while they use it, instead of keeping it rigid and controlled.

10. The Web is in our hands.

Its increased organization and characterization of information emphasizes its user-friendly interaction

through deep linking. Thanks to phenomena such as social tagging, information is always more and more

easily available.