ten commandments of web design
DESCRIPTION
From the Inertia Symposium Web Design breakout session. Slides prepared by Aaron Rutledge and Tom Ajello of POKE/NYTRANSCRIPT
Hi.
The 10 Commandments
The 10 Commandments 2.0
1. Thou shalt not abuse Flash.
2. Thou shalt not clutter.
3. Thou shalt not disrupt the core user path.
4. Thou shalt embrace value exchange.
a click time spent
valuea purchase
their email address
conversation
a forward
interesting content time / attention
valueinformation
a laugh
conversation
a story
interesting content time / attention
valueinformation
a laugh
a story
conversation
5. Thou shalt develop content.
6. Thou shalt create immersive experiences.
7. Thou shalt develop a timeless
digital strategy.
8. Thou shalt detach and distribute.
in one or two of these areasjust make a big splash rather than
in one or two of these areasjust make a big splash
on a constantly evolving basisto use them in concert,the trick is
rather than
in one or two of these areasjust make a big splash
on a constantly evolving basisto use them in concert,the trick is
the breadcrumb theorywe call this
rather than
9. Thou shalt be social.
10. Thou shalt aim to make the web better.
i lied.
11. Make things for people, not machines.
why?
”“my customer is sitting out there waiting
for me to engage with them
”“my customer controls
the mouse & therefore
our relationship
how?
