ten seo tips in ten minutes - high five raleigh, nc 2014

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SEO IN TEN MINUTES Getting to the point in 1166 characters

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Jenny Halasz of JLH Marketing offers ten quick tips for improving your SEO/Marketing in a ten minute rapid fire presentation at #TriAMA #High5 conference in Raleigh, NC

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Page 1: Ten SEO Tips in Ten Minutes - High Five Raleigh, NC 2014

SEO IN TEN MINUTES

Getting to the point in 1166 characters

Page 2: Ten SEO Tips in Ten Minutes - High Five Raleigh, NC 2014

@jennyhalasz

Who Am I?

Page 3: Ten SEO Tips in Ten Minutes - High Five Raleigh, NC 2014

@jennyhalasz

Experienced.

14 years in search

Columnist for Search Engine Land

Instructor for ASPE

Speaker – SMX, SES, Internet Summit…

Agency, in-house, consultant

Page 4: Ten SEO Tips in Ten Minutes - High Five Raleigh, NC 2014

@jennyhalasz

Ethical.

Page 5: Ten SEO Tips in Ten Minutes - High Five Raleigh, NC 2014

@jennyhalasz

Elemental.

Page 6: Ten SEO Tips in Ten Minutes - High Five Raleigh, NC 2014

@jennyhalasz

The #1 Rule of SEO is…

Page 7: Ten SEO Tips in Ten Minutes - High Five Raleigh, NC 2014

@jennyhalasz

Ten Tips in Ten-ish minutes

Forget about influencers. Make

friends. Influencers respond to

their friends, not brands who

push. Push media is so 1955.

Page 8: Ten SEO Tips in Ten Minutes - High Five Raleigh, NC 2014

@jennyhalasz

Ten Tips in Ten-ish minutes

Balance is critical in everything. Think of social media efforts as a car on the edge of a cliff. One thing could stabilize it or make it fall.

Page 9: Ten SEO Tips in Ten Minutes - High Five Raleigh, NC 2014

@jennyhalasz

Ten Tips in Ten-ish minutes

Screw big data. Work in little data. Master it.

Page 10: Ten SEO Tips in Ten Minutes - High Five Raleigh, NC 2014

@jennyhalasz

Ten Tips in Ten-ish minutes

Frustrated with lack of keyword data? Connect GWT/AdWords together. Easy to do, works without an active PPC account.

Page 11: Ten SEO Tips in Ten Minutes - High Five Raleigh, NC 2014

@jennyhalasz

Ten Tips in Ten-ish minutes

Want to understand

customer intent without

keywords? Match

landing pages to intent,

monitor traffic by page.

Page 12: Ten SEO Tips in Ten Minutes - High Five Raleigh, NC 2014

@jennyhalasz

Ten Tips in Ten-ish minutes

Have a plan but pay

attention. Editorial calendars

are great, if you insert

opportunities for recency

and relevance.

Page 13: Ten SEO Tips in Ten Minutes - High Five Raleigh, NC 2014

@jennyhalasz

Ten Tips in Ten-ish minutes

GWT Ranking data sucks. Get your own. Watch trends, categories over time, not single positions. Don't believe the haters saying ranking is dead.

Page 14: Ten SEO Tips in Ten Minutes - High Five Raleigh, NC 2014

@jennyhalasz

Ten Tips in Ten-ish minutes

Doing a link audit? Use Screaming Frog's custom filter to check if the link is live, if it's nofollow, if the page contains the word "pagerank".

Page 15: Ten SEO Tips in Ten Minutes - High Five Raleigh, NC 2014

@jennyhalasz

Ten Tips in Ten-ish minutes

Go Google "understanding entity search". Connections, context, and authorship are the way of the future. Embrace it.

Page 16: Ten SEO Tips in Ten Minutes - High Five Raleigh, NC 2014

@jennyhalasz

Ten Tips in Ten-ish minutes

Live in a democracy, not a monarchy. Content isn't king, link building isn't king. In SEO, there are no kings.

Page 17: Ten SEO Tips in Ten Minutes - High Five Raleigh, NC 2014