ten seo tips in ten minutes - high five raleigh, nc 2014
DESCRIPTION
Jenny Halasz of JLH Marketing offers ten quick tips for improving your SEO/Marketing in a ten minute rapid fire presentation at #TriAMA #High5 conference in Raleigh, NCTRANSCRIPT
SEO IN TEN MINUTES
Getting to the point in 1166 characters
@jennyhalasz
Who Am I?
@jennyhalasz
Experienced.
14 years in search
Columnist for Search Engine Land
Instructor for ASPE
Speaker – SMX, SES, Internet Summit…
Agency, in-house, consultant
@jennyhalasz
Ethical.
@jennyhalasz
Elemental.
@jennyhalasz
The #1 Rule of SEO is…
@jennyhalasz
Ten Tips in Ten-ish minutes
Forget about influencers. Make
friends. Influencers respond to
their friends, not brands who
push. Push media is so 1955.
@jennyhalasz
Ten Tips in Ten-ish minutes
Balance is critical in everything. Think of social media efforts as a car on the edge of a cliff. One thing could stabilize it or make it fall.
@jennyhalasz
Ten Tips in Ten-ish minutes
Screw big data. Work in little data. Master it.
@jennyhalasz
Ten Tips in Ten-ish minutes
Frustrated with lack of keyword data? Connect GWT/AdWords together. Easy to do, works without an active PPC account.
@jennyhalasz
Ten Tips in Ten-ish minutes
Want to understand
customer intent without
keywords? Match
landing pages to intent,
monitor traffic by page.
@jennyhalasz
Ten Tips in Ten-ish minutes
Have a plan but pay
attention. Editorial calendars
are great, if you insert
opportunities for recency
and relevance.
@jennyhalasz
Ten Tips in Ten-ish minutes
GWT Ranking data sucks. Get your own. Watch trends, categories over time, not single positions. Don't believe the haters saying ranking is dead.
@jennyhalasz
Ten Tips in Ten-ish minutes
Doing a link audit? Use Screaming Frog's custom filter to check if the link is live, if it's nofollow, if the page contains the word "pagerank".
@jennyhalasz
Ten Tips in Ten-ish minutes
Go Google "understanding entity search". Connections, context, and authorship are the way of the future. Embrace it.
@jennyhalasz
Ten Tips in Ten-ish minutes
Live in a democracy, not a monarchy. Content isn't king, link building isn't king. In SEO, there are no kings.