Did you know? 71% of UK employees agree that a CEO’s engagement in social media helps shape the corporate brand reputation and 61% agree that a company is more trustworthy who’s c-suite executives use social media to openly communicate the company’s mission, values and purpose.” Brandfog, April 2014

Did you know? “80% of business leaders think it important to make the most of social media but 70% admit that their efforts are currently ineffective.” Chartered Management Institute, February 2014

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Did you know? “The board has a responsibility for ensuring a corporate strategy is developed, that risk management processes are in place and that a crisis communication plan exists. Each must take account of social media.” Anthony Goodman, Tapestry Networks, Financial Times Oct 2013

Did you know? 31% of UK adults (and 40% of 16-24 year olds) will use social media to complain about poor customer service (New Voice Media, June 2013)

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Did you know? ‘Mitigating social media risks is not all about the technology. You can put in as many firewalls as you like, but people still need to be knowledgeable about risks and understand their role in mitigating them.” Accenture, A Comprehensive Approach to Managing Social Media Risk and Compliance, 2014

Did you know? ‘To thrive in the world of social media, leaders need to acquire a mind-set of openness and imperfection and they must have the courage to appear raw and unpolished.’ Roland Deiser and Sylvain Newton, Six Social Media Skills Every Leader Needs. McKinsey Quarterly

Did you know? Tweets with images deliver on average twice the level of engagement as tweets without images (Simply Measured, June 2014);

Did you know? Acts of humility, such as ‘learning from criticism and admitting mistakes’ have been identified as one of the most important traits of the best leaders, according to a recent study (Catalyst Research published in HBR, May 2014)

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Did you know? When I comes to the balance of creation and curation, the advice from Jeff Jarvis, one of the leading commentators on the digital economy, is ‘Do what you do best and link to the rest.’

Did you know? 5,000 followers is widely regarded as the threshold for being considered as an influential person on Twitter

Did you know? ‘If it isn’t worth sharing it isn’t any good.’ A typical response from a 20-something member of a recent focus group.

Reach

Followers, fans, views, subscribers

This tells you that you have an audience for

what you are producing

Engagement

Likes, Downloads Dwell-time

This tells you whether content you are sending

out is relevant

Advocacy

Shares, Retweets

This tells you whether content you are sending

out is valued/ useful

Action

Clicks, Web visits Purchases

This tells you whether your content has driven people to the company

website & led directly to online sales

Did you know? 70% of business professionals believe social business is an opportunity to change the way their organisation works. MIT Sloan & Deloitte. July 2013