ten suspect marketing tactics
DESCRIPTION
Serious about building your brand? Here are 10 suspect marketing tactics from Next Marketing Agency that all businesses should avoid.TRANSCRIPT
10 SUSPECT markETing TaCTiCS
W www.nextmarketing.com.auP 03 8060 8544E [email protected]
Here are 10 suspect marketing tactics that all businesses should avoid.
SeriouS about building your
brand?
3
Everyone is looking for a way to market themselves
4
The right marketing strategy can help your business grow
great marketing comeS from
creativity, innovation and engaging your audience.
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Not from misleading or annoying your customers
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Make sure your marketing doesn’t put people off
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By avoiding the following ...
10markETing TaCTiCS that won’t do your business any favours.
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Limited edition products or one-time offers…
TacTic 1.
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which you then repeat...
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Although it may seem harmless, your customers will know
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and they will feel deceived
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Vagueness about product price or information
TacTic 2.
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Although asking potential customers to contact you for more information may seem like a way to start building a
relationship
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In reality most people are busy and want information quickly...
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If the information they need isn’t there at the time they want it
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They may move on and you will miss out
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Presumptive marketing manoeuvres
TacTic 3.
If you really want to annoy your customers and put them on the defensive…
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Act like they havealready agreed
to buy something when they haven’t
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Over inflate the value of your product or service
TacTic 4.
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Grossly exaggerate the pre-discount price of a product on special offer
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… Sneaky ways to make it seem like the customer is getting a better deal
But it isn’t going to
convince them to trust you
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Turn obvious product features into ‘benefits’
TacTic 5.
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Lollies have always been fat free...
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Dairy products have always contained calcium, and they always will
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These ‘benefits’ are often promoted while disadvantages like sugar and fat are ignored.
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Special offers that aren’t really special
TacTic 6.
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Taking a few cents off the purchase price and calling it a ‘special offer’
doesn’t make it a good deal
There are better ways to getyour customers’ attention
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Fake product reviews
TacTic 7.
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Paying someone to write good reviews about your business is a very dodgy way to make
yourself look good
Why not just offer a great product or service?
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Fake product reviews often go hand in hand with fake Facebook followers...
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If you want to succeed in the long term,
you need to build a genuine brand with real
customers
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Using meaningless terminology
TacTic 8.
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Does anybody actually know what ‘natural’ means?
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What about ‘organic’?
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Using unclear or generic selling points to promote your product
does not help you build a unique and individual brand.
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It can also be misleading to customers
?
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Accosting people on the street
TacTic 9.
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Do you enjoy being heckled by charity fundraisers when you are
crossing the road?
Then don’t do it to your customers
!
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Overly complicated or misleading loyalty schemes
TacTic 10.
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Do you have a loyalty program for your customers?
Do they get real benefits or is it just a way to collectinformation about them?
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If your loyalty program has too many rules, or too few rewards, it could end up annoying your
customers rather than benefiting them.
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Successful marketing is about building a relationship with your customers
Remember:
Not tricking or pressuring them into buying your product
xx x
x
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Using disreputable marketing tactics makes your business look
untrustworthy and dishonest - so don’t do it.
W www.nextmarketing.com.auP 03 8060 8544E [email protected]