ten things every venture capitalist needs to know about internet marketing
DESCRIPTION
Jay Berkowitz, author and business keynote speaker presented for the Gold Coast Venture Capital Association. He highlighted ways to improve businesses' internet marketing strategies, leading tactics on generating traffic to your website and improve conversions and ways to become an industry leader online.TRANSCRIPT
![Page 1: Ten Things Every Venture Capitalist Needs To Know About Internet Marketing](https://reader035.vdocument.in/reader035/viewer/2022070315/5551673db4c905e1708b5607/html5/thumbnails/1.jpg)
The Ten Things Every VC Needs to Know About Internet Marketing
Jay BerkowitzTen Golden Rules
www.TenGoldenRules.com
561-620-9121
![Page 2: Ten Things Every Venture Capitalist Needs To Know About Internet Marketing](https://reader035.vdocument.in/reader035/viewer/2022070315/5551673db4c905e1708b5607/html5/thumbnails/2.jpg)
Objectives
• What to look for in Investments• What’s Hot right now in Social
Media and eCommerce• Tools to impress the ‘cool kids’• How to Cost effectively
generate traffic to a website • Turn traffic into leads & sales• How to get a website ranked at
the top of Google searches• Measure lead cost and
generate profitable ROI
![Page 3: Ten Things Every Venture Capitalist Needs To Know About Internet Marketing](https://reader035.vdocument.in/reader035/viewer/2022070315/5551673db4c905e1708b5607/html5/thumbnails/3.jpg)
![Page 4: Ten Things Every Venture Capitalist Needs To Know About Internet Marketing](https://reader035.vdocument.in/reader035/viewer/2022070315/5551673db4c905e1708b5607/html5/thumbnails/4.jpg)
U San Fran Internet Masters Certificate
![Page 5: Ten Things Every Venture Capitalist Needs To Know About Internet Marketing](https://reader035.vdocument.in/reader035/viewer/2022070315/5551673db4c905e1708b5607/html5/thumbnails/5.jpg)
Recent MediaWall Street Journal
![Page 6: Ten Things Every Venture Capitalist Needs To Know About Internet Marketing](https://reader035.vdocument.in/reader035/viewer/2022070315/5551673db4c905e1708b5607/html5/thumbnails/6.jpg)
Recent MediaBusiness Journal
![Page 7: Ten Things Every Venture Capitalist Needs To Know About Internet Marketing](https://reader035.vdocument.in/reader035/viewer/2022070315/5551673db4c905e1708b5607/html5/thumbnails/7.jpg)
Recent MediaFOX TV
![Page 8: Ten Things Every Venture Capitalist Needs To Know About Internet Marketing](https://reader035.vdocument.in/reader035/viewer/2022070315/5551673db4c905e1708b5607/html5/thumbnails/8.jpg)
The Ten Things Every VC Needs to Know About Internet Marketing
Jay BerkowitzTen Golden Rules
![Page 9: Ten Things Every Venture Capitalist Needs To Know About Internet Marketing](https://reader035.vdocument.in/reader035/viewer/2022070315/5551673db4c905e1708b5607/html5/thumbnails/9.jpg)
![Page 10: Ten Things Every Venture Capitalist Needs To Know About Internet Marketing](https://reader035.vdocument.in/reader035/viewer/2022070315/5551673db4c905e1708b5607/html5/thumbnails/10.jpg)
![Page 11: Ten Things Every Venture Capitalist Needs To Know About Internet Marketing](https://reader035.vdocument.in/reader035/viewer/2022070315/5551673db4c905e1708b5607/html5/thumbnails/11.jpg)
![Page 12: Ten Things Every Venture Capitalist Needs To Know About Internet Marketing](https://reader035.vdocument.in/reader035/viewer/2022070315/5551673db4c905e1708b5607/html5/thumbnails/12.jpg)
![Page 13: Ten Things Every Venture Capitalist Needs To Know About Internet Marketing](https://reader035.vdocument.in/reader035/viewer/2022070315/5551673db4c905e1708b5607/html5/thumbnails/13.jpg)
1. The company you invest in today… is not the company
that will make millions tomorrow
![Page 14: Ten Things Every Venture Capitalist Needs To Know About Internet Marketing](https://reader035.vdocument.in/reader035/viewer/2022070315/5551673db4c905e1708b5607/html5/thumbnails/14.jpg)
‘I know half of my Advertising is wasted… I just don’t know which half’
John Wanamaker
![Page 15: Ten Things Every Venture Capitalist Needs To Know About Internet Marketing](https://reader035.vdocument.in/reader035/viewer/2022070315/5551673db4c905e1708b5607/html5/thumbnails/15.jpg)
110000BBiilllliioonn
SSeeaarrcchh™™
![Page 16: Ten Things Every Venture Capitalist Needs To Know About Internet Marketing](https://reader035.vdocument.in/reader035/viewer/2022070315/5551673db4c905e1708b5607/html5/thumbnails/16.jpg)
#2 You can measure ROI…to the penny
![Page 17: Ten Things Every Venture Capitalist Needs To Know About Internet Marketing](https://reader035.vdocument.in/reader035/viewer/2022070315/5551673db4c905e1708b5607/html5/thumbnails/17.jpg)
Pay Per Click
![Page 18: Ten Things Every Venture Capitalist Needs To Know About Internet Marketing](https://reader035.vdocument.in/reader035/viewer/2022070315/5551673db4c905e1708b5607/html5/thumbnails/18.jpg)
18
Advanced PPC Local
![Page 19: Ten Things Every Venture Capitalist Needs To Know About Internet Marketing](https://reader035.vdocument.in/reader035/viewer/2022070315/5551673db4c905e1708b5607/html5/thumbnails/19.jpg)
Landing Page Performance + 44%
![Page 20: Ten Things Every Venture Capitalist Needs To Know About Internet Marketing](https://reader035.vdocument.in/reader035/viewer/2022070315/5551673db4c905e1708b5607/html5/thumbnails/20.jpg)
2. You can measure ROI to the penny
![Page 21: Ten Things Every Venture Capitalist Needs To Know About Internet Marketing](https://reader035.vdocument.in/reader035/viewer/2022070315/5551673db4c905e1708b5607/html5/thumbnails/21.jpg)
#3 Internet Advertising is
NOT Expensive
![Page 22: Ten Things Every Venture Capitalist Needs To Know About Internet Marketing](https://reader035.vdocument.in/reader035/viewer/2022070315/5551673db4c905e1708b5607/html5/thumbnails/22.jpg)
Free Search “PR”‘Natural’ or ‘Organic’72% Prefer Left Side
![Page 23: Ten Things Every Venture Capitalist Needs To Know About Internet Marketing](https://reader035.vdocument.in/reader035/viewer/2022070315/5551673db4c905e1708b5607/html5/thumbnails/23.jpg)
Keyword Research - Searches
![Page 24: Ten Things Every Venture Capitalist Needs To Know About Internet Marketing](https://reader035.vdocument.in/reader035/viewer/2022070315/5551673db4c905e1708b5607/html5/thumbnails/24.jpg)
Highlight textCopy into Word
Docment
![Page 25: Ten Things Every Venture Capitalist Needs To Know About Internet Marketing](https://reader035.vdocument.in/reader035/viewer/2022070315/5551673db4c905e1708b5607/html5/thumbnails/25.jpg)
Target 250 – 1000 words per page
![Page 26: Ten Things Every Venture Capitalist Needs To Know About Internet Marketing](https://reader035.vdocument.in/reader035/viewer/2022070315/5551673db4c905e1708b5607/html5/thumbnails/26.jpg)
Build links TO your site
TenGoldenRules has 4,979 Links TO
the site
![Page 27: Ten Things Every Venture Capitalist Needs To Know About Internet Marketing](https://reader035.vdocument.in/reader035/viewer/2022070315/5551673db4c905e1708b5607/html5/thumbnails/27.jpg)
Directory links Business.comPage Rank
7/10
![Page 28: Ten Things Every Venture Capitalist Needs To Know About Internet Marketing](https://reader035.vdocument.in/reader035/viewer/2022070315/5551673db4c905e1708b5607/html5/thumbnails/28.jpg)
TenGoldenRules.com Meta tags match content
![Page 29: Ten Things Every Venture Capitalist Needs To Know About Internet Marketing](https://reader035.vdocument.in/reader035/viewer/2022070315/5551673db4c905e1708b5607/html5/thumbnails/29.jpg)
SEM Rush – search results on first 2 pages of Google
![Page 30: Ten Things Every Venture Capitalist Needs To Know About Internet Marketing](https://reader035.vdocument.in/reader035/viewer/2022070315/5551673db4c905e1708b5607/html5/thumbnails/30.jpg)
Target – Own Google Real Estate
![Page 31: Ten Things Every Venture Capitalist Needs To Know About Internet Marketing](https://reader035.vdocument.in/reader035/viewer/2022070315/5551673db4c905e1708b5607/html5/thumbnails/31.jpg)
3. Internet Advertising is not
Expensive. SEO is Free!
![Page 32: Ten Things Every Venture Capitalist Needs To Know About Internet Marketing](https://reader035.vdocument.in/reader035/viewer/2022070315/5551673db4c905e1708b5607/html5/thumbnails/32.jpg)
#4 It’s easy to find out about the market
![Page 33: Ten Things Every Venture Capitalist Needs To Know About Internet Marketing](https://reader035.vdocument.in/reader035/viewer/2022070315/5551673db4c905e1708b5607/html5/thumbnails/33.jpg)
860 Pages Indexed or
‘read’ Alexa Rank 1,836,339
SEO QuakeToolbar
Google Page Rank 5/10
![Page 34: Ten Things Every Venture Capitalist Needs To Know About Internet Marketing](https://reader035.vdocument.in/reader035/viewer/2022070315/5551673db4c905e1708b5607/html5/thumbnails/34.jpg)
6,061,885 Alexa Rank
SEO QuakeToolbar
263 Links TO the site
Google Page Rank 4/10
![Page 35: Ten Things Every Venture Capitalist Needs To Know About Internet Marketing](https://reader035.vdocument.in/reader035/viewer/2022070315/5551673db4c905e1708b5607/html5/thumbnails/35.jpg)
217 pages indexed ‘read’ by Google 7,910,688
Ranked on Alexa
SEO QuakeToolbar
Google Page Rank 3/10
![Page 36: Ten Things Every Venture Capitalist Needs To Know About Internet Marketing](https://reader035.vdocument.in/reader035/viewer/2022070315/5551673db4c905e1708b5607/html5/thumbnails/36.jpg)
Google Page Rank 2/10
1,360 pages indexed ‘read’ by
GoogleAlexa Rank 3,147,325
SEO QuakeToolbar
![Page 37: Ten Things Every Venture Capitalist Needs To Know About Internet Marketing](https://reader035.vdocument.in/reader035/viewer/2022070315/5551673db4c905e1708b5607/html5/thumbnails/37.jpg)
Compete.com track unique visitors
![Page 38: Ten Things Every Venture Capitalist Needs To Know About Internet Marketing](https://reader035.vdocument.in/reader035/viewer/2022070315/5551673db4c905e1708b5607/html5/thumbnails/38.jpg)
SpyFu.com estimate competitor’s Pay Per Click Spending
![Page 39: Ten Things Every Venture Capitalist Needs To Know About Internet Marketing](https://reader035.vdocument.in/reader035/viewer/2022070315/5551673db4c905e1708b5607/html5/thumbnails/39.jpg)
4. It is easy and free to evaluate an industry and competitors
![Page 40: Ten Things Every Venture Capitalist Needs To Know About Internet Marketing](https://reader035.vdocument.in/reader035/viewer/2022070315/5551673db4c905e1708b5607/html5/thumbnails/40.jpg)
#5 It is for Every
Business!
![Page 41: Ten Things Every Venture Capitalist Needs To Know About Internet Marketing](https://reader035.vdocument.in/reader035/viewer/2022070315/5551673db4c905e1708b5607/html5/thumbnails/41.jpg)
![Page 42: Ten Things Every Venture Capitalist Needs To Know About Internet Marketing](https://reader035.vdocument.in/reader035/viewer/2022070315/5551673db4c905e1708b5607/html5/thumbnails/42.jpg)
![Page 43: Ten Things Every Venture Capitalist Needs To Know About Internet Marketing](https://reader035.vdocument.in/reader035/viewer/2022070315/5551673db4c905e1708b5607/html5/thumbnails/43.jpg)
5. Internet Marketing is for EVERY
business
![Page 44: Ten Things Every Venture Capitalist Needs To Know About Internet Marketing](https://reader035.vdocument.in/reader035/viewer/2022070315/5551673db4c905e1708b5607/html5/thumbnails/44.jpg)
#6 It’s not too late to learn this internet stuff
![Page 45: Ten Things Every Venture Capitalist Needs To Know About Internet Marketing](https://reader035.vdocument.in/reader035/viewer/2022070315/5551673db4c905e1708b5607/html5/thumbnails/45.jpg)
Podcast.TenGoldenRules.com
![Page 46: Ten Things Every Venture Capitalist Needs To Know About Internet Marketing](https://reader035.vdocument.in/reader035/viewer/2022070315/5551673db4c905e1708b5607/html5/thumbnails/46.jpg)
Personalized News Feed
![Page 47: Ten Things Every Venture Capitalist Needs To Know About Internet Marketing](https://reader035.vdocument.in/reader035/viewer/2022070315/5551673db4c905e1708b5607/html5/thumbnails/47.jpg)
6. It is easy to learn this stuff.
The rule of 3
![Page 48: Ten Things Every Venture Capitalist Needs To Know About Internet Marketing](https://reader035.vdocument.in/reader035/viewer/2022070315/5551673db4c905e1708b5607/html5/thumbnails/48.jpg)
#7 Blogging
![Page 49: Ten Things Every Venture Capitalist Needs To Know About Internet Marketing](https://reader035.vdocument.in/reader035/viewer/2022070315/5551673db4c905e1708b5607/html5/thumbnails/49.jpg)
Technorati State of the Blogosphere Report
• 900,000 blog posts a day worldwide• Blogs: 77.7 million unique visitors in the US• 22.6 million US bloggers • 77% of active Internet users read blogs • Blogs with 100,000 or more unique visitors a
month earn an average of $75,000• Jason Kottke quit his job to blog full-time and
asked his readers to become "micropatrons" at a suggested rate of $30. He received $39,900 from 1,450 people
![Page 50: Ten Things Every Venture Capitalist Needs To Know About Internet Marketing](https://reader035.vdocument.in/reader035/viewer/2022070315/5551673db4c905e1708b5607/html5/thumbnails/50.jpg)
![Page 51: Ten Things Every Venture Capitalist Needs To Know About Internet Marketing](https://reader035.vdocument.in/reader035/viewer/2022070315/5551673db4c905e1708b5607/html5/thumbnails/51.jpg)
7. Blogging = your own website
![Page 52: Ten Things Every Venture Capitalist Needs To Know About Internet Marketing](https://reader035.vdocument.in/reader035/viewer/2022070315/5551673db4c905e1708b5607/html5/thumbnails/52.jpg)
#8 You can find the People
![Page 53: Ten Things Every Venture Capitalist Needs To Know About Internet Marketing](https://reader035.vdocument.in/reader035/viewer/2022070315/5551673db4c905e1708b5607/html5/thumbnails/53.jpg)
Craigslist – Classifieds, Real Estate, Very Few Pay
Alexa Rank 47
Google Page Rank 8/10
![Page 54: Ten Things Every Venture Capitalist Needs To Know About Internet Marketing](https://reader035.vdocument.in/reader035/viewer/2022070315/5551673db4c905e1708b5607/html5/thumbnails/54.jpg)
Facebook – Rising Star
![Page 55: Ten Things Every Venture Capitalist Needs To Know About Internet Marketing](https://reader035.vdocument.in/reader035/viewer/2022070315/5551673db4c905e1708b5607/html5/thumbnails/55.jpg)
8. Find good people where they hang out
![Page 56: Ten Things Every Venture Capitalist Needs To Know About Internet Marketing](https://reader035.vdocument.in/reader035/viewer/2022070315/5551673db4c905e1708b5607/html5/thumbnails/56.jpg)
Add a UVP “Unique Value
Proposition”
Add Copy for the Search
Engines
4 Second Rule Who are you,
what site offers
Repeat Navigation
Add a site map
20-30% are searchers
“Top Right”
Site Utilities such as Log in, Contact
and phone for Local Business
Navigation Top or left!
Logo Top Left throughout the site link “Home”
![Page 57: Ten Things Every Venture Capitalist Needs To Know About Internet Marketing](https://reader035.vdocument.in/reader035/viewer/2022070315/5551673db4c905e1708b5607/html5/thumbnails/57.jpg)
9. Your website can be a lead magnet
![Page 58: Ten Things Every Venture Capitalist Needs To Know About Internet Marketing](https://reader035.vdocument.in/reader035/viewer/2022070315/5551673db4c905e1708b5607/html5/thumbnails/58.jpg)
10. What’s HOT?Deal a day Websites
![Page 59: Ten Things Every Venture Capitalist Needs To Know About Internet Marketing](https://reader035.vdocument.in/reader035/viewer/2022070315/5551673db4c905e1708b5607/html5/thumbnails/59.jpg)
Groupon Announces $1.35 Billion Valuation Round
![Page 60: Ten Things Every Venture Capitalist Needs To Know About Internet Marketing](https://reader035.vdocument.in/reader035/viewer/2022070315/5551673db4c905e1708b5607/html5/thumbnails/60.jpg)
Location Based Networking
![Page 61: Ten Things Every Venture Capitalist Needs To Know About Internet Marketing](https://reader035.vdocument.in/reader035/viewer/2022070315/5551673db4c905e1708b5607/html5/thumbnails/61.jpg)
![Page 62: Ten Things Every Venture Capitalist Needs To Know About Internet Marketing](https://reader035.vdocument.in/reader035/viewer/2022070315/5551673db4c905e1708b5607/html5/thumbnails/62.jpg)
![Page 63: Ten Things Every Venture Capitalist Needs To Know About Internet Marketing](https://reader035.vdocument.in/reader035/viewer/2022070315/5551673db4c905e1708b5607/html5/thumbnails/63.jpg)
Augmented RealityAccrossAir
![Page 64: Ten Things Every Venture Capitalist Needs To Know About Internet Marketing](https://reader035.vdocument.in/reader035/viewer/2022070315/5551673db4c905e1708b5607/html5/thumbnails/64.jpg)
Augmented RealityAccrossAir
![Page 65: Ten Things Every Venture Capitalist Needs To Know About Internet Marketing](https://reader035.vdocument.in/reader035/viewer/2022070315/5551673db4c905e1708b5607/html5/thumbnails/65.jpg)
Info Marketing
![Page 66: Ten Things Every Venture Capitalist Needs To Know About Internet Marketing](https://reader035.vdocument.in/reader035/viewer/2022070315/5551673db4c905e1708b5607/html5/thumbnails/66.jpg)
Info Marketing
![Page 67: Ten Things Every Venture Capitalist Needs To Know About Internet Marketing](https://reader035.vdocument.in/reader035/viewer/2022070315/5551673db4c905e1708b5607/html5/thumbnails/67.jpg)
Facebook Fan Pages
![Page 68: Ten Things Every Venture Capitalist Needs To Know About Internet Marketing](https://reader035.vdocument.in/reader035/viewer/2022070315/5551673db4c905e1708b5607/html5/thumbnails/68.jpg)
S-Commerce
![Page 69: Ten Things Every Venture Capitalist Needs To Know About Internet Marketing](https://reader035.vdocument.in/reader035/viewer/2022070315/5551673db4c905e1708b5607/html5/thumbnails/69.jpg)
YouTube – 100 Million Views/Day!
Alexa Rank 3Google Page
Rank 8/10
![Page 70: Ten Things Every Venture Capitalist Needs To Know About Internet Marketing](https://reader035.vdocument.in/reader035/viewer/2022070315/5551673db4c905e1708b5607/html5/thumbnails/70.jpg)
YouTube – BlendTec
![Page 71: Ten Things Every Venture Capitalist Needs To Know About Internet Marketing](https://reader035.vdocument.in/reader035/viewer/2022070315/5551673db4c905e1708b5607/html5/thumbnails/71.jpg)
![Page 72: Ten Things Every Venture Capitalist Needs To Know About Internet Marketing](https://reader035.vdocument.in/reader035/viewer/2022070315/5551673db4c905e1708b5607/html5/thumbnails/72.jpg)
Twitter is my Personalized News Feed
![Page 73: Ten Things Every Venture Capitalist Needs To Know About Internet Marketing](https://reader035.vdocument.in/reader035/viewer/2022070315/5551673db4c905e1708b5607/html5/thumbnails/73.jpg)
Twitter = Microblogging, 140 Characters
Personal Information
Stats
Other Twitter users this member is following
Past tweets
Most recent tweet
![Page 74: Ten Things Every Venture Capitalist Needs To Know About Internet Marketing](https://reader035.vdocument.in/reader035/viewer/2022070315/5551673db4c905e1708b5607/html5/thumbnails/74.jpg)
Does it Work for Business?11:53 AM
@MissionPie Pssst! Hey you! Yeah, I'm talking to you! Keep this is on the down low, but we'll have STRAWBERRY RHUBARB later today!!!
8:10 AM May 2nd
![Page 75: Ten Things Every Venture Capitalist Needs To Know About Internet Marketing](https://reader035.vdocument.in/reader035/viewer/2022070315/5551673db4c905e1708b5607/html5/thumbnails/75.jpg)
Does it Work for Business?11:55 AM
![Page 76: Ten Things Every Venture Capitalist Needs To Know About Internet Marketing](https://reader035.vdocument.in/reader035/viewer/2022070315/5551673db4c905e1708b5607/html5/thumbnails/76.jpg)
1. It’s not what you start…2.Measurable to the Penny3. Internet Advertising is NOT Expensive4.Compare to Competitors5. It is for your business!6. It’s not too late to learn7.What are they doing at their desks8.You can find great People9. Your website is a lead magnet10.What’s Hot!
Ten Things Every VC needs to know about
Internet Marketing
![Page 77: Ten Things Every Venture Capitalist Needs To Know About Internet Marketing](https://reader035.vdocument.in/reader035/viewer/2022070315/5551673db4c905e1708b5607/html5/thumbnails/77.jpg)
What is TenGoldenRules.com?Landing Pages & Conversion
![Page 78: Ten Things Every Venture Capitalist Needs To Know About Internet Marketing](https://reader035.vdocument.in/reader035/viewer/2022070315/5551673db4c905e1708b5607/html5/thumbnails/78.jpg)
What is TenGoldenRules.com?Video
![Page 79: Ten Things Every Venture Capitalist Needs To Know About Internet Marketing](https://reader035.vdocument.in/reader035/viewer/2022070315/5551673db4c905e1708b5607/html5/thumbnails/79.jpg)
What is TenGoldenRules.com?Search Engine Marketing
![Page 80: Ten Things Every Venture Capitalist Needs To Know About Internet Marketing](https://reader035.vdocument.in/reader035/viewer/2022070315/5551673db4c905e1708b5607/html5/thumbnails/80.jpg)
What is TenGoldenRules.com?eNewsletters
![Page 81: Ten Things Every Venture Capitalist Needs To Know About Internet Marketing](https://reader035.vdocument.in/reader035/viewer/2022070315/5551673db4c905e1708b5607/html5/thumbnails/81.jpg)
What is TenGoldenRules.com?New Program Launch Strategy
![Page 82: Ten Things Every Venture Capitalist Needs To Know About Internet Marketing](https://reader035.vdocument.in/reader035/viewer/2022070315/5551673db4c905e1708b5607/html5/thumbnails/82.jpg)
1. Try 1 thing today!
2. Please ‘pay-it-forward’– Join the Conversation – Podcast call in 206-888-6606– Be my friend! Linked In, Facebook, Twitter– Speaking Opportunities– Consulting, Search, Conversion, Affiliate, SEO PR
3. Slides
Ten Things Every VC Needs to Know About Internet Marketing
Jay Berkowitz www.TenGoldenRules.com 561-620-9121