ten things yacht executives need to know about internet marketing
DESCRIPTION
How to improve a website so it shows up at the top of Google searches How to generate positive return-on-investment with online marketing What online business models are working, and not working today? Why Facebook matters for business The role of Twitter and emerging sites such as Foursquare How to use YouTube videos for online business \TRANSCRIPT
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Ten Things /\ need to know about Internet MarketingYacht Executives
Jay Berkowitz www.TenGoldenRules.com 561-620-9121
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• How to improve a website so it shows up at the top of Google searches
• How to generate positive return-on-investment with online marketing
• What online business models are working, and not working today?
• Why Facebook matters for business
• The role of Twitter and emerging sites such as Foursquare
• How to use YouTube videos for online business
• My Promise
• STARRING – Your Websites!
• Slides… ([email protected])
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#1 You can measure ROI…to the penny
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Pay Per Click
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Pay Per Click
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8
Advanced PPC Local
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Retargeting
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1. You can measure ROI to the penny
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#2 Internet Advertising is NOT Expensive
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157 used 157 used sailboatssailboats
218218 yachts for sale yachts for sale
130130 florida charter florida charter fishingfishing106 luxury yacht 106 luxury yacht charterscharters99 crewed yacht charter99 crewed yacht charter
7878 yacht management yacht management
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Free Search “PR”‘Natural’ or ‘Organic’72% Prefer Left Side
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Keyword Research - Searches
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Keyword Research – Opportunity!
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Highlight textCopy into Word
Docment
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Target 250 – 1000 words per
page
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How many links TO a site
TenGoldenRules has 4,979 Links TO
the site
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Directory links Business.com
Page Rank 7/10
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Meta tag should match keywords in page copy
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YouTube – BlendTec
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2. Internet traffic is ‘free’
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#3 It’s easy to set a baseline vs. competitors
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SEO Quake Toolbar
11,100 Pages Indexed ‘Read’
by Google
Google Page Rank 4/10
The site is 3,808,761th
ranked by Alexa.
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SEO Quake Toolbar
524,000 Pages Indexed ‘Read’
by Google
Google Page Rank 4/10 The site is 193,775
ranked by Alexa.
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SEO Quake Toolbar
1,160 Pages Indexed ‘Read’
by Google
Google Page Rank 4/10 The site is 1,425,602
ranked by Alexa.
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SEO Quake Toolbar
747 Pages Indexed ‘Read’
by Google
Google Page Rank 3/10 The site is 2,991,866
ranked by Alexa.
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SEO Quake Toolbar
616 Pages Indexed ‘Read’
by Google
Google Page Rank 3/10 The site is 3,329,430
ranked by Alexa.
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SEO Quake Toolbar
1,080 Pages Indexed ‘Read’
by Google
Google Page Rank 3/10 The site is 2,590,873
ranked by Alexa.
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3. It is easy and free to set a baseline vs. competitors
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#4 It is for Every
Business!
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40,646 visits to the site ‘free’ 47.9% of total visits ‘free’
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4. Internet Marketing is for EVERY business
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The company you invest in today, is not the company that will make millions tomorrow
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TIME Person of the year in 2010 – World’s youngest Billionaire, March 2011 worth $13.5 billion
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Facebook ‘Profile’
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Facebook ‘Fan’ Page
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Same Landing Page For 2 Campaigns. Google CPA = $8.94Facebook CPA $2.70
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5. Facebook is HOT!
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6. A Picture is Worth 1000 Clicks!
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#7 Blogging
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Log in
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Click New Post
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Type in a title and the text of your blog post
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Click ‘publish post’ to make it live
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Congratulations you’re a Blogger!
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7. Blogging = your own easy website
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#8 You can find the People
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Craigslist – Classifieds, Real Estate, Very Few Pay
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Facebook – Rising Star
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LinkedIn Great Recruiting
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8. Find good people where they hang out
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# 9– Your Website is a Lead Magnet
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Add a UVP “Unique Value
Proposition”
Add Copy for the Search
Engines
4 Second Rule Who are you,
what site offers
Repeat Navigation
Add a site map
20-30% are searchers
“Top Right”
Site Utilities such as Log in, Contact
and phone for Local Business
Navigation Top or left!
Logo Top Left throughout the site link “Home”
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9. Your website can be a lead magnet
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Cascade Content!
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1. Measurable to the Penny
2. Internet Advertising is NOT Expensive
3. Baseline vs. Competitors
4. It is for your business!
5. Facebook is HOT!
6. A picture is worth 1000 Clicks!
7. Anyone can blog
8. You can find great People
9. Your website is a lead magnet
10. Cascade Content
Ten Things /\ need to know about Internet MarketingYacht Executives
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1. Top 10 / try 1 thing today!
2. Please ‘pay-it-forward’– Join the Conversation – Be my friend! Linked In, Facebook, Twitter– Speaking Opportunities– Consulting, Search, Conversion, Affiliate, SEO PR
3. Slides
4. …F/U…
Jay Berkowitz www.TenGoldenRules.com 561-620-9121
Ten Things /\ need to know about Internet MarketingYacht Executives