ten things you need to know about internet marketing before the boat show miasf
DESCRIPTION
Jay Berkowitz, CEO of TenGoldenRules.com, presents "Ten Things You Need To Know About Internet Marketing Before the Boat Show MIASF." In this presentation, topics include how to get your site to show up at the top of Google searches, how to use online marketing to generate positive ROI, and the roles of Facebook, Twitter and YouTube for online business.TRANSCRIPT
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Ten Things you need to know /\ before the Boat
Show
about internet
marketing
Jay Berkowitz www.TenGoldenRules.com
561-620-9121
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• How to improve a website so it shows up at the top of Google searches
• How to generate positive return-on-investment with online marketing
• What online business models are working, and not working today?
• Why Facebook matters for business• The role of Twitter and emerging sites such
as Foursquare• How to use YouTube videos for online
business• STARRING – Your Websites!• Interactive, please.
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Recent MediaWall Street Journal
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Recent MediaFOX TV
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‘I know half of my Advertising is wasted…
I just don’t know which half’
John Wanamaker
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#1 You can measure ROI…to the penny
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110000BBiilllliioonnSSeeaarrcchhee
ss
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Pay Per Click
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Pay Per Click
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13
Advanced PPC Local
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14
Advanced PPCPhone Number Trick
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Advanced PPC Landing pages and
Conversion
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1. You can measure ROI to the penny
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#2 Internet Advertising is NOT Expensive
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157 used 157 used sailboatssailboats
218218 yachts for sale yachts for sale
130130 florida charter florida charter fishingfishing106 luxury yacht 106 luxury yacht charterscharters99 crewed yacht charter99 crewed yacht charter
7878 yacht management yacht management
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Free Search “PR”‘Natural’ or ‘Organic’72% Prefer Left Side
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Keyword Research - Searches
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Keyword Research – Opportunity!
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Highlight textCopy into Word
Docment
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Target 250 – 1000 words per
page
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How many links TO a site
TenGoldenRules has 4,979 Links TO
the site
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Directory links Business.com
Page Rank 7/10
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Meta tag should match keywords in page copy
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2. Internet Advertising is not
Expensive.
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#3 It’s easy to set a baseline vs. competitors
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SEO Quake Toolbar
84,300 Pages Indexed ‘Read’
by Google
78,439 Links TO the Site
The site is 31,612 ranked by Alexa.
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SEO Quake Toolbar
16,400 Pages Indexed ‘Read’
by Google
The site is 391,833 ranked by Alexa.
11,497 Links TO the Site
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SEO Quake Toolbar
571 Pages Indexed ‘Read’
by Google
The site is 2,098,205 ranked by Alexa.
437 Links TO the Site
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SEO Quake Toolbar
342 Pages Indexed ‘Read’
by Google
The site is 3,083,152 ranked by Alexa.
711 Links TO the Site
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3. It is easy and free to set a baseline vs. competitors
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#4 It is for Every
Business!
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40,646 visits to this yacht site ‘free’
47.9% of total visits ‘free’
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4. Internet Marketing is for EVERY business
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The company you invest in today, is not the company that will make millions tomorrow
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TIME Person of the year in 2010 – World’s youngest Billionaire, March 2011 worth $13.5 billion
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Facebook ‘Profile’
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Facebook ‘Fan’ Page
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New! Facebook Advertising
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New! Facebook Advertising
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.117% CTR
.101% CTR
.088% CTR
.037% CTR
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5. Facebook is HOT HOT HOT!
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#6 It’s not too late to learn this internet stuff
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Podcast.TenGoldenRules.com
(Play Podcast)
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Customized News
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6. It is easy to learn this stuff.
(The rule of 3)
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#7 Blogging
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Technorati State of the Blogosphere Report
• 900,000 blog posts a day worldwide• Blogs: 77.7 million unique visitors in the US• 22.6 million US bloggers • 77% of active Internet users read blogs • Blogs with 100,000 or more unique visitors a
month earn an average of $75,000• Jason Kottke quit his job to blog full-time and
asked his readers to become "micropatrons" at a suggested rate of $30. He received $39,900 from 1,450 people
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Log in
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Click New Post
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Type in a title and the text
of your blog post
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Click ‘publish post’ to make it live
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Congratulations you’re a Blogger!
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7. Blogging = your own easy
website
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#8 You can find the People
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Craigslist – Classifieds, Real Estate, Very Few
Pay
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Facebook – Rising Star
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LinkedIn Great Recruiting
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8. Find good people where they hang out
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# 9– Your Website is a Lead Magnet
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Add a UVP “Unique Value
Proposition”
Add Copy for the Search
Engines
4 Second Rule Who are you,
what site offers
Repeat Navigation
Add a site map
20-30% are searchers
“Top Right”
Site Utilities such as Log in, Contact
and phone for Local Business
Navigation Top or left!
Logo Top Left throughout the site link “Home”
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9. Your website can be a lead magnet
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Groupon Announces $1.35 Billion Valuation Round
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Location Based NetworkingFoursquare
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YouTube!
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What is Twitter?
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Twitter = Microblogging, 140 Characters
Personal Information
Stats
Other Twitter users this member is following
Past tweets
Most recent tweet
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Does it Work for Business?11:53 AM
@MissionPie Pssst! Hey you! Yeah, I'm talking to you! Keep this is on the down low, but we'll have STRAWBERRY RHUBARB later today!!!
8:10 AM May 2nd
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Does it Work for Business?11:55 AM
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Cascade Content!
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10. What’s Hot?!
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Ten things you need to know…
1. Measurable to the Penny
2. Internet Advertising is NOT Expensive
3. Baseline vs. Competitors
4. It is for your business!
5. It is not what you start…
6. …not too late to learn
7. What are they doing at their desks
8. You can find great People
9. Your website is a lead magnet
10.What’s Hot!
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1. Try 1 thing today!
2. Please ‘pay-it-forward’– Join the Conversation – Be my friend! Linked In, Facebook, Twitter– Speaking Opportunities– Consulting, Search, Conversion, Affiliate, SEO PR
3. …F/U…
Jay Berkowitz www.TenGoldenRules.com 561-620-9121
Ten things you need to know…
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What is TenGoldenRules.com?Landing Pages & Conversion
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What is TenGoldenRules.com?Video
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