ten ways to be successful - amta · pdf filesmart marketing felicia brown ~ business &...
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SMART Marketing
Felicia Brown ~ Business & Marketing Coach
With Social Media
My Background
Licensed Massage TherapistHave owned 2 day spasMT Instructor since 1998Opened Spalutions in 2005Certified Guerrilla Marketing CoachArticles in Skin Inc, Dermascope, MTJ, Massage & Bodywork, Massage Magazine, and othersNCBTMB Approved Provider
Introduction
My Definition of Marketing
Anything that touches the client and makes them want to do business (or not) with you or your company.
Got Massage?
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Lesson 1: The Definition of Marketing
What’s Social Media Marketing?
Marketing on the web that focuses on providing information, education, interaction and entertainment as well as choice.
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Lesson 1: The Definition of Marketing
What Makes SM Special?
It creates a two-way orgroup conversation and builds relationshipsbetween parties.
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Lesson 1: The Definition of Marketing
Other Definitions…A medium that extends business goals/connects you with clients, prospects and colleagues alikeA forum where consumers and businesses actively connect with each other and share informationAn extension of traditional word of mouth advertisingA natural, powerful, and collaborative, online discussion that helps educate, inform, entertain, or engage the participants through the things the collective has heard, seen, learned or experienced
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Lesson 1: The Definition of Marketing
Traditional vs. “Inbound” Marketing
VS
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Lesson 2: Creating a Conversation Using Social Media
Create Content & Conversation
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Lesson 2: Creating a Conversation Using Social Media
Build Rapport & Relationships
Lesson 2: Creating a Conversation Using Social Media
Some Social Media Facts
65% of online adults use social media**53% of US internet users read blogs. * (64% by 2014)89% of US companies use social media for recruiting***
Gathered from eMarketer.com*Pew Research ** and Banking.com*** - August 2011
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Lesson 2: Creating a Conversation Using Social Media
Class Poll…
How many of you keep up with the AMTA and other CE classes/events/info through social media sites or connections?
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Lesson 2: Creating a Conversation Using Social Media
Why We’re Here!
“Social media is just a buzzword until you come up with a plan.”
– Unknown
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Lesson 3: Why Are You Being Social? Using Social Media to
Reach Your Business Goals
Start with an AssessmentWhat is the current state of your practice?
How many clients are you seeing per day/week month?How much income/revenue are you generating?
What changes would you like to see in revenue/# of clients/sessions in the next three to six months? What would these results allow you to do in your life and your business?What might prevent you from getting these results?What actions or changes can help you get these results?
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Lesson 3:Why Are You Being Social? Using Social Media to
Reach Your Business Goals
Time to Share!
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Lesson 3: Why Are You Being Social? Using Social Media to
Reach Your Business Goals
WHY are you being social?
Have a specific goal or set of goals for your social media activities so that your time online is purposeful and productive
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Lesson 3: Why Are You Being Social? Using Social Media to
Reach Your Business Goals
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Sample SM & Business Goals
Stay in touch with clientsIncrease marketing reachMeet new clientsIncrease revenueEducate people about what you doBe known as expert/authority
Lesson 3: Why Are You Being Social? Using Social Media to
Reach Your Business Goals
WHO Do You Want to Reach?
Who is my audience?
Where can I find them?
What problems do they have?
How/why my services/products help?
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Lesson 4: Assessing Who Is Your Audience
Sample Audience
Athletes who live in Greensboro, NCWhere they are
Other business pages (yoga, gyms, etc)Activities clubs/groupsDiscussion forumsEvents
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Lesson 4: Assessing Who Is Your Audience
Audience Continued
Common problems/needsImprove performance/ROMInjury recovery/pain mgtReward for training
How/why I can help17 years experience with deep tissueMy story as athleteClient testimonials
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Lesson 4: Assessing Who Is Your Audience
WHAT Do You Want to Say?
What message(s) are you trying to communicate with your audience? How do you want your business to be perceived by your fans and friends?
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Lesson 5: Communicating Your Message to Your Audience.
Sample Messages/Brand
Experienced, effective MT with loyal regular clienteleLooking for clients who want to add massage to their wellness lifestyleNice, friendly, personable professional that clients feel at ease with
Lesson 5: Communicating Your Message to Your Audience.
Quick Social Media Review
Lesson 5: Communicating Your Message to Your Audience.
Class Poll…
Do you think your social media actions and activities help you reach your target audience(s) or SM goals?
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Lesson 5: Communicating Your Message to Your Audience.
Questions???
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Lesson 5: Communicating Your Message to Your Audience.
Why you need to Get Social!
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Lesson 6: Get the Word Out! Using Facebook to increase
communication and improve business relations
Reason #1
Using social media increases your communication and improves your relationships with clients and prospects
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Lesson 6: Get the Word Out! Using Facebook to increase communication and improve business relations
Example: www.facebook.com
“Facebook helps you connect and share with the people in your life.”
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Lesson 6: Get the Word Out! Using Facebook to increase communication and improve business relations
Using FB for Your Practice
Begin with personal profileCreate a Business PageInvite friends and clientsto connect
Make regular postsShare links, photos, specials,
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Lesson 6: Get the Word Out! Using Facebook to increase communication and improve business relations
Begin with Current Clients
Invite them to become your friend, become a fan or group memberSearch for them on FB –add a personal message Thank for becoming a friend, fan or group member
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Lesson 6: Get the Word Out! Using Facebook to increase communication and improve business relations
Get the Word Out
Email/Newsletters WebsiteSocial Media SitesSigns and FlyersPromotional Materials/Items
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Lesson 6: Get the Word Out! Using Facebook to increase communication and improve business relations
Add Tools That Allow Action
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Lesson 6: Get the Word Out! Using Facebook to increase communication and improve business relations
Reason #2
Using social media broadens your reach. The more people you know, the more people you can reach through them.
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Lesson 7: LinkedIn and Blogging for a Successful PracticeTopic 1. LinkedIN
Example: www.linkedin.com
Linked In is a website for professional social networking with over 120 million members (20 million users in EU) & more than 1 million business pages
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Lesson 7: LinkedIn and Blogging for a Successful PracticeTopic 1. LinkedIN
LinkedIn for Your Practice
Create a profile with links to your practice & blogCreate company pageJoin industry groups to learn, educate, & connect Ask for introductions to people you want to meet
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Lesson 7: LinkedIn and Blogging for a Successful PracticeTopic 1. LinkedIN
Benefits of Linked In for MTs
Recommendations of your work by clientsFinding a jobEducation and connections in groupsLarger network
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Lesson 7: LinkedIn and Blogging for a Successful PracticeTopic 1. LinkedIN
Reason #3
Using social media helps you establish yourself as an expert or resource in your area/field
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Lesson 7: LinkedIn and Blogging for a Successful PracticeTopic 2. Blogging
Example: www.yourblog.com
A blog is one of easiest and most effective social media tools you can use.
Blogs provides a way for people to learn about you, your business and area of expertise.
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Lesson 7: LinkedIn and Blogging for a Successful PracticeTopic 2. Blogging
Blogging for Your Business
Profile self/employeesOffer a Q&A forum about the Massage ExperienceDescribe your servicesShare benefits of productsAdd tips for at home care
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Lesson 7: LinkedIn and Blogging for a Successful PracticeTopic 2. Blogging
3 Rules for Blogging
Share relevant informationLeave out the jargonShort, sweet & scan-able!
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Lesson 7: LinkedIn and Blogging for a Successful PracticeTopic 2. Blogging
My Blogs
Spalutions Blog – Business Solutions for Spa and Massage Professionals
http://blog.spalutions.com
Spa Clientele – Free Marketing Tips Bloghttp://blog.spaclientele.com
www.MassageMag.com – Ask Felicia
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Lesson 7: LinkedIn and Blogging for a Successful PracticeTopic 2. Blogging
Reason #4
Using social media helps you track customer reviews and what is being said about your business
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Lesson 8: How to Use Review Sites, You Tube and Twitter to Reach Your Goals
Example: www.Yelp.com
Online reviews are usually from real customers and alert you to things you need to improve or applaud in your company.
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Lesson 8: How to Use Review Sites, You Tube and Twitter to Reach Your Goals
Using Yelp for Your Practice
Create company profileAsk clients to post positive (but honest) reviewsShare reviews on websiteMonitor regularly
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Lesson 8: How to Use Review Sites, You Tube and Twitter to Reach Your Goals
Review Site Facts
55% of consumers expect a response the same day to an online complaint –yet only 29% receive one 43% of consumers say that companies should use social media to solve customers’ problems
Source – Useful Social Media July 2011
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Lesson 8: How to Use Review Sites, You Tube and Twitter to Reach Your Goals
Reason #5
Using social media brings a sense of fun into the workplace!
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Lesson 8: How to Use Review Sites, You Tube and Twitter to Reach Your Goals
Example: www.youtube.com
Provides video content uploaded by membersA Top 10 website100 million videos watched each dayEducational, fun, effective
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Lesson 8: How to Use Review Sites, You Tube and Twitter to Reach Your Goals
YouTube could be good for you!
A study by a Canadian university found that watching videos causing laughter & happiness improved problem solving skills in the viewers
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Lesson 8: How to Use Review Sites, You Tube and Twitter to Reach Your Goals
Using YouTube for Massage
Share links with your clientsVideo tour of officeDemos of servicesStaff training aid
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Lesson 8: How to Use Review Sites, You Tube and Twitter to Reach Your Goals
Reason #6
Using social media helps drive traffic to your websiteand business.
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Lesson 8: How to Use Review Sites, You Tube and Twitter to Reach Your Goals
Example: www.twitter.com
Twitter asks one question, "What's happening?“Answers must be under 140 characters in length and can be sent via mobile texting, instant message, or the web.
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Lesson 8: How to Use Review Sites, You Tube and Twitter to Reach Your Goals
What’s happening?
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Lesson 8: How to Use Review Sites, You Tube and Twitter to Reach Your Goals
Using Twitter For Business
Announce new servicesPublicize specialsPromote eventsShare testimonialsAsk for feedback
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Lesson 8: How to Use Review Sites, You Tube and Twitter to Reach Your Goals
Interesting Fact
58% of Twitter users who have tweeted about a bad experience have never received a response from the offending company
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Lesson 8: How to Use Review Sites, You Tube and Twitter to Reach Your Goals
Reason #7
The biggest reasons to use social media are to get more clients, increase sales AND improve your income and bottom line!
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Lesson 8: How to Use Review Sites, You Tube and Twitter to Reach Your Goals
Group Discussion…
What social media activity or tool has best helped your business or practice?
What has been the least effective?
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Lesson 9:The Golden Rules of Social Marketing
What Social Media to UseMostTherapists Use A Variety
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Lesson
9:The
Golden
Rule
Lesson 9:The Golden Rules of Social Marketing
Consider Tools & Actions
Look at tools/actions through your goals and audience to determine the best strategies for your planEvaluate through your own strengths and preferences
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Lesson 9:The Golden Rules of Social Marketing
Exercise
Take 3 minutes on Social Media Tasks and Tools list.
Check the tasks you do/want to doCircle the tasks you want to exploreCross off the tasks you do not want to do
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Lesson 9:The Golden Rules of Social Marketing
Security and Boundaries
Know your company policiesDetermine the conversationDefine what you want seen, done and written on your pages, profiles and groupsKnow who gets access to what
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Lesson 9:The Golden Rules of Social Marketing
Relevant & Relationship Driven
Be aware of people’s interestsPost thoughtful comments and information of interestDon’t over-update your statusAsk questions and encourage dialogue with members/friends
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Lesson 9:The Golden Rules of Social Marketing
Golden Rules of Social Media
Participation = SuccessWhen in doubt, leave it out!
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Lesson 9:The Golden Rules of Social Marketing
Questions???
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Lesson 9:The Golden Rules of Social Marketing
Expert Insight…
“Social Media is about the people! Not about your business. Provide for the people and the people will provide for you.”
– Matt Goulart
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Lesson 9:The Golden Rules of Social Marketing
Need help after the class?
Instant coaching at the conference -$20 for 20 minutes – sign up outsideGroup Marketing Coaching – most popular coaching option ever!Social Media Coaching Program –focuses just on Social MediaVisit me at Booth 411 for more info
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Interested in Learning More?
Spalutions Contact Info
www.Spalutions.comwww.SmartSpaMarketing.comFelicia@spalutions.com336.508.0790 Direct523 State StreetGreensboro, NC 27405
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Interested in Learning More?
www.amtamassage.org