tenants, tenants, tenants - using technology to maximize occupancy
DESCRIPTION
View examples of how technology can play a role in both attracting tenants, and keeping the ones you've got! Presented by: Scott Sidman and Jason Snipes Visit the Building Engines Resource Center for more educational content on a variety of property & tenant management topics! Register to view presentations On-Demand: http://be.buildingengines.com/On-demand-Webinar-Realcomm-Tenants-Technology.htmlTRANSCRIPT
Tenants, Tenants, Tenants!
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o 10+ years experience
o Web Based / Wireless Platform
o International
o 300 Million+ Sq Ft Managed
o Client focus on tenant experience, efficient operations and best practices
Meet Building Engines
Scott SidmanVP Sales & Marketing
Building Engines
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Agenda
o Myths, Misconceptions & Truths
o Applying Technology to Tenant Retention
o Applying Technology to Tenant Attraction
o Summary
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“Technology is about replacing people.”
Myths & Misconceptions
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“This social media stuff is a fad.”
“Technology alone will deliver results.”
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2. Access to information and services on demand and online is
expected.
Some Truths
1. Your tenants are online and staying there.
3. The predominant use of CRE technology is inward facing.
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o Tenant Service Request or Work Order System
o Communications System
o Information & Data Collection System
Centralize, Automate & Track Data
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Tenant Service Request/Work Order Systems
Why do tenants choose to stay?
Price Service
Service is the ONLY
component that you have
direct control over!
1 2 3Location
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Tenant Service Request/Work Order Systems
Why do tenants choose to stay?
Service3Management demonstrates:
o Proactive & responsive service
o Ability to quantify service performance
track record
o Greater focus on meaningful
interactions, less on mundane
Communication Systems
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Times have changed. Your business needs to reflect how
people communicate.
Communication Systems
Broadcast Messaging
Tenant Portals
Blogs, Social Media, Twitter Clients
Video, YouTube,
etc.
Emergencies Non-emergency
Events
Initiatives,
Information,
Happenings
Building
Amenities,
Instructions
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o Schedule and document
visits, calls, etc.
o Do smaller surveys
o Provide outlets for feedback
Information & Data Collection
“Begin the renewal process the day the tenant signs the lease.”Michael Pelt, MDH Partners
Attracting Tenants Through Technology
1. Align brokerage &
management online
2. Help prospective
tenants find you
3. Manage your brand
online
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Align Brokerage & Management Better Online
Blogging
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Help Prospective Tenants Find You
Do you pass the “tech savvy” test?
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Manage your Brand Online
Social Media Links
Community Forum Site
Monitor What’s
Being Said About You
Form & Call to
Action- on Every Page
Use of Video
All Online Services
from Building
Site15
Summary of Recommendations
Make data
easily
accessible Set
objectives &
clear targets
Measure
performance
against
targets
For your tenant retention efforts, use web-based tools to:
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Summary of Recommendations
For your tenant attraction efforts, use web-based tools for:
•Align brokerage & mgmt
•Re-think your website
Social Media & Content •Top-down commitment
•New positions
•Strategic technology decisions
•Acceptance of change mgmt
•Objectives, strategy, measurement
Structure &
Strategy
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Don’t Miss Out: Additional Resources!
Contact Scott Sidman
D: 781.314.9356
Assess your tenant services with a
Checklist, Article, and Video
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Download the Tenant Retention Kit:
Visit the Tenant Retention Best Practices Microsite:
Access our Tenant Retention webinar on-
demand, bonus content, best practices &
additional resources