JJ Lassberg // Schipul – The Web Marketing CompanyJJLassberg@Schipul.comLocation of Slides:

TENDENCI 101 & BEYONDGetting Started and Taking it to the Next Level

• Why Tendenci was developed the way it was

• What Tendenci is• How Tendenci can help

you manage your site and increase your sales

What We Will Talk About Today

Does Your Site Increase Your Sales?

The Goal of Business…

… is to make a profit.

Great Product

Outstanding Customer Relations

Amazing Company Story

Profit

Non-Profit

Profit

Change

Great Change

Outstanding Community Relations

Amazing World-Changing Story

Profit

BIGGER

Better

Faster

• Sales Eye for the Non-Profit Guy– Kelsey Ruger– 11-11:45 a.m.

• The Art of Creating Movements for your NPO– Joe Solomon– 1:15-2 p.m.

For More on Non-Profits

Getting the most

out of SchipulCon

Profit

Increase Your Sales

•What is Tendenci•Manage Your Site Users•Manage You Site Content•Manage Your Story•Manage Your Google Love

How Can Help

What is it?

Software that Powers Your Site

• Permission Based Content• Content Management• Newsletters• Story Module• Photos• RSS• SEO• And much, much more…

Tendenci Console

MANAGE YOUR SITE USERS - 101Permissions, Contributions, Memberships

Any person who connects with you through the web

site is a User.

1. User Module

Non-Interactive

Site User

Admins

• Site Users can add content and are the “owners” of those content records

• Eases the burden on the site admin to keep all data current

2. Ownership

Admin Approval

How do I differentiatemy Members?

Site Users with Member ID#

3. Memberships

Content

Pricing

Profiles

1. 3 Levels of User Permissions2. User Contributions and

Approvals3. Memberships

How Do I Take It to the Next Level?

Manage Your Site Users

101

Multiple Contributors & Curators with Security User Groups

• Organizing your People withTendenci: Let's talk Memberships!– Albert Hughes– (Day 1) 1:15-2 p.m.

For More on Memberships

Getting the most

out of SchipulCon

MANAGE YOUR CONTENT - 101Content Management System, Custom Forms, Newsletters

Update your site content at any time!

1. Content Management System

• Click the Pencil icon to get started

• Use the WYSIWYG interface to format

• Upload images

CMS

2. Create Forms on the Fly!

• Create Custom Fields• Make Donation Forms• Attach Files• Always Find Submissions

Get that Data

The best way to stay in front of your

members and clients!

3. Newsletters

• Dynamically pull the newest site content

• Email different groups of users

• Several different templates to chose from

Deliver Content

1. Content Management System and the WYSIWYG Editor

2. CMS Forms and Submission3. Newsletter with the Most Up-To-

Date Content

How Do I Take It to the Next Level?

Manage Your Site Content

101

When it comes to SEO…Content Is King!

• Keep your members in the Know with Newsletters– Jason McElweenie– Kim Hodgson– (Day 1) 11-11:45 a.m.

For More on Newsletters

Getting the most

out of SchipulCon

MANAGE YOUR STORY – 101Story Module, Photos, RSS

1. Your Story, Illustrated by… You.

Preserve Real Estate

Engage Your Audience

Control Your Own Destiny

The most popular content on the site

•Permission Based Views•Group Contributions•Powerful SEO Tool

2. Photos Module

SEO + Photos Album = Awesome!

Distribute the content of your site well beyond

just those visiting

3. Real Simple Syndication

• Don’t wait for them to come to you, push new content out

• Customize your feed• Use RSS in Emergencies• Pull in a feed from

another site

Take Your Story to Your Audience

1. Story Module with Graphics and Captions

2. Photos with Titles, Descriptions and Tags

3. RSS Feed to push content out.

How Do I Take It to the Next Level?

Manage Your Story

101

Pull your most recent photos to the home page

• Storytelling through Social Media– Ed Schipul– (Day 1) 2:15-3 p.m.

For More on Storytelling

Getting the most

out of SchipulCon

MANAGE YOUR GOOGLE LOVE - 101Built it SEO, Control Your SEO, SEM Control Panel

Top of The List

Unique, Editable & Automatic!

•Title•Keyword•Description

1. Default SEO

2. Control Your SEO

SEO Muscle

In addition…•H1, H2, H3•Embedded Links•Alt Tags•Tags & Categories

3. Your SEM Toolbox

• Find & Tweak the Primary and Secondary Keywords

• Add & Edit Google Analytics

• Free SEM Tools• Analytics Dashboard

SEM Panel

1. Adding Content and Using the Default SEO

2. Controlling Your Own SEO3. Search Engine Marketing Panel

How Do I Take It to the Next Level?

Manage Your Google Love

101

Track your success with Event Logs

• Understanding your Site Analytics: What do those numbers mean??– Jonti Bolles – John Michael Oswalt– (Day 2) 10-10:30 a.m.

For More on Analytics

Getting the most

out of SchipulCon

• Tendenci was built to help you increase your sales

• Tendenci is the software that powers your site• Tendenci helps you manage:• Your Site Users• Your Site Content• Your Story• Your Google Love

Let’s Review…

Any Questions?

That’s a Wrap!

Help Files• Understanding User Levels - http://www.tendenci.com/en/helpfiles/v/87• Creating a usergroup - http://www.tendenci.com/en/helpfiles/v/73 • Edit CMS Page - http://www.tendenci.com/en/helpfiles/v/346 • Custom Forms- http://tendenci.com/en/helpfiles/topics/v/57 • Adding pages to your site - http://www.tendenci.com/en/helpfiles/v/160 • Help Files CMS - http://www.tendenci.com/en/helpfiles/topics/v/10• Newsletters - http://www.schipul.com/doityourself/email• Photos Module - http://tendenci.com/en/helpfiles/topics/v/1 • SEM Tools- http://tendenci.com/en/helpfiles/topics/v/1 • Membership Module - http://tendenci.com/en/helpfiles/topics/v/1 • Events Logs- http://tendenci.com/en/helpfiles/topics/v/67

JJ is a total geek, social media kool-aid drinker, marketer, artist, comfort food aficionado – Smitten with her Fab!Hubby and fantastically devoted to their kiddos, AK & The Z-ManPersonal Brand: schipul.com/jjlassbergBlog: www.jjlassberg.comTwitter: @jjlassbergFlickr: jjlassbergFind this presentation here: www.schipulcon.com/presentations

Thanx for the Pics!

1. http://www.flickr.com/photos/jjlassberg/galleries/72157622358210253/2. http://www.flickr.com/photos/jjlassberg/galleries/72157622378683423/3. http://www.flickr.com/photos/jjlassberg/galleries/72157622424959789/

All the photos used in this presentation are Creative Commons licensed and can be found here: