Tendências em Aplicações Sociais [2009]

Manoel LemosCTO Abril Digital

São Paulo • SP • Brasil17.09.2009

Links & Referências

@mlemos#resultsonday

Beta

Mas o que são aplicações sociais?

“Social software encompasses a range of software systems that allow users to interact and share data. This computer-mediated communication has become very popular with social sites like MySpace and Facebook media sites like Flickr and YouTube and commercial sites like Amazon.com and eBay. Many of these applications share characteristics like open APIs service oriented design and the ability to upload data and media. The terms Web 2.0 and (for large-business applications) Enterprise 2.0 are also used to describe this style of software.” Wikipedia @ http://en.wikipedia.org/wiki/Social_software

“Social software encompasses a range of software systems that allow users to interact and share data. This computer-mediated communication has become very popular with social sites like MySpace and Facebook media sites like Flickr and YouTube and commercial sites like Amazon.com and eBay. Many of these applications share characteristics like open APIs service oriented design and the ability to upload data and media. The terms Web 2.0 and (for large-business applications) Enterprise 2.0 are also used to describe this style of software.” Wikipedia @ http://en.wikipedia.org/wiki/Social_software

“Social software encompasses a range of software systems that allow users to interact and share data. This computer-mediated communication has become very popular with social sites like MySpace and Facebook media sites like Flickr and YouTube and commercial sites like Amazon.com and eBay. Many of these applications share characteristics like open APIs service oriented design and the ability to upload data and media. The terms Web 2.0 and (for large-business applications) Enterprise 2.0 are also used to describe this style of software.” Wikipedia @ http://en.wikipedia.org/wiki/Social_software

“Social software encompasses a range of software systems that allow users to interact and share data. This computer-mediated communication has become very popular with social sites like MySpace and Facebook media sites like Flickr and YouTube and commercial sites like Amazon.com and eBay. Many of these applications share characteristics like open APIs service oriented design and the ability to upload data and media. The terms Web 2.0 and (for large-business applications) Enterprise 2.0 are also used to describe this style of software.” Wikipedia @ http://en.wikipedia.org/wiki/Social_software

“Social software encompasses a range of software systems that allow users to interact and share data. This computer-mediated communication has become very popular with social sites like MySpace and Facebook media sites like Flickr and YouTube and commercial sites like Amazon.com and eBay. Many of these applications share characteristics like open APIs service oriented design and the ability to upload data and media. The terms Web 2.0 and (for large-business applications) Enterprise 2.0 are also used to describe this style of software.” Wikipedia @ http://en.wikipedia.org/wiki/Social_software

Sim, a Internet é uma Plataforma!

Physical LayerCab

les &

Fibe

rs

Physical LayerCab

les &

Fibe

rs

Logical LayerHTT

P XML J

SON

Physical LayerCab

les &

Fibe

rs

Logical LayerHTT

P XML J

SON

Human Layer

Users

Physical LayerCab

les &

Fibe

rs

Logical LayerHTT

P XML J

SON

Human Layer

Users

Physical LayerCab

les &

Fibe

rs

Logical LayerHTT

P XML J

SON

Human Layer

Users

Applications

Physical LayerCab

les &

Fibe

rs

Logical LayerHTT

P XML J

SON

Human Layer

Users

Infra-estruturaCommodityMenor ValorMenor Inovação

Applications

Physical LayerCab

les &

Fibe

rs

Logical LayerHTT

P XML J

SON

Human Layer

Users

Applications

AplicaçõesDomain SpecificMaior ValorMaior Inovação

http://www.flickr.com/photos/julioboaro/

10:13

• Apag

ão

10:13

• Apag

ão

10:41

• Liv

eStre

am

10:13

• Apag

ão

10:41

• Liv

eStre

am

Global Tweets685.295 tweets

28 minutos

10:13

• Apag

ão

10:41

• Liv

eStre

am

Global Tweets685.295 tweets

28 minutos

10:13

• Apag

ão

10:41

• Liv

eStre

am

Global Tweets685.295 tweets

28 minutos

11:11

• 30

min

de Liv

eStre

am

10:13

• Apag

ão

10:41

• Liv

eStre

am

Global Tweets685.295 tweets

28 minutos

11:11

• 30

min

de Liv

eStre

am

#apagao2.828 tweets30 minutos

~0,4% dos Tweetsdo Planeta

Tweets / MinutoTotal: 45.531 • Média: 14.63/min

Tweets / Minuto retweets30.7%

Total: 45.531 • Média: 14.63/min

Tweets / Minuto retweets30.7%

madonna & jesus2.3%

Total: 45.531 • Média: 14.63/min

Tweets / Minuto retweets30.7%

madonna & jesus2.3%

Total: 45.531 • Média: 14.63/min

Ok, vamos às tendências...

Antes um pouco sobre o ambiente...

Crowd Sourcing

Crisis

Data Portability

Lack of Capital

Cloud Computing

Social Networks

Demographics Fail

Agreggators

Meta Data

Conversations

3G

Widgets

3G

Content Overload

! Descoberta = Agregação + Filtros

! Social Media + Cloud Computing

! Social Media + Mobilidade

! Ranking Social vs. Website Ranking

! Widgetization

! Web Local

! Relevância

! De-friending

! Exclusividade

! Sobrecarga de Tudo

! Distribuição > Criação

! Agregação Desordenada

! Filtros Sociais & Computacionais

Descoberta !"#$%#&

'()%"(*+%#&

'(),-.#"/&!-0)+1#&

2#1(3&

Cloud Computing+ Social

! Escala Massiva

! Computação Gulosa

! Datasets Gigantescos

! Enriquecimento do Conteúdo

! Reconhecimento de Padrões

! Compreensão do Comportamento

Mobilidade+ Social! Localização

! Muitas Aplicações

! Coisas Conectadas

! Questões de Privacidade

! Sensores e Mais Sensores

! A Nuvem na Palma da Mão

! Streaming da Vida do Usuário

Ranking Social >Website Ranking

! Whuffies

! Pessoas Dominam

! Referências Pessoais

! Reputação e Autoridade

! Sim Twitter é uma Plataforma

! Precisamos de Métricas para os Negócios

Widgetization

! Marketing Widgets

! Experiência fora do Site

! Widgets como Aplicações

! Fragmentação dos Sites e Serviços

! Open Social Facebook MySpace Vista MacOS

! Sites Blogs Social Networks Desktops Mobile TV...

Web Local

! Localização

! Contexto Local

! Conteúdo Local

! Barreiras Culturais

! Referências Locais

! Barreiras de Linguagem

! Calda Longa Local de Verdade

Web Local

! Localização

! Contexto Local

! Conteúdo Local

! Barreiras Culturais

! Referências Locais

! Barreiras de Linguagem

! Calda Longa Local de Verdade

Desafio

“The pink in Korea is different from the pink in China or Japan.”

Kim Jung-Ju : CEO & Founder of Nexon

Gente de verdade na linha de frente!!!

Valeu!!!

manoel@lemos.net

manoellemos.com

twitter.com/mlemos

linkedin.com/in/mlemos

flickr.com/photos/mlemos