tendinte it si strategia oracle - brinel.com · 2013 acme packet storage deduplication technology...
TRANSCRIPT
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TendinteITsistrategiaOracle
PaulOncescuHardwareSalesRepresentativeMay,2016
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Agenda
3
Oracle– thecompany
ActualITTrends
OracleStrategy
Conclusion
1
2
3
4
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Agenda
4
Oracle– thecompany
ActualITTrends
OracleStrategy
Conclusion
1
2
3
4
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OracleCorporation
• Oraclewasbornbetween1979and1983
• “It’sallaboutLarry. ThiswasLarry’scompany”
...BruceScottontheearlydaysofOracle- AuthorInterview
• Lawrence“Larry”Ellisonowns25%ofOracle
• Lawrence“Larry”Ellison- Visionary,Charismatic,UltraCompetitive,YachtsRacing,PilotFighterJets
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Oracle’sEvolution:MakeSoftwareRunBetter
Relationaldatabase
1970s
1980s
• Firstdatabasetooperateinaclientserverenvironment
• Ability torunsamedatabase,differentplatformtypes
64-BitDBMS– increasedscaleofsingledatabase
1990s
• OracleRealApplicationClusters(OracleRAC)– increasedavailability
• Integratedenterprisesoftwaresolutions – lowestTCO• OracleLinux– deeperintegrationtoincreasereliability• OracleVM– greateragility• OracleExadata – higherperformance,reliability, andserviceability
2000s
• Hardwareinfrastructure,Java,andOracleSolaris
• Networking,NAS,andtape• Engineeringhardwareandsoftwaretoworktogether
2010s
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Morethan$10BillionInvestedSystemsAcquisitionTimeline
VirtualIronSoftware
2009
Servervirtualization,virtualizationmanagement
Servers,OS,databasesharedstorage,Java, NAS,
tape,networking
2010
SunMicrosystems
Unifiedfabricandsoftware-defined
networking
2012
Xsigo
Unifiedcommunicationsnetworkingtechnologies
2013
AcmePacket
Storagededuplicationtechnology
2014
GreenBytes
Software-definednetworking
2014
Corente
Networksignaling,policycontrol,andsubscriberdatamgmttechnologies
2013
Tekelec
SANstorage
2011
PillarDataSystems
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OracleCorporation
SCALE INNOVATION
• 400,000customersin145countries• Morethan25,000partners• Morethan120,000employees• 18,000customersupportspecialists,whospeak29languages
• 18,000implementationconsultants• 2.5millionstudentssupportedannually
• #2softwarecompanyintheworld• #1in50product/industrycategories• $34billioninR&Dsince2004• $56billiononmorethan100acquisitions• Morethan15,000patentsworldwide• 35,000developersandengineers• 15milliondevelopersinOracleonlinecommunities
• 900independentOracleusergroupswith500,000members
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Technology
• ApplicationServer
• Database
• DatabaseonLinux
• DatabaseonUNIX
• DataWarehouse
• EmbeddedDatabase
• EngineeredSystems
• IdentityandAccessManagement
• Middleware
• UNIXServerShipments
9
Applications
• BusinessAnalytics
• EnterprisePerformanceManagement
• LeadManagement
• MarketingAutomation
• SupplyChainExecution
• SupplyChainPlanning
• TalentManagement
• TalentRecruiting
LeaderinKeySegments
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InvestmentinInnovationandIntegration
10
$1.3B $1.5B$1.9B $2.2B
$2.7B $2.8B$3.3B
$4.5B $4.5B$4.9B $5.2B
FY04 FY05 FY06 FY07 FY08 FY09 FY10 FY11 FY12 FY13 FY14
Figures in GAAP
$34BILLIONINR&DSINCE2004
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MarketCapitalizationforsomeITCCompanies
0
50
100
150
200
250
300
350
400
450
Oracle (ORCL) HP (HPQ) Microsoft (MSFT) Cisco (CSCO) IBM (IBM) EMC (EMC)
mar.-11mar.-12mar.-13mar.-14mar.-15mar.-16
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Agenda
12
Oracle– thecompany
ActualITTrends
OracleStrategy
Conclusion
1
2
3
4
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HasChangedEverything
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TheITCIndustry's3rdPlatform
Source:IDC
• Paradigmshiftevery20years
• Winnersandlosers
• By2020the3rd platformwillgenerate40%ofITCgrowth
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FromITtoBusinessProductivity
PublicSafety
OmnichannelRetail
SmartBuildings Connected
Health
SmartCities
IntelligentIndustries
ConnectedVehicles
SmartGrid
MobilePayments
InnovationInformation
ServicesSystems
BusinessAgility
ITAgility
3rdPlatformImplicationsforCIOs
§ Investmentsof$100Bin2016§ Dramaticshift towho theITbuyeris
Source:IDC
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US$3.8Trillion
InvestinginTechnologytoAddValue
Source:Gartner,2014.
GlobalITSpend
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Spentoninnovation
19
25%
75 % Spentonmaintenance,integration,androutinetasks
Unfortunately…
Source:“DebunkingTwoMythsAboutTechBudgets,”ForresterResearch,2014.
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“...thecardinalsinofthecomputingindustryisthecreationofcomplexity.”
LarryEllisonExcerptFrom:MatthewSymonds.“Softwar.”
iBooks.https://itun.es/us/EPlFJ.l
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Agenda
21
Oracle– thecompany
ActualITTrends
OracleStrategy
Conclusion
1
2
3
4
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WhatDoesthisMean?
HigherBusinessValue
BetterPerformance
SimplificationofIToperations
+ =
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BiggerSmarter
Easier
CheaperBetter
Faster VALUEINANYFORM
SimplifiedITAddsValue
23
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Peremployee,peryear
24
US$3,610US$83m Averageannualbenefits
HowMuchValue?
Source:“Simplifying ITtoDriveBetterBusinessOutcomes,”IDC,2014.
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Oracle- TheVerticalEngineering
Source:CreditSuisse
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Oracle’sStrategy:CompleteVerticalEngineering
• FromChiptoApplicationtoCloud• CommonManagement• CommonSecurity• MoveDataSeamlesslytoCloudandBack• EliminateSurfaceAreaExposures• NetIncrementalBenefitsOnlywithOracleonOracle
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TakingHyper-ConvergencefromChiptoApptoCloud• OracleHyperConvergence:Chips,Apps,Storage,Middleware,Database,Cloud,Servers,Networking,OperatingSystem,VMs
• Others:“HyperConvergence”:VM,x86,Storage
TheBestAnyoneElseCanGetis“MyHardwareWorksWellwithVMware”
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“HighlightinghowOraclecanrunbetter(fasterandmoreefficiently)onOracleisastrongstorythatishardtocounter.”
– LauraDubois,AshishNadkarni,DavidReinsel,EricSheppardIDCAnalysts
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“WHILEITSCOMPETITORSAREDISAGGREGATINGSOFTWAREANDHARDWARE,ORACLEISCONVERGINGIT.ORACLESTORAGEISCO-ENGINEEREDFORORACLEAPPLICATIONS.”
—JohnWebster,EVGAnalyst
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ORACLEBRINGSCLARITYTOTHEDATACENTER&THECLOUD
ORACLEBRINGSCLARITYTOTHEDATACENTER&THECLOUD
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FromBestinClasstoEngineeredSystemsTransformingtheDataCenter
Best-in-ClassProductsOracleOptimizedSolutionsEngineeredSystems
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CustomerDatacenter
SoftwareV
ComputeV
NetworkV
StorageV
BackupV
Archive
OracleSu
pport
OracleEn
terpriseMan
ager
OracleCross-StackSecurity
OracleCo
-Eng
ineerin
gTh
roug
houtth
eEn
tireStack
TheOracleHyper-ConvergedInfrastructureStack
32
On-PremiseSolutionsSeamlesslyIntegratedwiththeOracleCloud
Netra
Servers
Netra
x86
X86
SPARC
SPARCSERVERS
PCA
PRIVATE CLOUD APPLIANCE
BDA
BIG DATAAPPLIANCE
ODA
DATABASEAPPLIANCE
SuperCluster
SUPERCLUSTER
ZFS
VMOVM
FCoEFibre
STKSTORAGETEK
STKSTORAGETEK
EXAEXADATA
EXALOGIC
EXALYTICS
Solaris
ZDLRAZERO DATA LOSSRECOVERY APPLIANCE
ZFS
EthernetEthernetInfinibandInfiniband
LINUXLinux
FS1
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TheUltimateSoftwareOptimization:Hardware
Revolution,NotEvolution!
SoftwareinSilicon
PerformanceDBIn-Memory
AccelerationEngines
Reliability/SecurityApplicationData
Integrity
CapacityCompression
Engines
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ORACLEBRINGSCLARITYTOTHEDATACENTER&THECLOUD
ORACLEBRINGSCLARITYTOTHEDATACENTER&THECLOUD
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MajorIndustryTransitions
•Minicomputers—1960s-1980s
• Dot.comImplosion—2000
• Cloud—Now
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“BuyMyHardwareInsteadofCloud”isNotaViable
Answer
AThird-partyPublicCloudIsn’ttheAnswer
Either
IndustryataCrossroads
36
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HAVINGAPUBLICCLOUDISAREQUIREMENTFORFUTURESUCCESS
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OraclePublicCloudSalesareinHyper-GrowthMode
“Oracleistheworld’ssecondlargestSaaSandPaaScompany,butwearerapidlyclosinginonnumberone.”
—LarryEllison,9/16/15
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PublicCloud PrivateCloud
DEVELOPANDDEPLOYANYWHERE
• Same Products• Same Architectures• Same Standards• Same Skills
Portability fromPrivateCloudtoPublicCloudandBack
Oracle’sCloud
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DEVELOPAND DEPLOYWHERE?
• Different Products• Different Architectures• Different Standards• Different Skills
OtherClouds
Can’ttestonAWSandexpecttorunonyourinfrastructure
PublicCloudAppTesting
PrivateCloudAppDevelopment
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ACustomerDataCenterIsNotThePublicCloudWhatHappensWhenYouTryandDoDev/Test?
• VCEVblock:Complex– 5 productfamilies– 9 differentservers– 12 differentnetworkswitches– 13 differentstorageoptions– Separately licensedvCenter,vSphere,andstoragesoftware
WhiteBoxBespoke
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ExadataIaaSCloudExadata
ExalogicIaaSCloud
Exalogic
Oracle:ChoiceofHardwareonPremiseorintheCloudTheTechnicallyElegantSolutionforDev/TestandHybridDeployments
BigDataApplianceIaaSCloud
BDA
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FusionSalesCloudExadata
DocumentsCloudExadata
SWiSCloud
SPARC
DatabaseSchemaCloud
Exadata
BusinessIntelligence
CloudExadata
ExadataIaaSCloud
Exadata
ZSDBaaSCloud ExalogicIaaS
CloudExalogic
BigDataApplianceIaaSCloud
BDA
AllOraclePublicCloudServicesRunOracleHardware
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VCE“PrivateCloud”
Accountability:Different SLAsDifferent SupportDifferentManagementDifferentBillingDifferent SecurityNo End-to-EndVisibility
Who’sAccountable?YouorYourCloudProvider?DataLossorDataCorruptioninTransit;WhoDoYouCall?
Accountability:Common SLAsCommon SupportCommon ManagementCommon BillingCommon SecurityComplete End-to-EndVisibility
ExadataIaaSCloud
Exadata
ExadataPrivateCloud
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Agenda
45
Oracle– thecompany
ActualITTrends
OracleStrategy
Conclusion
1
2
3
4
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NoOtherEnterpriseITVendor,BigorSmall…
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InnovateslikeOraclesimultaneouslyinbothhardwareandsoftware
Offersafullarrayofcompletechoicesacrosscloudandonpremises
Comparesineaseoftop-to-bottomintegration
MatchesOracleinsimplifyingITsobusinessescanliberatefundingforcustomer-facinginnovationandgrowth
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HowWillYouNavigateThroughthisInfrastructureIndustryDisruption?
• Areyourtechnologysuppliersgoingtomakeitthroughthetransitiontothecloud…?
• Isself-buildprovidingyourorganizationwiththebusinessreturnsyouexpect…?
• IsyourstrategicOraclesoftwareonthemostsecure,efficientandperformance-optimizedenvironmentsandplatforms…?
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TheFutureofITInfrastructureisShippingNow
Public. Private. Hybrid. AnyWayYouLikeIt.
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