teradata social media

8/4/2019 Teradata Social Media

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2010

Social Media Guidebook

>
http://teradata.com/


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Why Is This Important?Social Media Facts and Figures.

>Morethanabill ionandahalfpeopleare

currentlyonline,andusageisgrowingbynearly

400percenteachyear.(Internet World Stats)

>Ofthoseusers,22percentoftheirtimeisspent

participatinginsocialmedia. (Mashable)

>Seventy-vepercentofInternetusersworldwide

visitasocialnetworkorblogwhentheygo

onlinethatsa24percentincreaseover2009.

(Mashable)

>Theaverageuserspentsixhoursonsocialmedia

sitesinApril2010;thatgurewasjustover

three-and-a-halfhoursin2009.(Mashable)

>Accordingtoa2010CustomerEngagement

SurveyofB-to-Bmarketers,*only19percentofrespondentssaidtheircompaniesaregoodor

excellentatmininginsightsfromsocialmedia.

Welcome to theTeradata SocialMedia Guidebook.In the following pages youll nd:

1 Social Media and Teradata

Information about Teradatas social media

strategy, goal, and objective.

2 Guidelines and First Steps

A guide for the personal and professional

use of social media, and tips on how to

get started.

3 The Five Channels: A Primer

Some specics on the ve social media

channels that Teradata is focused on:LinkedIn, SlideShare, Twitter, Facebook,

and YouTube.

4 Resources

Useful links and a glossary of terms.* Conducted by BMA (Business Marketing Association)

and SPSS (an IBM company)

< Social Media GuidelinesHome The Five Channels ResouRces >
http://www.internetworldstats.com/http://mashable.com/http://mashable.com/http://mashable.com/http://linkedin.com/http://www.slideshare.net/http://twitter.com/http://facebook.com/http://youtube.com/http://www.marketing.org/i4a/pages/index.cfm?pageid=1http://www.spss.com/http://www.spss.com/http://www.marketing.org/i4a/pages/index.cfm?pageid=1http://youtube.com/http://facebook.com/http://twitter.com/http://www.slideshare.net/http://linkedin.com/http://mashable.com/http://mashable.com/http://mashable.com/http://www.internetworldstats.com/


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Chapter 1:Social Mediaand Teradata

The Big Social Media Picture

for Teradata.

Our Goal: Create brand awareness

in business and IT communities.

Our Objective: Use relevant

social media channels to increase

dialogue, creating brand awareness

in the social media sphere.

What is Social Media?

Socialmediaandnetworkingis:

>Awaytocommunicateandconnectwithyourfamily,friends,colleagues,andmore.Internet

tools,suchasLinkedIn,Slideshare,Twitter,

Facebook,andYouTube,allowyoutoreach

peopleonline.

>AwayofusingtheInternettoinstantlycollabo-

rate,shareinformation,andhaveaconversation

aboutideasorcausesyoucareabout.

> Aworldwhereanyonecanbeapublisher,

reporter,artist,lmmaker,photographer,

orpunditevenanactivistorcitizen

philanthropist.

http://linkedin.com/http://slideshare.net/http://twitter.com/http://facebook.com/http://youtube.com/http://youtube.com/http://facebook.com/http://twitter.com/http://slideshare.net/http://linkedin.com/


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What Does Social Media Meanto Teradata?

Socialmediaallowsusto:

> Expressourcompanyshumanvoiceandcreate

apersonalityforTeradata.

> Shareknowledgeandinformation,internally

andwithourcustomers.

> Shareideasinprogressandletothersjoinin

andhelp.

>Accomplishourgoalofcreating

brandawarenessinbusinessand

ITcommunities.

How You Can Help

Socialmediaisaneffective,low-costvehiclefor

achievingTeradatabusinessobjectives.Byengaging

insocialmedia,youcanhelpTeradata:

>Networkwiththerightpeople.

> IncreasetrafctoTeradata.com.

>Monitorwhatthecompetitionisdoingandwhat

theworldissayingaboutTeradata.

>Andperhapsmostimportantyoucanhelp

Teradatacreatebrandawarenessinthebusiness

andITcommunities.

< Home >Social Media Guidelines ResouRcesThe Five Channels
http://teradata.com/http://teradata.com/


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Social Media Categoriesand Channels

Socialmediacanbebrokendownintospecic

categories,eachwithprominentchannels.At

Teradata,weveidentiedfve specifc categories and

their primary channelstohelpusachieve

ourgoalandobjective.Thesearenottheonly

channels,andwemaychangethemoraddothers

overtime,butfornow,Teradataisfocusedon:

Social media category Primary channel

Business-oriented(professional) LinkedIn

Businessmedia-sharing SlideShare

Microblogging Twitter

Socialnetworking Facebook

Video-sharing YouTube

Business-oriented social mediasitesallowyou

topresentabusinessproleto:

>Communicatewithpeopleyouknowandtrustin

yourprofessionalworld.

>Meetandnetworkwithpeopleinyourindustry

andothers.

> Identifyandcreatesub-groupswithwhomto

communicateaboutspecictopicsorchallenges

rangingfromprojectworktorecruitment.

Oneofthemostpopularbusiness-orientedsocial

mediasites,andtheoneTeradataaddressesinits

strategy,isLinkedIn.

http://linkedin.com/http://www.slideshare.net/http://twitter.com/http://facebook.com/http://youtube.com/http://linkedin.com/http://www.slideshare.net/http://linkedin.com/http://youtube.com/http://twitter.com/http://linkedin.com/http://facebook.com/http://linkedin.com/http://youtube.com/http://facebook.com/http://twitter.com/http://www.slideshare.net/http://linkedin.com/


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Business media-sharingsitesallowyouto:

> Shareslideshows,video,andaudiolespubliclyor

privately.

> Establishindustry,thought,andproductand

servicesleadershiptoabroadcommunity.

>Raisebrandawarenessandgeneratenew

relationships.

Oneofthemostpopularbusinessmedia-sharing

sites,andtheoneTeradataaddressesinitsstrategy,isSlideShare.

Microbloggingsitesofferaformofblogging,

butwithshortercontentthanintraditionalblogs.

> Entriesmightbesimpleshortsentencesorasingle

pictureorlink.

> SubjectmattermightbewhatImdoingnow,

whereImat,Imthinkingabout,orcheck

outthisstoryorsite.

>Dialogueandconversationismadeeasyandfast.

Oneofthemostpopularmicrobloggingservices,andtheoneTeradataaddressesinitsstrategy,isTwitter.

http://www.slideshare.net/http://twitter.com/http://www.slideshare.net/http://twitter.com/http://twitter.com/http://www.slideshare.net/


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Video-sharingsitesallowyouto:

>UploadvideoclipstoaWebsite.

>Usetheservice,orhost,tostoreyourvideosonitsserver,andallowotherstoviewandcomment

ontheuploadedcontent.

Oneofthemostpopularvideo-sharingWebsites,

andtheoneTeradataaddressesinitsstrategy,is

YouTube.

Social networkingsitesallowyoutoconstructa

publicorsemi-publicproletowhichyoucan:

> Postcontentandphotos.

>Chooseotheruserswithwhomtosharea

connection.

>Viewotheruserscontentandconnectionsand

thosemadebyotherswithinthesystem.

Oneofthemostpopularsocialnetworkingsites,

andtheoneTeradataaddressesinitsstrategy,isFacebook.

http://youtube.com/http://facebook.com/http://facebook.com/http://youtube.com/http://facebook.com/http://youtube.com/


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Monitor and engage

Usingsocialmediachannelsisagreatchanceforyou

tocheckouttheword on the streetaboutTeradata.

>Readandlistentowhatpeoplearesayingaboutus

inpostedstories,industryblogs,anddiscussion

groups.Dontbeafraidtoparticipate.

>TaketheopportunitytopromoteTeradata,and

takeimmediateactiontodebunkmyths.

Create and leverage content

ControllingtheTeradatastoryisinallofourhands.

Sobeastoryteller,generatecontentthatputsourbest

faceforward,andtellstheworldyouronlineworld

aboutourinnovationsandadvances.

> Sharepositiveexistingcontent,suchasTeradata

pressreleases,whitepapers,customerwins,

awards,andTeradata.comandTeradata Magazinesonlinecontent.

>CommentonwhatyoureadaboutTeradata.

> Ifitsthetruth,sayso.Ifnot,correctthe

misconception.

Teradatas Social Media Strategyand What It Means to You

Teradataisengagedinsomeveryspecicsocial

mediastrategiesandtacticstohelpusachievebrandawareness.Whetheryoureengaginginoneormore

ofthevechannelsweveidentiedSlideShare,

LinkedIn,Twitter,Facebook,andYouTubeor

others,andwhetheryoureparticipatingasaprivate

individualorasaTeradataemployee,keepthe

followingideasinmindtohelpyoufurtherour

commoninterests.

>Monitorandengage.

>Createandleveragecontent.

> IncreaseandenhanceourWebpresence

andblogconversation.

> Integratewithplannedmarketingtactics.

>CapitalizeonTeradata Magazine.

http://teradatamagazine.com/http://www.slideshare.net/http://linkedin.com/http://twitter.com/http://facebook.com/http://youtube.com/http://teradatamagazine.com/http://teradatamagazine.com/http://youtube.com/http://facebook.com/http://twitter.com/http://linkedin.com/http://www.slideshare.net/http://teradatamagazine.com/


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Increase and enhance our Web presenceand blog conversation

TeradatasWebpresence isanimportantcommunica-

tionandleadgenerationmarketingtool.

>Whenyouusesocialmediatodiscussandpromote

Teradata,yourehelpingtoelevateawarenessand

ourpublicface.

>Whetheryouregeneratingnewcontentabout

TeradataormentioningTeradata.com,youre

helpingtoenhanceourimageonline.

Integrate with planned marketing tactics

AsyoubecomefamiliarwithTeradatassocialmedia

strategyandhowimportantitistous,consideritasa

waytoenhanceourcurrentmarketingmix.

> Socialmediaopensthedoortonewoptionsfor

collateralandsalestools,podcasts,videos,Webseminars,andTeradata.com.

Capitalize on Teradata Magazine

With45,000copiesinprintinadditiontoitsonline

presence,Teradata Magazineisacustomer-focused

publicationthataccuratelyreectsourcorporatestrategy.

>Teradata Magazineisforward-thinking,explores

hottopicsandtrends,andfeaturesthird-party

andindustryexpertinputitsmaterialisidealfor

onlinedissemination.

>Visitthesite,encourageotherstodoso,andshareitscontentinyoursocialmediaworld.

http://teradata.com/http://teradata.com/http://teradata.com/http://teradatamagazine.com/http://teradatamagazine.com/http://teradatamagazine.com/http://teradatamagazine.com/http://teradatamagazine.com/http://teradatamagazine.com/http://teradata.com/http://teradata.com/http://teradata.com/


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Measure and report

WhilemeasuringandreportingonTeradatassocial

mediafaceisnotsomethingthatyoullbedoing,

Teradatatakestheprocessveryseriously.

>TeradatapullsmonthlymetricsonTeradatasite

visitsandreferralsandthenumberoffollowers

ofoureffortsonLinkedIn,Slideshare,Twitter,

Facebook,andYouTube.

>Thishelpsusreneourmarketingstrategyand

tacticsaswegoalong,andensureweremakingthebestuseofourmarketingdollars.

< >ResouRcesThe Five ChannelsGuidelinesHome Social Media
http://linkedin.com/http://twitter.com/http://facebook.com/http://youtube.com/http://youtube.com/http://facebook.com/http://twitter.com/http://linkedin.com/


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Chapter 2:Guidelines andFirst Steps

Teradatas Social Media

Guidelines

The bottom line is to use your

common sense and keep your

audience in mind. Dont sayanything bad or negative about

Teradata. Of course, we all know

that mistakes happen. If you

make one, apologize, x it, and

move on. And most important,

have fun and be yourself!

Here are some more suggestedguidelines to keep in mind.

>Setting up social mediaIfyouneed

helpsettingupsocialmediaaccounts,contact

[email protected].

>Dont tell secretsItsokaytotalkaboutyourworkandhaveadialogwiththecommunity,but

itsnotokaytopublishcondentialcompany

information,suchasunpublisheddetailsabout

oursoftware,detailsofcurrentprojects,future

productshipdates,nancialinformation,research,

tradesecrets,andadvanceearningsinformation.

>Protect your own privacyDontpost

informationthatyoudontwanttheworldtosee.

>Be honestDontbloganonymously,oruse

pseudonymsorfalsescreennames.Betransparent

andhonest.Dontsayanythingthatsdishonest,

untrue,ormisleading.

mailto:mailto:social.media%40teradata.com?subject=Setting%20up%20social%20mediamailto:mailto:social.media%40teradata.com?subject=Setting%20up%20social%20media


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>Be the rst to respond to your own

mistakesIfyoumakeanerror,admitit,and

correctitquickly.Ifyouchoosetomodifyan

earlierpost,makeitclearthatyouvedoneso.

>Think about consequencesDonttrash

orembarrassTeradata,ourcustomers,oryour

coworkers.

>Dont forget your day jobMakesurethat

yoursocialmediatimedoesntinterferewithyour

joborcommitmentstoTeradata.

Social media tipsAfewmoreideasthatwill

contributetoasuccessfulexperience:

>Thebestwaytobeinteresting,stayoutoftrouble,

andhavefunistowriteaboutwhatyouknow.

>Qualitymatters.Useaspell-checker.

> Taketimetoeditandreect.

> Ifindoubtoverapost,asksomeoneelsetolook

atitrst.

>Respect your audience, Teradata, and

your coworkersThepublicingeneral,and

Teradatasemployeesandcustomers,reecta

diversesetofcustoms,values,andpointsof

view.Dontbeafraidtobeyourself,butdoso

respectfully.

>Protect Teradata customers, business

partners, and suppliersDontcitethemor

obviouslyreferencethemwithouttheirapproval.

Neveridentifyacustomer,partner,orsupplier

bynamewithoutpermission,andneverdiscusscondentialdetailsofacustomerengagement.

>Controversial issuesIfyouseemisrepre-

sentationsmadeaboutTeradatainthemedia,you

maypointthatout.Alwaysdosowithrespectand

withthefacts.Ifyouspeakaboutothers,make

surewhatyousayisfactual,anddontsayitwith

malice.



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Have fun!

Ifusingsocialmediaisntfun,somethingswrong.

Relax,andletitcometoyou.Theresnopassor

failhere.

Get Started

Manyofyouhaveneverenteredthisworldbefore.

Perhapsyourenotcomfortablewiththesewaysof

communicating.Perhapsyoudonthavethetime.Noworries.Nooneisrequiringyoutodosomething.

Butifyouveshiedawayfromsocialmediabecause

youreintimidatedbythetechnology,pace,or

commentary,keepthesethingsinmind:

Dont be afraid to hover

Watchandlistenforawhile.Setupanaccount,andkeepalowprole.Checkoutwhatsbeingsaidand

howpeoplearesayingit;monitor,read,andhang

arounduntilyourecomfortable.

Follow people you admire and whoinspire you

Startbyconnectingwithfriendsandexpertsyouknowandrespect.Watchwhattheydo,bothinterms

ofcontentandhowtheyworkthecontrolsofa

channel.Whoaretheirfriends?Whatistheironline

etiquette?



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Chapter 3:The Five Channels

A PrimerYouve all heard about them. Some of

you are frequent users, some casual,

and some of you avoid them altogether.

In any case, LinkedIn, SlideShare,

Twitter, Facebook, and YouTube

represent the core of todays socialmedia channels. The following pages

will give you the basics you need to:

> Understand each channel.

> Take the rst steps to set up accounts.

> See how participating can benet you

and Teradata.

For more comprehensive information about

signing up and using these channels, see

Helpful Links in the Resources chapter.

http://linkedin.com/http://www.slideshare.net/http://twitter.com/http://facebook.com/http://youtube.com/http://youtube.com/http://facebook.com/http://twitter.com/http://www.slideshare.net/http://linkedin.com/


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* Figures provided by LinkedIn.

LinkedIn

Suggested uses: Communicate and

network to each other internally and to

very specic groups.

LinkedInisaprofessionalnetworkingsitethatacts

likeanonlineresume,questionforum,andmore.

Businessandprofessionalcommunitiesuseitfor

networking,exchangingadvice,sharingbusiness

opportunities,andmanifestingthoughtleadership

andexpertise(read:beingsavvy!).Ifyouhavea

targetedorcaptiveaudience,creatingaLinkedIn

groupallowsyoutosendveryspecicmessagesand

offerstothosepeople.

Aclearchoiceforprofessionals,81percentof

business-to-businessmarketersuseLinkedIn

(BtoB Magazine and the Association of National

Advertisers).Teradatassocialnetworkshavemorethan1,500members.

LinkedIn stats*

> 70+millionmembersinmorethan200countries.

>Anewmemberjoinsapproximatelyeverysecond;

abouthalfofitsmembersareoutsidetheU.S.

> ExecutivesfromallFortune500companiesare

members.

http://linkedin.com/http://linkedin.com/http://linkedin.com/http://linkedin.com/http://linkedin.com/http://www.btobonline.com/http://www.ana.net/http://www.ana.net/http://linkedin.com/http://linkedin.com/http://www.ana.net/http://www.ana.net/http://www.btobonline.com/http://linkedin.com/http://linkedin.com/http://linkedin.com/http://linkedin.com/http://linkedin.com/


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Getting started and usingLinkedIn is easy

Create your accountGotoLinkedIn.com,

andcreateaProle.Thisisbasicallyyouronline

resume,whichisavailabletoeveryone,unlessyouuncheckthepublicbox.Yourpersonalinterests,

hobbies,andactivitieswilladdpersonalitytoyour

professionalbackgroundinformation.

Adjust your settingsThisincludeseverything

fromyourhomepagesetuptoprivacyandemail

noticationchoices.Therealotofoptionshereto

managehowyoullnetwork.

Answer the What are you working on?

questionThisisyourcurrentstatusthatyoucan

updatewheneveryouvisit,orleaveblankifyouwish.

Aftervedays,LinkedInwillremoveyourstatusso

thatyoudonthaveanoldoneonyourprole.

Build your networkBeginsearchingforandconnectingwithpeopleyouknow.Youcanalso

uploadyourcontacts,andthenrequestaconnection

withthosewhoarealreadyusersandwiththosewho

arent(therebyinvitingthemtojointheservice).

Connectionscanbepublicorprivate.

Make it work for you!Getthemostoutof

LinkedInbyaskingandansweringquestions,

introducingcolleagues,andlearningfromyour

professionalnetwork.Onceyougetfamiliarwith

connectingwithpeople,youcanbegintobuild

groupsbasedonanythingfromcommoninterests

toprojectparticipation.

Benets for Teradata

>Enhanceinternalandexternalcommunication

amongemployees,third-parties,andcustomers.

> Shareandndbusinessopportunities.

> PresentTeradataindustryleadershipthroughits

talentedworkforce.

Benets for You

> Presentandmanageyourprofessionalinformation.

> Interactwithfellowprofessionals.

> Findandbeintroducedtocurrentandpotential

clients,serviceproviders,andsubjectexperts.

>Collaborateontasksandprojects.

http://linkedin.com/http://www.linkedin.com/http://linkedin.com/http://linkedin.com/http://linkedin.com/http://linkedin.com/http://www.linkedin.com/http://linkedin.com/


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SlideShare

Suggested use: External presentation

dissemination; establish industry, thought,

and product leadership.

SlideShareisabusinessmediasiteforsharingpre-

sentations,documentsandPDFswithaprofessional

community.Registereduserscansharetheirown

work,commenton,download,anddisseminateother

usersmaterial.Contentcangoviralthroughother

blogsandsocialnetworks,andbeusedtodrivetrafc

toTeradata.com,generateleads,andestablishbrand

presenceandindustryleadership.

PresentationsmaybeinPowerPointorotherformats,

andincludeaudioandvideocomponents,aswell.

Contentexamplesaresolution,productandservice,

customer,andstrategypresentations.

SlideSharestats*>Onemillionregisteredusers.

>Twenty-vemillionmonthlyvisitors.

>Seventymillionmonthlypageviews.

* Figures provided by SlideShare

http://www.slideshare.net/http://www.slideshare.net/http://www.slideshare.net/http://www.slideshare.net/


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Getting started on SlideShareis easy

Visit and viewYoucanviewpresentationsby

goingtoslideshare.netandsearchingforatopic,

company,orindividualnameyoureinterestedin.YoucanjusttypeTeradata,forexample,intothe

searchboxandviewanypublicpresentationsposted

byTeradata(oranyothersthatmentionTeradata).

Create an account and follow TeradataTo

createanaccount,clickonregisterandlloutthe

basicinformationforusername,password,email,and

location.Youllbeaskedwhatkindofaccountyouwanttosetup;asanindividualuser,justuseleavethe

defaultsettinginplace.Youllthengetaconrma-

tionemailwhichyoushouldclickontoautomatically

gotoyourSlideSharehomepage.Asaregistereduser,

youcanfollowotherusers(likeTeradata),uploadall

typesofmediales,embedwhatyoundintoblogs

andWebsites,createwebinarsoraudiopresentations,andevensendoutconferenceinvites.

Share Teradata presentationsIfyouhavea

presentationthatyoudliketosharewithTeradatas

SlideSharefollowers,sendyourmaterialtosocial.

[email protected] .Itllbecheckedtomakesure

itsrightforanexternalaudience,alignedwithour

brandingefforts(includinglookandfeeland

content),assignedappropriatetagstohelptheright

peoplenditviasearch,andposted.Pleasedonot

postTeradatamaterialdirectlytoSlideShareviaa

personalaccount.

Benets for Teradata

> Shareinformationaboutproductsandservices.

> Establishindustry,thought,andproductleader-

shiptoabroadcommunity.> Presentationsgoviralasfollowerspassonmaterial.

>DrivetrafctoTeradata.comusinglinksembed-

dedintopresentations.

Benets for you

>Accessthelatestindustrymaterial,including

competitorspresentations.

>Keepup-to-speedonthelatestTeradata

presentations.

>Getthewordoutonyourprofessionalactivities

andideas.

http://slideshare.net/http://slideshare.net/http://slideshare.net/mailto:mailto:social.media%40teradata.com?subject=Presentation%20for%20SlideSharemailto:mailto:social.media%40teradata.com?subject=Presentation%20for%20SlideSharemailto:mailto:social.media%40teradata.com?subject=Presentation%20for%20SlideSharemailto:mailto:social.media%40teradata.com?subject=Presentation%20for%20SlideSharehttp://slideshare.net/http://slideshare.net/


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* Figures provided by Twitter.

Twitter

Suggested uses: Creating conversation and

dialogue about relevant topics. Pushing

out information about whats new andhappening on Teradata.com, in Teradata

Magazine, and in the news. Supporting

Teradata events and Web seminars.

Twitterisanonlinemicrobloggingsitewhereyoucan

shareyourideasandthoughtsaboutsubjectsyoure

passionateabout,orsimplytoofferupasnapshot

ofwhatyouredoingatanygivenmoment.Whether

youreusingyourcomputerorsmartphone,tweet-

ingislikesendinganIMtoallofyourfollowersat

once.Itsgreatforbuildingrelationships,making

contactswithotherindustryprofessionals,and

gettinginformationontopicsthatinterestyou.

TheannualgrowthinthenumberofvisitorstoTwit-terssiteisanastounding1,105percent(comScore).

TeradatasTwitteraccountnowhasmorethan1,500

followers.

SomeTwitterstats*

> 100+millionregisteredusers.

>Newusersaresigningupattherateof

300,000perday.

>Usersaretweetinganaverageof

55milliontweetsperday.

> Thirty-sevenpercentofactiveusersuse

theirphonetotweet.

http://twitter.com/http://twitter.com/http://teradata.com/http://teradatamagazine.com/http://teradatamagazine.com/http://twitter.com/http://twitter.com/http://twitter.com/http://www.comscore.com/http://twitter.com/Teradatahttp://twitter.com/http://twitter.com/http://twitter.com/Teradatahttp://www.comscore.com/http://twitter.com/http://twitter.com/http://twitter.com/http://teradatamagazine.com/http://teradatamagazine.com/http://teradata.com/http://twitter.com/http://twitter.com/


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Getting started and usingTwitteris easy

Create your account:Gototwitter.com,and

clicktheget startedbutton.Enteryourname,auser-

name,andemailaddress,andthencompleteyourproleandaccountinformation,andaddaprole

picture.Thisiswhereyoucanincludealinktoyour

ownWebsiteorblog,orto Teradata.com.Underthe

Devicestab,youcanconnecttheservicetoyour

mobilephonetoreceiveorsendmessagesviatext.

Start Tweeting: Itsassimpleasthat.Juststart

posting.Onthehomepage,typeyourmessageintheboxontop,andpressUpdate.Youcansaywhatyoure

doing,postalink,oraskaquestion.Ingeneralthough,

keepitshort.Tweetingislikeinstantmessaging.In

fact,tweetscanbenolongerthan140characters.

Look for friends: Nowyoucanseewhatothers

areposting.ClickonFind People,andsearchfor

friends,relatives,colleagues,andgroups.Thenclick

ontheFollowbuttontoseewhattheyretweeting.

(TheymayhavetoacceptyouasaFollowerbefore

thiscanhappen,asyouwillwhenpeoplewantto

followyou.)Youcanseewhoyourconnectionsare

following,andconnectwiththosepeople,andalso

importyourpersonalcontactlists.

Find your interests:YoucanusetheSearchbox

andlookforpeoplewhohavetweetedabouttopicsyoureinterestedin.YoucansearchforTeradata,

forexample,andconnectwithpeoplewhosharean

interestinthecompany.

Benets for Teradata

>Driverelevantdialogueandconversation

(versusjustreactingtowhatisoutthere).

>DebunkmisinformationaboutTeradata.

>Pushoutinformationaboutwhatsnewand

happeningonTeradata.com,inTeradata Magazine,

andinthenews.

> SupportTeradataeventsandWebseminars.

Benets for You

>Makecontactswithindustryprofessionals.

>Buildrelationshipswitholdandnewfriends.

>Getinformationabouttopicsthatinterestyou.

http://twitter.com/http://twitter.com/http://teradata.com/http://teradata.com/http://teradatamagazine.com/http://teradatamagazine.com/http://teradata.com/http://teradata.com/http://twitter.com/http://twitter.com/


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Facebook

Suggested uses: Putting a face and a

personality to Teradata. Lighter content,

games, informal polls, campaigns, andemployee recognition.

Facebookisanonlinecommunitythathelpsyou

toconnectwithpeopleyouknowandtomeetnew

people,aswell.Itsoneofthemostpersonalsocial

networkingsitesavailable,thoughitsmakinggreat

stridesincreatingabusiness-friendlyenvironment,

aswell.

Whenitcameonthescenein2004,Facebookwas

mainlyusedbykids.Butnotanymorethefastest

growingFacebookdemographicisusers35years

andolder,andtherehasbeenahugesurgefromthe

55-and-overuserbase.TeradatasFacebookpage

currentlyhasmorethan1,000fans.

SomeFacebookstats*

>Facebookhas400million+activeusers.

> Fiftypercentofactiveuserslogoninanygivenday.

>Anaverageuserhas130friends.

>Peoplespendmorethan500billionminutespermonthonFacebook.

* Figures provided by Facebook.

http://facebook.com/http://facebook.com/http://facebook.com/http://facebook.com/http://facebook.com/Teradatahttp://facebook.com/http://facebook.com/http://facebook.com/http://facebook.com/http://facebook.com/http://facebook.com/http://facebook.com/http://facebook.com/http://facebook.com/Teradatahttp://facebook.com/http://facebook.com/http://facebook.com/http://facebook.com/


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Getting started and usingFacebookis easy

Create your accountGotoacebook.com,

andchooseSign Up Now.Enteryourname,email,password,andotherbasicinformation.Youllgetan

emailaskingyoutofollowalinktoconrmyour

account.Doso,andbecarefulnottochoosetoadd

everyoneonyourcontactlist.

Set up your proleEnterasmuchinformation

asyouwishincategoriescalledBasic,Personal,

Contact,Education,andWork.Itsagoodideatoaddaprolepicture,aswell.

Adjust your settingsClickonSettingsto

chooseprivacyandotheraccountoptions.Thisis

whereyoucancontrolwhoseesyourproleand

posts.Youcanadjustthesechoiceslater,ifyouwish.

Get going!Findyourassociates,friends,andrelativesusingthesearchtooland,ifyouwish,by

uploadingyourpersonalcontactlists.(Thoseyou

invitetobeafriendwillhavetookayyou,and

viceversa.)Sharepictures,videos,Weblinks,and

more.CheckinwithyourNewsFeedtoseewhats

upwithyourconnections,andmanageyourProle

pagesothatitreectswhoyouare.Thesearchbox

willalsohelpyoundsubjectandbusinesspages,

likeTeradatas.

Benets for Teradata

>Pushoutinformation.

>Createcampaigns,content,andawarenessdevices.

> Promoteproducts.

>Buildnewrelationships;nurtureexistingones.

Benets for You

>Connectwithpeopleyouknow.

> Shareupdatesandinformationaboutyourself.> Postcontentyoundinteresting;participatein

interestingdiscussions.

http://facebook.com/http://facebook.com/http://facebook.com/http://facebook.com/


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YouTube

Suggested use: Viral video dissemination

YouTubeisavideo-sharingWebsiteonwhichuserscanupload,share,andviewvideos.Individualsand

organizationscanuploadvideos,andvideoscan

rangefromamateurproductionsmadeonvideoand

webcamstohighlyproducedcorporate,newsmedia,

andmusicpresentations.Non-registeredviewers

haveaccesstovideos,butyoumustcreateanaccount

toupload.

Peoplearewatching2billionvideoseachdayon

YouTubeanduploadinghundredsofthousands

ofthematthesametime.Infact,everyminute,

24hoursofvideoisuploadedtoYouTube.

YouTubestats*

>Morevideoisuploadedevery60daysthan

wascreatedbyallthreemajorU.S.television

networksin60years.

> Seventypercentoftrafccomesfromoutsidethe

U.S.;thesiteislocalizedin23countries.

>Anaverageuserspends15minutesadayon

YouTube.

* Figures provided by YouTube.

http://youtube.com/http://youtube.com/http://youtube.com/http://youtube.com/http://youtube.com/http://youtube.com/http://youtube.com/http://youtube.com/http://youtube.com/http://youtube.com/http://youtube.com/http://youtube.com/http://youtube.com/http://youtube.com/


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Getting started and usingYouTubeis easy

Create your accountGotoYouTube.com,and

clickonSignInifyoualreadyhaveaGoogle/Gmail

account(youcanusethesameloginandpasswordsinceYouTubeisaGoogleservice).Ifyoudonthave

aGoogleaccount,clickonCreateAccount,and

signup,providinganemailaddress,apassword,a

username,andsomeotherbasicinformation.Then

checktheemailaddressyouprovided,andfollowthe

instructionstocompletetheregistration.

Watch videosOnceyouhaveaYouTubeaccount,youllbeprovidedwithahomepagewitha

searchbox,andoptionstoseepopularvideosand

videosthatarebeingwatchednow.Theresalso

aRecommendedforYousectionthatsbasedon

yourpastviewinghistory.Youcanalsosubscribeto

channelsthatinterestyou.

Upload videosOnceonyourhomepage,click

onUpload.Videoscanbeinhighdenition,up

to2GBinsizeand10minuteslong,andinawide

varietyofformats.Theresevenapaidoptionto

promoteyourcontent.

Benets for Teradata

> Sharemessagesaboutproductsandservices.

>Doesntrequirehugeproductionresources(people

andbudget)tosharemessagingandideas.

> Shareinformationcreativelytocreatepersonality.

>Videosgoviralaspeoplepassoninteresting

content.

Benets for You

> Sharevideosforfree.

> Storevideoswithoutusingyourownbandwidth.

>Accesshugeamountsofinformationaland

entertainmentcontent.

http://youtube.com/http://www.youtube.com/http://youtube.com/http://youtube.com/http://youtube.com/http://youtube.com/http://www.youtube.com/http://youtube.com/


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Pushing buttons at Teradata.com

Finally,afewwordsaboutthoselittlesocialmedia

iconsyouseeatthebottomofstoriesallovertheWeb,

includingatthebottomofstoriesonTeradata.comtheseincludeFacebook,Twitter,andLinkedInbuttons,

amongothers.

AlargepartofsocialmediaissharingyourWeb

experienceswithothers.Youcaneasilysharestories

youseeandlikewithyoursocialmediacommunities

byclickingontheseiconsandfollowinginstructions

topostortweet.

Thisisagreatwaytogetthewordoutwhenyousee

somethingnewonTeradata.comthatyoudliketo

share.Itsquickandeasy,andyoucanpostortweet

withoutleavingthepageyourelookingat.

http://teradata.com/http://teradata.com/http://facebook.com/http://twitter.com/http://linkedin.com/http://teradata.com/http://teradata.com/http://linkedin.com/http://twitter.com/http://facebook.com/http://teradata.com/http://teradata.com/


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Chapter 4:Resources

Helpful Links and Glossary

The following pages provide some

helpful links/URLs and a glossary

of terms for you to use as a quick

reference guide. Keep in mind that

the help sections of the social

media channels weve discussedare a great place to nd more

detailed information.

Helpful Links

linkedin.com/companies/Teradata

slideshare.net/Teradata

twitter.com/Teradata

acebook.com/Teradata

youtube.com/Teradata

ickr.com/photos/teradatanow

delicious.com/teradatasmCollectionofbookmarksmadebyTeradataonvarioussocial

mediatopicsandinterests.

> Socialbookmarkingsite

> Sharebookmarkswithothers

> Seewhatothersarebookmarking

> Searchandtaggingtoolsfortracking

http://linkedin.com/companies/Teradatahttp://slideshare.net/teradatahttp://www.twitter.com/Teradatahttp://www.facebook.com/Teradatahttp://www.youtube.com/Teradatahttp://www.flickr.com/photos/teradatanowhttp://delicious.com/teradatasmhttp://delicious.com/teradatasmhttp://www.flickr.com/photos/teradatanowhttp://www.youtube.com/Teradatahttp://www.facebook.com/Teradatahttp://www.twitter.com/Teradatahttp://slideshare.net/teradatahttp://linkedin.com/companies/Teradata


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bit.lyAutilitythatallowsuserstoshorten,share,

andtracklinks(URLs).ReducingtheURLlength

makessharingeasierandleavesvaluablespacefor

messagingandconversation.

tweepsearch.comSearchenginethatenablesyou

tosearchthebiosofTweeple(Twitterusers)by

enteringkeywords.Makesuretousespecickey-

wordsinyourbiotoensureyoullbefound,aswell.

mashable.comAblogaboutsocialmediaand

technology.

twaitter.comWebtoolthatallowsyoutoschedule

tweetsinadvance.

namechk.comWebsitethatsearchesallsocial

mediachannelsforyourusernameofchoice.Thisis

agreatresourcetohelpyoubeconsistentwhenusing

multiplesocialmediachannels.

blastollow.comWebtoolthatallowsmassfollow

ofallTweeplefollowingaparticularhashtag.

Glossary

BlogShortforweblog.TypeofWebsitewith

regularposts(usuallyinreversechronological

order)self-publishedbyindividuals,alsoknownasbloggers.

ChannelAhomepageforaYouTubeuser.It

showstheusername,informationabouttheuser,

andtheuserspostedpublicvideos.

CommentAresponsetoapost.

ConnectionsPeoplewhohaveacceptedinvita-

tionstoshareinformationwitheachotherthrough

asocialmediasite(forexample,afriendon

FacebookorafolloweronTwitter).

ContentText,pictures,video,audio,andany

othermaterialthatisontheInternet.

Direct messageCommunicatingwithsomeone

one-to-oneprivately.Mostsocialmediasiteshave

directmessagefunctionality.

http://bit.ly/http://tweepsearch.com/http://twitter.com/http://mashable.com/http://www.twaitter.com/http://namechk.com/http://blastfollow.com/http://youtube.com/http://facebook.com/http://twitter.com/http://twitter.com/http://facebook.com/http://youtube.com/http://blastfollow.com/http://namechk.com/http://www.twaitter.com/http://mashable.com/http://twitter.com/http://tweepsearch.com/http://bit.ly/


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DiscussionAstringofcommentsbetween

individualsoramonggroups,usuallyaboutaparticular

postortopic.

EntryAnindividualpostorarticle.

FacebookAnonlinecommunityforpeopleto

connectorreconnectwithothers.Itallowsusers

tosharevideos,pictures,andinformationabout

themselves.Businessescanalsohavepageswhere

theyshareinformationandconnectwithinterested

fans.

FanApersonwhohasjoinedaFacebookpage

becausetheylikewhatthatpagerepresentsorare

curiousaboutitscontent.

FlickrAnonlinesiteforstoring,sharing,and

commentingonphotos.

Follow/FollowerConnectionsmadeonTwitter.Followingsomeonemeansyoucanseetheirtweets.

Someonewhofollowsyoucanseeyours.SlideShare

userscanalsofolloworhavefollowers.

FriendApersonwithwhomyouhaveamutually

agreedconnectiononFacebook.Tofriendsomeone

istheactofmakingthatconnection.

GroupCollectionsofindividualswhoarecon-nectedthroughtheiractivitiesand/orinterests.

HashtagUsedtodesignatekeywords/topicson

Twitterbyplacingahashmarkinfrontofaword

orphrase(forexample#teradataforTeradata).By

usinghashtags,youcanhelppeoplewhoarelooking

formoreinformationaboutyoursubjectndrelated

tweetsonthattopic.TeradataassignshashtagsforeventandWebseminarcoverageon Twitter.

InvitationOfferinganindividualaccesstoyour

content.

LikeAlinknexttoanentryyouseeonFacebook

thatallowsyoutoletothersknowyouappreciatethat

content.

http://facebook.com/http://facebook.com/http://twitter.com/http://facebook.com/http://twitter.com/http://twitter.com/http://facebook.com/http://facebook.com/http://twitter.com/http://twitter.com/http://facebook.com/http://twitter.com/http://facebook.com/http://facebook.com/


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LinkedInAprofessionalonlinecommunityused

tonetworkwithfellowprofessionals.Teradatauses

LinkedIntocreategroupsthathavelikeinterestsand

addresscaptiveaudiences.

MicrobloggingMicrobloggingisaWebservice

thatallowsyoutobroadcastshortmessagestoother

subscribers.

PageAsopposedtoaprole,aFacebookpageis

intendedforandcreatedbyartists,celebrities,busi-

nesses,brands,andsimilarentities(notindividuals).

PrivateContentthatcanonlybeseenbychosen

individuals.

ProleTheinformationyouhavepostedabout

yourselfonasocialmediasite,whichisviewableand

searchablebyothers.

PostAnitemonablogorsocialnetworkingsite.Postsmayhavekeywordtagsassociatedwiththem

andoftenallowcommenting.

Privacy settingsLimitationsyoucanseton

whatinformationandcontentyousharewithothers.

PublicContentthatcanbeseenbyanyone,

withoutrestrictions.

Retweet (RT)Sharingsomeoneelsestweetwith

allofyourTwitterfollowers.

Search Engine Marketing (SEM)Atype

ofinternetmarketingthatpromoteswebsitesby

increasingtheirvisibilityonsearchengines.Thisis

achievedbyusingsearchengineoptimization(SEO),paidplacement,andothermethods.

Search engine optimization (SEO)The

processofimprovingthevolumeandqualityof

trafctoaWebsitefromsearchengines.

ShareOfferingotherpeopletheuseofyourtext,

images,video,orothercontent.SlideShareAnonlinecommunitywhereusers

areabletouploadandsharePowerPointpresenta-

tions,PDFs,andotherdocuments.

http://linkedin.com/http://linkedin.com/http://facebook.com/http://twitter.com/http://www.slideshare.net/http://www.slideshare.net/http://www.slideshare.net/http://twitter.com/http://facebook.com/http://linkedin.com/http://linkedin.com/


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Social mediaToolsandplatformstoproduce,

publish,andshareonlinecontentandtointeract

withothers.Socialmediatoolsincludeblogs,

podcasts,videos,microblogs,andmore.

Social networking sitesOnlineplaceswhere

userscancreateaprole,andtheninteractwith

othersusingarangeofsocialmediatools.

TagsKeywordsattachedtocontentitems,allowing

themtobefoundeasilythroughsearches.

TweetApostmadeonTwitter.TwitterAmicrobloggingcommunitywhereposts

andlinksare140charactersorless.

WallAspaceoneveryusersFacebookprole

pagethatallowsfriendsandusersthemselvestopost

messagesandcontent.

YouTubeAnonlinesiteforuploading,sharing,andcommentingonvideos.Videosthatareshared

withotherviewerswhointurnsharethemstillmore

aresaidtohavebecomeviral.

Raising Intelligence is a trademark, and Teradata and the Teradata logo are registeredtrademarks of Teradata Corporation and/or its afliates in the U.S or worldwide. Teradatacontinually improves products as new technologies and components become available. Tera-data, therefore, reserves the right to change specications without prior notice. All features,functions, and operations described herein may not be marketed in all parts of the world.Consult your Teradata representative or Teradata.com for more information.

Copyright 2010 by Teradata Corporation All Rights Reserved. Produced in U.S.A.

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