Teresa M. Caro www.linkedin.com/in/teresacaro www.teresacaro.com

Integrated Marketing Communications Executive ENTREPRENEUR | BUSINESS LEADER | BUILDER | OPTIMIZER

Intensive experience managing sales support, marketing and advertising activities including CRM, digital promotions, e-commerce, email marketing, SEO/SEM, social influence marketing, targeting & personalization, Web analytics and customer care. Exceptional ability to generate measurable results across industries such as retail, CPG/manufacturing, travel & hospitality, business-to-business. Proven track record of turning a vision into a reality – on time, within budget, generating return on marketing investment. Veteran in working with cross-departmental teams to create a strategy and take the resulting programs from inception to launch.

Career Progression SENIOR VICE PRESIDENT, INDUSTRY SOLUTIONS Shoutlet, Atlanta, Georgia February 2014 – December 2014 An enterprise-class, cloud-based social relationship platform used by more than 600 brands such as Macy’s, Zappos, Four Seasons, and Canon to publish, engage, and measure social marketing campaigns.

• Hired to pioneer Industry Solutions, defined, built, and expanded strategic services; moved the Shoutlet organization from a tactical approach to an objective/value-driven approach; and provided subject matter expertise to the marcom and product organizations.

• By Q2, trained the entire Shoutlet organization on value-driven selling; provided social media ROI to prospects/clients (customer care, marketing/advertising and day-to-day operations); and provided direction on how to overhaul reporting analytics offerings.

• By Q3, grew the Industry Solutions team to three senior resources, impacted renewals, new sales pipeline, and overall contract value.

SENIOR VICE PRESIDENT, SOCIAL AND CONTENT MARKETING Engauge, Atlanta, Georgia January 2012 – February 2014 Acquired by Publicis in 2013 for its social media capabilities, one of the nation's largest independent, full-service marketing agencies. Worked with top brands such as Cisco, Coca-Cola, Nike, Chick-fil-A, and UPS.

• Propelled an unseasoned social media organization, freshly graduated from Engauge’s digital innovation group, from a project-based department to social media agency of record for Fortune 100 brands. Elevated this organization to become 25% of Engauge’s business, worthy of acquisition by Publicis.

• Championed the handling of a nationwide social media crisis, enabling the brand to generate an increase in year-over-year sales.

• In 2013, awarded the Analytics and CRM departments. Assessed resources and solution offerings; re-organized, hired leadership and revamped deliverables; and empowered a now revenue-generating team to become instrumental in retaining/winning business such as leading CPG and logistics companies.

• Amplified Engauge’s position as a social media marketing thought leader through coverage in top news organizations such as: USA Today, NPR, Harvard Business Review as well as published research studies on Social Influence Marketing and social platforms such as Pinterest.

VICE PRESIDENT, STRATEGY rDialogue, Atlanta, Georgia May 2011 – January 2012 A customer loyalty and relationship marketing consulting firm focused on creating and sustaining more profitable relationships between brands and their consumers.

• As rDialogue’s first head of Strategy, defined a point of view on how social needed to impact the future of loyalty marketing; oversaw cross-channel initiatives, including social, email and loyalty marketing; and provided guidance and direction to a junior team.

• Developed strategy and project plan for PGA’s Social Loyalty program, client managed Augusta Sportswear to a successful conclusion, oversaw Kimpton Hotels relationship marketing program and won Disney Movie Rewards.

Teresa Caro | 678-471-4472 Page 2 DIRECTOR, SOCIAL CRM Razorfish, Atlanta, Georgia March 2009 – April 2011 A Publicis Groupe agency, was the world's largest interactive agency. Provides digital advertising and content creation, media buying, strategic counsel, analytics, technology and user experience services.

• As Razorfish’s first CRM Lead, defined, built, and expanded CRM services and solutions; aligned partners to support technology and advanced capabilities; and educated an organization, historically focused on the top-of-the-funnel/above-the-line activities.

• Socialized CRM offering and distributed sales materials through a nationwide road show and built an advisory team of 35+ executives in the U.S., Europe, and Australia.

• Within the first quarter of a soft rollout, active contribution to business development efforts resulted in doubling the already-existing eCRM pipeline and two wins.

DIRECTOR STRATEGY, DIGITAL MARKETING Razorfish, Atlanta, Georgia 2005 – 2009

• Pioneered the growth of the Central Region strategy team from 1 marketing strategist and 2 business strategists supporting the Atlanta office, to a 15-person team comprised of Marketing and Business Strategists and Brand Planners, supporting the Central Region.

• Directed a team of 15 people to develop a multi-year digital roadmap to enable a leading health and beauty company to achieve its goal of growing revenue 71% by 2012. B2C, B2B, and PR digital roadmap included strategies for website experience, targeting & personalization, merchandising, communities/social networking, relationship management, marketing & advertising, and analytics. Recommendations resulted in approval for a $90M budget to execute the strategy.

• Enabled a regional retailer to compete on a national scale. Created a multi-channel strategy and a 5-year ecommerce roadmap detailing the steps the company needed to take to achieve its aggressive goal of growing its digital channel 1000% in five years.

FOUNDER, PRESIDENT Caro Consulting, Alpharetta, Georgia 2003 – 2005 An integrated marketing services firm, helping organizations develop and execute sales and marketing strategies to improve return on investment. Execution of direct mail, tradeshows, telemarketing, search engine optimization, keyword advertising, online newsletters, email marketing, and database marketing.

• Provided strategic and tactical direction for multi-channel and Internet-only retailers, financial organizations, and technology solution providers such as: Internet Security Systems, ING, Fabric.com, The HoneyBaked Ham Company, FootSmart.com, Servigistics, Vesdia, and Le Cordon Bleu Culinary Arts.

• Performed a comprehensive audit of marketing, sales, and technology departments, in order to identify strengths, opportunities for improvement, and ensure the team is in alignment with direction. Ensured appropriate resources and tools were in place to calculate return on investment.

• Using the strategy and recommendations provided, clients improved their processes, implemented analytics tools for measurement and analysis, executed/tested/optimized marketing programs more intelligently, and added/changed/eliminated external and internal resources.

We've worked with Teresa on numerous projects over the years (at Disney). She's one of the most talented digital/social marketers in the business. She's made a dramatic difference in how we engage and market to our customers.

John Flynn, SVP Marketing The Walt Disney Company

Teresa Caro | 678-471-4472 Page 3 DIRECTOR, MARKETING KnowledgeStorm, Inc., Alpharetta, Georgia 2000 – 2003 Acquired by TechTarget in 2007, provides business and information technology product, service, reseller, hardware and market information, publishing authoritative information on over 22,000 IT solutions.

• Increased inside sales team efficiency, resulting in a 142% increase in average deal size. • Planned, developed, and directed brand identity, marketing communications, lead generation, and public

and analyst relations. Presented KnowledgeStorm value proposition to analysts such as Yankee Group, Aberdeen, AMR, Hurwitz and Jupiter.

• Worked a half-million dollar marketing budget to develop, test, and optimize traditional and online direct response campaigns. Generated a 20% margin with over 670% increase in user traffic and 541% year-on-year base revenue growth.

DIRECTOR, PRODUCT MARKETING RealEstate.com, Inc., Atlanta, Georgia 1998 – 2000 A venture capital funded, business-to-business application service provider, delivering Web-based real estate solutions to real estate agents, brokers, lenders, appraisers, and financial institutions.

• Architected marketing plan and managed a $20 million budget to effectively position six product lines. Researched and monitored market growth and trends, determined key selling features, wrote product sheets, established promotions, and worked with world-class ad and PR agencies.

• Developed and launched company’s first Web site offering in the Plus product line. Provided an integrated marketing plan, including telemarketing, tradeshows, online/offline advertising, and direct mail campaigns, which facilitated the selling of 44,000 Web sites in less than four months.

• Initially hired as Vice President, Marketing – MortgageAuction.com, LLC (a wholly owned subsidiary of RealEstate.com). As a member of a three-person start-up team, helped to recruit and train nine key managers and other essential personnel in the first 60 days of operations.

MARKETING MANAGER – FULL PRODUCT LINE ANTEC Network Technologies (now division of Scientific Atlanta), Atlanta, Georgia 1996 – 1998 A $500 million global communications technology company that pioneered the development of Hybrid Fiber/Coax (HFC) based networks and led the market in optical transmission products.

• Authored strategy for the development and positioning of four product lines. Named products, determined key selling features, wrote specification sheets, worked with PR team to launch media campaign and bylined articles, and assisted with sales training.

• Re-positioned new division, ANTEC Network Technologies, as a manufacturer. Collaborated with agency to develop questions for benchmark study to determine customer perception of ANTEC brand name. Consolidated over 20 brand names into five product categories, new logo and tag line. Directed agency to design new trade show image, in conjunction with trade show manager and outside vendor. Constructed ANTEC’s first online catalog.

• Hired as Marketing Manager for Power Guard Network Powering Products. Wrote complete marketing plan for this newly acquired $40 million company. Spearheaded and managed Power Guard name change transition.

SALES AND MARKETING MANAGER Ford Motor Company, Lincoln-Mercury Division, Orlando, Florida 1993 – 1996 A $23.6 billion company, the world's largest manufacturer of trucks and 2nd-largest manufacturer of cars and trucks combined.

• Developed promotional campaigns and determined strategies to improve service and customer loyalty for nine dealerships.

• Won three regional and national sales contests. • Received “Customer Service Representative of the Month” three times and “Best Never Rest Award” five

times. • Originally, hired as Customer Service Representative for a world class service center in Detroit, moved

quickly to Order Processing Analyst and then to Sales and Marketing Manager.

Teresa Caro | 678-471-4472 Page 4 Other Accomplishments Accomplished thought leader. Published research papers such as: Razorfish’s Liminal – Customer Engagement in Transition, Engauge’s Enfluence – Social Influence Marketing Study, and Engauge’s Pinterest – A Review of Social Media’s Newest Sweetheart. Quoted in leading publications: full list at www.teresacaro.com. Accomplished speaker for events such as: CMOUS, Mediapost Social Media Insider Summit, Frost & Sullivan, CTAM, Mediapost’s Search Insider Summit, AdTech. President of the Atlanta Interactive Marketing Association (AiMA). Led a complete overhaul of AiMA operations and how it positioned itself in the marketplace. Increased email database by 330%. Doubled and sometimes tripled event attendance. Grew membership to include major brands such as Delta, Intercontinental Hotels, and UPS. Is credited by many for what AiMA is today. AMA Board member – Co-led the production of Atlanta’s premier Marketer of the Year awards. Each year AMA Atlanta looks for marketing executives who have set themselves apart as originals – the marketers that have taken ordinary ideas, situations, and products and made them extraordinary. Winner of the Atlanta Business Chronicle Marketing Excellence Award for best new product introduction.

Education Master of Business Administration Georgia State University – Atlanta, Georgia Concentration in Marketing Bachelor of Science in Business Administration Villanova University – Philadelphia, Pennsylvania Minor in Japanese/Concentration in International Business Honors: Dean’s List, Order of Omega, Omicron Delta Kappa Sorority: Kappa Alpha Theta