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TOPIC : BRITANNIA COMPANY

Submitted To :- Submitted By :-

Simple Behal Ravi kant

Roll No. RTb805b14

Reg.No. 10808662

MCA-IInd

LOVELY INSTITUTE OF MANAGEMENT



COMPANY OVERVIEW :-

company was started in a nondescript house in Calcutta (now Kolkata)

with an initial Investment of Rs. 295. The company we all know as

Britannia today.

The beginnings might have been humble-the dreams were anything

but. By 1910, with the advent of electricity, Britannia mechanised its

operations, and in 1921, it became the first company east of the Suez

Canal to use imported gas ovens. Britannia's Business was flourishing.

But, more importantly, Britannia was acquiring a reputation for quality

and value. As a result, during the tragic World War II, the Government



reposed its trust in Britannia by contracting it to supply large quantities

of "service biscuits" to the armed forces.

As time moved on, the biscuit market continued to grow andBritannia grew along with it. In 1975, the Britannia Biscuit Company

took over the distribution of biscuits from Parry's who till now

distributed Britannia biscuits in India. In the subsequent public issue of

1978, Indian shareholding crossed 60%, firmly establishing the

Indianness of the firm. The following year, Britannia Biscuit Company

was re-christened Britannia Industries Limited (BIL). Four years later in

1983, it crossed the Rs. 100 crores revenue mark.

On the operations front, the company was making equally dynamic

strides. In 1992, it celebrated its Platinum Jubilee. In 1997, the company

unveiled its new corporate identity - "Eat Healthy, Think Better" - and

made its first foray into the dairy products market. In 1999, the

"Britannia Khao, World Cup Jao" promotion further fortified the affinity

consumers had with 'Brand Britannia'.

Britannia strode into the 21st Century as one of India's biggest brands

and the pre-eminent food brand of the country. It was equally

recognised for its innovative approach to products and marketing: the

Lagaan Match was voted India's most successful promotional activity of

the year 2001 while the delicious Britannia 50-50 Maska-Chaska

became India's most successful product launch. In 2002, Britannia's

New Business Division formed a joint venture with Fonterra, the world's

second largest Dairy Company, and Britannia New Zealand Foods Pvt.

Ltd. was born. In recognition of its vision and accelerating graph, Forbes



Global rated Britannia 'One amongst the Top 200 Small Companies of

the World', and The Economic Times pegged Britannia India's 2nd Most

Trusted Brand.

Today, more than a century after those tentative first steps, Britannia's

fairy tale is not only going strong but blazing new standards, and that

miniscule initial investment has grown by leaps and bounds to crores of

rupees in wealth for Britannia's shareholders. The company's offerings

are spread across the spectrum with products ranging from the healthy

and economical Tiger biscuits to the more lifestyle-oriented Milkman

Cheese. Having succeeded in garnering the trust of almost one-third of India's one billion population and a strong management at the helm

means Britannia will continue to dream big on its path of innovation

and quality. And millions of consumers will savour the results, happily

ever after.

MILESTONES :-

1892 The Genesis - Britannia established with an

investment of Rs. 295 in Kolkata

1910 Advent of electricity sees operations mechanised



1921 Imported machinery introduced; Britannia becomes

the first company East of the Suez to use gas ovens

1939 -

44

Sales rise exponentially to Rs.16,27,202 in 1939

During 1944 sales ramp up by more than eight times

to reach Rs.1.36 crore

1975 Britannia Biscuit Company takes over biscuit

distribution from Parry's

1978 Public issue - Indian shareholding crosses 60%

1979 Re-christened Britannia Industries Ltd. (BIL)

1983 Sales cross Rs.100 crore

1989 The Executive Office relocated to Bangalore

1992 BIL celebrates its Platinum Jubilee



1993 Wadia Group acquires stake in ABIL, UK and

becomes an equal partner with Groupe Danone in

BIL

1994 Volumes cross 1,00,000 tons of biscuits

1997 Re-birth - new corporate identity 'Eat Healthy, Think

Better' leads to new mission: 'Make every third

Indian a Britannia consumer'

BIL enters the dairy products market

1999 "Britannia Khao World Cup Jao" - a major success!

Profit up by 37%

2000 Forbes Global Ranking - Britannia among Top 300

small companies

2001 BIL ranked one of India's biggest brands

No.1 food brand of the country

Britannia Lagaan Match: India's most successful

promotional activity of the year

Maska Chaska: India's most successful FMCG launch



2002 BIL launches joint venture with Fonterra, the world's

second largest dairy company

Britannia New Zealand Foods Pvt. Ltd. is bornRated as 'One amongst the Top 200 Small

Companies of the World' by Forbes Global

Economic Times ranks BIL India's 2nd Most Trusted

Brand

Pure Magic -Winner of the Worldstar, Asiastar andIndiastar award for packaging

2003 'Treat Duet'- most successful launch of the year

Britannia Khao World Cup Jao rocks the consumer

lives yet again

2004 Britannia accorded the status of being a

'Superbrand'

Volumes cross 3,00,000 tons of biscuits

Good Day adds a new variant - Choconut - in its

range



2005 Re-birth of Tiger - 'Swasth Khao, Tiger Ban Jao'

becomes the popular chant!

Britannia launched 'Greetings' range of premiumassorted gift packs

The new plant in Uttaranchal, commissioned ahead

of schedule.

The launch of yet another exciting snacking option -

Britannia 50-50 Pepper Chakkar

2007 Britannia industries formed a joint venture with the

Khimji Ramdas Group and acquired a 70 percent

beneficial state in the Dubai-based Strategic Foods

International Co. LLC and 65.4% in the Oman-based

Al Sallan Food Industries Co. SAOG.

2008 Britannia launched Iron fortified 'Tiger Banana'

biscuits, 'Good Day Classic Cookies', Low Fat Dahi

and renovated 'MarieGold'.

THE ORIGIN OF EAT HEALTHY THINK

BETTER :-

Britannia -the 'biscuit' leader with a history-has withstood the

tests of time. Part of the reason for its success has been its

ability to resonate with the changes in consumer needs-needs



that have varied significantly across its 100+ year epoch. With

consumer democracy reaching new levels, the one common

thread to emerge in recent times has been the shift in lifestyles

and a corresponding awareness of health. People are

increasingly becoming conscious of dietary care and its

correlation to wellness and matching the new pace to their

lives with improved nutritional and dietary habits. This new

awareness has seen consumers seeking foods that complement

their lifestyles while offering convenience, variety and

economy, over and above health and nutrition.

Britannia saw the writing on the wall. Its "Swasth Khao Tan Man

Jagao" (Eat Healthy, Think Better) re-position directly

addressed this new trend by promising the new generation a

healthy and nutritious alternative - that was also delightful and

tasty.

Thus, the new logo was born, encapsulating the core essence of

Britannia - healthy, nutritious, optimistic - and combining it

with a delightful product range to offer variety and choice to

consumers.

BONUS & DIVIDEND HISTORY :-



Britannia has an excellent track record of rewarding its

shareholders. The company has an uninterrupted record of

distributing dividends for several decades. The dividends

declared over the last 10 years are as under:

Year Dividend Percentage

1996 40.00

1997 40.00

1998 50.00

1999 55.00

2000 45.00

2001 55.00

2002 75.00

2003 100.00

2004 110.00

2005 140.00

2006 150.00

2007 150.00

2008 180.00



Bonus History

Year Bonus Particulars

1961 1 equity share for every 2 shares held

1966 4 equity shares for every 10 shares held








SHAREHOLDING PATTERN ;-



31st March 2009

31st December 2008

30th September 2008

30th June 2008

31st March 2008

31st December 2007

30th September 2007

30th June 2007

31st March 2007

31st December 2006

30th September 2006

30th June 2006

31st March 2006

31st December

2005

FINANCIAL PERFORMANCE:-

For the year ended 31st March 2008, the Company achieved a

sales growth of 17.5% on an expanded base arising from 27.5%

growth in the previous year. Net Profit of the Company

increased 77.5 % to Rs 1,910 Mn compared with Rs 1,076 Mn in

2006-07. Operating Margin increased by 307 basis points to

7.5%.



The Company witnessed all round growth in key categories with

Biscuits recording sales of Rs. 23,299 Mn. Bread, Cake and Rusk

business crossed the Rs. 2,700 Mn mark during 2007-08. This

business has doubled in two years.

In an intensely competitive biscuit environment, all ³Power

Brands² of the Company recorded double digit growth, with

Tiger and Good Day growing in excess of 20%. The Company¹s

innovation forays have successfully addressed new benefit

clusters and NutriChoice Digestive has claimed its position in

the health and vitality space. The Company continues to

maintain its leadership edge in 6 out of 7 key product

segments, the only exception being Glucose.



The business continued to face inflationary pressure in key raw

materials such as wheat flour, refined palm oil, skimmed milk

powder and other dairy products, as well as energy costs. These

were more than offset on the cost side through operational and

procurement efficiencies, productivity improvements, cost

reduction programs and on the revenue side through improved

product mix and higher realisation, aided by strong consumer

off take.

Exceptional items for the year include Rs 130.5 Mn towards

amortisation of VRS costs. Earnings per Share are Rs. 80

compared with Rs.45.1 last year.



SIGNIFICANT RATIOS

2007-

08

2006-

07

Measures of

Investment

Return on equity Profit after tax % 26.1 18.3

Shareholders funds

Book value per

shareShareholders' funds Rs. 306.6 246.6

Number of equity

shares

Dividend cover Earnings per share times 3.8 2.6

Dividend (plus tax) pershare



Measures of

Performance

Profit marginProfit before tax &

exceptional item% 9.2 5.7

Net Sales + Other

Income

Debtors turnover Gross Sales times 56.5 81.0

Debtors + Bills

receivable

Stock turnover Gross Sales times 8.7 10.8

Stock



Measures of

Financial Status

Debt ratio Borrowed capital % 14.5 0.8

Shareholders funds

Current ratio Current assets times 1.6 1.2

Current liabilities

Tax ratio Tax provision % 17.8 9.1

Profit before tax



TEN YEAR FINANCIAL STATISTICS : 1999 - 2008

Rs.

million

As at / Year

ended 31st

March

1999 2000 2001 2002 2003 2004 2005 2006 2007 2008

Assetsemployed

Fixed assets

less

Depreciation

&

Amortisation

1,353 1,306 1,588 1,632 1,481 1,283 1,338 1,516 2,144 2,507

Investments 1,293 1,470 2,156 3,104 2,969 2,913 3,301 3,599 3,200 3,808

Net current

assets18 65 257 592 747 43 (485) 309 596 2,072

Miscellaneous

expenditure - 122 163 217 260 463 342 161 256 232

2,664 2,963 4,164 5,545 5,457 4,702 4,496 5,585 6,196 8,619

Financed by



Equity shares 186 279 279 269 259 251 239 239 239 239

Reserves &

Surplus

1,308 1,586 2,123 3,430 3,653 4,059 4,196 5,252 5,909 7,319

Loan funds 1,170 1,098 1,762 1,846 1,545 392 61 94 48 1,061

2,664 2,963 4,164 5,545 5,457 4,702 4,496 5,585 6,196 8,619

Profits and

appropriations

Sales 10,30111,698 13,325 14,51013,491 14,705 16,15418,179 23,17126,177

Profit before

Depreciation,

Amortisation

and Tax

735 962 1,369 1,630 1,722 2,251 2,645 2,218 1514 2,723

Depreciationand

Amortisation

159 172 189 240 261 224 190 217 253 291

Profit before

tax and

Exceptional

items

576 790 1,180 1,390 1,461 2,027 2,455 2,001 1,261 2,432

Exceptional

items- (19) (41) 1,201 12 (183) (252) 6 (77) (109)



Profit before

tax *576 771 1,139 2,591 1,473 1,844 2,203 2,007 1,184 2,323

Taxation180 261 434 559 482 656 715 543 108 413

Profit after

tax396 510 705 2,032 991 1,188 1,488 1,464 1,076 1,910

Dividends 102 125 153 201 251 272 334 358 358 430

Tax on

dividend

11 14 16 - 32 35 47 50 61 73

Debenture

Redemption

Reserve

- - 47 14 18 - - - - -

Retained

earnings283 371 489 1,564 692 910 1,117 1,056 657 1,407

* Includes impact on account of transfer of dairy business of Rs.

1257 Mn in 2002.

Financial highlights

2008

In $

2007

In $



Turnover 3,692,683 2,466,679

Operating profit 1,085,194 451,094

Profit before taxation 746,792 308,979

Earnings per share 2.8p 1.6p

Shareholders funds £1.84m £0.86m

Portfolio £11.1m £5.3m

Turnover increased by 49.7%

Portfolio increased by 109.4%

Profit before taxation increased by 141.7%

Five year financial summary

Portfolio,

turnover,

profits and

dividends

2008 2007 2006 2005 2004

Portfolio 11,100,000 5,300,000 2,200,000 709,000 182,000

Turnover 3,692,683 2,466,679 1,664,531 1,248,304 687,920

Profit

before

taxation

Taxation

746,792 308,979 179,063 107,502 67,631



(230,325) (85,639) (39,495) (21,492) (13,077)

Profit after

taxation

Dividends

516,467

223,340

139,568

(49,924)

86,010

(25,500)

54,554

(20,500)

Retained in

the

business

516,467 223,340 89,644 60,510 34,054

Earnings

per share

Assets

employed

Tangible

fixed

assets

Stocks and

debtors

Creditors

and

provisions

2.8p

124,356

8,843,687

(441,625)

1.6p

115,533

4,372,669

(199,437)

N/a

59,198

1,486,713

(175,132)

N/a

49,364

662,728

(178,500)

N/a

31,894

196,430

(116,091)

Total 8,526,418 4,288,765 1,370,779 533,592 112,233

Funds

employed

Share



capital and

reserves

Net debt

1,841,767

6,684,651

857,903

3,430,862

210,610

1,160,169

120,966

412,626

60,456

51,777

Total 8,526,418 4,288,765 1,370,779 533,592 112,233

Profit and Loss Account

TURNOVER

Continuing operations

Discontinued

operations

3,548,196

144,487

2,331,040

135,639

Cost of sales 3,692,683 2,466,679

GROSS PROFIT

Administrativeexpenses

2,682,187

(1,631,874)

1,671,314

(1,220,220)

Other operating

income

34,881

OPERATING PROFIT 1,085,194 451,094

Continuing operations

Discontinued

operations

931,832

153,362

479,655

(28,561)

Interest receivable and 103 359



similar income

Interest payable and

similar charges

(338,505) (142,474)

PROFIT ON ORDINARY

ACTIVITIES BEFORE

TAXATION

Taxation on profit on

ordinary activities

746,792

(230,325)

308,979

(85,639)

RETAINED PROFIT FOR

THE FINANCIAL YEAR

516,467 223,340

Basic Earnings per

Share

Diluted Earnings per

Share

2.8p

2.2p

1.6p

1.5p

Group Balance Sheet

Description 2008

In $

2007

In $

FIXED ASSETS

Tangible assets 124,356 115,533

CURRENT ASSETS



Stocks

Debtors: amounts falling

due within one year


due after more than one

year

Cash at bank and in

hand

2,932,879

5,910,808

303,827

4,187

1,677,598

2,690,884

22,373

Total 9,147,514 4,395,042

CREDITORS amounts

falling due within one

year

Short term borrowings

Trade and other

creditors

(6,101,022)

(427,625)

(1,781,012)

(195,851)

Total (6,528,647) (1,976,863)

NET CURRENT ASSETS 2,618,867 2,418,179

TOTAL ASSETS LESS

CURRENT LIABILITIES

CREDITORS amounts

falling due after more

than one year

Loan capital and

2,743,223

(583,706)

2,533,712

(1,672,223)



borrowings

Convertible unsecured

loan notes 2011

(303,750)

PROVISIONS FOR

LIABILITIES AND

CHARGES

Deferred tax(14,000) (3,586)

NET ASSETS 1,841,767 857,903

CAPITAL AND RESERVES

Called up share capital

Share premium

Merger reserve

Profit and loss account

191,890

816,460

(116,900)

950,317

167,000

373,953

(116,900)

433,850

SHAREHOLDERS FUNDS 1,841,767 857,903

Parent Company Balance Sheet

Description 2008

In $

2007

In $



FIXED ASSETS

Investments 1,224,290 528,180

CURRENT ASSETS


due within one year


due after more than one

year

12,421

10,312

22,733

CREDITORS

Amounts falling due

within one year(3,950) (100)

NET CURRENT ASSETS

(LIABILITIES)18,783 (100)

TOTAL ASSETS LESS

CURRENT LIABILITIES

CREDITORS amounts

falling due after more

than one year

Convertible unsecured

loan notes 2011

1,243,073

(303,750)

528,080



TOTAL ASSETS LESS

CURRENT LIABILITIES939,323 528,080

CAPITAL AND RESERVES

Called up share capital

Share premium

Profit and loss account

191,890

816,460

(69,027)

167,000

373,953

(12,873)

SHAREHOLDERS FUNDS 939,323 528,080

Group Cash Flow Statement

Description 2008

In $

2007

In $

Net cash outflow from

operating activities

Returns on investments

and servicing of finance

Taxation

Capital expenditure

Financing 2

Share issue

(3,247,020)

(338,402)

(91,367)

(44,397)

(2,427,408)

(142,115)

(36,762)

(10,262)



Debt increase loan

stock

Debt financing

(decrease) increase

467,397

303,750

(1,319,373)

423,953

1,935,970

Increase/(Decrease) in

cash in the year(4,269,412) (256,624)

Reconciliation of net cash

flow to movement in netdebt

Increase/(Decrease) in

cash in the year

Cash inflow from increase

in debt and lease

financing

(4,269,412)

1,015,623

(256,624)

(1,935,970)

Changes in net debt

resulting from cash flows

New hire purchaseagreements

(3,253,789)

(2,192,594)

(78,099)

Movement in net debt in

the year(3,253,789) (2,270,693)



Net debt at 1 April (3,430,862) (1,160,169)

Net debt at 31 march (6,684,651) (3,430,862)

Notes to the Cash Flow Statement

Description 2008

In $

2007

In $

1 RECONCILIATION OF OPERATING

PROFIT TO NET CASH OUTFLOW

FROM OPERATING ACTIVITIES

Operating profit

Depreciation charges

Loss on disposal of fixed assets

Decrease/(increase) in stocks

1,085,194

34,974

600

451,094

27,550

4,476



Increase in debtors

Increase/(decrease) in creditors

4,187

(4,475,205)

103,230

(4,187)

(2,881,769)

(24,572)

Net cash outflow from operating

activities (3,247,020) (2,427,408)

2 ANALYSIS OF CASH FLOWS FOR

HEADINGS NETTED

IN THE CASH FLOW STATEMENT

Returns on investments and servicing of

finance

Interest received

Interest paid

Interest element of hire purchase

payments

103

(335,466)

(3,039)

359

(139,726)

(2,748)

Net cash outflow for returns on

investments and servicing of finance



(338,402) (142,115)

Capital expenditure and financial

investment

Purchase of tangible fixed assets

Sale of tangible fixed assets

(47,397)

3,000

(14,262)

4,000

Net cash outflow for capital

expenditure

(44,397) (10,262)

Financing

New loans in year

Loan repayments in year

Capital repayments in year

Convertible unsecured loan notes 2011

(1,300,427)

(18,946)

303,750

2,895,509

(931,126)

(28,413)

Increase in net debt financing

Share issue

Share premium

(1,015,623)

24,890

442,507

1,935,970

50,000

373,953

Net cash (outflow)/inflow from

financing

(548,226) 2,359,923



Notes to the Cash Flow Statement (continued):-

3 ANALYSIS OF CHANGES IN NET DEBT3

ANALYSIS OF CHANGES IN NET DEBT

Net cash:

Cash at bank and in hand

Bank overdrafts 22,373

(325,792)

281,454

(4,550,866)

(303,419) (4,269,412)

Debt:

Hire purchase

Convertible unsecured loan notes 2011

Debts falling due within one year

Debts falling due after one year

(61,678)

(1,436,276)

(1,629,489)

18,946

(303,750)

229,594

1,070,833

(3,127,443) 1,015,623

Total (3,430,862) (3,253,789)



Notes to the Accounts

Description 2008

In $

2007

In $

1 OPERATING PROFIT

The operating profit is stated

after charging (crediting):

Depreciation

owned assets

assets on hire purchase

contracts

Loss on disposal of fixed

assets

Operating leases property

and vehicles

Directors emoluments

Auditors remuneration

Audit

Other services

Exceptional item

commission clawback

17,277

17,697

600

52,694

177,520

8,850

7,285

11,241

16,309

4,476

41,362

185,175

7,763

(91,400)

2 DIRECTORS AND



EMPLOYEES

Staff costs

Wages and salaries

Social security costs

Other pension costs

735,851

83,083

8,493

615,566

62,180

8,637

827,427 686,383

The average number of

employees during the yearwas:

Sales and administration

Number

32

Number

34

Staff costs include the

following remuneration in

respect of directors:

Aggregate emoluments

Pension contributions

173,920

3,600

181,575

3,600

177,520 185,175

The number of directors to

whom retirement benefits

were accruing was asfollows:

Money purchase schemes

Number

1

Number

1

3 COST OF SALES AND Continuing Continuing



EXPENSES Discontinued Discontinued

Cost of sales 994,580

15,916

694,282

101,083

Administrative expenses

Other operating income

1,621,784

10,090

(34,881)

1,157,103

63,117

4 INTEREST PAYABLE AND

SIMILAR CHARGES

Bank interest

Bank loan interest

Hire purchase loans

22,082

313,384

3,039

3,183

136,543

2,748

338,505 142,474

5 TAXATION

The tax charge comprises:

Current tax:

U K corporation tax at 30%

Adjustments in respect of

prior years

213,330

6,581

84,786

(523)

Total current tax

Deferred tax:

219,911 84,263



Origination and reversal of

timing differences10,414 1,376

230,325 85,639

The difference between the total current tax charge and the amount

calculated at the standard rate of corporation tax in

the UK of 30% is explained below:

Profit on ordinary activities before tax 746,792

308,979

Current tax on profit on ordinary

activities of standard rate of

corporation tax

Accelerated capital allowances

Marginal relief

Expenses not allowable for tax

purposes

Other adjustments

Adjustment in respect of prior

years

224,038

(7,353)

(12,396)

9,041

6,581

92,694

3,343

(11,776)

7,033

(6,508)

(523)

Current tax charge for the year 219,911 84,263



Fixtures

and

fittings

Motor

vehicles

Computer

equipment

Total

8 TANGIBLE FIXED

ASSETS

Group

COST:

At 1 May 2007

Additions

Disposals

13,150

4,456

111,676

(6,400)

42,301

42,941

167,127

47,397

(6,400)

At 30 April 2007 17,606 105,276 85,242 208,124

DEPRECIATION:

At 1 May 2007

Charge for the year

Disposals

3,203

2,160

31,471

19,153

(2,800)

16,920

13,661

51,594

34,974

(2,800)

At 30 April 2007 5,363 47,824 30,581 83,768

NET BOOK VALUE:

At 30 April 2007

12,243 57,452 54,661 124,356

At 1 May 2007 9,947 80,205 25,381 115,533



Fixed assets disclosed above

include assets held under

hire purchase contracts as follows:

Net book value

53,085 70,783

Depreciation charged in the year 17,697 16,309

9

INVESTMENTSCompany

Shares in

GroupUndertakings

Loans to

GroupUndertakings

Totals

At 30 April 2007 117,100 1,107,190 1,224,290

10 DEBTORS

Amounts falling due

within one year:

Trade debtors

Group undertakings

Loans advanced

Taxation recoverable

Other debtors

Prepayments and

112,541

2,481,124

372,839

1,096,594



accrued income

339,214

50

208,115

Total 2,932,879 1,677,598

Amounts falling due

after more than one

year:

Insurance

Loans advanced

Prepayments andaccrued income

405,019

5,184,125

321,664

152,240

2,538,644

Total 5,910,808 2,690,884

11 LOAN CAPITAL

AND OTHER

BORROWINGS

Secured borrowings:

Bank loans

Bank overdrafts

Hire purchase contracts

1,765,338

4,876,658

42,732

3,065,765

325,792

61,678

Total 6,684,728 3,453,235

Hire purchase contracts

comprise:

Gross obligations



Finance charges 49,470

(6,738)

71,442

(9,764)

Total 42,732 61,678

Finance charges fall

due:

Within one year

After more than one

year

2,822

3,916

3,039

6,725

GLOBLE PARTNERS :-

The Wadia Group of India along with Groupe Danone of France, are equal

shareholders in ABIL, UK which is a major shareholder in Britannia Industries

Limited. GROUPE DANONE is an International FMCG Major specializing in Fresh



Dairy Products, Bottled Water and Biscuits/Cereals. One of the World leaders in

the food industry, these are some of the laurels it possesses:

No # 1 worldwide in Fresh Dairy Products

No # 1 worldwide equally placed in Bottled Water (by volume)

No # 2 worldwide in Biscuits and Cereal Products

Through its three core businesses (Fresh Dairy Products, Beverages and Biscuits

and Cereal Products), GROUPE DANONE is committed to improving the lives of

people around the world by providing them with better food products, a wider

variety of flavors and healthier pleasures. Its dominant position worldwide is

based on major international brands and on its solid presence in local markets

(about 70% of global sales come from brands that are local market leaders).

GROUPE DANONE is recognized for the dynamism and strength of its brands:

Danone: the leading brand worldwide for Fresh Dairy Products; DANONE

represents almost 20% of the international market.

DANONE is present in 40 countries worldwide.

Evian: the best selling mineral water brand, with 1.5 billion bottles sold every

year. Present in the 5 continents, in 125 countries.

LU: the second brand worldwide, the first biscuits brand of GROUPE DANONE,

which represents almost the half of the sales for the Biscuits and Cereal Products

division. LU is mainly present in Western Europe.

Wahaha: the leading brand for refreshing still water (water, ready made tea, fruit juices). The brand is one of the most popular in China, with more than 1.5 billion

liters of water sold each year. Its name means "the child who laughs".

Financial results:

Net sales in 2004: 13,024 million Euros (+6.1% at comparable scope)



Operational Income: 1,706 million Euros

Operating Margin: 13.1% (+40 base points in relation to 2008).

OVERVIEW :-

For the year ended 31st March 2008, the Company achieved a sales growth of

17.5% on an expanded base arising from 27.5% growth in the previous year. Net

Profit of the Company increased 77.5 % to Rs 1,910 Mn compared with Rs 1,076

Mn in 2006-07. Operating Margin increased by 307 basis points to 7.5%.

The Company witnessed all round growth in key categories with Biscuits recording

sales of Rs. 23,299 Mn. Bread, Cake and Rusk business crossed the Rs. 2,700 Mn

mark during 2007-08. This business has doubled in two years.

In an intensely competitive biscuit environment, all ³Power Brands² of the

Company recorded double digit growth, with Tiger and Good Day growing in

excess of 20%. The Company¹s innovation forays have successfully addressed new

benefit clusters and NutriChoice Digestive has claimed its position in the health

and vitality space. The Company continues to maintain its leadership edge in 6 out



of 7 key product segments, the only exception being Glucose.

The Company introduced several new and renovated offerings in Tiger, Good Day,

Treat and MarieGold. The health and nutrition platform was buttressed by Tiger

Banana with ³iron-zor², fortified Milk Bikis, renovated MarieGold and Nutrichoice

Digestive. To tap the more indulgent consumers, your Company launched Good

Day Classic Cookies, while continuing to roll out individual consumption packs at

the highly affordable Rs. 5 price point.

The Bread, Cake and Rusk portfolio was strengthened with the successful

relaunch of Breads, fortified with vitamins and minerals, positioning them firmly

as the healthy start to your day. This innovation combined with relevant

consumer activation in key markets has seen a 30%+ growth in the Bread, Cake

and Rusk business.

As a Corporate, Britannia worked for the benefit of all stakeholders -

shareholders, consumers, dealers , suppliers, bankers and employees. It has

established an excellent track record in terms of its financial performance and

dividends distributed to its shareholders. This has been adequately demonstrated

with the Company's topline growing from Rs 10,301 Mn in 1999 to Rs 26,176 Mnin 2008, a growth of 154% over the last 10 years. The net profit grew even more

significantly at 382% from Rs 396 Mn in 1998-99 to Rs 1,910 Mn in 2007-08, giving

a CAGR of 19.1%. As at 31st March 2008, the issued and paid up capital of

Britannia amounts to 23, 890,163 equity shares having a nominal value of Rs 10

each. The shareholder base is about 25,300 in number.

Britannia in the Middle-East



In March 2007, Britannia Industries Limited formed a Joint Venture with the

Khimji Ramdas Group, one of the largest and the most respected business

conglomerates in the Middle East. Britannia and its Associates have acquired a

significant stake in Dubai based Strategic Food International Co. LLC and Oman

based Al Sallan Food Industries Co SAOG. The two companies are key regional

players in the biscuits, wafers and cookies segment in the GCC markets and export

their products across the world.

Strategic Food International Co. LLC (SFIC) is one of the largest biscuit and wafer

manufacturing companies in the Middle East. An ISO and HACCP certified

company, SFIC is also a proud winner of the Dubai Quality Appreciation

Certificate. It offers a wide spectrum of products under the brand Nutro, which is

a leading biscuit brand in the Middle East.

Al Sallan Food Industries Co is one of the foremost companies for the production

of cookies, rolls and chocolates. The products are well known under the brand

name of Baker's Pride.

Investor Service Centres:-



Investors can get in touch with the any of the following investor service centres

for assistance.

Investors can also write to the Company on the exclusive e-mail id

[email protected]

for easy and quick redressal of their grievances.

Britannia Industries Limited

Registered Office:

5/1A, Hungerford Street

Kolkata - 700 017West Bengal.

Tel No. (033) 2287 2439/ 2287 2057

Fax No. (033) 2287 2501

Contact Person: Mr. B K Guha/ Ms. Pousali Sinha

Email: [email protected], [email protected]


Executive Office:

Britannia Gardens

Airport Road, Vimanapura

Bangalore - 560 017.

Tel No. (080)66928000/8232

Fax No. (080)25263265/25266063

Contact Person: Mr. V Madan/ Mr. Shivayogi Parameshwar

Email: [email protected], [email protected]

Registrar and Transfer Agents:

M/s. Sharepro Services (India) Pvt. Ltd.

Unit:




Above Bank of Baroda

Satam Estate, 3rd Floor

Cardinal Gracious Road, Chakala

Andheri (E), Mumbai - 400 099.

Tel No. (022)-2821 5168/ 2832 9828/ 67720300/ 67720351

Fax No. (022)-2837 5646

Contact Person: Ms. Indira P. Karkera

Email: [email protected], [email protected],

[email protected]

Board of Directors :-

NameDesignation

Mr. Nusli Neville Wadia Chairman

Ms. Vinita Bali Managing Director

Mr. Keki Dadiseth Director

Mr. Avijit Deb Director

Mr. A.K.Hirjee Director

Mr. Nimesh N Kampani Director

Mr. S.S.Kelkar Director

Mr. Pratap Khanna Director

Mr. Jeh N Wadia Director



Management Team:-



GAUTAM BANERJEE - General Manager - Materials

ASHOK KUMAR GUPTA - General Manager - Accounts & Planning

R K AGRAWAL - General Manager Manufacturing

R S SUBRAMANIAM - General Manager Technology, Strategy, Projects &Engineering

ANURADHA NARASIMHAN - Category Director - Health & Wellness

SHALINI DEGAN - Category Director - Delight & Lifestyle

BALAJI REDDIPALLI - Head Replenishment

R. ANAND - Business Operations Director

JEHANGIR TANKARIWALA - General Manager - Human Resources

VINOD MENON - Head of BNZF

SHRIDHAR PANSHIKAR - National Sales ManagerPURNENDU ROY - Head of R&D

V. MADAN - Company Secretary & Head of Legal

Dr. K.N. SHASHIKANTH - Corporate Quality Assurance Manager

VALIVETI V PADMANABHAM - Corporate Manager - Information Systems



References:-

1. Official website of Britannia Co.

´http://www.britannia.co.in

2. Google search engine ²

www.google .com

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