Terminology and UX

Terminology in website User eXperience

Maria Pia Montoro

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• The labels for commands in menus or on buttons are mostly text.

• Instructions are almost always text.• Most user input consists of typing or selecting

words and numbers.• The names users assign to data files and other

data objects are always textual.• Error and warning messages are mainly textual,

even if highlighted with a color or a symbol.• Microcopy, the small bits of text that instruct the

reader on how to interact with the website, is textual.

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Terminology is the

critical part of UX

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Content is king

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Content is king

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…Terminology is Queen

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UX Terminology #fails

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“Login, Log in, Sign in” Round Up

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“Login, Log in, Sign in” Round Up

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Login to log in

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English Italian

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“Cognitive clash”

Clear and intuitive labels, based on the user’s perspective and terminology.

L10n terminology #epicfails Twitter

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L10n terminology #epicfails Pinterest

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L10n terminology #epicfails Instagram

Seguace

Scientology

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L10n terminology #epicfails

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L10n terminology #epicfails

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L10n terminology #epicfails

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#L10n terminology #epicfail Facebook

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“Left”

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What is the root of all evil?

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Indeterminacy of terms and..icons

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Indeterminacy of terms and icons

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High obsolescence rate

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