Marketability

How easy the film can be promoted to its particular audience.

Playability

How the distributors feel the film will actually performs in the market place. (How long it will ‘play’ for)

Ancillary sales

Revenues from non-box office sources, e.g video rentals and sources such as Netflix, merchandise (toys, etc.) etc.

Box office sales

The amount of money raised by ticket sales

Inward production

A film shot in the UK which is financed from abroad (usually the US)

European co-production?

A film partly funding by a UK company and European country/countries.

Blockbuster

A film that that sustains widespread popularity and achieves enormous sales

Art-house film

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A film intended to be a serious artistic work, often experimental and not designed for mass appeal.

Event movie

A film whose release itself is considered a major event, such as an anticipated sequel or a big budget film with major stars generating considerable attention and state-of-the-art special effects.

Distribution

Making copies and making a potential audience aware of the film

Exhibition

The playing of the film in cinemas

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