terraillon 2015 english print

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Page 1: Terraillon 2015 english print
Page 2: Terraillon 2015 english print

11 avril 2012 Corporate

Presentation

2015

Page 3: Terraillon 2015 english print

A historic brand looking forward

Page 4: Terraillon 2015 english print

N°2 18.8%

N°2 20.5%

A leading French brand on top of its market

FRANCE/VALUE

2014

35.3%

N°1

39.8%

N°1

Unassisted

brand

recognition

50%

Assisted

brand

recognition

91%

* Bathroom scales, Opinion Way survey May 2010

Bathroom scales Kitchen scales

Page 5: Terraillon 2015 english print

An international group

Asia

Middle-East

Australia

France

United Kingdom

Spain

Italy

Benelux

Northern and eastern

Europe

South America

North America

Shenzhen / 3 000 persons

Production 10 millions units/year

MORE THAN 3 MILLION SCALES SOLD EVERY YEAR

Page 6: Terraillon 2015 english print

An iconic design with unique features

Page 7: Terraillon 2015 english print

An iconic design with unique features

ISO 9001 – Quality Management System since 1998

French Research & Development

Page 8: Terraillon 2015 english print

Major innovations

Page 9: Terraillon 2015 english print

Major innovations

Page 10: Terraillon 2015 english print

Major innovations

Page 11: Terraillon 2015 english print

Major innovations

Page 12: Terraillon 2015 english print

Major innovations

Page 13: Terraillon 2015 english print

Major innovations

Page 14: Terraillon 2015 english print

Major innovations

Approval & Certification

Body fat algorithm:

Clinical validation of the Terraillon algorithm

300 patients

Terraillon Body Fat Analyzer vs Professional Scanner

Dr Jocelyne Raison, doctor in nutrition and metabolism

Less than 5% of difference

Page 15: Terraillon 2015 english print

A strategic vision driven by the connected products

Page 16: Terraillon 2015 english print

A technological revolution

Page 17: Terraillon 2015 english print

A technological revolution

NEW: COACHING AND PERSONALIZED TIPS

Page 18: Terraillon 2015 english print

INNOVATION: TERRAILLON NUTRITION PROGRAM

A technological revolution

Page 19: Terraillon 2015 english print

A technological revolution

GET A COMPLETE UNDERSTANDING OF YOUR WELL-BEING

WEIGHT

NUTRITION

HEART ACTIVITY

SLEEP

Page 20: Terraillon 2015 english print

Web Site & Social Networks

Major marketing investments

Page 21: Terraillon 2015 english print

TV & Radio Campaign

Major marketing investments

Page 22: Terraillon 2015 english print

Major marketing investments

Page 23: Terraillon 2015 english print

Sports partnerships

Page 24: Terraillon 2015 english print

Health Partnerships

Page 25: Terraillon 2015 english print

In-Store Communication TO

TEM

S

kakémono

Enhance salesmen training Highlight our USP

Highlight by colors and forms

Create impulse purchases by the dramatization

Demonstrate connected categories

Page 26: Terraillon 2015 english print

Trade Shows

Page 27: Terraillon 2015 english print