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Tesco’s Online Shopping website Group 5 Nour Al Dawood 11275430 Michael O’Dwyer 01005278 Lucy Ni Chearuil 07333498 Steve Lambe 09894373

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  • 1. Tescos Online Shopping websiteGroup 5Nour Al Dawood 11275430Michael ODwyer 01005278Lucy Ni Chearuil 07333498Steve Lambe 09894373
  • 2. Outline Introduction Executive Summary Methods Findings Solution and its Prototype Future Work
  • 3. Introduction We as a group decided to focus our project on Tesco.ies on-line shopping website. Tesco s Chief Executive Philip Clark stated their main area of growth going forward will be in on-line shopping, that they plan to lead a "digital revolution" by asking the question "Do we lead the evolution or become victims of evolution"?. We thought it would be interesting to study the website in light of this, and evaluate how they are doing?
  • 4. Executive Summary We found there were a number of issues with tesco.ie. It came across as very aggressive and cluttered at a first glance. There seemed less emphasis on the on-line grocery department, with greater emphasis placed on selling Tescos other products such as Tesco insurance. No shopping app, unlike its rivals Contact details hidden away (these have since been updated) We carried out domain research on Tesco.ie and the websites of their main rivals: Superquinn, Supervalue etc. We decided to evaluate the system using two methods; a Think Aloud and an Interview. The TA approach would enable us to establish and examine the users approach to the system. We felt it counter any issue of retrospective analysis from our second method, the interview.
  • 5. Methods Interview Think aloud
  • 6. Findings Although most found the system easy to navigate, the homepage and and general layout of the website was a notable issue for four of the five informants. One issue which was raised in relation to the search bar was the benefit of adding an autocomplete feature to the search bar like YouTube or Google to enable greater speed in task completion Two informants mentioned the value of adding an online type forum or a live chat facility in order to provide a better help service. (Bet365) Two informants felt that the speed of the system was not quite what was expected, one stating that it aims for speed but leaves much to be desired".
  • 7. Solution and its Prototype
  • 8. Future work
  • 9. Virtual Stores - Korea
  • 10. Questions
  • 11. References1. Kendall, K. & Kendall, J. (2011). Systems Analysis and Design (Eighth Edition). New Jersey: Pearson.2. Young, K., (2005). Direct from the Source: the value of think-aloud data in understanding learning [Electronic Version] Journal of Educational Enquiry, 6 (1), 19-333. Ashenfelter, K., Hawala, S., Murphy, E., Olmsted-Hawala, E.. (2010). Think-Aloud Protocol: A Comparison of Three Think-Aloud Protocols for use in testing Data Dissemination Websites for Usability. CHI 2010 (2381-2390). Atlanta, Georgia: United States Government.4. Privacy and Cookies Policy (2012). Tesco Ireland. Retrieved October 25th, 2012. From http://www.tesco.ie/termsandconditions/privacy.htm.5. Our Strategy, (n.d.) Tesco PLC. Retrieved October 25th, 2012. From http://www.tescoplc.com/index.asp?pageid=12.6. About Us, (n.d.) Tesco PLC. Retrieved October 25th, 2012. From http://www.tescoplc.com/index.asp?pageid=6.7. Read, M. (2011) Digital Insights from the Irish and Global Online Market. Retrieved October 26th, 2012. From http://iabireland.ie/wp-content/uploads/2010/07/IAB-Ireland-Feb-2011- V3.pdf.8. Smith, J. (2012, October 10) Tesco Bullish about Web Shopping. Bord Bia Irish Food Board. Retrieved October 27th, 2012. From http://www.bordbia.ie/industryservices/information/alerts/pages/Tescobullishaboutwebshoppin g.aspx?src=home.9. Bord Bia Irish Food Board. (2011, August) Retail Markets Today & Tomorrow In Ireland & the UK. Retrieved October 26th, 2012. From http://www.bordbia.ie/industryservices/information/publications/bbreports/Documents/Retail% 20Trends%20-%20Ireland%20and%20the%20UK%202011.pdf.