tesla motors- always thinks different in technology and in marketing as well
TRANSCRIPT
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TESLA MOTORS
Presented by• Shreeyog Rajopadhye (11008350)• Ameya Waghmare (11008346)
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INTRODUCTION
• TESLA is an automotive company that manufactures, designs and sells electric vehicles led by CEO Elon Musk.
• Named after scientist Nikola Tesla.• Logo of the company is a stylish letter T which
stands for the name of the company.• Impressive product line includes Model S ,
Model X and the newly launched Model 3.
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IMPETUSWHY ELECRIC VEHICLES?• Pollution is increasing day by day• Electric vehicle is a better option
• Less moving parts• Less maintenance
• More importantly zero emission
WHY TESLA?•Growing automobile industry (sales of 73.9 million cars in 2015)
•Manufacturers give more advanced and more safe cars•Tesla gives technologically advanced cars (e.g. auto pilot)
• Zero emission• Whole new marketing strategy
•Company has done viral marketing in the most significant way.• Company gives test rides of cars• One has to book a Tesla online
• Going to be a next big thing in this industry
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VIRAL MARKETING• Promoting a brand by using available social media• Campaign should grow the brand name like a virus in
a computer• Today, any video posted on you tube goes vial and
gets millions of views in few hours• It is an advantage for a company to grow its brand• Flash mobs, sponsoring an event , partnership etc.
are ways of viral marketing• For example EPL’s title sponsor is BARCLAYS BANK,
PEPSI is title sponsor of IPL, RED BULL conducts cliff diving championship etc.
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Marketing Strategy
• They have the strangest car showrooms.THIS WORKS!!!!!
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Marketing Strategy
According to Tesla CEO Elon Musk, “Existing franchise dealers have a fundamental conflict of interest between selling gasoline cars, which constitute the vast majority of their business, and selling the new technology of electric cars.”
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Marketing Strategy
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Target Groups
• Target Group based on Sinus Milieu.• Established Conservative• Liberal Intellectual• New Middle Class• Movers & Shakers
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Strength Weakness Opportunity Threat
Possible Potential using SWOT
• Unique position in the industry.
• Energy efficient & ground breaking products.
• Strong investors & partners.
• Supplier to big companies.
• Pricy cars.• Limited production.• Time consuming
delivery.• Less expertise.
• Cost reduction in manufacturing.
• Subsidy to green companies.
• Commercial segment.
• Cut throat competition.
• Less attractive to younger generation.
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StrategiesStrength –Opportunities
• Can collaborate with partners• Can build a gigafactory to
manufacture batteries for its vehicles to reduce costs.
• People are more concerned for the environment nowadays so increase in demand.
Opportunities-Weaknesses• Launch more budget and
feature packed cars.• Such cars would increase
sales which could generate more revenue and reduce debts.
Strength- Threats• Hydrogen powered cars
if launched may affect innovative image.
• The company is relatively new and it may get difficult if the investors pull off.
Threats –Weakness• Competitors like BMW,
Audi , VW are launching their own EV.
• Dependence on other companies for parts.
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Marketing Channels
• Tesla Motor Clubs.• Sponsor environment friendly campaign to
promote EV.• Expand official stores.• Buying ad spots.• Collaborate with Hollywood movies.
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THANK YOU FOR YOUR ATTENTION!